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How To Boost SEO For Your Startup

Smruthi Kishore

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How To Boost SEO For Your Startup,Startup Stories,2018 Latest Business News & Updates,Startup Stories India,Startup Stories Tips 2018,Boost SEO For Your Startup Business,Tips to Boost SEO For Your Startup,3 Ways to Boost SEO For Your Startup,SEO Latest News and Updates,3 Steps to Boost SEO for Startups


Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a web’s search engine. SEO is a rather a tricky process for a startup company. But once you have hit the right keywords, then you can reach your target goals. Optimizing your website can be a slow process especially when the manpower is less and the budget is stretched.
Follow theses simple tips to take your startup to the next level.

1) Determine target keywords early

Targeting the right keywords is a prerequisite for successful SEO. A set of target keywords should be kept in mind while creating the content.
We also recommend the Google’s Keyword Planner to carry out the keyword research. All you need to do is just enter the number of keywords related to your industry and the Keyword Planner will provide you with appropriate suggestions with relevant search volumes.
As many of the startup’s resources are limited, avoid targeting highly competitive words.
The keywords should be used strategically in your site. The important places to keep your keywords are in the title tags of your main website, in the corresponding page URL and in the page headline in any copy you write.

2) Make your website mobile friendly

Eventually, a majority of web searches are been performed on mobiles rather than desktop users. So, check whether your website is mobile friendly or not with the help of Mobile Friendly Test Tool.
If your website is deemed to be unfriendly, then follow these basic tips.
Your mobile displays are smaller than the desktop displays, so be sure you optimize your text so that the user can read without the need to zoom in.
Finally, consider the overall design of your website in the mobile. Make sure the mobile user can access all the contents of your site without scrolling too far.

3) Review sites

Customers always search for online proofs and reviews to determine the quality of your website.
Your product could be amazing, but if you don’t have good reviews, then it can have a hard time to be credible.
Positive reviews can increase trust among the customers. At the end, it is customers who should be satisfied.
So, go get yourselves registered on influential business rating sites such as Google My Business, Yahoo Local, Facebook Ratings, and Reviews.

Get the experience of top results by mixing these tips and other digital marketing strategies such as conversion rate, paid ads, sales funnels and much more.

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How To

Why Good Customer Service Is Important To Your Brand

Smruthi Kishore

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Good Customer Service,Important of Customer Service,6 Reasons Customer Service Is Important,Increases Customer Lifetime Value,Importance of Customer Satisfaction,Customer Service Strategy,New Business Ideas 2018,Best Startup Ideas 2018,Best Startups in India 2018,startup stories,Startup Success Stories 2018

In today’s competitive world, entrepreneurs, new businesses and even seasoned companies face a serious problem: that of the constantly changing world of expectations. Those who know how to adapt, survive the dark times and those who don’t, end up failing in their walk toward a brighter tomorrow. One of the key ways to avoid failing is by providing great customer service to your clients. However, if you are still not convinced why your company needs good customer service, then these tips could help!

1. Customer service improves customer satisfaction

On an average, it costs almost five times the average amount to attract new customers. However, when you have a great customer service in place, your team will make sure new customers come to you without all the extra investments. Further, a seasoned customer service team helps in reducing the costs that come with selling to a new customer as well!

2. You are remembered through the service you provide

While all your customers may not be with you on a long term basis and only stay with you for a particular time period, they will remember you for the service you provide. It is easy for people to remember the bad service and when good things come, they aren’t hard to forget either. A bad image takes a long time to fix and a good image takes a long time to build. This is where good customer service can be used!

3. Customer service provides value

A great customer service helps in getting all your questions answered and in ensuring all the expectations are met to perfection. Furthermore, an added advantage of this is, your customer service team can also help in building and maintaining relationships with your clients!

4. Customer service helps in ensuring differentiation

Satisfaction is a rare commodity in the business world. When two companies provide the same service, there are a few things which can differentiate one service from the other. Your customer service team helps in ensuring this differentiation is maintained.

5. Increases the customer lifetime value

According to a recent study conducted by a business service company called InfoQuest, it was proved, a happy customer increases the revenue earned by the company by 2.6 times!  When you have a team which knows how to maintain satisfaction levels of your customers, your revenue automatically increases by leaps and bounds!

6. Good customer service helps in solving problems

More often than not, when you are busy running your company, you forget to take into stock all the different problems your clients are facing. A good customer service team helps in avoiding and solving exactly these problems. If your customers know they can reach out to your customer service team with their problems and questions, the situation is likely to be solved quicker than earlier!

When it comes to your business,it is extremely important to have your customer service in order. If you think we missed out on mentioning any other ways in which good customer service is essential to a brand, comment and let us know!

