What is the first thing you notice about a company? Yes, you guessed it right, it is the company’s logo!
Your company’s logo is the first thing which attracts consumer’s attraction towards it. The logo represents your company. The logo can simply be a text or an image or a combination of both.
Some companies try to change their logo after a certain period of time while others retain their logos throughout their entire journey.
Logos should be designed in such a way that it will be recognizable in a blink of sight. For instance, take logos of brands of Apple, Nike, Microsoft etc., these images tend to stay in our memory.
Well, we brief you with some tips for how to make attractive logos before setting up your startup company.
Is Changing Careers A Good Idea?
Career change is a very serious decision. According to a study by the Economic Graph, people tend to change their careers five to seven times during their lifetime and millennials move on an average of 2.85 jobs in their first five years in the workforce. Change, in general, is considered to be normal and necessary to evolve and grow. However, when it comes to one’s career, it is probably one of the most difficult decisions to make.
If you are thinking about moving from one industry to another, then this article is for you. Here is a checklist of things to consider before changing careers.
If you do what you love, you’ll never work a day in your life – Mark Anthony.
If the industry you work in is not up to your expectations or you are dissatisfied with the work you have been doing, then a career change may be a good choice for you. It is better to move on than stay put in a place that does not interest you.
Unless you try something new, you will never know what works for you or what is a better option. Sometimes a career change might bring you closer to your true calling. Working in different fields would also help you establish your value, boost your self esteem and showcase your real, overall worth.
Taking Control –
No one understands your needs better than you. A career change can also help you take control of your future and go after your dream job, even if it is not the field in which you initially started working. Take charge of your career and do not let anyone else make that decision for you.
Long hours for no rewards –
Working long hours can not only affect your overall productivity but is also detrimental to your health. If the reward for working long hours is not worth it in the end, maybe it is time for a serious change in your career.
Thirst for more knowledge –
If the learning curve in your current job has slowed down and there is not much for you to learn and grow, a career change could help you quench the thirst for more information and knowledge. Research has shown the learning arch tends to be fast paced in the beginning of a career or a new job and slows down over the course of the next three years. Changing your career gives you the opportunity to grow and learn at a rapid pace for another three years in the new job.
Lack of passion –
The passion that once pulled you towards this job has now all but disappeared. Although no one expects to be fascinated at work all day every day, if you find your whole job, organization and career boring then it is time for a change. Passion cannot be faked and if the hands on the clock seem to go slower each day, maybe a change in career may be the energizer you need in life.
Comfort Zone –
If your job no longer challenges you mentally and physically and you find yourself in a comfort zone, find a new career. A job with little to no challenge is disastrous for your career, personal development and happiness.
You need a change –
Change is not always a bad thing and many a time, priorities change through the years. At such circumstances when your priorities have changed or your needs have expanded, a change in your career could open new doors in your life.
Sometimes a career change may be the step required to lead a happy and satisfied life.
How To Keep Your Best Employees Motivated
Employees are the backbone of any organization. Good employees provide the added muscle required to do the heavy lifting. However, good employees do not last for long in one company if they are not treated fairly. Here’s a checklist of things managers and management can do in order to retain the hard workers and keep them happy.
Give them room
Give them the space to grow and do their own thing. Good employees generally think out of the box and go the extra mile to make sure their work is up to the mark. In order for them to provide the best results, give them room to develop on their own but help them by providing them a road map and the necessary tools and support. Once you leave them be, they work harder to prove themselves to the rest of the world.
Have open channels of communication with all the employees. Let them be a part of the decision making process. Only if they believe they are a part of something bigger will they also be involved in the company. Hold weekly or monthly company wide staff meetings, discuss the growth metrics and come up with ideas for the week or month. Communication and feedback make employees feel valued and their work appreciated.
Unless employees feel a sense of responsibility towards their work, they would not have the urge to do more. Delegate responsibility to the employees and monitor their growth. It has been proven time and again pointing out opportunities to individuals within the company creates a much greater workforce stability. Added responsibility boosts productivity and allows employees to find purpose in their work.
Reward the work good employees do in order to motivate and encourage them to do better. Incentives send the message the management is keeping track of employees work and is keenly following their development in the company. Incentives, rewards and recognition improve employee engagement, individual performances and attract high potential employees. Retain the good employees by letting them know there is something in store for them as well and it is not just a one way street.
Good employees tend to get bored with routine work and like to be challenged regularly. It is impossible to grow if there are no challenges at work. As a company, try to maintain a culture that embraces and encourages challenges rather than floating along on autopilot mode. Challenges pave the way for innovation and improvement by testing various workflows and finding a system that works for everyone.
When employees are made to feel cared for, their career is nurtured and their needs are met, they will serve the organization well. It is important to place trust in the employees, let them take the lead and appreciate their efforts to retain employees and motivate the best ones.
How To Make Clients To Fall In Love With You
There are several ways to make people fall in love with you, especially if you have hard to please clients. While there are several tried and tested ways of getting your clients to like you, the trick is to think of your clients as the object of your affections and dreams.
Think about what happens to you when you fall in love. You’re happy, giddy and excited. Your face carries a perpetual smile and your stride has a bit more bounce to it. Especially, when you’re in love, you can’t help but share your good news to everyone. Telling your friends adds the cherry on the top of this delicious cake. Well, in all honesty, client relationships are very similar to this. You want them to be attracted you and your product, be exclusively in a profitable relationship with you and to tell all of their contacts about you! If you are still confused, then here are a few tricks you could use to seal the deal with your clients!
1. Look into their eyes
Gaze at them, giving all your attention. Do not stare into their eyes like a creep. Look into their eyes with honesty, feeling and a sense of understanding. This helps in showing your clients that you truly get what they want and you are sincere about their needs.
2. Make the connection sizzle
You know there are moments where you feel that burst of electricity when you’re with the person of your dreams? Yes. We know. We feel it too. To make things sizzle with your clients, then the same old things just aren’t going to make the cut. Let your clients know you can keep things exciting, fresh and on their toes every time! Make the client feel special, as if they are your sole customer! Cater to their needs in a timely manner, keeping them apprised of the timelines and deadlines. In essence, communicate and connect!
3. Keep the mystery going
With your loved one, a little surprise and delight never hurt, as you continually are able to keep it fresh. A gift for no reason? Yes, please. A spontaneous weekend getaway? Why not? A surprise party with family for a big birthday? Talk about feeling appreciated. Customers are no different. Send them an unexpected “thank you” note or a care package!
4. Always stay in touch
Be honest and true in all of your dealings. Make your client feel you are the best and only game in town! To know you is to love you! Let this be the mantra your clients chant — which hopefully would lead to a long standing and profitable relationship for both of you.
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