Connect with us

How To

How To Boost SEO For Your Startup

Published

on

How To Boost SEO For Your Startup,Startup Stories,2018 Latest Business News & Updates,Startup Stories India,Startup Stories Tips 2018,Boost SEO For Your Startup Business,Tips to Boost SEO For Your Startup,3 Ways to Boost SEO For Your Startup,SEO Latest News and Updates,3 Steps to Boost SEO for Startups

Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a web’s search engine. SEO is a rather a tricky process for a startup company. But once you have hit the right keywords, then you can reach your target goals. Optimizing your website can be a slow process especially when the manpower is less and the budget is stretched.
Follow theses simple tips to take your startup to the next level.

1) Determine target keywords early

Targeting the right keywords is a prerequisite for successful SEO. A set of target keywords should be kept in mind while creating the content.
We also recommend the Google’s Keyword Planner to carry out the keyword research. All you need to do is just enter the number of keywords related to your industry and the Keyword Planner will provide you with appropriate suggestions with relevant search volumes.
As many of the startup’s resources are limited, avoid targeting highly competitive words.
The keywords should be used strategically in your site. The important places to keep your keywords are in the title tags of your main website, in the corresponding page URL and in the page headline in any copy you write.

2) Make your website mobile friendly

Eventually, a majority of web searches are been performed on mobiles rather than desktop users. So, check whether your website is mobile friendly or not with the help of Mobile Friendly Test Tool.
If your website is deemed to be unfriendly, then follow these basic tips.
Your mobile displays are smaller than the desktop displays, so be sure you optimize your text so that the user can read without the need to zoom in.
Finally, consider the overall design of your website in the mobile. Make sure the mobile user can access all the contents of your site without scrolling too far.

3) Review sites

Customers always search for online proofs and reviews to determine the quality of your website.
Your product could be amazing, but if you don’t have good reviews, then it can have a hard time to be credible.
Positive reviews can increase trust among the customers. At the end, it is customers who should be satisfied.
So, go get yourselves registered on influential business rating sites such as Google My Business, Yahoo Local, Facebook Ratings, and Reviews.

Get the experience of top results by mixing these tips and other digital marketing strategies such as conversion rate, paid ads, sales funnels and much more.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

How To

5 Mistakes You Should Avoid For Your Business

Published

on

5 Mistakes You Should Avoid For Your Business,Startup Stories,Startup Stories India,2018 Latest Business News,Top Five Mistakes You Should Avoid For Your Business,5 Things Should Avoid For Successful Business,Five Mistakes Your Businesses Should Avoid,5 Biggest Mistakes Should Avoid For Your Business

To succeed, you need to have an in depth knowledge of what to do as well as what not to do. With startups, especially, the margin of error is very limited. Today, we talk about five things you should not do to make sure you’re a successful business!

1. Retargeting Every Visitor 

No matter how great your product is, retargeting every customer to your product page is not an effective marketing strategy. More often than not, this irks customers as it destroys the exclusivity factor. Segment your bounced visitors into different groups by how many pages they’ve viewed, how much time they’ve spent, whether they’ve visited a particular product category etc. and retarget accordingly.

2. A Disastrous Social Media Strategy 

Social media only works if you have a clear plan in mind with a long term plan clearly chalked out. If your plan doesn’t reach the right target audience, then there really isn’t any point in the campaign.

3. There Is Always Competition 

Do not ever think you don’t have competitors. While there may not be an idea that is exactly the same as yours, there are plenty out there that are very similar to yours.  Sometimes your competition isn’t a person or a company but rather a “thing. So keep a really close tab on the people around you and make sure you are always one step ahead of the game.

4. Assuming Your Customers Are Always Loyal 

No customer is always loyal to the product. There is always something better and cheaper out there. To ensure a loyal customer base, create a connect with the regulars and don’t over burden the semi frequent visitors. Play the game the right way and the customers will always stay!

