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How To Promote Your Startup And Get Paid For It Too!

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How To Promote Your Startup And Get Paid For It Too!

As you have seen many startups spend a lump sum amount on public relations company to promote their product. It’s a tad desperate but it is one kind of a way to make your product reach to the customers.

Interestingly, there is another way too. You can get paid for running your advertising campaign. All you need to do is to be a little creative.

For instance, here is how it can be done. Greg Moron, the co-founder of zoomcar shared a link of a funny campaign which they run on Indiegogo. Greg and his teammates are raising $1000 to pimp out an old ambassador car.
As you might already be knowing that zoomcar is the first company in India to focus on self-drive car rental which will allow you to book self-driving cars for a ride.

Watch the funny creative down in this space:

So, coming back to the video, this campaign video cleverly pimps zoom car in between for a few seconds. This campaign has already got mentions and been shared many times. Of course, you are reading this on Startup stories.”

Till date, they already raised $750 from 31 backers on Indiegogo. This is how a startup must bump on.

As we all belong to the same bucket, think well and create your own style of promoting your startup. And in case you land in the midst ofa publicity disaster, then better take advice from those who are already there.

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5 Mistakes You Should Avoid For Your Business

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To succeed, you need to have an in depth knowledge of what to do as well as what not to do. With startups, especially, the margin of error is very limited. Today, we talk about five things you should not do to make sure you’re a successful business!

1. Retargeting Every Visitor 

No matter how great your product is, retargeting every customer to your product page is not an effective marketing strategy. More often than not, this irks customers as it destroys the exclusivity factor. Segment your bounced visitors into different groups by how many pages they’ve viewed, how much time they’ve spent, whether they’ve visited a particular product category etc. and retarget accordingly.

2. A Disastrous Social Media Strategy 

Social media only works if you have a clear plan in mind with a long term plan clearly chalked out. If your plan doesn’t reach the right target audience, then there really isn’t any point in the campaign.

3. There Is Always Competition 

Do not ever think you don’t have competitors. While there may not be an idea that is exactly the same as yours, there are plenty out there that are very similar to yours.  Sometimes your competition isn’t a person or a company but rather a “thing. So keep a really close tab on the people around you and make sure you are always one step ahead of the game.

4. Assuming Your Customers Are Always Loyal 

No customer is always loyal to the product. There is always something better and cheaper out there. To ensure a loyal customer base, create a connect with the regulars and don’t over burden the semi frequent visitors. Play the game the right way and the customers will always stay!

5. Thinking You Have To Do Everything On Your Own

Even if you are just one person who is in charge of everything, you need to keep in mind that you do not have to do everything on your own. Ask for help, ask for ideas. The more you ask, the more you learn and the more you grow!

 

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Tips On How To Diversify Your Business

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“Don’t lay all your eggs in one basket.” The saying is as true as the number of years it has been famous for. It is in fact even more true for small business who are looking at making it big and making it big successfully. This mantra of sorts should be taken even more seriously in the current digital age and is one that should not be ignored.

Today, we take a look at 5 tips that can help you in diversifying your business and growing it to unimaginable heights.

1. Diversify 

Always learn to experiment. If you play it safe, then your business is the only thing that is suffering. You need to be careful to not under sell or undercut your idea/product. Your market research needs to focus on customer demand for new products and services and your cost to manufacture, deliver, and sell them.

2. Expand To New Territories 

Do not stick to just one location. If you have been in the same area for more than a couple of months, then it is time to move on and identify more areas/locations for your business. A franchise has more chances of succeeding in this cut throat world. It also sends out the message that your business is here to stay and that you aren’t afraid of competition.

3. Target New Customers

Most businesses target their sales and marketing efforts to specific customer markets based on demographics like age, gender, locations, likes, interests, activities, and values. In order to succeed as an enterprising business, your goal is to break beyond the obvious range of customers. Once you diversify your target audience, your product immediately gets more attention. This is a constant cycle which usually works in your favour!

4. Offer Integrated Solutions 

The main question you must ask yourself is if you could do more than there already is.  This might be anything: training, cloud services, apps, additional gear, monitoring, servicing; the possibilities are endless. The beauty of the digital age is that everything is available and is yours for the taking. So reach out, grab it and make the world your oyster!

5. Suss Out The Competition 

It is always important to figure out what your competition is up to. Either you are in line with their progress or one step ahead. It is preferable if you’re one step ahead because then that gives you the platform for success.

With these steps, expanding your business no longer remains a dream but becomes a very successful and competitive reality!

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Tips On How To Make Your Meetings More Successful

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More often than not, business meetings tend to drag on for far longer than necessary and usually end with no real conclusion. Today, we give you tips on how to make your meetings more successful and worth the while!

1. Add Accountability

Adding accountability helps increase responsibility as the onus of the problem falls on the employee. At the end of the meeting, make sure that a recap happens and individual assignments are given if necessary. This helps increase productivity.

2. Shorter The Meeting, The Better

A golden thumb rule? Always, always keep the meeting short. In fact, shorter the better. Meetings scheduled for a long period of time tend to scare the members and this is not a good thing. If more things need to be discussed during the meeting, then that can be added for a follow up.

3. Always Know The Reason For The Meeting 

A meeting without a purpose is never a fruitful meeting. In fact, make sure that EVERYONE knows the reason for the meeting.  Weekly updates, quarterly sales meetings, and annual board meetings all have a purpose. Make sure everyone knows why he/she is there and what is expected of him/her at the meeting.

4. Take Down The Walls 

The walls keep the thoughts out. A lot of times meetings for problem solving are rigid and coordinated. Find someone who can do the minute keeping and allow your team to hash out the details. The old fashioned way always works – sit in a room and talk to each other! This increases communication and brings down the walls.

5. Make Every Stand Up For The Meeting 

According to recent studies, it has been proven that if you have everyone standing for a meeting, the meeting becomes more effective. While it is possible that not everyone likes to stand for a long time, it is an extremely effective in the long run.

 

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