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Eight Movies Every Entrepreneur Should Watch

Smruthi Kishore

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Everyone loves a movie with a good message. If you are an entrepreneur, there are some movies you definitely should watch because some are educational, some are inspirational while some others have a cautionary tale to tell about the art of business. Here is a list of movies you must watch to gain a better perspective on life.

1. Startup.com

Startup.com is a 2001 documentary which focused on the rise and fall of GoWorks, a startup which raised $ 60 million from Hearst Interactive Media, KKR, the New York Investment Fund, and Sapient. The points covered in this movie included capital raising, growth management, entrepreneurship skills, team building and management skills. A must watch for all entrepreneurs!

2. Office Space 

Office Space perfectly depicted everything that could go wrong with a startup. Hideous management skills and unhappy employees form the crux of this office drama. The movie revolves around one man who leads a revolution against the management style and comes out victorious at the end. Several valuable lessons in this movie including the value of daring to break free of your mind numbing job and following your own path. This movie also carries a powerful message about the importance of wearing the right amount of flair at all times.

3. The Social Network 

The Social Network maps the rise of Mark Zuckerberg from an ordinary college student to one of the most successful entrepreneurs in the current world. Zuckerberg founded the online social media platform, Facebook, in a dorm room at Harvard and from there, it has become a platform which is used all over the world. Apart from learning from Zuckerberg’s experience, you’ll also enjoy some deft storytelling and a brilliant background score.

4. Wall Street 

Filmed during the peak of the Reagan presidency, Wall Street as a movie informed a generation of young business people that ‘Greed is good.” An object lesson in what happens when you shed all traces of morality in the pursuit of money and power, Wall Street is a perfect reminder that giving up your principals for money comes with a high price.

5. Catch Me If You Can 

There are very many lines one must not cross as an entrepreneur. Catch Me If You Can talks about just those lines. While Abagnale Jr. works against all odds to get to where he is, the route he takes is the wrong one. This is a lesson one is taught time and time again in this movie and an important thing to make note. A movie to watch and learn on what not to do when you start your own business!

6. Moneyball 

Moneyball worked wonders because it showed the true story of how Bille Beane disrupted baseball by using computer generated analytics to hire the best team possible. His use of extremely accurate techniques shattered all possible records and proved just how effectively you could use technology to revolutionize sports.

7. The Wolf Of Wall Street 

The Wolf of Wall Street is every 21st century entrepreneur’s cautionary tale. While one can never go wrong in life with too much money, one can also go very wrong. Wolf of Wall Street shows us just how wrong your life can go with more money than you know what to do.

8. Pursuit of Happyness

Based on the life of Chris Gardner, a man who rose from abject poverty to become a wall street legend, Pursuit of Happyness is an inspirational story like never before. To not give up the dream of your life is the underlying message of this movie.

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How To

How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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How To

Things you need to start a business that are not money related

Smruthi Kishore

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start business that are not money related,Best Startups in India 2018,Latest Startup News India,Startup Stories,Business Ideas with low investment,Types of Businesses You Can Start,How To Start A Business With No Money,most important thing to begin business,best business ideas in india

All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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How To

Emails And How You Can Make Your Points Effectively

Smruthi Kishore

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Communication, when it is personal and direct, is always an easy task. The message you want to deliver is clearly understood by the other person (in most cases.) However, when it comes to communicating via emails, the task is harder and difficult. The intent of the message is usually lost and more often than not, the message delivered is far from what it should have been. To help you communicate and to get your points across in an effective manner, we came up with a set of tips.

1. Learn to follow the rules of Netiquette

Before the advent of the internet, Lincoln devised a way to reply to political rivals and insult people without really insulting them. He would pen down exactly what he wanted to say to the other person, making sure everything he was feeling was written down to precision. However, he never sent these letters and would instead collect them in a drawer. The original letter would be sent once Lincoln’s anger and frustration subsided. Sticking to Lincoln’s way of life, if you really are truly angry and want to avoid a war of words with the other person, write a draft of the email you want to send and only after you have thought things through, send the right mail across. This always helps in giving yourself time to think and also helps in giving you a direction of thought. On a side note, Lincoln’s drafts would make for a truly interesting read.

2. Be aware of internet language.

A lot of offices and workplaces frown upon the usage of emoticons as means of conveying information, thinking the use of these messages is a negative approach. However, a recent study conducted by a Dutch research team showed that if used the right way, emoticons can work wonders. The team realised that since non verbal modes of communication accounts for 70 % of the communication, emoticons act as replacement for non verbal communication. If you have been holding back from using emoticons while communicating with people, know that it is completely okay!

3. Avoid using commands.

In a world where the tone of your message is quite easily confused and not what you wanted it to mean, it is imperative to realise the impact your words have on the reader. Every time a mail with commands and orders is sent, it puts off the reader and makes them not want to read your mail. However, what usually works is the personal touch, coupled with just the right kind of direction in your mail. Say what you want to say, but do not say it through an order.

Sending emails and delivering the right message is extremely important. If you have faced similar issues in sending mails and do not know how to deal with them, comment and let us know!

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