Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a web’s search engine. SEO is a rather a tricky process for a startup company. But once you have hit the right keywords, then you can reach your target goals. Optimizing your website can be a slow process especially when the manpower is less and the budget is stretched.
Follow theses simple tips to take your startup to the next level.
1) Determine target keywords early
Targeting the right keywords is a prerequisite for successful SEO. A set of target keywords should be kept in mind while creating the content.
We also recommend the Google’s Keyword Planner to carry out the keyword research. All you need to do is just enter the number of keywords related to your industry and the Keyword Planner will provide you with appropriate suggestions with relevant search volumes.
As many of the startup’s resources are limited, avoid targeting highly competitive words.
The keywords should be used strategically in your site. The important places to keep your keywords are in the title tags of your main website, in the corresponding page URL and in the page headline in any copy you write.
2) Make your website mobile friendly
Eventually, a majority of web searches are been performed on mobiles rather than desktop users. So, check whether your website is mobile friendly or not with the help of Mobile Friendly Test Tool.
If your website is deemed to be unfriendly, then follow these basic tips.
Your mobile displays are smaller than the desktop displays, so be sure you optimize your text so that the user can read without the need to zoom in.
Finally, consider the overall design of your website in the mobile. Make sure the mobile user can access all the contents of your site without scrolling too far.
3) Review sites
Customers always search for online proofs and reviews to determine the quality of your website.
Your product could be amazing, but if you don’t have good reviews, then it can have a hard time to be credible.
Positive reviews can increase trust among the customers. At the end, it is customers who should be satisfied.
So, go get yourselves registered on influential business rating sites such as Google My Business, Yahoo Local, Facebook Ratings, and Reviews.
Get the experience of top results by mixing these tips and other digital marketing strategies such as conversion rate, paid ads, sales funnels and much more.
Women And Work Life Balance
As a woman, growing comes with its pitfalls, its struggles and its unrealistic expectations. As a woman in a competitive work environment, not everyone has the option of being successful and having a comfortable home environment. If you are tired all the time, unhappy at home everyday and not growing the right way, then these tips might just help fix the every day blues.
1. Define the word balance to yourself
Whether you are a working mother or a working woman care of things at home, what does the word balance mean to you? The word balance is like clothes: it is not designed to fit everyone perfectly. Write down your priorities and think about how to spend time outside work as well. Chalk out your life outside and work, this will give your life the much needed clarity. Before you jump full throttle into two worlds at the same time, define what balance means to you and set the guidelines to your happiness.
2. Seek the balance
Let your colleagues and bosses know how serious you are about maintaining a strong work life balance. One of the major mistakes I made at the beginning of my career was to make it known that I am available all the time. I would reply to mails constantly and always stay on top of things. Not only does this ensure an early burn out, it makes your life at home miserable, to say the least. My work life balance is gone for a toss, obviously. However, if you still have the chance, then yourself now! Set a timer on your email app and make sure you do not respond as soon as you get an email. P.S., this really does help keep yourself sane.
3. Let your aspirations be known
Define both your family and career aspirations. Reflect and revisit them often. Communicate your aspirations to your organization or network, as well as your family. On a side note, if you really do want to take a break from work, make sure you understand the repercussions of how going back to work will be like.
We live in a male dominated world. There is no denying that Achilles Heel. As a woman of this generation, we want everything. We want to be at the top of the corporate ladder and be the best version of ourselves on the home front as well. If you think we missed out one any aspects which might help, then comment and let us know!
How Online Marketing Can Be Used To Promote Your Business
First, you need an idea, then you define a target demographic and finally, you make sure your product is of selling value! Once you have all your formative ducks in a row, its time to think of a marketing strategy. In a world that is leaning towards the digital side of life, there is so much one can do to grow a new business. If you are still wondering about how to grow your business the digital way, then these strategies might just help you!
1. Social media
In this digital world, social media just cannot be ignored. This is where all the “magic” is happening. A rule of thumb to follow for social media is to be authentic and true to you as well as to your brand. Your audience can smell pretense a mile away and the moment they detect signs of false promises, your brand is negatively affected. To create a direct contact with your audience, make sure you reply to messages as often as possible. By doing this, you are building a loyal audience for yourself and letting people know that you are open to feedback! Social media is tricky and done right, it can help your business grow in leaps and bounds!
2. Leverage influencers
Influencers are the new flavour in the field of online marketing. If you are looking at a way to increase the online presence of your brand without taking years to build your audience, then influencers are the way to go! Find the right influencer in your niche so that you target the right audience. It is not just about spreading your message. It is about spreading your message to the right consumer base. If you can do this properly, then you can reach a sizable audience for not much money invested when you think about the potential profit it can return.
3. Be different
“Be you. Everyone is already taken.” How many times have you heard this and why does it ring so true? Simple answer? It is! Everyone is already taken, why do you want to sing the same old tune over and over again? With social media being social media, there us the chance of being different by being you. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.
The world is constantly growing and with change, comes innovation and creation. No matter what marketing strategy you use, if you do not have an effective sales funnel and optimize your conversions, you will just be throwing money away.
Women Entrepreneurs Who Rule With Their Crew
For generations, male dominance has overpowered every aspect of life. However, women have been working together and fighting the system. While movements like #MeToo and the Women’s March have been helping in empowering women, there is still a gap when it comes to female entrepreneurs. Women in lead roles are a rare phenomenon but when it does happen, everyone stands up to take notice. To stay sane in a forever competitive world, these five friendships are extremely crucial.
1. The Been There Done That One
When you are starting out as an entrepreneur, it is important to have a mentor by your side. When that mentor comes in the form of a close friend, it makes things all the more exciting! Since women face unique challenges in business, it is critical to have this experienced entrepreneur on your side to guide the way forward.
2. The Industrious One
There are friends who talk business and those who avoid the subject entirely. When starting out, it is important to have that one friend who knows the in and outs of the business world. Not only can you geek out together, you can also stay up to date with everything in the world of business and commerce! An added bonus? This friend can keep you sane through the tough times, especially when it seems like no one else understands what you are going through!
3. The One Who Everyone Knows
There is always that one friend who seems to know everyone or who is known by everyone. This particular social butterfly will help you expand your circle in ways you did not know was possible. A friend like this is important for every female entrepreneur to have, giving you the opportunity to grow and expand your business like never before!
When growing, it is important to surround yourself with people who have your interest at heart. Identify the females you need to add to your circle. Then start building those relationships one brunch at a time!
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