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How To Do Content Marketing For B2B, Businesses

Smruthi Kishore

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Content marketing for B2B business, B2B business, how to do content marketing for B2B business, b2b content marketing strategies, b2b content marketing 2017, effective b2b content marketing,

First, let me make clear what B2B business is all about. B2B or business to business is a type of transaction that exists between businesses which involve a manufacturer and a wholesaler, unlike the traditional business to consumer (B2C) or to the government (B2G.)

Are you running a B2B business? Do you want your customers to be engaged with you for the long term? Are you experiencing a dip in your marketing efforts? If there is a yes to all these questions, then it is the right time to explore content marketing. Here, we give you some tips on how one can manage content marketing.

1) Concentrate on the sales!

No sales mean no business which ultimately leads to no survival mode. All attempts at marketing should lead to sales. This is how B2B business runs today.

2) Try to retain your old customers

Always try to retain your old customers rather than making new customers. According to a survey, acquiring new customers costs 4 to 6 times more than if you retain your old customers. It is often cheaper to market to existing customers than to attract new customer. 65% of business runs because of the old customers. So try concentrating on the old customers than making the new ones.

3) Calculate your end results prior

If your goal is to create brand preference, then you must calculate your end results prior. Eventually, supply all decision makers with the maximum amount of information. Discuss all the possible risks and teach how to handle them when they arise so that you give your customers a clear picture of what you deal with.

4) Identify your audiences first

First, identify your audiences and their interests, later create the content accordingly. Put yourselves in the customer’s shoes. Base your content ideas so that they can address these specific concerns. Also, ensure that clear advice is provided to all your customers.

5) Pick up the right marketing channels

It sounds fancy, but marketing channels are simply the multiple ways you can communicate with your customers, clients, volunteers etc. You have a plenty of media platforms to showcase your brand. All you need to do is pick up the right marketing channel from the list of websites, blogs, emails, newsletters, direct emails, social media and much more. Know your audience and what marketing channels work best for them.

Well, follow these simple tips if you are involved in B2B businesses.

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Startup Hacks

How To Win An Argument Without Fighting

Smruthi Kishore

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How To Win An Argument Without Fighting,Best Motivational Stories 2018,Latest Startup News India,startup stories,How to Win a Debate,How to Win Every Argument,4 Ways to Win Any Argument,How to Argue Without Fighting,Tips to Win a Debate Without Fighting

Arguments are never fun. Whether it is with a loved one, a colleague or even someone you do not like, resolving conflicts is not an easy task. More often than not, in the heat of the moment, one tends to say things one regrets and the situation turns sour. If you find yourself in the throes of a really bad fight, then here are some ways you could win an argument without fighting!

1. Keep your emotions in check

Contrary to popular belief, staying calm and collected is not a sign of weakness. How many times have you felt really riled up in the middle of an argument? Where you get so passionate about the topic, you forget why you are actually arguing. The more you lose your cool, the more you antagonize your opponent, a move which is not a healthy solution for either of you!

2. Know all your facts 

Before getting into an argument, ALWAYS know your facts. Incorrect information weakens your points and puts you at the losing end of the argument. Another important point to note here is to never bring up old conversations or fights. This makes you look like a grudge holder and no one wants that, right? There was this one dude at work who kept bringing up things from donkeys years ago and half way through the argument, everyone would just get up and walk off. Why? Because the environment would turn ugly and that was not appreciated even a little bit.

3. Respect and understand all points of view 

One of the best ways to keep an argument at a decent tone of calm level is by understanding everyone’s perspective. Be as kind as possible, without sounding negative or condescending. I would make that mistake all the time and more often than not, I would be the one losing out at the end of the “discussion.” Tough life lesson learnt right there!

4. Avoid exaggerations 

No. Exaggerations really do not work. Words like “always,” “everybody” and “never” have a negative connotation, rather than a positive one. They make your point unbelievable, while also angering with whomever you are speaking with. That is never worth the pain and effort.

Winning an argument is never about the person with whom you are arguing. If your goal is to resolve the conflict, then get your points across, with the bigger picture in mind!

