Search Engine Optimization or SEO is one of the best ways to improve your website’s global rank. While there were only a few tools available to improve this particular ranking, there are more than a host of tools available to assess your rank. Here’s our list of SEO tools which are not only easy to use but also help in improving the rank of your page.
1. Google Search Console
Covering the various aspects of what search engine optimization entails, the Google Search Console is one of the perfect tools to help improve your website’s SEO. From finding the crawling mistakes made on your website, to pointing out when your website is affected by malware issues, this tool comes with more than just one benefit. If you are extremely concerned about your page’s search engine rank, then this tool is a definite must have for when it comes to improving your website’s rank! If you haven’t started using this tool, get on it now!
While GTMetrix works in very similar ways to the Google Search Console, it stands out with one major difference. By analyzing the keywords used on your website, it tells you what works for your site and what doesn’t. Further, one of the major advantages of the GTMetrix tool is that it helps improve your website’s speed. According to Google, one of the major ways to improve your website’s rank is by increasing its speed and in order to increase your website’s rank with the speed, this tool is almost a Godsent!
From doing a research on the kind of keywords which work for your website, to running audits on your website and to optimizing your landing page, the SEMrush tool is what your website needs. Further, not only does this tool help in improving your website’s packaging, it also helps in doing an analysis of the kind of keywords your competitors use. By helping you get an in depth analysis of all the keywords you use, the SEMrush tool helps in improving the quality of your content and in the kind of strategies you use while developing your website.
Giving you a collection of tools which help with domain research, email marketing and project management, Buzzstream helps in improving the kind of research you do for your website. Some of the key features for this tool include collecting data about the right keywords, what your competitors’ ranks are and finding the right social media tools for promoting your content. A comprehensive tool, Buzzstream helps in improving your content by leaps and bounds.
5. Moz Link Explorer
The Moz Link Explorer comes with not one, but two advantages. Apart from offering a software which optimizes your content, the Moz Link also runs a blog with comprehensive tips. While other tools find potential errors on your website, this tool helps in improving your website’s structure. Another important feature this tool analyses is how your backlinks improve your website’s rank. All in all, as a search engine optimisation tool, this helps your website make the necessary impact!
According to Google, one of the best ways to improve your website’s rank and standing is by adding as many backlinks on your website as possible. With this in mind, Linkody helps in keeping a track of the kind of impact backlinking has on your website’s performance. From finding out who is linking your website, to blocking your spam linkers and to generating reports for clients, Linkody is your guardian angel in disguise.
7. Adword Keyword Planner
With the development of online marketing, using Adwords as a means of promotion is considered a major factor. The key features of this tool include finding the search volume of the keyword you use, detailed reports for specific keywords and a keyword’s competitive factor in relation to cost per click (CPC.) While this is similar to other tools, what makes it stand out is the fact the tool is a comprehensive package coupled with the larger benefits.
8. Pro Rank Tracker
A cloud based keyword rank tracking and reporting solution, the Pro Rank Tracker is a free and easy to use tool. Some of the major advantages of this tool include finding information on the kind of keywords you use on your website and to improve their impact on your website. Not particularly tailormade for businesses of certain sizes, the Pro Rank Tracker helps in looking for specific keywords not just on your website, but for videos on YouTube and other channels as well.
With so many websites available, it is important to look at how to enhance the SEO of your website. While these are our favourite tools, we would like to know what yours are. Comment and let us know what tools you use the most!
How Technology Is Changing The PR World
Like it or not, technology is changing pretty much every part of the world, including the field of Public Relations. Here are five trends which are majorly impacting the PR world right now:
1. Voice Marketing
Till a few years ago, voice marketing was quite an unknown field. With the introduction of Amazon’s Echo and Google’s Home automation services, voice marketing has picked up drastically in the past few years. The more these devices are becoming a common affair, the more marketing agencies are trying to use them as leverage. While SouthEast Asia is still trying to catch on to this trend, many brands are now moving to a voice first approach!
2. Artificial Intelligence
Artificial Intelligence is quite certainly making its presence felt in the world. It comes as no surprise that even the world of PR Is being taken over by this revolution. Very soon, machines will not only be able to understand public sentiment in real time by leveraging millions of gigabytes of data, it will also be able to write natural and insightful copy. Talk about a giant leap forward.
3. Smarter bots
Companies are slowly but surely moving toward bots which are able to converse with customers in a way which not only answers questions, but engages customers as well. By using bots which can have more than just basic conversations, companies are increasing their communication with customers and are ensuring that they keep them satisfied.
4. Making data a leading force now
This new world of marketing is all about using data and information to promote their business. With technology entering every major field, the world of PR has become streamlined in the sense that marketing is now a much simpler process.
With so many advances in the world of PR, it comes as no surprise that these new trends are making PR great. If you think we missed out on any other trends like these, comment and let us know!
How To Streamline Your Work Through Crisis Management
In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!
1. Have a plan
While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!
2. Let your employees know about the situation
Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!
3. Communicate the action which needs to be taken
In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.
4. Create a crisis management team
One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.
5. Be accessible
When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.
Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!
Why A Good Company Culture Is Important For Positive Growth
Company culture is important to foster the overall growth of one’s company. Since you spend over half your day at the place you work, it is vital to work at a place where not only you, but your talents are appreciated as well. In order to develop a good working environment, here is how you can make your work a fun and entertaining place!
1. Keep empowering and encouraging
One of the ways to ensure your company has a strong work culture is if your employees feel motivated into doing their daily tasks. Empower and push your employees into believing what they are doing. You have to make sure your team don’t just have to do their job, but are invested in it so much, they want to do it really well. With empowerment, people are pushed to do their very best and with that, you get the added joy of seeing a task done really well. One of the ways to empower your team is by looking at how you can encourage them to do better, no matter what.
2. Empathise with your team members
When you don’t care and do not empathise, your work culture suffers. Often times, you don’t realise that different people have different ways of dealing with situations. While you may be okay with communicating things in a certain manner, the other person might look at it as obtrusive, loud or even rude. When you realise something bothers another person in your team, talk to them. Ask them what is bothering them and have a clear understanding about what you can do to make their life better at work.
3. Be inclusive in your activities
One of the best ways to improve the company culture is to be inclusive in all your activities. Sometimes, you end up leaving people out of your group activities because you either don’t converse with them on a regular basis or because you just forget. This leads to the other person thinking that you don’t like them, leading to a lowered morale. In order to avoid situations like this, make sure you include your team members in all your activities. Little things like asking everyone if they want to order lunch with you or asking them if they want coffee as a part of your meal makes a lot of difference in the overall work environment.
4. Be open to new ideas from everyone
In every team, every role is clearly defined for each person in the team. However, over a period of time, different team members express the need to explore other areas in the same team. One of the ways to improve the kind of morale your team has is to be open to any and every new idea people throw at you. Not only does this broaden your horizons as a leader, it also instills a positive environment and increases the personal growth levels of every member in the team!
5. Humour is always a good cure
Humour is an extremely positive motivator. One of the foundations for having a good place to work at is if you have a happy, laughing environment. Remember that no matter how stressed things are at work, a little laughter and joking around can always make the world a better place!
6. Let your team know your door is always open
There are always times when you as a leader tend to lower your strong exterior. Realise that when you have a team working for you, everything can’t always be peachy happy. Make sure you are always available for your team, no matter what happens. Even if there are issues which end up affecting the work, a good talking through always helps in resolving them.
One of the key responsibilities of being a leader is to ensure your work culture is such that people want to come to work, rather than avoid work. If you think we missed any other reasons as to how you can create a good work environment, comment and let us know!
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