My boss always tells me there is one rule of thumb you MUST follow at work: talk about what you do at work without sounding like you are bragging. How does one do that? I would ask him and he said there is a really simple way. Your superiors would never accept what you do without it being brought to their notice and the only way you can do that is by showing them what you have done with a subtlety and humility. While it may have taken me a long while to get to the point where I can talk about my work without being defensive or a jerk, these steps really helped get to that point.
For a long time, I thought work in the form of direct and indirect results was always recognised. However, soon into my first job, I realised this was far from the case. My first job ended rather horribly because I did not have the guts to talk about myself the way I should have from the beginning. Despite my best attempts at showing off what I was doing, something was always lacking. What was lacking? The communication between my manager and I. Talk and do it often, with a clear thought process. Have weekly or bimonthly meetings, with a goal in mind and map charted out. This helps in saying that whatever you are doing right now, is to ensure you only get ahead.
2. Stick to the facts
While talking about your work, make sure you do not over state the amount you do and what you have done in the past. There is so much you can do and so much you can accomplish when you bring it down to the bare facts. Once you lay down the facts, it is up to them to interpret the facts the way they want. You have done your bit and that is the important part.
3. Own your success
There is a very fine line between being a narcissist and an ignorant. If you were like I was in my beginning days, then make sure you do not toot your horn without knowing why you want to do the tooting. Make sure you sound true to yourself and only then do the bragging.
When you work at a large organisation, your work often goes unnoticed. If you fall under the category who do not like bragging about their work, like me, then it is time to up your work game!
Twitter Unknown And Strange Facts
When Jack Dorsey sent out his first tweet over 12 years ago, little did he know he would start a revolution like never before. Since then, there have been close to a little over 500 million tweets sent out into the Twitter world on a regular basis and with people responding to this new wave of social media, the world of texting got a much needed makeover. Before you send out your next tweet to the world, check out these super cool facts about Twitter!
1. Twitter did NOT invent the hashtag
Contrary to popular belief, Twitter did NOT invent the hashtag. The origin of hashtags can be traced all the way back to the year 1988, when people communicated through internet chat rooms called Internet Relay Chats. In fact, the first hashtag was used on Twitter only in the year 2007, when Chris Messena, a former Google employee, thought it would be a good idea to lump tweets by using hashtags.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— 🅲🅷🆁🅸🆂 🅼🅴🆂🆂🅸🅽🅰︎ (@chrismessina) August 23, 2007
2. The Sweden account
While every country has a dedicated person handling its Twitter account, Sweden used to use different citizens to handle the account on a weekly basis! However, as of September 2018, this is no longer going to be the norm. Now, after 365 curators, 119,000 new followers and more than 200,000 Erik was the last citizen who managed the Twitter account.
3. The first tweet about Osama Bin Laden
When Barack Obama pulled off the unimaginable and successfully led the mission against Osama Bin Laden, one would have thought the United States government would be the first to tweet about this spectacular news. However, it wasn’t the US media but Dwayne “The Rock” Johnson who tweeted this news for the first time ever!
Just got word that will shock the world – Land of the free…home of the brave DAMN PROUD TO BE AN AMERICAN!
— Dwayne Johnson (@TheRock) May 2, 2011
4. Iceland used Twitter for its Constitution
While other governments used their ideas and inspiration on what they wanted for their constitution, Iceland used Twitter to crowd source ideas on what people wanted. The articles were documented through a vote which had six questions. Twitter users had to vote by saying yes or no and after a thorough research, the Iceland Constitution was formed! This crowd sourcing technique was termed as the first time ever in terms of forming the constitution.
5. Jim Carrey really is a doting father
Did you know that despite having over eighteen million followers on Twitter, Jim Carrey only follows one person: his daughter? Is that called being a doting father or what?
6. The Hangtag
Hangtagging is a very real thing. In simple words, this means that when you end a tweet with just a hashtag and without any text before the hashtag, the incident is known as ‘hangtag.’ Further, Twitterpated is also very real. It is used to describe the feeling of being so overwhelmed with information or excitement, you forget to tweet or share the information you are excited about.
7. People read about earthquakes before they felt it
Social media is a very powerful tool. Did you know that during the devastating Virginia earthquake of 2011, some people in New England actually read about it on Twitter before it happened? Social media clearly has its hands all over the world! Also, the Virginia earthquake has a Twitter handle as well!
8. Mikey Welsh predicted his death
Musician Mikey Welsh predicted his death almost close to the day on Twitter. In fact, he tweeted on 26th September 2011 saying he was going to die the weekend after the tweet in question and decided he had to tweet about the event. Shortly after, almost on the predicted day in fact, Welsh was found dead in his room. The death was suspected to be because of a drug overdose followed by a cardiac arrest. Creepy.
dreamt i died in chicago next weekend (heart attack in my sleep). need to write my will today.
— Mikey Welsh (@MikeyWelsh71) September 26, 2011
9. The most number of followers on Twitter
Katy Perry remains undisputed when it comes to having the most number of followers on Twitter. Did you know that this beautiful singer has tweeted 9,294 times, she now has 108 million followers! For the last three years, Katy Perry stands at the top of the most number of followers list!
