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For Startups: How To Hack An Investor’s Mind

Smruthi Kishore



For Startups: How To Hack Investor’s Mind

The world of investors is somewhat mysterious. They often tend to operate in secret. Investors think differently. They invest in your Startups only if you are making it big or popular.

They cannot be approached by emails or calls. As a founder or an entrepreneur, you must wonder why an investor funds in your startup rather than investing in a stock market?

The ultimate goal of establishing a startup company is to make profits. To achieve this, angel investors, as well as venture capitalists, should come to their rescue. The first step as a founder, you must be able to read an investor’s mind so that you can negotiate with them easily.

Here, we summarize about how investors think.

Firstly, investors are of two types – Venture capitalists and Angel Investors. VC’s invest other people’s money and angels invest their own money. Angels always tend to fund riskier projects than VC’s.

Most investors are looking for hits. Since most startups fail, in order not to waste their time, they invest only in those startups who are recommended by other VC’s. They would go through the people they already know.

Now, once the VC makes his mind to invest in a startup, he will get a board seat with almost every investment. This board seat comes with all the responsibilities to attend the board meetings.

Whether you are a 10% partner or a 50% partner, you should be sitting in the meetings. So VC’s tend to invest more money as per the deal so they can take the larger amount of investment as returns.

So, keeping all these into account one should discuss terms with the investors. If you want to negotiate with a VC, remember that their ultimate goal is to maximize their returns. All you need to do is to make them feel that they should invest in you right now or else the opportunity is gone forever.

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How To

How To Make Clients To Fall In Love With You

Smruthi Kishore



How To Make Clients Fall In Love With You,Startup Stories,Best Motivational Stories,Inspiring Startup Stories,4 Ways To Make Your Clients Fall In Love With You,client relationships,few tricks to deal with your clients,Learn how to make clients fall in love with you

There are several ways to make people fall in love with you, especially if you have hard to please clients. While there are several tried and tested ways of getting your clients to like you, the trick is to think of your clients as the object of your affections and dreams.

Think about what happens to you when you fall in love. You’re happy, giddy and excited. Your face carries a perpetual smile and your stride has a bit more bounce to it. Especially, when you’re in love, you can’t help but share your good news to everyone. Telling your friends adds the cherry on the top of this delicious cake. Well, in all honesty, client relationships are very similar to this. You want them to be attracted you and your product, be exclusively in a profitable relationship with you and to tell all of their contacts about you! If you are still confused, then here are a few tricks you could use to seal the deal with your clients!

1. Look into their eyes

Gaze at them, giving all your attention. Do not stare into their eyes like a creep. Look into their eyes with honesty, feeling and a sense of understanding. This helps in showing your clients that you truly get what they want and you are sincere about their needs.

2. Make the connection sizzle 

You know there are moments where you feel that burst of electricity when you’re with the person of your dreams? Yes. We know. We feel it too. To make things sizzle with your clients, then the same old things just aren’t going to make the cut. Let your clients know you can keep things exciting, fresh and on their toes every time! Make the client feel special, as if they are your sole customer! Cater to their needs in a timely manner, keeping them apprised of the timelines and deadlines. In essence, communicate and connect!

3. Keep the mystery going 

With your loved one, a little surprise and delight never hurt, as you continually are able to keep it fresh. A gift for no reason? Yes, please. A spontaneous weekend getaway? Why not? A surprise party with family for a big birthday? Talk about feeling appreciated. Customers are no different. Send them an unexpected “thank you” note or a care package!

4. Always stay in touch 

Be honest and true in all of your dealings. Make your client feel you are the best and only game in town! To know you is to love you! Let this be the mantra your clients chant — which hopefully would lead to a long standing and profitable relationship for both of you.

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How To

How To Stay Sane With Back To Back Meetings

Smruthi Kishore



How To Stay Sane With Back To Back Meetings,Startup Stories,Startup News India,Best Motivational Stories,Inspirational Stories 2018,Back to back Meetings,Reality of Back to Back Meetings,Scheduling Lots of Meetings and Staying Sane,Constant Flow of Meetings

If you ever thought that working from 9.00 AM to 5.oo PM was a taxing job, then think again. You, as an employee, have your fair share of troubles. However, have you ever thought of how hard life is for your boss? Being an entrepreneur is no piece of cake. Back to back meetings, continuous discussions and endless clients who need constant convincing is quite a task in itself. If you are an entrepreneur whose life is filled with a constant flow of meetings, then these tips might help you stay sane!

1. Have music playing in the background 

Multiple theories have proven time and again that music is always soothing. Listening to music uplifts the mood and affects our emotions, so put yourself in a great mood while you’re hopping from one meeting to the other by popping on some music that you know will get you pumped. Better yet, create a playlist of soothing music so you stay ahead of your game. Also, keep a list of browsing websites ready that might interest you or help you relax and focus. Giving yourself those extra few minutes to do something you truly enjoy tricks the brain into feeling more positive and productive.

2. Make sure you take power naps 

Make sure your meetings always end on time. Also, remember you only have 24 hours in a day. Avoid meetings in far off locations and make sure you stick to your schedule as much as possible. Most importantly, try and get power naps as and when you can during the day!

