Are your sales emails getting ignored all the time? Well, this is the right article for you. You tend to have all the skills required to be successful, yet remained unnoticed. If this might be your case, then you are not alone.
On the contrary, think from the other side too. The one whom you expect to revert you back will be getting hundreds of emails which are just like yours. So, now it is your part to make your emails attractive and eye catchy and grab the attention at the other side.
Follow these simple secrets to draft sales emails that your prospects will actually open and read:
1) Concentrate more on the subject line and the first sentence
Most of them spend their whole lot of time focusing on the body of the message and at the last moment, you are surely going to mess up with the title. A catchy subject line is the first thing people notice in a mail.
And if you do not keep a subject line, there are chances of your mail getting deleted or been marked as spam.
On the other hand, avoid keeping subject lines with false information and also deceptive ones. We should not make the readers feel cheated at the end of the mail. So, keep a captivating yet sensible subject line as well as the first line.
2) Focus on the length of your email
The length of your email will be a deciding factor. For obvious reasons, there is no point in a single line email which conveys no message. On the contrary, lengthy messages can annoy the readers as it diverts the attention of the reader.
The content of your email should deliver exactly what you are trying to say and avoid unnecessary information which irks the readers. An effective email can have two decent paragraphs which completely describes what you actually wanted to convey. Sometimes, you can also use a different font and bold to highlight your important point.
3) Make your readers answer your questions
The ultimate goal of sending an email is to get a response from the reader. So engage your readers by asking some questions. Please be mindful not to ask questions like: “Let me know if you have any questions” or let me know if you would like to talk more.”
Instead ask questions like: “Do any of these issues appear true to you? ” or “What is the best address for me to send this to?”
The ultimate aim of asking questions is to continue the conversation.
4) Always use names in the email for a better response
It might sound quite weird calling your prospect with their names but it always helps if you address your client with their names. If not, he or she may not respond to your mail feeling lack of proper acknowledgment.
It is a psychological touch. People usually love it when they are been addressed by their names. Just go the other way round. If possible recall how many times you have deleted emails which had ‘Dear client’ or ‘Dear customer’
5) Finish your mail with a sleek ending note
Always end your email in style. This ending note is that which has a strong impact in your client’s mind. So try to finish your mail with a short and crisp message in a way that it sums up the entire purpose of sending the email.
Keep these five points before you draft an email. If you have some other points, do share with us in the comments section below.