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How To Structure Your Priorities

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How To Structure Your Priorities,Startup Stories,Startup News India,Best Motivational Stories 2018,How to Prioritize tasks at Work,How to Balance Your Priorities,Prioritisation Method,Brian Tracy,Crazy Busy Work Life Priorities,Set Your Top Priorities

At work, everything is at a high priority, how do you then structure your list of priorities with everything you need to accomplish. Knowing how to structure your priorities, is a key skill to have. To hit deadlines, you need to follow these steps and make your life easier, for you and your colleagues.

Write a to do list

Even though, you know everything you need to get done, it is best if you jot down everything with the deadline date. Do not worry about the order, just brain dump, small tasks as well as big tasks on to the list. From walking the dogs to finishing up a work related document that is due in two hours.

Identify what is urgent

After writing everything down, look at the things needed to be done the quickest, the work, if not done as soon as possible can have negative consequences. That work related document which is now due in an hour and fifty minutes.

Assess value

Look at the leftover tasks, and identify tasks adding the most value to the company upon completion. You should be able to recognize what tasks provide you or your organisation with the most value. If there is cooking food on your list, it would be helpful to do that before embarking to do everything else on an empty stomach.

Rearrange the tasks

After identifying the work needed to be done first and the work garnering the most value when completed. It is time to rearrange the tasks requiring the most effort. The easiest way to do this is by employing a prioritisation method by Brian Tracy. It focuses on your feelings towards the task.

In the words of Mark Twain, if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing it is probably the worst thing going to happen to you all day long. With this ideology in mind, get the worst task done first.

  1. Things you do not want to do and you do not need to do.
  2. Things you do not want to do but actually, need to do.
  3. Things you want to do and actually need to do.
  4. Things you want to do and do not need to do.

Remember you only have twenty four hours in a day, make sure you do not bite off more than you can chew.

 

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5 Top Startup Industries Booming Currently

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Top 5 Startup Industries Booming Currently,Startup Stories,Startup News India,Best Motivational Stories,Top Startup Industries,Best Industries for Startup,Startup Business Ideas,Booming Industries 2018,Fastest Growing Startup Industries,Best Startup Industries in India

For a business venture to be successful, you have to make sure there is a need in the marketplace. Some brilliant ideas do not succeed if there is not enough demand or if it is the wrong market. Before starting, do enough research to make sure your plan is powerful and unique. This is a compiled list of booming startup industries to help guide you in the right direction.

Beauty Tech Industry

The beauty industry is currently booming on its own. The integration of tech into the beauty business is creating so many different business opportunities. There is a wave of new and innovative products to be explored. IBIS a global business intelligence leader specialising in industry market research according to them, the overall beauty market is expected to jump to $ 27.8 billion in 2022 from $ 22.1 billion last year.

Elderly Care

Being the largest segment of the population, the baby boomers are ageing. There is a strong need for innovative ways to make elderly care better and more efficient. Investing in this growing industry would be a good decision as people are going to keep growing older. The industry generated more than $ 50.7 billion in revenue in 2017, a figure IBIS expects to increase by about 42 % till the year 2022.

Leisure and Recreation

Due to the ageing population again, the retired baby boomers will have plenty of disposable for leisure activities such as sports, entertainment and recreation. The younger generation are also continuing to spend at increasing rates, which is creating a booming market for leisure and recreation activities. This push will expand the market and increase the growth rates of this sector by over 30 %.

Street Vendor

This industry might not sound very attractive, but the increase in fast food culture over the past five years, food trucks and food vendors have become exceedingly popular. By employing an innovative spin on the fast food industry, you can create many different businesses. This work culture demands fast food on the go, this industry is only going to prosper. One big advantage, of this business, it is easy to switch the business with fewer losses.

Supermarket

The supermarket industry is comprised of retailers selling diverse food. They can innovate the way a supermarket works by introducing different products or providing different services which can make the shopping process easier. Over the next five years, this industry is supposed to boost up more. It is the best chance for new entrepreneurs starting a business in the market.

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