So much to learn about Twitter and so much to know about the rest of the world. If you think we missed out on any facts about Twitter, comment and let us know!
Why SEO Is Important For Your Business
Search Engine Optimization (SEO) is a set of rules followed by websites or blogs to ensure maximum visibility on the search engine results pages. This can improve the website’s ranking and online presence. From giving the most importance to your titles to making complete use of the key points on your website, SEO helps in streamlining your website and how it appears on a search engine. Here is why optimizing your website is highly essential, especially at a time when competition is at an all time high.
1. Improved visibility
One of the primary objectives of SEO is improving the visibility of your website. No matter how great the content on your website, it cannot be easily found by your target audience unless you streamline and use SEO friendly words. Zero in on a focus keyword and when you are working on your website’s content, make sure you follow all the guidelines with respect to the keyword. Once you follow the right kind of guidelines, the process is streamlined and your website’s visibility improves by leaps and bounds.
2. Improved traffic
Redirecting traffic to your website organically is not only the most difficult, but also the most essential thing one needs to ensure regular sales generation. While an increase in traffic is not directed towards an increase in sales, SEO still affects the number of people who come to visit your website on a regular basis. Through the utilization of keywords and by following SEO guidelines, you redirect people to your website. This helps in making sure there is an organic increase in the number of people coming to your site.
3. Gives you an insight into your customers’ needs
As mentioned earlier, SEO gives you an increase in the kind of people visiting your website. When that happens, you also start understanding what your visitors are looking for on a daily basis. The daily influx of repeat and new visitors is dependent on the kind of things people are searching for and if optimized the right way, then this traffic increases in huge numbers! Furthermore, when you start optimizing your website as per the SEO guidelines, you get a clear understanding on who your customers are, what kind of interests they have and what kind of things they like the most.
4. SEO impacts research and sales point of view
Without directly increasing your inherent marketing costs, Furthermore, you can increase your return on investment in large numbers, provided the SEO guidelines are followed accurately. Through the right kind of strategies, you can target your customers and increase the kind of output you expect from your website.
5. SEO multiplies your social sharing tactics
When you are working with social media platforms like Facebook and Twitter, SEO plays a very important role. Once you completely optimize the content on your website through tags, alt tags and slug lines, you can make sure your website is seen organically. In short, SEO used right helps get your website noticed, used and loved!
SEO is extremely vital in a world that is highly competitive and driven to finding new things on a regular basis. With a focus on growth, it is absolutely essential for every website to follow all the SEO guidelines and stick to the rules of the business! If you think we missed out on any reasons as to why SEO is important, comment and let us know!
Digital Marketing Plans And Why Everyone Needs One
The year is 2018 and digital marketing is slowly and surely taking over the world of the internet. Digital marketing is the next big thing and with people moving away from brick and mortar methods of shopping, it comes as an important reason to look at digital marketing as a quick fix tool for promoting your business. If you are just starting out with your business, then these are the reasons why you need a digital marketing plan to get a leg up in this cut throat world.
1. Marketing plans give you direction and focus
When you have a written down and clearly chalked out plan, your strategies start taking shape. They give you a focus on what you want from your plan and help you grow your business into a success. The most important reason for having digital marketing plans is they give you specific targets and help you make your long term and short term goals come true.
2. Digital marketing ensures conversions
By using an effective combination of search engine optimization, social media marketing and email marketing, digital marketing plans help you keep a track of leads, subscribers and sales. Furthermore, these plans also ensure in converting your offline traffic into consistent, online traffic.
3. Digital marketing plans help you understand your customers better
Digital marketing plans give you a quantitative and qualitative understanding on your customers. Track your customers’ consumption strategy and look at how to make the most of the situation by using the right kind of technology. With the right kind of insights, you get a clear understanding on who your customers are and what they prefer from what you have to offer. From understanding the ratio of men versus women and to understanding the kind of responses your audience is giving to your service, digital marketing plans help in providing you with a clear and concise thought process.
4. Digital marketing plans give you a clear online presence
The fact that the world is moving towards the online front is no hidden secret. Till people see a brand’s strong online presence, the trust factor is at an all time low. With a clear thought out digital marketing plan, you ensure you have a strong online presence and your position as a strong force is further cemented in the minds of your online customers.
5. Digital marketing plans help in limiting duplication
With a strong digital marketing plan, you help in limiting the kind of products you have. By looking at multiple factors like age groups, demographic understanding of locations and regulating the cookie pool, digital marketing plans help in giving you the much needed clarity of thought. Digital marketing helps in giving you an idea of what is working for your business and what is not. By formulating a clear idea of who the target audience is, you can utilize your resources in places where they are the most effective, thereby getting rid of things which are not working for your business. Therefore, digital marketing plans help in driving you toward a successful end result.
Digital marketing plans is necessary in this constantly growing world. When you are looking at increasing the kind of impact you want your business to have, these plans help in changing the course of things for you and your online presence, giving you a strong edge over your competitors. If you think we missed out on any other reasons as to why a digital marketing plan is absolutely essential, comment and let us know!
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