Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a web’s search engine. SEO is a rather a tricky process for a startup company. But once you have hit the right keywords, then you can reach your target goals. Optimizing your website can be a slow process especially when the manpower is less and the budget is stretched.
Follow theses simple tips to take your startup to the next level.
1) Determine target keywords early
Targeting the right keywords is a prerequisite for successful SEO. A set of target keywords should be kept in mind while creating the content.
We also recommend the Google’s Keyword Planner to carry out the keyword research. All you need to do is just enter the number of keywords related to your industry and the Keyword Planner will provide you with appropriate suggestions with relevant search volumes.
As many of the startup’s resources are limited, avoid targeting highly competitive words.
The keywords should be used strategically in your site. The important places to keep your keywords are in the title tags of your main website, in the corresponding page URL and in the page headline in any copy you write.
2) Make your website mobile friendly
Eventually, a majority of web searches are been performed on mobiles rather than desktop users. So, check whether your website is mobile friendly or not with the help of Mobile Friendly Test Tool.
If your website is deemed to be unfriendly, then follow these basic tips.
Your mobile displays are smaller than the desktop displays, so be sure you optimize your text so that the user can read without the need to zoom in.
Finally, consider the overall design of your website in the mobile. Make sure the mobile user can access all the contents of your site without scrolling too far.
3) Review sites
Customers always search for online proofs and reviews to determine the quality of your website.
Your product could be amazing, but if you don’t have good reviews, then it can have a hard time to be credible.
Positive reviews can increase trust among the customers. At the end, it is customers who should be satisfied.
So, go get yourselves registered on influential business rating sites such as Google My Business, Yahoo Local, Facebook Ratings, and Reviews.
Get the experience of top results by mixing these tips and other digital marketing strategies such as conversion rate, paid ads, sales funnels and much more.