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How To Do Content Marketing For B2B, Businesses

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Content marketing for B2B business, B2B business, how to do content marketing for B2B business, b2b content marketing strategies, b2b content marketing 2017, effective b2b content marketing,

First, let me make clear what B2B business is all about. B2B or business to business is a type of transaction that exists between businesses which involve a manufacturer and a wholesaler, unlike the traditional business to consumer (B2C) or to the government (B2G.)

Are you running a B2B business? Do you want your customers to be engaged with you for the long term? Are you experiencing a dip in your marketing efforts? If there is a yes to all these questions, then it is the right time to explore content marketing. Here, we give you some tips on how one can manage content marketing.

1) Concentrate on the sales!

No sales mean no business which ultimately leads to no survival mode. All attempts at marketing should lead to sales. This is how B2B business runs today.

2) Try to retain your old customers

Always try to retain your old customers rather than making new customers. According to a survey, acquiring new customers costs 4 to 6 times more than if you retain your old customers. It is often cheaper to market to existing customers than to attract new customer. 65% of business runs because of the old customers. So try concentrating on the old customers than making the new ones.

3) Calculate your end results prior

If your goal is to create brand preference, then you must calculate your end results prior. Eventually, supply all decision makers with the maximum amount of information. Discuss all the possible risks and teach how to handle them when they arise so that you give your customers a clear picture of what you deal with.

4) Identify your audiences first

First, identify your audiences and their interests, later create the content accordingly. Put yourselves in the customer’s shoes. Base your content ideas so that they can address these specific concerns. Also, ensure that clear advice is provided to all your customers.

5) Pick up the right marketing channels

It sounds fancy, but marketing channels are simply the multiple ways you can communicate with your customers, clients, volunteers etc. You have a plenty of media platforms to showcase your brand. All you need to do is pick up the right marketing channel from the list of websites, blogs, emails, newsletters, direct emails, social media and much more. Know your audience and what marketing channels work best for them.

Well, follow these simple tips if you are involved in B2B businesses.

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Startup Hacks

How Will Workplace Transparency Benefit Your Company?

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Transparency at the workplace refers to businesses where there is an openness between supervisors and employees. A transparent workplace can lead to happier employees and even increased production. Transparent companies create a feeling of being a part of something bigger where the executives are part of the greater team and not locked off in a room no one can access.

Transparency opens doors to good company communication and sets a tone for new joinees, thereby creating a flatter management structure. Some of the world’s best workplaces are defined by high levels of trust and camaraderie. Transparency also promotes trust at the leadership levels. During good times and bad times, a leader that communicates transparently will actually earn the trust of their employees enabling the organization to solve problems readily.

When a team works together in complete transparency, the results include faster problem solving, better teamwork, healthy working relationships, trust and ultimately, improved performance. Similarly, secrets and troubled relationships between team members and the leaders can hamper the performance levels of individuals and the entire team as a whole and leads to a high turnover rate. Open environments attract the best and brightest talent as they bring about an overall collaborative environment. Companies can move forward when the leaders challenge the employees empowering them with mission critical information, allowing them to flex their creative and problem solving muscles.

Greater transparency at a workplace opens up channels for better employee alignment. When the employees are able to take a look at the bigger picture for the company, they can begin to understand everyone’s role in it as well. Lack of transparency can lead to disgruntled workers who question the company’s actions effectively destroying trust in the workplace. Ultimately, promoting transparency is a continual practice which includes showing the employees that you value their input and trust them with both good and not so great news. Transparency also provides organizations the chance to utilize everyone’s ideas on how to move the business forward and build working relationships in the process.

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Startup Hacks

Choose The Best CEO For Your Company

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The Chief Executive Officer of any company is responsible for making sure the company is on track to reach its target and grow. The wrong CEO may be devastating and very public. If the board and the CEO don’t have a good rapport or are not on the same frequency can lead to potential catastrophe. The rough couple of months at Infosys, Apple when Steve Jobs was fired, HP without Meg Whitman are a few examples. Therefore it is really important for companies, startups in particular, to choose a CEO who fits the companies ideal, aims and ambitions perfectly.

Here are a few tips on how startups can hire a CEO who fits to a ‘t.’

Plan the criteria
Discuss, along with all the members of your board, what direction you want the company to take and what the new CEo will have to accomplish. If the board and the founders of the company themselves are confused, it becomes very difficult to find a level headed and experienced chief executive. Take into consideration the size of the company, if the potential candidates have worked with bigger companies or startups of the same size. Similarly, take the most important aspects of the company’s agenda into consideration to make the right choice.

Choose an insider
If possible, pick a CEO who has been with the company for a while. Multiple studies have shown that CEO chosen from inside the company have performed better than those chosen from outside the company. An insider tends to be more in tune with the workings of the company, already understands the route the company is taking and can work well with the employees.

Industry Experience
It’s not just enough to hand over the reigns of the company to an experienced executive. The chosen candidates also need to have the right kind of industry experience. One of the most important roles of a CEO is to own the vision of the company. If the candidate does not have a relative understanding of the industry, it will become difficult for them to understand the company’s vision and which can thereby delay or hamper any or all progress.

Conviction
While the previous points were about the characteristics to look at while looking for a CEO, this point speaks about the qualities a CEO should possess. Running a startup company is very hard work. If the executives don’t have the right conviction and courage, they will not be able to lead the company into the future. A CEO needs to have courage to take risks and the conviction to stick by these decisions during tough times.

History
Probably one of the most important aspects to keep in mind while hiring a CEO is their track record with other companies. Questions like what was that company’s turn over, how many products were launched successfully, where there any scandals during the tenure should have satisfactory answers to make a final decision.

Being the Chief Executive of a company is one of the hardest jobs in a company. So make sure that your next CEO meets all the prerequisites before hiring an executive.

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Startup Hacks

Things To Look Out For Before Working In A StartUp

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Working in a startup is exciting. There are new things to look forward to and new things to learn. Smaller businesses are more likely to cater to your needs rather than offer you a one size fits all option. That said, thorough research needs to be done before starting to work in a startup.

1. Company Stability 

Startups come and go like the tides. It takes a practiced eye and some good risk assessment skills to spot the ones which ones will stick around. Always check out the company stability before making the decision to join and check if the company is feasible, whether the management team is worth it and whether the company is going to be able to stick out for the long run or not.

2. Self Examination 

Self examination needs to be a big part of the decision. Why do you want to work for a startup? What are you getting out of it and what is your motivation for working in it? If these questions aren’t answered on time, then the whole purpose of joining a startup seems pretty pointless. So dig deep and search within yourself before you take the career changing plunge.

3. Who Are The Company’s Investors? 

If a startup doesn’t have enough funds, then how is it expected to survive the long haul? Your first question should be to find out where the company gets its funding from. Once you figure that out and you are convinced that the startup has enough resources to run for a long time, then you can take the decision to join.

4. Get Ready For The Unexpected 

As each startup is different, there are different processes involved. Expect the unexpected from the very word go. Longer working hours, more time involved in the creative process and unexpected interviews. This is all part and parcel of a startup and work gets all the more interesting if you’re ready for the challenges.

5. The Final Choice 

Even with all these things considered, remember that any amount of due diligence on your part doesn’t guarantee a startup’s success. Startups can and will fail, but like any failure in life, there are lessons to be learned and people who will make the journey special. The final choice depends on how badly you want the job and that, is dependent solely on you!

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