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Email Marketing Facts That Will Blow Your Mind

Smruthi Kishore

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Email Marketing Facts,Email Marketing Facts 2018,Interesting Email Marketing Facts,Email Marketing Strategy,Email Marketing Tools,Unknown Facts About Email Marketing,Email Marketing Tips,Best Startups in India 2018,Latest Startup News India,startup stories

If you thought the age of email marketing was dead, then think again. It is still one of the most relevant forms of marketing as it ensures one of the highest conversion rates when it comes to digital marketing. Being extremely versatile and user friendly, email marketing is one of the most effective and quirky methods in getting your point across. Here are some facts about email marketing which will definitely blow your mind and make you want to use this method instantly!

1. Open rate for emails 

Email marketing is ingenious in the sense that even if the mail comes to you with a really bizarre subject line, you still want to open it and read. Why? Simply because curiosity kills the cat! According to recent statistics, the average rate of people opening emails is 50 %, which means more than half the people getting your mails open them without giving a second thought to what they have received.

2. Email marketing has the highest return of investment 

Reinforcing the ideology that email marketing isn’t dead, numbers have proven that out of all the different forms of marketing, email marketing has the highest return of investment. In fact, email marketing has an ROI of 122 %, which is four times higher than the other forms of marketing, including methods like social media marketing, direct mail and paid marketing.

3. Email marketing works because it helps people connect with the brand

When you receive personalised emails from the brands you like, does it not make you feel extremely special? According to recent studies, over 71% of millenials like receiving emails about brands and products they like because it increases familiarity with the product. Furthermore, 66 % of GenEx users like interacting with brands online and one of the ways they can do so is through emails.

4. Email marketing through images is more effective 

According to several facts, our brain processes images 60,000 times faster than text. Increase the image to text ratio and make sure your email tells stories majorly through the images than through the text. Furthermore, the size of our human finger tip is 46px squared, so when you are sending mails, make sure the buttons is around that size and that it is easy for people to open the mails.

5. Targeted emails help in attracting customers 

When you target your emails towards specific customers, there is more of a chance that people who open these mails will buy at least one product. In fact, it has been recorded that close to 44 % of the people who open mails specifically created for them will buy the product for which the mail has been sent! Therefore, targeted mails increase the kind of interaction people have with the brand and improves relationships between the brand and you!

6. iPhones don’t let you send emails with long subject lines 

Email marketing tailor made for iPhone users is extremely effective. Why? It ensures the subject line you use has a limit of 32 characters, ensuring the text written is exactly what you want to convey, not more and not less. On a side note, do not send constant emails because it results in people unsubscribing to your product!

7. Videos with emails increase conversion by 300%

Just like people are more attracted to images when they look at an email, videos are extremely effective as well. When you are sending emails with the idea of marketing your content, include video content and make sure that you have an interactive thumbnail, so there is redirection to your website as well. Also, when you send videos with backlinks, there is an increase in traffic on your website, thereby improving the chances of your visitors’ conversion.

8Outlook is the most used email interface

When it comes to looking at emails, around 50 % to 60 % of the working population spend anywhere between ten to sixty minutes browsing through their mails and looking at content on their phones and desktops. From all these people browsing through their mails, Outlook accounts for 56 % of all desktop emails and close to 16 % of all opens from different systems. Definitely still one of the most used forms of email!

9. Email marketing is more effective than tweets

Research shows that in comparison to promoting your data on social media platforms like Twitter, email marketing is far more effective. According to recently collected information, emails are 6 times more likely to be opened rather than tweets. Further, emails are 40 times more effective in acquiring new customers as opposed to Facebook!

10. Reach through email marketing is MUCH higher than social media

While email marketing is definitely the most effective way to promote your data, what comes as an added proof to this fact is 90 % of the emails you send definitely make it to the recipient’s inbox while only 2 % of the posts you put up are noticed by people on social media! The lesson here is to make sure you put out engaging content through your emails, so your ROI moves from 90 % to 100 %!

Email marketing increases the chances of people recalling your brand, ensuring it stays remembered for a long period of time. If you think we missed out on any other facts about email marketing, comment and let us know!

 

 

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How To Launch A Successful PR Campaign For Your New Business

Smruthi Kishore

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Successful PR Campaign,PR Campaign For Your Business,Steps to Successful PR Campaign,PR Campaign Ideas,Public Relations Campaign,Types of PR Campaign,PR Plan for New Business,6 Effective PR Strategies,Startup Stories,Best Startups in India 2018,Successful PR Campaigns 2018,Current PR Campaigns

Every new business has certain guidelines that make you a success. For a new business, one of the foundations of a successful startup is to have a really great PR campaign in place. Here are some tips that will help in setting your company on the path of success.

1. Identify why you need a PR Campaign

Before you hire a PR company or even create a public relationship building strategy, it is extremely important to understand why you need a PR plan to make it to the big leagues. If your primary goal is to build a strong public image for your brand, then you need to work with a company that will help you grow in that direction. Through web seminars, press releases and a strong online presence, the right PR company can help you in establishing your business in the right manner.

2. Create a complete detail oriented plan about your brand

Marketing and personal brand building always go together. At a time when it’s all about connecting with people on a micro level, it goes a long way to tell your potential customers about who you are. Get your bio right and establish a picture that is exactly who you are (nothing more, nothing less.) Your online presence should be all about who you are and who you want the world to see you as. When you give all the details and not leave the important bits out, your presence is stronger than your competitors.

3. Have an idea about what you want from your PR plan

At a time when everyone is online and when you are battling with more than just one competition, PR strategies help in giving you a clear vision on what you want. While it may seem viable to work on your own in the long run, it doesn’t always work like that. Now is the time to connect with other companies. Rather than pushing them away, see how you can partner with them to make a stronger impact on the world.

4. Have a “soft” launch

It is important to have a soft launch to see how your potential audience will relate to your business. While it has picked up only in recent times, this is a trend that was doing the marketing rounds with considerable success. For example, when Facebook launched, it was available only for Harvard students. However, both MySpace and Friendster had national launches and the outcome is quite obvious to everyone, right? Have a soft launch and get feedback from your audience.

5. Have a plan B in place

Although a really good PR plan helps in creating a solid plan in place, it is always important to have a plan B in place. Take a look at the different things which will keep your customers engaged not just for a short while, but for a long time. Discard the ideas which do not work and take a look at how the elements of your plan A are replaced by things in your plan B, thereby giving you a growth pattern that will prove to be successful.

6. Be prepared for the future and the outcome

A good PR plan is a building block for a successful business. It helps in setting your road for a future you can appreciate. Have all your ducks in place and always, no matter how much you work you put in, be prepared for the outcome. Even if the plan does not go according to what you want, stay prepared and know what you want to see in the long run.

Having a great PR plan for a new business involves a lot of hard work and a lot of attention to detail. Only when you have everything in place can you look at where your business is going. If you think we missed out on any other points which would make for a good PR plan, comment and let us know!

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How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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Things you need to start a business that are not money related

Smruthi Kishore

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start business that are not money related,Best Startups in India 2018,Latest Startup News India,Startup Stories,Business Ideas with low investment,Types of Businesses You Can Start,How To Start A Business With No Money,most important thing to begin business,best business ideas in india

All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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