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8 Simple Ways To Become A Good Boss And A True Leader

Smruthi Kishore

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8 Simple Ways To Become A Good Boss And A True Leader,startup stories,startup stories india,2017 Most Read Startup stories,Inspirational Stories,Tips for Good Boss to True Leader,Awesome Tips for Good Boss And True Leader,how to Good Boss to True Leader

Being a Boss is always good! “It’s good to be the King!” But keeping up to being good is a difficult journey. Being good as a Boss is way simpler than being a true leader. If you are the ultimate boss, then there are some formal ways to be executed in order to be in accordance for a good review from the employees.

Here are some few simple ways for how to become a good boss and to go beyond to be a true leader.

1) Building A Bond Of Trust

First and foremost thing for a healthy Boss-Employee relationship is trust. Managers should always trust their team members. If you train your teammates, give them the liberty to complete the task provided to them without any interference. Different people have their own ways of completing the task and they can be as efficient as the Boss. Constantly interfering in their work cuts down the confidence levels.

2) Praising Employees Plays A Key Role!

Many managers feel that they will spoil their employees with too many compliments. But, praising for what they deserve will definitely make you a great leader. An employee who is appreciated for his efforts will always try to do more than what is being expected from him. Appreciating the staff in front of the client or customers will certainly boost up their work levels.

3) Communication Is A Better Way!

May it be a personal or a professional relationship, communication plays the key role. In the official environment, communicating with the employees definitely, builds a healthy relationship with the boss and the employee.

Matt Eventoff, Owner of Princeton Public Speaking once said: “Listen and observe more, talk more and multitask less.” He also added saying that in order to figure out any potential issues before they arise, one must focus on employees non-verbal communication and also changes in regular communication patterns.

4) Trying To Be A Cool Boss Is Not A Good Idea!

Maintaining a good balance between trying to be down to earth and being authoritative is quite difficult. There exists a very thin line separating the two. A good boss knows how to take his employees into his confidence and to take their suggestions. Participating in office gossip is definitely a NO!

5) Competitors Can Be Motivators!

Competitors should be treated as motivators rather than as rivals. The teammates along with the boss should discuss how they can efficiently get through their competitors.

6) Apologize, If You Made A Mistake!

Not for a massive mistake or silly ones, apologizing for medium sized mistakes will definitely go a long way in building up an image of a true leader. The Boss always succeeds after the efforts of the employees. If the boss makes any mistake, publicly apologizing will never ruin the image, instead gains a trustworthy repute for the boss.

7) Provide Free Perks

Free stuff always will be remembered. People generally love gifts and also the people who offer them. Apart from giving out company’s t-shirts and cups giving the employees what they love will certainly be an advantage to the organization. As this will help give the employees a positive feeling about the boss and the organization as a whole.

8) Be A Flexible Boss

The boss should take some time to know some personal interests of the workers and their family. Knowing about the families and making work arrangements flexible for employees, in order to meet personal emergencies will certainly take a step ahead to be the most loved and valued boss. Being empathetic is an essential human quality and naturally showing some empathy towards the employees will definitely nurture the bond between the boss and the employee.

 

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Startup Hacks

Why Tumblr, Reddit and Quora Are Marketing Goldmines

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When brands and businesses look at social media marketing, they tend to overlook these sites such as Tumblr, Reddit, and Quora that are essentially marketing goldmines. Let me tell you why.

These websites will give your brand or business exclusive access to build brand awareness; in a niche market, that is not already saturated. Unlike traditional social media outlets, that require a large amount of following to get your brand noticed. Websites like Tumblr, Reddit, and Quora let brands and businesses directly engage and connect with their audience.

Shall we take a look at the numbers? They speak for themselves.

  • Tumblr has 550 million monthly users with a global rank of 50, and 22 in the US.
  • Reddit posted 8 billion page views in November 2016. With over 250 million active users every month; with a ranking of 11th in the US, and 26th in the world.
  • Quora generates 200 million monthly visitors. The site ranks within the top 60 websites in America, and top 100 in the world.

All three websites work differently, to make the most of each one make sure you do not post the same content on every website. Tailor it, to the needs of that particular website.

Thirty-nine % of Tumblr’s users are under the age of 25 and they are very clever, so, if your brand wants to gain their attention, the posts are required to be interesting, funny, and most importantly original. Submit a post that looks like an advertisement or a marketing ploy, you’ll find yourself losing followers.

Remember to be always consistent as 47% of Reddit users are online almost all the time, hungry for content.

