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Stop working for your boss when you realise he is toxic!

Smruthi Kishore

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Toxic Boss,Best Motivational Stories 2018,Best Startups in India 2018,Latest Startup News India,startup stories,Warning Signs of a Toxic Boss,Toxic Boss Syndrome,Toxic Boss At Workplace,Workplace Tips,Toxic Boss Signs,Dealing with Toxic Boss,Toxic Managers at Work

You are an adult now. You have made it to the big leagues and you are finally doing what you thought you had to this whole time. Brand new clothes, a job you desperately wanted and new clothes that could make anybody’s head turn, you walk into the first ever job of your life. The first few days are fun, rosy and full of joy. The people are nice, the breaks are fun and your boss could not be nicer. A few months into the job, you suddenly realise everything is not as hunky dory as you thought it was. You do not have it in you to do the same thing over and over again and have absolutely no patience to deal with the same kind of challenges on a daily basis. The reason? Your boss is not the person thought they were, a revelation only you realised and not the people around you! You have been seeing the signs and just did not want to accept them till the situation was too grave to ignore!

1. The ones who think feedback is for the week. 

You have been working hard at your job for a while now and suddenly over a period of time, you realise the very idea of waking up and going to work is a thing you dread. For example, a colleague of mine (Radhika*) was given a compliment the other day and because Radhika was so not used to receiving compliments, she responded with her fallback defense mechanism, sarcasm. Absence of compliments makes the heart grow harder, not fonder. Oh, dear Manager! If you work for a dude like this, you know the Exit sign is what you need! 

2. The ones who parent more than manage

Do you remember how when you were in college and there would always be that one teacher, who would be more of a parent than a teacher or rule enforcer? Sure, that is okay for a while in school, but when you have a similar boss at work, drawing that line between your personal and professional life becomes really hard. When you let people encroach on to your personal space at work, the lines become fuzzy, without any distinction later.

3. The ones who want the credit, but do not want to do the work

This is perhaps the most toxic boss you could have. They expect you to put in all the hard work and to meet all the deadlines way before your end time. However, when it comes down to giving you recognition or credit, the result is never good enough for them. This is because of two things: either they have already taken all the credit for your work or they just do not care enough about you as an employee. When this happens once or even twice, you can let it go. However, when it happens on a regular basis, that is a sure fire sign that you have to quit as soon as possible!

4. The ones who do not like getting feedback of any kind

While there is one category of bosses who fall under the category of not giving the right kind of feedback, there are others who do not like taking feedback of any kind. These bosses like enforcing rules, but when their employees want to give feedback about the changes, the reaction is quite contrary to what one would expect. A good manager likes learning how their employees react and likes looking at what can be done better from a different perspective. But when you do not see that happen, you know you should back off. This is not a good boss to have at all!

5. The one who is never around for things in life

Bosses like this are always absent for the bigger things in life. My boss’s boss (Mr. Y) is like this. Y will keep an eye out for everything that goes wrong, but never keeps an eye on the things which are going right. These are the bosses who are ready to jump down your throat and let you take the fall, but never give you a pat on the back when you deserve the positive feedback. The worst combination of a micro manager and an absentee boss, these kind of managers confuse your everyday schedule and make life at work a disastrous experience.

If you have ever had an experience with managers like this, comment and tell us so we can help you make dealing with your life just a little easier.

(*) Names changed to ensure anonymity.

 

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How To

Why SEO Is Important For Your Business

Smruthi Kishore

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SEO for Your Business,Startup Stories,Latest Startup News India,Best Startups in India 2018,SEO Guidelines,SEO,Importance of SEO,Benefits of Search Engine Optimization,Benefits of SEO For Business,Why Your Business Needs SEO,Why Your Business Needs SEO,SEO Benefits for Business,Search Engine Optimization

Search Engine Optimization (SEO) is a set of rules followed by websites or blogs to ensure maximum visibility on the search engine results pages. This can improve the website’s ranking and online presence. From giving the most importance to your titles to making complete use of the key points on your website, SEO helps in streamlining your website and how it appears on a search engine. Here is why optimizing your website is highly essential, especially at a time when competition is at an all time high.

1. Improved visibility 

One of the primary objectives of SEO is improving the visibility of your website. No matter how great the content on your website, it cannot be easily found by your target audience unless you streamline and use SEO friendly words. Zero in on a focus keyword and when you are working on your website’s content, make sure you follow all the guidelines with respect to the keyword. Once you follow the right kind of guidelines, the process is streamlined and your website’s visibility improves by leaps and bounds.

