Starting a new business in this economy is indeed a tough job, but it is not impossible either. Here, we jotted down a few useful tips for a startup team to follow to be successful.
1) Being Self-Disciplined
Before money, an important factor for a startup to succeed is the self-discipline. Exercising self-control and sticking to the budget is a must! Running your own business exclusively in the start-up phase requires discipline in all areas. Deciding ahead of time your goals will be quite helpful. One should also decide what needs to be given a priority, when that is to be accomplished and also certain benchmarks to be set in order to succeed.
2) Acquiring Talented People
Young entrepreneurs cannot do it all alone. This means they have to hire people to make a great team. Acquiring talented people is half the battle. The ‘Talent’ should be treated with due respect and checked whether they match up with the qualities that the origanisation requires.
3) Do A Test Run Before Starting Up
There are many online survey tools such as Zoomerang.com, Surveymonkey.com, and Constantcontact.com which offer cheap yet reliable service which can be used to test, verify and tweak your model. The ultimate goal is to get to know your customers better. Trying out many other services like polls, surveys and focus groups can also be helpful to know what customers are searching.
4) Planning Marketing Strategies
After having a clear insight of who are one’s customers and what they are searching for, the next big step is to plan a marketing strategy. By doing this groundwork, you will certainly have an insight about who really are interested in your business and that will cut down the time. Ultimately you need not waste your time on those who aren’t really curious about your business. Building up your presence on social media is a prerequisite for spreading basic level information to potential consumers. Social media sites like Facebook and Twitter handles can be used for this purpose. Getting familiar with Search Engine Optimization (SEO) will make it easier for people to search your website.
5) Foster Teamwork
After hiring talented people, now it’s the turn of the entrepreneur to get the team to collaborate on finding solutions. Working together as a team will surely play a pivotal role in obtaining success rather than fighting with the problem with a single brain. Multiple brains can do a better job. For instance search engine giant, Google encouraged teamwork which in turn came up with an innovative idea like Google Glass.
6) Sharp Social Skills
Being active socially is a must for a startup to go a long way. The more social you are, the more you are going to benefit from it. As your product will be more variedly publicized, quite easily. Forming new relationships as well as nurturing the old ones will certainly help the vitality of your business.
7) Winning Through Multiple Means
Startups should not rely on one single product which the rivals can copy. The profit made by the first product should be invested to launch another product. This is known as winning through multiple means. This method of multiple means makes it harder for the rivals to copy a product.
Are you ready to try these principles? Well, Good Luck!
Why Tumblr, Reddit and Quora Are Marketing Goldmines
When brands and businesses look at social media marketing, they tend to overlook these sites such as Tumblr, Reddit, and Quora that are essentially marketing goldmines. Let me tell you why.
These websites will give your brand or business exclusive access to build brand awareness; in a niche market, that is not already saturated. Unlike traditional social media outlets, that require a large amount of following to get your brand noticed. Websites like Tumblr, Reddit, and Quora let brands and businesses directly engage and connect with their audience.
Shall we take a look at the numbers? They speak for themselves.
- Tumblr has 550 million monthly users with a global rank of 50, and 22 in the US.
- Reddit posted 8 billion page views in November 2016. With over 250 million active users every month; with a ranking of 11th in the US, and 26th in the world.
- Quora generates 200 million monthly visitors. The site ranks within the top 60 websites in America, and top 100 in the world.
All three websites work differently, to make the most of each one make sure you do not post the same content on every website. Tailor it, to the needs of that particular website.
￼￼Thirty-nine % of Tumblr’s users are under the age of 25 and they are very clever, so, if your brand wants to gain their attention, the posts are required to be interesting, funny, and most importantly original. Submit a post that looks like an advertisement or a marketing ploy, you’ll find yourself losing followers.
Remember to be always consistent as 47% of Reddit users are online almost all the time, hungry for content.
To make it work on Reddit, make sure your texts posts are relevant to the subreddit where you are posting. As a brand, you should monitor those topics and have a say in your field of expertise.
On almost every other social network, the number of followers is important. People like to proudly flaunt and brag about the number of followers they have. Tumblr is different. It’s rare to find a Tumblr blog which displays the number of followers it has. Tumblr users care more about the interactions they have with other users, they want to build more meaningful relationships.
Quora is a great way to find out what issues are puzzling your current and potential user base, use this information to determine the direction of future content.
On Quora, as long as you clearly state for whom you work, you can also explain how your product can help solve someone’s problem. How’s that for direct marketing?
If you want your brand to reach this untapped demographic of the “cool kids,” then hop on these website bandwagons now!
How Online Marketing Can Be Used To Promote Your Business
1. Social media
2. Leverage influencers
3. Be different
Women Entrepreneurs Who Rule With Their Crew
For generations, male dominance has overpowered every aspect of life. However, women have been working together and fighting the system. While movements like #MeToo and the Women’s March have been helping in empowering women, there is still a gap when it comes to female entrepreneurs. Women in lead roles are a rare phenomenon but when it does happen, everyone stands up to take notice. To stay sane in a forever competitive world, these five friendships are extremely crucial.
1. The Been There Done That One
When you are starting out as an entrepreneur, it is important to have a mentor by your side. When that mentor comes in the form of a close friend, it makes things all the more exciting! Since women face unique challenges in business, it is critical to have this experienced entrepreneur on your side to guide the way forward.
2. The Industrious One
There are friends who talk business and those who avoid the subject entirely. When starting out, it is important to have that one friend who knows the in and outs of the business world. Not only can you geek out together, you can also stay up to date with everything in the world of business and commerce! An added bonus? This friend can keep you sane through the tough times, especially when it seems like no one else understands what you are going through!
3. The One Who Everyone Knows
There is always that one friend who seems to know everyone or who is known by everyone. This particular social butterfly will help you expand your circle in ways you did not know was possible. A friend like this is important for every female entrepreneur to have, giving you the opportunity to grow and expand your business like never before!
When growing, it is important to surround yourself with people who have your interest at heart. Identify the females you need to add to your circle. Then start building those relationships one brunch at a time!
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