To make it work on Reddit, make sure your texts posts are relevant to the subreddit where you are posting. As a brand, you should monitor those topics and have a say in your field of expertise.

On almost every other social network, the number of followers is important. People like to proudly flaunt and brag about the number of followers they have. Tumblr is different. It’s rare to find a Tumblr blog which displays the number of followers it has. Tumblr users care more about the interactions they have with other users, they want to build more meaningful relationships.

Quora is a great way to find out what issues are puzzling your current and potential user base, use this information to determine the direction of future content.

On Quora, as long as you clearly state for whom you work, you can also explain how your product can help solve someone’s problem. How’s that for direct marketing?

If you want your brand to reach this untapped demographic of the “cool kids,” then hop on these website bandwagons now!

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Entrepreneur Stories

How Online Marketing Can Be Used To Promote Your Business

Startup Admin

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How Online Marketing To Promote Your Business,Startup Stories,Startup News India,Latest Business Updates 2018,Online Marketing Tips,How to Promote Your Business,How to Grow Your Business,Define Your Target Audience,3 Ways To Promote Your Business

First, you need an idea, then you define a target demographic and finally, you make sure your product is of selling value! Once you have all your formative ducks in a row, its time to think of a marketing strategy. In a world that is leaning towards the digital side of life, there is so much one can do to grow a new business. If you are still wondering about how to grow your business the digital way, then these strategies might just help you!

1. Social media 

In this digital world, social media just cannot be ignored. This is where all the “magic” is happening. A rule of thumb to follow for social media is to be authentic and true to you as well as to your brand. Your audience can smell pretense a mile away and the moment they detect signs of false promises, your brand is negatively affected. To create a direct contact with your audience, make sure you reply to messages as often as possible. By doing this, you are building a loyal audience for yourself and letting people know that you are open to feedback! Social media is tricky and done right, it can help your business grow in leaps and bounds!

2. Leverage influencers 

Influencers are the new flavour in the field of online marketing. If you are looking at a way to increase the online presence of your brand without taking years to build your audience, then influencers are the way to go! Find the right influencer in your niche so that you target the right audience. It is not just about spreading your message. It is about spreading your message to the right consumer base. If you can do this properly, then you can reach a sizable audience for not much money invested when you think about the potential profit it can return.

3. Be different 

“Be you. Everyone is already taken.” How many times have you heard this and why does it ring so true? Simple answer? It is! Everyone is already taken, why do you want to sing the same old tune over and over again? With social media being social media, there us the chance of being different by being you. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.

The world is constantly growing and with change, comes innovation and creation. No matter what marketing strategy you use, if you do not have an effective sales funnel and optimize your conversions, you will just be throwing money away.

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Women Entrepreneurs Who Rule With Their Crew

Smruthi Kishore

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Women Entrepreneurs,Startup Stories,Startup News India,Best Motivational Stories,Female Entrepreneurs Rule,Top Female Entrepreneurs,First Youngest Woman Entrepreneur India,Most Successful Female Entrepreneurs,Women Inspirational Stories of Success,Empowering Women

For generations, male dominance has overpowered every aspect of life. However, women have been working together and fighting the system. While movements like #MeToo and the Women’s March have been helping in empowering women, there is still a gap when it comes to female entrepreneurs. Women in lead roles are a rare phenomenon but when it does happen, everyone stands up to take notice. To stay sane in a forever competitive world, these five friendships are extremely crucial.

1. The Been There Done That One 

When you are starting out as an entrepreneur, it is important to have a mentor by your side. When that mentor comes in the form of a close friend, it makes things all the more exciting! Since women face unique challenges in business, it is critical to have this experienced entrepreneur on your side to guide the way forward.

2. The Industrious One 

There are friends who talk business and those who avoid the subject entirely. When starting out, it is important to have that one friend who knows the in and outs of the business world. Not only can you geek out together, you can also stay up to date with everything in the world of business and commerce! An added bonus? This friend can keep you sane through the tough times, especially when it seems like no one else understands what you are going through!

3. The One Who Everyone Knows 

There is always that one friend who seems to know everyone or who is known by everyone. This particular social butterfly will help you expand your circle in ways you did not know was possible. A friend like this is important for every female entrepreneur to have, giving you the opportunity to grow and expand your business like never before!

When growing, it is important to surround yourself with people who have your interest at heart. Identify the females you need to add to your circle. Then start building those relationships one brunch at a time!

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