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Learn How To Use Live Streaming For Your Startups

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Learn How To Use Live Streaming For Your Startups

Are you looking for ways to boost your engagement? Well, if your answer is yes, then live streaming is the best way to increase your engagement with your audiences.

Live streaming video is a great way to interact with your audiences in real time. Live streaming is not new. When the platform of streaming has evolved, it was something that fans craved for and of which they wanted to see more.

Here we share some reasons for why a startup should start using live streaming.

1) Use live streaming in your office

You can run a permanent live streaming camera in your office. The purpose behind this is that your staff can engage with your users whenever they have time. You can give your customers an insight of how your Startup business actually looks like.

2) Host interviews

This can be the easiest way to increase the engagement with your viewers. You can live stream interviews with experts in your field related to your Startup. A knowledgeable interviewee can come to your rescue. An interviewee who is an expert in your field can draw in thousands of viewers and thus increase your level of interactivity.

3) Live Streaming offers you “No Restriction” board

Unlike other types of interactions between the user and the viewer, live streaming can be as long as you want and as personal as you want. In case, you want to restrict the video, it is in your own control. It will also be worth your time.

4) You can use multiple tools during live streaming

There are many apps or tools where you can use to showcase your startup brand. Periscope, Meerkat, Ustream, Livestream are few to name. There are many options out there choose the best which suits you to live stream your video to give your best.

5) Better interaction with your customers

The marketing and branding method is interesting because you tend to have a direct relationship with your customers. This makes your interaction seamless and fun filled. Live streaming is a tool for a great brand like yours to show the great people behind them.
After you reach a particular success point, your customers will be keen to know behind the screen success story. Use this option of live streaming to show how you provide your services.

P.S: While live streaming please be mindful of the copyright issues and user privacy. When approaching individuals let them know that they are on live stream video. In case they object to being on live video, respect their decision.

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5 Mistakes You Should Avoid For Your Business

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To succeed, you need to have an in depth knowledge of what to do as well as what not to do. With startups, especially, the margin of error is very limited. Today, we talk about five things you should not do to make sure you’re a successful business!

1. Retargeting Every Visitor 

No matter how great your product is, retargeting every customer to your product page is not an effective marketing strategy. More often than not, this irks customers as it destroys the exclusivity factor. Segment your bounced visitors into different groups by how many pages they’ve viewed, how much time they’ve spent, whether they’ve visited a particular product category etc. and retarget accordingly.

2. A Disastrous Social Media Strategy 

Social media only works if you have a clear plan in mind with a long term plan clearly chalked out. If your plan doesn’t reach the right target audience, then there really isn’t any point in the campaign.

3. There Is Always Competition 

Do not ever think you don’t have competitors. While there may not be an idea that is exactly the same as yours, there are plenty out there that are very similar to yours.  Sometimes your competition isn’t a person or a company but rather a “thing. So keep a really close tab on the people around you and make sure you are always one step ahead of the game.

4. Assuming Your Customers Are Always Loyal 

No customer is always loyal to the product. There is always something better and cheaper out there. To ensure a loyal customer base, create a connect with the regulars and don’t over burden the semi frequent visitors. Play the game the right way and the customers will always stay!

5. Thinking You Have To Do Everything On Your Own

Even if you are just one person who is in charge of everything, you need to keep in mind that you do not have to do everything on your own. Ask for help, ask for ideas. The more you ask, the more you learn and the more you grow!

 

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Tips On How To Diversify Your Business

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“Don’t lay all your eggs in one basket.” The saying is as true as the number of years it has been famous for. It is in fact even more true for small business who are looking at making it big and making it big successfully. This mantra of sorts should be taken even more seriously in the current digital age and is one that should not be ignored.

Today, we take a look at 5 tips that can help you in diversifying your business and growing it to unimaginable heights.

1. Diversify 

Always learn to experiment. If you play it safe, then your business is the only thing that is suffering. You need to be careful to not under sell or undercut your idea/product. Your market research needs to focus on customer demand for new products and services and your cost to manufacture, deliver, and sell them.

2. Expand To New Territories 

Do not stick to just one location. If you have been in the same area for more than a couple of months, then it is time to move on and identify more areas/locations for your business. A franchise has more chances of succeeding in this cut throat world. It also sends out the message that your business is here to stay and that you aren’t afraid of competition.

3. Target New Customers

Most businesses target their sales and marketing efforts to specific customer markets based on demographics like age, gender, locations, likes, interests, activities, and values. In order to succeed as an enterprising business, your goal is to break beyond the obvious range of customers. Once you diversify your target audience, your product immediately gets more attention. This is a constant cycle which usually works in your favour!

4. Offer Integrated Solutions 

The main question you must ask yourself is if you could do more than there already is.  This might be anything: training, cloud services, apps, additional gear, monitoring, servicing; the possibilities are endless. The beauty of the digital age is that everything is available and is yours for the taking. So reach out, grab it and make the world your oyster!

5. Suss Out The Competition 

It is always important to figure out what your competition is up to. Either you are in line with their progress or one step ahead. It is preferable if you’re one step ahead because then that gives you the platform for success.

With these steps, expanding your business no longer remains a dream but becomes a very successful and competitive reality!

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Tips On How To Make Your Meetings More Successful

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More often than not, business meetings tend to drag on for far longer than necessary and usually end with no real conclusion. Today, we give you tips on how to make your meetings more successful and worth the while!

1. Add Accountability

Adding accountability helps increase responsibility as the onus of the problem falls on the employee. At the end of the meeting, make sure that a recap happens and individual assignments are given if necessary. This helps increase productivity.

2. Shorter The Meeting, The Better

A golden thumb rule? Always, always keep the meeting short. In fact, shorter the better. Meetings scheduled for a long period of time tend to scare the members and this is not a good thing. If more things need to be discussed during the meeting, then that can be added for a follow up.

3. Always Know The Reason For The Meeting 

A meeting without a purpose is never a fruitful meeting. In fact, make sure that EVERYONE knows the reason for the meeting.  Weekly updates, quarterly sales meetings, and annual board meetings all have a purpose. Make sure everyone knows why he/she is there and what is expected of him/her at the meeting.

4. Take Down The Walls 

The walls keep the thoughts out. A lot of times meetings for problem solving are rigid and coordinated. Find someone who can do the minute keeping and allow your team to hash out the details. The old fashioned way always works – sit in a room and talk to each other! This increases communication and brings down the walls.

5. Make Every Stand Up For The Meeting 

According to recent studies, it has been proven that if you have everyone standing for a meeting, the meeting becomes more effective. While it is possible that not everyone likes to stand for a long time, it is an extremely effective in the long run.

 

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