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Life Lessons From J.K. Rowling!



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Whether or not you are a Harry Potter fan, you must have definitely heard J.K. Rowling’s name.  Joanne Kathleen Rowling is an American novelist, film producer, famous for her mega best selling book series of Harry Potter. The series consists of seven novels have been turned into eight box office movies! Apart from movies, Harry Potter has been adopted by Universal Studios as one of their most attractive rides. Considering her success one might think she had a very smooth path toward success which is not true! After facing loads of rejections and failures in her career, Rowling finally rose to fame when people started recognizing her for her fascinating write ups! From a crestfallen lady to a strong determined woman, J.K. Rowling has come a long way! 

Here are a few life lessons one can learn from this inspirational lady, J.K. Rowling

1. Do what you love

Doing what you love despite being criticized is one of the most beautiful things to do. Pursuing something you love will make you work harder. Besides, if you are not working on something that is aligned with your passion, you will feel unfulfilled and gain happiness in your life.

Rowling said I am an extraordinarily lucky person, doing what I love best in the world. I’m sure that I will always be a writer.

2. Poverty itself is romanticized only by fools. It means a thousand petty humiliations and hardships.

According to Rowling, one must not romanticize poverty and hardships. There are few people who associate poverty with spirituality. It may be time for you to romanticize wealth and abundance and look forward to bringing your gifts to this world.

3. Talent and intelligence never yet inoculated anyone against the caprice of the fates.

Your education does not define your intelligence. Period.

Keep moving ahead with your dreams and desires and do not ever give up. You write your own fate so buckle up and work hard toward achieving your goals!

4. The moment you are old enough to take the wheel, responsibility lies with you.

Rowling says I do not blame my parents…there is an expiry date for blaming your parents for steering you in the wrong direction. I discovered that I had a strong will and more discipline than I had suspected.

You are solely responsible for whatever and whichever decision you make. Do not blame others for your own mistakes. Grow up, take the responsibility and learn from them.

5Deal with criticism.

It is a known fact that If you do not encounter any criticism in your life, you will not be successful! So, whatever you do, be it good or bad, people will always have something negative to say. Ignore them and carry on with your thing! Do not give a damn, have a positive perspective toward your life and leave a great benchmark wherever you go!

At the end of the day, it is you and your life, nobody is responsible for the circumstances you face, but you! So, take the lead and go on and achieve your dreams!

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Ways Facebook Messenger Is More Than Just A Texting App



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Social media giant Facebook’s messaging app, Facebook Messenger, is being so widely used, it is quickly becoming as popular as Facebook itself. While the app may have started off as a stand alone messaging service, the Facebook team clearly has a lot more plans for the app. Apart from texting and video calling people, here are some cool things the messaging service does!

1. Create stories

While Facebook, Instagram and Snapchat requires you to create stories directly through the app, Facebook Messenger lets you create stories through the messenger service. Available for 24 hours, you can change your settings to let more than just one person view the story! Try this now, if you haven’t already.

2. Use augmented reality to shop

If you can’t find enough places to shop at or if you are too lazy to switch through apps while shopping, then worry no more. Facebook Messenger is now using Augmented Reality to help you shop better and faster. To make things better, you can take pictures of what you want (like a sneaker or lipstick) and see how they look on you before you place the order. In fact, brands like Nike and Sephora are already on board, making shopping an extremely easy task!

3. Encrypted chats

Did you know  WhatsApp is not the only messaging service which provides encrypted chats? Facebook Messenger also has a service now which lets you have encrypted chats  which cannot be decoded, come what may. All you have to do is to click on the “Secret” tab located on the top right corner. To make sure your chats are safe and record free, set a time period for when you want the messages to disappear . Using the end to end encryption service, Facebook Messenger makes sure even your government cannot read or track your chats!

4. Use it as a money transfer system

If you do not want to use apps like PayPal and PayTm to send or receive money, then it is time to move over to Facebook Messenger. All you have to do is go to the settings and connect your credit card with the app. To transfer money, tap on the name of the person to whom you want to send the money  and just hit the bottom left button. Life made easy or what?

5. Unsend messages

One of Facebook Messenger’s latest features, the unsend message button, is now here! The unsend feature lets you delete messages within ten minutes of sending them. Unfortunately, Facebook Messenger isn’t at the point where it can hide the fact that you deleted a message. Just like with WhatsApp, the other person will get a notification saying you have deleted the message. Let’s admit it. We all wanted this feature and now that it is here, you can’t stop using it.

