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How To Make Your Startup Self Sustainable

Smruthi Kishore

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How To Make Your Startup Self Sustainable,Startup Stories,Latest Startup News India,Best Motivational Stories 2018,Self Sustainable Startup Business,Build Sustainable Startup,Self Sustainable Business,Self Dependent Business,Business Tips

You have the idea. You had the drive. You have the employees and you have the clients. You started off a couple of years ago and your business reached a point where the next step is within reach but the steps to get there are fuzzy. If you are wondering about how to make your baby a self sustainable business, then these steps could just help you out!

1. Lead the world with innovation 

Innovation is the key to success and what better to reach the point of success than by constantly growing? The more creative you are with your products, the more successful your business becomes. Push yourself to the front of the line and make your mark felt with the kind of products you have!

2. Establish the viability of your product 

Once you know you have a product you are absolutely will work, make sure you dot the Is and cross the Ts. What makes your life easier is that you already have a loyal group of customers who love hearing about your new product. Understand how the way the basics work and follow map the steps to the future.

3. Partner with the press

The press can be both a friend and a foe. Sell yourself and your product the right away and your business can become an overnight success! As an added bonus, the world of social media makes life extremely easy! Make sure you drop subtle hints about your product and let the press hear about it the right way and voila! The media and social media is on your side!

Perhaps one of the best ways to become self sustaining is to never compare yourself with other people. While some products have a lasting impact, others fizzle out and die within days of hitting the market! Hit the right spots and you have an immediate success on your hands!

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How To

How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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How To

Things you need to start a business that are not money related

Smruthi Kishore

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start business that are not money related,Best Startups in India 2018,Latest Startup News India,Startup Stories,Business Ideas with low investment,Types of Businesses You Can Start,How To Start A Business With No Money,most important thing to begin business,best business ideas in india

All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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How To

Emails And How You Can Make Your Points Effectively

Smruthi Kishore

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Communication, when it is personal and direct, is always an easy task. The message you want to deliver is clearly understood by the other person (in most cases.) However, when it comes to communicating via emails, the task is harder and difficult. The intent of the message is usually lost and more often than not, the message delivered is far from what it should have been. To help you communicate and to get your points across in an effective manner, we came up with a set of tips.

1. Learn to follow the rules of Netiquette

Before the advent of the internet, Lincoln devised a way to reply to political rivals and insult people without really insulting them. He would pen down exactly what he wanted to say to the other person, making sure everything he was feeling was written down to precision. However, he never sent these letters and would instead collect them in a drawer. The original letter would be sent once Lincoln’s anger and frustration subsided. Sticking to Lincoln’s way of life, if you really are truly angry and want to avoid a war of words with the other person, write a draft of the email you want to send and only after you have thought things through, send the right mail across. This always helps in giving yourself time to think and also helps in giving you a direction of thought. On a side note, Lincoln’s drafts would make for a truly interesting read.

2. Be aware of internet language.

A lot of offices and workplaces frown upon the usage of emoticons as means of conveying information, thinking the use of these messages is a negative approach. However, a recent study conducted by a Dutch research team showed that if used the right way, emoticons can work wonders. The team realised that since non verbal modes of communication accounts for 70 % of the communication, emoticons act as replacement for non verbal communication. If you have been holding back from using emoticons while communicating with people, know that it is completely okay!

3. Avoid using commands.

In a world where the tone of your message is quite easily confused and not what you wanted it to mean, it is imperative to realise the impact your words have on the reader. Every time a mail with commands and orders is sent, it puts off the reader and makes them not want to read your mail. However, what usually works is the personal touch, coupled with just the right kind of direction in your mail. Say what you want to say, but do not say it through an order.

Sending emails and delivering the right message is extremely important. If you have faced similar issues in sending mails and do not know how to deal with them, comment and let us know!

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