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How To

How To Market A Small Business

Smruthi Kishore

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How To Market Your Small Business,Best Startup Ideas 2018,Best Startups in India 2018,startup stories,Startup Success Stories 2018,Small Business Marketing,Marketing Strategy Small Business,Small Business Strategy,Best Small Business Ideas,Small Business Ideas 2018,5 Types of Business Marketing Strategies,Tips for Small Business Marketing

Marketing is expensive and if you are a small business just entering the ring, there is no denying that basic fact. While you may have a marketing plan in place, the costs might just turn out to be too great to handle. Here are some great ways you can push yourself and still make a mark, no matter how strapped for cash you are.

1. Network

At a time when people rely on what the world is saying, networking is a really good tactic you can use to build the presence of your brand. While your network may trust the person you are, they may not trust your business in the initial stages. Let them know you are open and reach out to the large circle around you. Afterall, everyone always needs someone who can get things done and instead of them going to a random person, why not let them know you are available?

2. Create a space for yourself in the industry

More often than not, people forget to realise the importance of trust. As a new company, this factor is all the more important as it will help in propelling you to the front. Find the opportunities where your business can be of use and leverage the trust people have in you to build your company’s worth. Use your content to your advantage and make the most of your network to cement your place in the industry.

3. Work with other businesses

With digitization being what it is today, most of the ideas are no longer original. To avoid being pigeonholed into a certain corner, start collaborating with other businesses working with the same idea. Put together a group of non competitive, like minded people and make the most of these relationships with redirection and cross promotions. A major advantage of collaborating with people is, it helps in increasing your network and in letting people know you are a new force in the field!

4. Let your content talk about your business

With the world moving the social way, it is important to use the right words to make the right impact. When introducing your business to the world, using social media to the most is one of the best ways to achieve success. Through the use of catchy taglines and hard hitting messages, you can say a lot about your brand. Your content can reach a large audience and when you use the right words in the right way, your brand can be easily discovered.

5. Let the presence of your business be felt

Your business can’t reach people unless you start talking. Hold events, meetings, sessions and invite potentially interested people to learn more about who you are and what you are doing. Every business needs an audience and when you start spreading the word about yours, that is when the world will get ready to sit up and listen!

Establishing your business may be a dream come true. However, marketing the business may be harder than you think. If you feel there are other ways you can market your business, comment and let us know!

 

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How To

How To Build Trust With Clients

Smruthi Kishore

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How To Build Trust With Clients,Client Relationship Building Skills,Build New Clients Trust Factor,Clients Trust Factor,Important of Clients Trust Factor,Build Client Relationships,How Clients Build Trust,How to Build Trust in Business,Client Relationships,Clients Trust,Best Startup Ideas 2018,Best Startups in India 2018,startup stories,Startup Success Stories 2018

For new businesses to grow and have their marks felt, the most important factor is trust. When you are working at a company, your reputation is everything and when that does not work the way you want, things can get messy. With your entire future at stake, building and establishing your trust factor is definitely the most important thing. Here’s how you can get people to not only take you seriously, but also believe in what you have to offer to the world.

1. Show your clients your human side

More often than not, one of the biggest mistakes a company makes is the way you approach your clients. Have a human touch to your messages and make sure people understand what you are saying.

2. Show your clients you trust them as well

One of the primary things to learn about trust is, it has to be earned. You need to let the other person know you trust them as well and that can only be done if you put everything about you as a company on the table. It is also important to know that your clients are not stupid. They know what they are doing and saying, so make sure you give them the benefit of doubt in these cases.

3. Stick to your commitments

The moment your clients realise you are a company which sticks to your word, trust is not far off. If you can’t keep to your commitment, then explain the situation and let your client know why something didn’t happen as planned. The more you give your client an insight into your ways of working, the more validation you get from the client. Always a good rule of thumb for building trust!

4. Display competence

When you show your clients you are in the business for the long run, one of the key ways to do that is by displaying competence. Know what you are talking about and when you don’t, understand the situation and get complete clarity on what is happening. Make sure you are completely honest about what you are saying because while people can understand lack of knowledge, a lie is harder to forgive.

5. Value feedback

While you may know what you are saying and doing as a company, it is important to understand the other person is only saying what they are because they have constructive feedback. The feedback may be obtained in the form of a quick survey or through pointers received from the client. Take what makes sense to your business and let your client know you appreciate what they have to say in a manner which does not come off as defensive.

6. Create an experience

Treat your clients in a way which lets them know they have your complete attention. Always remember the saying, “Marketers don’t make the brand, people do.” Make every interaction with your client memorable, in a manner that ensures longevity in memory!

While building your company in itself is a hard task, establishing trust is harder. If you think there other ways you can build trust between you and your clients, comment and let us know!

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