If you haven’t tried these features yet, the time to do it is now!
P.S., if you know other features of which we do not, comment and let us know!

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Influencer Marketing – Why Should You Use It?



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We are at a time when brands can no longer rely purely on celebrity endorsements or ads. With too many false advertisements and too many celebrities pretending to use a product they really  do not, the time for a change has now come. With a change like this, a new wave of marketing called influencer marketing was introduced. In simple terms, influencer marketing is the process of using a famous person on social media to promote your brand. While the person may not be a major celebrity, the number of followers the influencer has is so vast and varied, the reach of the brand increases multifold. Here is why you should use influencer marketing:

1. Influencers generate stats

Perhaps one of the simplest benefits of influencers lies in the fact they generate stats for brands. The moment an influencer starts talking about your brand, generation of sales starts and as a result, so does the generation of statistics. The views your brand gets depends on the length of your campaign and the kind of influencer with whom you interact. One of the best ways to understand this point is by looking at how luxury watches producing company, Daniel Wellington, used both celebrities and regular influencers to further its brand. Averaging between one and two posts a day, Daniel Wellington’s Instagram started doing so well, the reach jumped to at least 1.4 million a day!

2. They help build brand awareness

Another advantage of using influencers is they help build brand awareness and spread the word about what your brand does. Diageo, a whiskey distillery, used the cult actor Nick Offerman (from Parks and Recreation) to promote their brand. What Diageo did was to place Nick in a strategic way in front of a fireplace and shot a 45 minute long video. The obscure placement of the product and Nick’s charm made the video go viral, it garnered over 3 million views since the time of its launch! By using Nick, Diageo got over 17,000 subscribers for its YouTube channel and almost 840 million social media impressions to date. Not only did Diageo use a slightly off beat celebrity for its brand, it also made the best use of an influencer!

3. Influencers are extremely influential

According to a recent study, 84 % shoppers buy products only after getting information about the product online. While not all products are talked about by major bloggers or celebrities, influencers help bridge this gap. According to a poll done by Adweek, influencer campaigns earn $ 6.85 for every dollar spent. If this is not a great return, then what is?

4. Influencers know their audience

One of the other advantages of using an influencer is that you can work with someone who knows their audience really well. Influencers really understand who their target audience is and with the kind of content they create, they work on reaching a large group of people you wouldn’t have thought of otherwise. Take Nissan for example. They utilized influencer marketing to the very max and with four inhouse influencers, they create multiple influencer campaigns at the same time. One of its campaigns did so well, it got 470,000 views in just a day!

5. They know how to think outside the box

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Perhaps the best thing about influencers is they know how to think outside the box. All you have to do is to give them a brief about your campaign and tell them what you want to achieve from your collaboration with them. When Pepsi was working on increasing its sales at Walgreens, Pepsi collaborated with multiple influencers all over the place to distribute the 200 bottles of special emojis. The influencers created content so well, they helped drive the audience to multiple Walgreens and Duane Reeds stores!

Done right, influencer marketing can really make a strong difference for your brand. If you think we missed mentioning any other reasons as to why influencer marketing is important, comment and let us know!

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How Technology Is Changing The PR World



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Like it or not, technology is changing pretty much every part of the world, including the field of Public Relations. Here are five trends which are majorly impacting the PR world right now:

1. Voice Marketing

Till a few years ago, voice marketing was quite an unknown field. With the introduction of Amazon’s Echo and Google’s Home automation services, voice marketing has picked up drastically in the past few years. The more these devices are becoming a common affair, the more marketing agencies are trying to use them as leverage. While SouthEast Asia is still trying to catch on to this trend, many brands are now moving to a voice first approach!

2. Artificial Intelligence

Artificial Intelligence is quite certainly making its presence felt in the world. It comes as no surprise that even the world of PR Is being taken over by this revolution. Very soon, machines will not only be able to understand public sentiment in real time by leveraging millions of gigabytes of data, it will also be able to write natural and insightful copy. Talk about a giant leap forward.

3. Smarter bots

Companies are slowly but surely moving toward bots which are able to converse with customers in a way which not only answers questions, but engages customers as well. By using bots which can have more than just  basic conversations, companies are increasing their communication with customers and are ensuring that they keep them satisfied.

4. Making data a leading force now

This new world of marketing is all about using data and information to promote their business. With technology entering every major field, the world of PR has become streamlined in the sense that marketing is now a much simpler process.

With so many advances in the world of PR, it comes as no surprise that these new trends are making PR great. If you think we missed out on any other trends like these, comment and let us know!

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