5. Thinking You Have To Do Everything On Your Own

Even if you are just one person who is in charge of everything, you need to keep in mind that you do not have to do everything on your own. Ask for help, ask for ideas. The more you ask, the more you learn and the more you grow!

 

Continue Reading

How To

Tips On How To Diversify Your Business

Published

on

Tips on How To Diversify Your Business,Startup Stories,Startup Stories India,2018 Business News Update,How To Diversify Your Business,Best Five Tips to Diversify Your Business,Diversify Your Business Tips,5 Effective Ways to Diversify Your Business,5 Steps to Diversify Your Small Business,5 Best Tips To Expand Your Business

“Don’t lay all your eggs in one basket.” The saying is as true as the number of years it has been famous for. It is in fact even more true for small business who are looking at making it big and making it big successfully. This mantra of sorts should be taken even more seriously in the current digital age and is one that should not be ignored.

Today, we take a look at 5 tips that can help you in diversifying your business and growing it to unimaginable heights.

1. Diversify 

Always learn to experiment. If you play it safe, then your business is the only thing that is suffering. You need to be careful to not under sell or undercut your idea/product. Your market research needs to focus on customer demand for new products and services and your cost to manufacture, deliver, and sell them.

2. Expand To New Territories 

Do not stick to just one location. If you have been in the same area for more than a couple of months, then it is time to move on and identify more areas/locations for your business. A franchise has more chances of succeeding in this cut throat world. It also sends out the message that your business is here to stay and that you aren’t afraid of competition.

3. Target New Customers

Most businesses target their sales and marketing efforts to specific customer markets based on demographics like age, gender, locations, likes, interests, activities, and values. In order to succeed as an enterprising business, your goal is to break beyond the obvious range of customers. Once you diversify your target audience, your product immediately gets more attention. This is a constant cycle which usually works in your favour!

4. Offer Integrated Solutions 

The main question you must ask yourself is if you could do more than there already is.  This might be anything: training, cloud services, apps, additional gear, monitoring, servicing; the possibilities are endless. The beauty of the digital age is that everything is available and is yours for the taking. So reach out, grab it and make the world your oyster!

5. Suss Out The Competition 

It is always important to figure out what your competition is up to. Either you are in line with their progress or one step ahead. It is preferable if you’re one step ahead because then that gives you the platform for success.

With these steps, expanding your business no longer remains a dream but becomes a very successful and competitive reality!

Continue Reading

How To

Tips On How To Make Your Meetings More Successful

Published

on

More often than not, business meetings tend to drag on for far longer than necessary and usually end with no real conclusion. Today, we give you tips on how to make your meetings more successful and worth the while!

1. Add Accountability

Adding accountability helps increase responsibility as the onus of the problem falls on the employee. At the end of the meeting, make sure that a recap happens and individual assignments are given if necessary. This helps increase productivity.

2. Shorter The Meeting, The Better

A golden thumb rule? Always, always keep the meeting short. In fact, shorter the better. Meetings scheduled for a long period of time tend to scare the members and this is not a good thing. If more things need to be discussed during the meeting, then that can be added for a follow up.

3. Always Know The Reason For The Meeting 

A meeting without a purpose is never a fruitful meeting. In fact, make sure that EVERYONE knows the reason for the meeting.  Weekly updates, quarterly sales meetings, and annual board meetings all have a purpose. Make sure everyone knows why he/she is there and what is expected of him/her at the meeting.

4. Take Down The Walls 

The walls keep the thoughts out. A lot of times meetings for problem solving are rigid and coordinated. Find someone who can do the minute keeping and allow your team to hash out the details. The old fashioned way always works – sit in a room and talk to each other! This increases communication and brings down the walls.

5. Make Every Stand Up For The Meeting 

According to recent studies, it has been proven that if you have everyone standing for a meeting, the meeting becomes more effective. While it is possible that not everyone likes to stand for a long time, it is an extremely effective in the long run.

 

Continue Reading

Trending

Copyright © 2018 STARTUP STORIES.