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How To Boost SEO For Your Startup

Smruthi Kishore

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How To Boost SEO For Your Startup,Startup Stories,2018 Latest Business News & Updates,Startup Stories India,Startup Stories Tips 2018,Boost SEO For Your Startup Business,Tips to Boost SEO For Your Startup,3 Ways to Boost SEO For Your Startup,SEO Latest News and Updates,3 Steps to Boost SEO for Startups

Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a web’s search engine. SEO is a rather a tricky process for a startup company. But once you have hit the right keywords, then you can reach your target goals. Optimizing your website can be a slow process especially when the manpower is less and the budget is stretched.
Follow theses simple tips to take your startup to the next level.

1) Determine target keywords early

Targeting the right keywords is a prerequisite for successful SEO. A set of target keywords should be kept in mind while creating the content.
We also recommend the Google’s Keyword Planner to carry out the keyword research. All you need to do is just enter the number of keywords related to your industry and the Keyword Planner will provide you with appropriate suggestions with relevant search volumes.
As many of the startup’s resources are limited, avoid targeting highly competitive words.
The keywords should be used strategically in your site. The important places to keep your keywords are in the title tags of your main website, in the corresponding page URL and in the page headline in any copy you write.

2) Make your website mobile friendly

Eventually, a majority of web searches are been performed on mobiles rather than desktop users. So, check whether your website is mobile friendly or not with the help of Mobile Friendly Test Tool.
If your website is deemed to be unfriendly, then follow these basic tips.
Your mobile displays are smaller than the desktop displays, so be sure you optimize your text so that the user can read without the need to zoom in.
Finally, consider the overall design of your website in the mobile. Make sure the mobile user can access all the contents of your site without scrolling too far.

3) Review sites

Customers always search for online proofs and reviews to determine the quality of your website.
Your product could be amazing, but if you don’t have good reviews, then it can have a hard time to be credible.
Positive reviews can increase trust among the customers. At the end, it is customers who should be satisfied.
So, go get yourselves registered on influential business rating sites such as Google My Business, Yahoo Local, Facebook Ratings, and Reviews.

Get the experience of top results by mixing these tips and other digital marketing strategies such as conversion rate, paid ads, sales funnels and much more.

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How To

Is Changing Careers A Good Idea?

Ramya GovindRaj

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Is Changing Careers A Good Idea?,Startup Stories,2018 Best Motivational Stories,Inspiring Startup Stories,Good Idea for Changing Careers,Time for Career Change,Great Reasons to Changing Career,Career Change Ideas,Good Idea for Careers

Career change is a very serious decision. According to a study by the Economic Graph, people tend to change their careers five to seven times during their lifetime and millennials move on an average of 2.85 jobs in their first five years in the workforce. Change, in general, is considered to be normal and necessary to evolve and grow. However, when it comes to one’s career, it is probably one of the most difficult decisions to make.

If you are thinking about moving from one industry to another, then this article is for you. Here is a checklist of things to consider before changing careers.

Dissatisfaction –
If you do what you love, you’ll never work a day in your life – Mark Anthony.

If the industry you work in is not up to your expectations or you are dissatisfied with the work you have been doing, then a career change may be a good choice for you. It is better to move on than stay put in a place that does not interest you.

Experience –
Unless you try something new, you will never know what works for you or what is a better option. Sometimes a career change might bring you closer to your true calling. Working in different fields would also help you establish your value, boost your self esteem and showcase your real, overall worth.

Taking Control –
No one understands your needs better than you. A career change can also help you take control of your future and go after your dream job, even if it is not the field in which you initially started working. Take charge of your career and do not let anyone else make that decision for you.

Long hours for no rewards –
Working long hours can not only affect your overall productivity but is also detrimental to your health. If the reward for working long hours is not worth it in the end, maybe it is time for a serious change in your career.

Thirst for more knowledge –
If the learning curve in your current job has slowed down and there is not much for you to learn and grow, a career change could help you quench the thirst for more information and knowledge. Research has shown the learning arch tends to be fast paced in the beginning of a career or a new job and slows down over the course of the next three years. Changing your career gives you the opportunity to grow and learn at a rapid pace for another three years in the new job.

Lack of passion –
The passion that once pulled you towards this job has now all but disappeared. Although no one expects to be fascinated at work all day every day, if you find your whole job, organization and career boring then it is time for a change. Passion cannot be faked and if the hands on the clock seem to go slower each day, maybe a change in career may be the energizer you need in life.

Comfort Zone –
If your job no longer challenges you mentally and physically and you find yourself in a comfort zone, find a new career. A job with little to no challenge is disastrous for your career, personal development and happiness.