3. Use technology to its fullest 

We live in a day where technology has been designed to make mankind’s life extremely easy. Make sure you use these apps as much as possible, especially when it comes to scheduling your work. Keep alarms, instal video calling software and make sure you have everything in one place. With this, your life becomes extremely controllable!

We live in a constantly changing world. With so many things going on on a regular basis, it becomes tiresome to keep pace with normal life. So make sure you have your meals on time and power naps on a regular basis. Because if you go crazy at the end of the day, you may not have a company to run!

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Startup Hacks

Where Is SEO Headed In The Future?

Startup Admin



Where Is SEO Headed In The Future?,Startup Stories,2018 Latest Business News,Startup News India,Best Motivational Stories,Future of SEO,Search Engine Optimization Headed in Future,Future of SEO 2018,Google Assistant,SEO Strategies for Voice Search,Predictions on SEO Headed In Future

“If you build it, they will come.” Uh-ha! This line may have worked fine for Kevin Costner in the Field of Dreams but doesn’t work for businesses. If you build it, you have to show up in Search, and then maybe they will come!

That’s what Search Engine Optimization (SEO) is all about – making your business found in the search queries of your customers looking for the products and services you are offering. SEO is an always changing and rising industry. According to MediaPost, in the previous year it was predicted that businesses invested more than 65 billion dollars on SEO services, and that figure is projected to go over 70 billion dollars by this year. Budget aside, let’s take a look at how things might change in the future of SEO.

Voice search will only become more popular
Siri, Google Assistant, Cortana have all taken much limelight this year and voice searches have become quite prominent in daily life. As per Google, 1 in 5 mobile search queries now comes from voice search. As typed out search terms have started getting less prevalent over the time, smart marketers have already started developing ways to modify their SEO strategies for voice search.

Some points to consider:
1. Focus on answering questions
2. Design your web pages with the question as the heading and answer just beneath it
3. Target long tail keywords
4. Optimize your website for mobile.
5. Featured snippets is going to grow
6. As the percentage of voice searches grow, an increase in featured snippets can be seen, from which Google sources its voice search results.

Featured snippets are coming up for around 30% of the 1.4 million queries according to If this trend continues, featured snippets may come up to the top of the organic listing as the place where you want your business to get noticed. Several featured snippets come from searches in the form of questions. If you are looking for your new content to rank high enough for a snippet, focus on writing content with long tail keywords.

Artificial intelligence (AI) will power the next wave of search
AI was a hot topic last year. Google’s pushing to use AI with its machine learning system RankBrain which helps better understand and process search results. It is considered the third most important ranking factor after links and content.

RankBrain runs tests on Google’s algorithm to try improving the UX for people, based on user experience indicators like click through rate (CTR,) bounce rate and time spent on websites. In AI, Google’s interest spreads much further than RankBrain. It has developed the Cloud Vision API, which can classify images into thousands of categories, recognize individual objects within images, and reads printed words within them.

Go mobile first to make your mark
The way you and I search, interact, engage and buy has evolved. Mobile has become the major device for accessing online content, and it’s share in online searches will continue to grow year on year. A recent report from comstore found that the percentage of mobile share in the total minutes spent online is much more than desktop.

Source: comScore

Very clearly, mobile friendly content is important. But users are not looking for something that just looks nice on mobile devices — they are also looking for speed. Google is considering this shift in user behavior seriously with mobile first indexing. In simple terms, it means Google will build and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users. Websites that fail to deliver speedy and mobile friendly content may soon become obsolete.
Website load speed should be lightning fast
Google’s research shows that 53 % of people will leave a site that fails to load in 3 seconds or less. Realize how important website speed is?

Source: Skilled

The faster the speed of your website, the happier your visitors will be. Optimizing load performance leads to visible improvements in customer experience, conversion rates, and ultimately, your sales. Here are some of the important numbers to look, which shows when your site loads fast, you stand a better chance of retaining viewers.
Remember, search engines take website’s speed seriously, and so should you.
Ensure security seriously with HTTPS
Some years back, HTTPS was only a trivial ranking signal that wasn’t making a big difference to the overall rankings. But recently, Google started sending out warnings to the users of insecure sites, with the goal of persuading more websites to upgrade to HTTPS. And, the impact on rankings has gone bigger over time with more and more numbers of HTTPS sites ranking in the top 5 positions.

Source: Arm Worldwide

The above graph shows 25 – 30 % of the top three search results have HTTP domains. Not to mention that Google has been considering HTTPS as a factor for ranking higher from a few years. Now, with its recent warnings and security push, it is expected to become more important in the future.
What you can do for your website:
1. Install an SSL certificate on your server
2. Migrate by redirecting HTTP URLs to HTTPS

The world of search marketing evolves very rapidly. To stay ahead and remain relevant in the search results, you’ve got to keep shifting your SEO strategies adapting with the changing digital marketing environment. A smart and reliable SEO services agency can help you adapt the trends and tune your content marketing, web design, search engine and social media marketing techniques.

Now it’s time for you to share your thoughts! Which of these predictions do you feel is going to affect you most likely? What predictions do you think have been missed in the article?

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