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Startup Hacks

Handle Crisis At Work Like A Pro

Ramya GovindRaj



Handle Crisis At Work,How to Handle Crisis At Work,Tips to Handle Crisis At Work,5 Ways to Handle Crisis At Work,Crisis at Work,Startup Stories,Motivational Business Tricks 2017

Crisis situations are unavoidable and have the potential to create irreparable damage to the reputation of the corporation. A crisis can affect the employees, the shareholders and the consumers as well. The panic and uncertainty associated with a crisis can cause more damage and chaos than the actual crisis itself. Here is how you can handle a crisis like a pro, instead of running around like a headless chicken!

1.  360 assessment
Before coming up with any solution for a crisis, it is important to do an all round assessment of the situation. Understand the situation, the players and the landscape in which you are operating to develop an effective strategy. Take a step back to assess which areas of work have been affected, consider what you know and gather information on the rest. A complete 360 degree assessment will let you be prepared for the worst case scenario and not be blind sided by any new problems.

2. Keep Calm and Carry On
While navigating through difficult situations even two simple words can make matters worse. Panic will only add to the chaos and chaos is not the solution. So, instead of adding fuel to the fire, keep calm, breathe and try to stay above the water. This will allow you to take in more information, assess it faster and create an appropriate response. Put the problem in a broader context and trace it back to the roots. Generally, problems arise out of small missteps or miscommunication. Find the root of the problem and unravel the issue from there.

3. Engage and Communicate
Once you have a handle on the problem itself, engage the other employees and all key stakeholders. Engaging the employees and everyone involved will make the decision making process and the internal communication far more effective. Engage in open and transparent communication with all levels of the employees but understand how best to tell them what they need to know and when they need to know it. While two heads are definitely better than one, too many cooks will also spoil the broth.

4. React
Many times, during a crisis, the first instinct can be to ignore the problem on the whole and do nothing. Not reacting will only escalate the issue at hand, making a mountain out of what is possibly a molehill. Be proactive in your approach to any issue. Contain the problem and eradicate it quickly with a fast but well thought out response. Objective assessment and planning leads to a calm mindset and self confidence and then it’s all about the execution. But it is important to acknowledge the problem from the beginning itself and not turn a blind eye.

5. Ethical Business Practice
When the company is facing a crisis situation, ethics might be the last thing on your mind. Amid the pressure to put the issue to rest, ethics tend to take a back seat. It is during such times that remaining true to ethical business practices is of utmost importance. Short cuts and the easy way out have a tendency to come back and can harm the company later. Although this is easier said than done, make sure that all the team members are comfortable with the decisions being made and with the level of rigor with which you are conducting the investigation. Be true to your morals, ethical responsibilities, employees, consumers, stakeholders and yourself. 

Crisis situations are like mountains during the monsoon season. Small missteps can lead to a landslide. Never underestimate any situation, your customers or the media. Crisis situations can be handled neatly and effectively if you know what needs to be done. 

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Startup Hacks

Why Tumblr, Reddit and Quora Are Marketing Goldmines



Social Media Sites,Tumblr,Reddit,Quora,Social Media Marketing,Best Social Media Marketing Sites,Best Social Media Sites,Top 3 Social Media Sites,Social Media Platforms,Social Media For Business Marketing,Social Media Sites 2018

When brands and businesses look at social media marketing, they tend to overlook these sites such as Tumblr, Reddit, and Quora that are essentially marketing goldmines. Let me tell you why.

These websites will give your brand or business exclusive access to build brand awareness; in a niche market, that is not already saturated. Unlike traditional social media outlets, that require a large amount of following to get your brand noticed. Websites like Tumblr, Reddit, and Quora let brands and businesses directly engage and connect with their audience.

Shall we take a look at the numbers? They speak for themselves.

  • Tumblr has 550 million monthly users with a global rank of 50, and 22 in the US.
  • Reddit posted 8 billion page views in November 2016. With over 250 million active users every month; with a ranking of 11th in the US, and 26th in the world.
  • Quora generates 200 million monthly visitors. The site ranks within the top 60 websites in America, and top 100 in the world.

All three websites work differently, to make the most of each one make sure you do not post the same content on every website. Tailor it, to the needs of that particular website.

Thirty-nine % of Tumblr’s users are under the age of 25 and they are very clever, so, if your brand wants to gain their attention, the posts are required to be interesting, funny, and most importantly original. Submit a post that looks like an advertisement or a marketing ploy, you’ll find yourself losing followers.