You need a change –
Change is not always a bad thing and many a time, priorities change through the years. At such circumstances when your priorities have changed or your needs have expanded, a change in your career could open new doors in your life.

Sometimes a career change may be the step required to lead a happy and satisfied life.

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How To Keep Your Best Employees Motivated

Ramya GovindRaj

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How To Keep Your Best Employees Motivated,Startup Stories,Best Motivational Stories,Inspiring Startup Stories,Best Employees Motivated,5 Ways to Keep Your Best Employees,How to Keep Your Employees Engaged,5 Steps to Keep Best Employees Motivated,How to Motivate Employees

Employees are the backbone of any organization. Good employees provide the added muscle required to do the heavy lifting. However, good employees do not last for long in one company if they are not treated fairly. Here’s a checklist of things managers and management can do in order to retain the hard workers and keep them happy.

Give them room
Give them the space to grow and do their own thing. Good employees generally think out of the box and go the extra mile to make sure their work is up to the mark. In order for them to provide the best results, give them room to develop on their own but help them by providing them a road map and the necessary tools and support. Once you leave them be, they work harder to prove themselves to the rest of the world.

Communicate
Have open channels of communication with all the employees. Let them be a part of the decision making process. Only if they believe they are a part of something bigger will they also be involved in the company. Hold weekly or monthly company wide staff meetings, discuss the growth metrics and come up with ideas for the week or month. Communication and feedback make employees feel valued and their work appreciated.

Responsibility
Unless employees feel a sense of responsibility towards their work, they would not have the urge to do more. Delegate responsibility to the employees and monitor their growth. It has been proven time and again pointing out opportunities to individuals within the company creates a much greater workforce stability. Added responsibility boosts productivity and allows employees to find purpose in their work.

Incentives
Reward the work good employees do in order to motivate and encourage them to do better. Incentives send the message the management is keeping track of employees work and is keenly following their development in the company. Incentives, rewards and recognition improve employee engagement, individual performances and attract high potential employees. Retain the good employees by letting them know there is something in store for them as well and it is not just a one way street.

Challenges
Good employees tend to get bored with routine work and like to be challenged regularly. It is impossible to grow if there are no challenges at work. As a company, try to maintain a culture that embraces and encourages challenges rather than floating along on autopilot mode. Challenges pave the way for innovation and improvement by testing various workflows and finding a system that works for everyone.

When employees are made to feel cared for, their career is nurtured and their needs are met, they will serve the organization well. It is important to place trust in the employees, let them take the lead and appreciate their efforts to retain employees and motivate the best ones.

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How To

How To Make Clients To Fall In Love With You

Smruthi Kishore

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How To Make Clients Fall In Love With You,Startup Stories,Best Motivational Stories,Inspiring Startup Stories,4 Ways To Make Your Clients Fall In Love With You,client relationships,few tricks to deal with your clients,Learn how to make clients fall in love with you

There are several ways to make people fall in love with you, especially if you have hard to please clients. While there are several tried and tested ways of getting your clients to like you, the trick is to think of your clients as the object of your affections and dreams.

Think about what happens to you when you fall in love. You’re happy, giddy and excited. Your face carries a perpetual smile and your stride has a bit more bounce to it. Especially, when you’re in love, you can’t help but share your good news to everyone. Telling your friends adds the cherry on the top of this delicious cake. Well, in all honesty, client relationships are very similar to this. You want them to be attracted you and your product, be exclusively in a profitable relationship with you and to tell all of their contacts about you! If you are still confused, then here are a few tricks you could use to seal the deal with your clients!

1. Look into their eyes

Gaze at them, giving all your attention. Do not stare into their eyes like a creep. Look into their eyes with honesty, feeling and a sense of understanding. This helps in showing your clients that you truly get what they want and you are sincere about their needs.

2. Make the connection sizzle 

You know there are moments where you feel that burst of electricity when you’re with the person of your dreams? Yes. We know. We feel it too. To make things sizzle with your clients, then the same old things just aren’t going to make the cut. Let your clients know you can keep things exciting, fresh and on their toes every time! Make the client feel special, as if they are your sole customer! Cater to their needs in a timely manner, keeping them apprised of the timelines and deadlines. In essence, communicate and connect!

3. Keep the mystery going 

With your loved one, a little surprise and delight never hurt, as you continually are able to keep it fresh. A gift for no reason? Yes, please. A spontaneous weekend getaway? Why not? A surprise party with family for a big birthday? Talk about feeling appreciated. Customers are no different. Send them an unexpected “thank you” note or a care package!

4. Always stay in touch 

Be honest and true in all of your dealings. Make your client feel you are the best and only game in town! To know you is to love you! Let this be the mantra your clients chant — which hopefully would lead to a long standing and profitable relationship for both of you.

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