Remember to be always consistent as 47% of Reddit users are online almost all the time, hungry for content.

To make it work on Reddit, make sure your texts posts are relevant to the subreddit where you are posting. As a brand, you should monitor those topics and have a say in your field of expertise.

On almost every other social network, the number of followers is important. People like to proudly flaunt and brag about the number of followers they have. Tumblr is different. It’s rare to find a Tumblr blog which displays the number of followers it has. Tumblr users care more about the interactions they have with other users, they want to build more meaningful relationships.

Quora is a great way to find out what issues are puzzling your current and potential user base, use this information to determine the direction of future content.

On Quora, as long as you clearly state for whom you work, you can also explain how your product can help solve someone’s problem. How’s that for direct marketing?

If you want your brand to reach this untapped demographic of the “cool kids,” then hop on these website bandwagons now!

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Entrepreneur Stories

How Online Marketing Can Be Used To Promote Your Business

Startup Admin



How Online Marketing To Promote Your Business,Startup Stories,Startup News India,Latest Business Updates 2018,Online Marketing Tips,How to Promote Your Business,How to Grow Your Business,Define Your Target Audience,3 Ways To Promote Your Business

First, you need an idea, then you define a target demographic and finally, you make sure your product is of selling value! Once you have all your formative ducks in a row, its time to think of a marketing strategy. In a world that is leaning towards the digital side of life, there is so much one can do to grow a new business. If you are still wondering about how to grow your business the digital way, then these strategies might just help you!

1. Social media 

In this digital world, social media just cannot be ignored. This is where all the “magic” is happening. A rule of thumb to follow for social media is to be authentic and true to you as well as to your brand. Your audience can smell pretense a mile away and the moment they detect signs of false promises, your brand is negatively affected. To create a direct contact with your audience, make sure you reply to messages as often as possible. By doing this, you are building a loyal audience for yourself and letting people know that you are open to feedback! Social media is tricky and done right, it can help your business grow in leaps and bounds!

2. Leverage influencers 

Influencers are the new flavour in the field of online marketing. If you are looking at a way to increase the online presence of your brand without taking years to build your audience, then influencers are the way to go! Find the right influencer in your niche so that you target the right audience. It is not just about spreading your message. It is about spreading your message to the right consumer base. If you can do this properly, then you can reach a sizable audience for not much money invested when you think about the potential profit it can return.

3. Be different 

“Be you. Everyone is already taken.” How many times have you heard this and why does it ring so true? Simple answer? It is! Everyone is already taken, why do you want to sing the same old tune over and over again? With social media being social media, there us the chance of being different by being you. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.

The world is constantly growing and with change, comes innovation and creation. No matter what marketing strategy you use, if you do not have an effective sales funnel and optimize your conversions, you will just be throwing money away.

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Women Entrepreneurs Who Rule With Their Crew

Smruthi Kishore



Women Entrepreneurs,Startup Stories,Startup News India,Best Motivational Stories,Female Entrepreneurs Rule,Top Female Entrepreneurs,First Youngest Woman Entrepreneur India,Most Successful Female Entrepreneurs,Women Inspirational Stories of Success,Empowering Women

For generations, male dominance has overpowered every aspect of life. However, women have been working together and fighting the system. While movements like #MeToo and the Women’s March have been helping in empowering women, there is still a gap when it comes to female entrepreneurs. Women in lead roles are a rare phenomenon but when it does happen, everyone stands up to take notice. To stay sane in a forever competitive world, these five friendships are extremely crucial.

1. The Been There Done That One 

When you are starting out as an entrepreneur, it is important to have a mentor by your side. When that mentor comes in the form of a close friend, it makes things all the more exciting! Since women face unique challenges in business, it is critical to have this experienced entrepreneur on your side to guide the way forward.

2. The Industrious One 

There are friends who talk business and those who avoid the subject entirely. When starting out, it is important to have that one friend who knows the in and outs of the business world. Not only can you geek out together, you can also stay up to date with everything in the world of business and commerce! An added bonus? This friend can keep you sane through the tough times, especially when it seems like no one else understands what you are going through!

3. The One Who Everyone Knows 

There is always that one friend who seems to know everyone or who is known by everyone. This particular social butterfly will help you expand your circle in ways you did not know was possible. A friend like this is important for every female entrepreneur to have, giving you the opportunity to grow and expand your business like never before!

When growing, it is important to surround yourself with people who have your interest at heart. Identify the females you need to add to your circle. Then start building those relationships one brunch at a time!

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