2. Improved traffic 

Redirecting traffic to your website organically is not only the most difficult, but also the most essential thing one needs to ensure regular sales generation. While an increase in traffic is not directed towards an increase in sales, SEO still affects the number of people who come to visit your website on a regular basis. Through the utilization of keywords and by following SEO guidelines, you redirect people to your website. This helps in making sure there is an organic increase in the number of people coming to your site.

3. Gives you an insight into your customers’ needs

As mentioned earlier, SEO gives you an increase in the kind of people visiting your website. When that happens, you also start understanding what your visitors are looking for on a daily basis. The daily influx of repeat and new visitors is dependent on the kind of things people are searching for and if optimized the right way, then this traffic increases in huge numbers! Furthermore, when you start optimizing your website as per the SEO guidelines, you get a clear understanding on who your customers are, what kind of interests they have and what kind of things they like the most.

4. SEO impacts research and sales point of view

Without directly increasing your inherent marketing costs, Furthermore, you can increase your return on investment in large numbers, provided the SEO guidelines are followed accurately. Through the right kind of strategies, you can target your customers and increase the kind of output you expect from your website.

5. SEO multiplies your social sharing tactics

When you are working with social media platforms like Facebook and Twitter, SEO plays a very important role. Once you completely optimize the content on your website through tags, alt tags and slug lines, you can make sure your website is seen organically. In short, SEO used right helps get your website noticed, used and loved!

SEO is extremely vital in a world that is highly competitive and driven to finding new things on a regular basis. With a focus on growth, it is absolutely essential for every website to follow all the SEO guidelines and stick to the rules of the business! If you think we missed out on any reasons as to why SEO is important, comment and let us know!

 

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Digital Marketing Plans And Why Everyone Needs One

Smruthi Kishore

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Digital Marketing Plans,Digital Marketing Strategy,Role of Digital Marketing,Benefits of Digital Marketing,Digital Marketing Plans 2018,2018 Digital Marketing Plans,Steps to Digital Marketing Plan,Startup Stories,Latest Startup News India,Best Startups in India 2018

The year is 2018 and digital marketing is slowly and surely taking over the world of the internet. Digital marketing is the next big thing and with people moving away from brick and mortar methods of shopping, it comes as an important reason to look at digital marketing as a quick fix tool for promoting your business. If you are just starting out with your business, then these are the reasons why you need a digital marketing plan to get a leg up in this cut throat world.

1. Marketing plans give you direction and focus

When you have a written down and clearly chalked out plan, your strategies start taking shape. They give you a focus on what you want from your plan and help you grow your business into a success. The most important reason for having digital marketing plans is they give you specific targets and help you make your long term and short term goals come true.

2. Digital marketing ensures conversions

By using an effective combination of search engine optimization, social media marketing and email marketing, digital marketing plans help you keep a track of leads, subscribers and sales. Furthermore, these plans also ensure in converting your offline traffic into consistent, online traffic.

3. Digital marketing plans help you understand your customers better

Digital marketing plans give you a quantitative and qualitative understanding on your customers. Track your customers’ consumption strategy and look at how to make the most of the situation by using the right kind of technology. With the right kind of insights, you get a clear understanding on who your customers are and what they prefer from what you have to offer. From understanding the ratio of men versus women and to understanding the kind of responses your audience is giving to your service, digital marketing plans help in providing you with a clear and concise thought process.

4. Digital marketing plans give you a clear online presence

The fact that the world is moving towards the online front is no hidden secret. Till people see a brand’s strong online presence, the trust factor is at an all time low. With a clear thought out digital marketing plan, you ensure you have a strong online presence and your position as a strong force is further cemented in the minds of your online customers.

5. Digital marketing plans help in limiting duplication

With a strong digital marketing plan, you help in limiting the kind of products you have. By looking at multiple factors like age groups, demographic understanding of locations and regulating the cookie pool, digital marketing plans help in giving you the much needed clarity of thought. Digital marketing helps in giving you an idea of what is working for your business and what is not. By formulating a clear idea of who the target audience is, you can utilize your resources in places where they are the most effective, thereby getting rid of things which are not working for your business. Therefore, digital marketing plans help in driving you toward a successful end result.

Digital marketing plans is necessary in this constantly growing world. When you are looking at increasing the kind of impact you want your business to have, these plans help in changing the course of things for you and your online presence, giving you a strong edge over your competitors. If you think we missed out on any other reasons as to why a digital marketing plan is absolutely essential, comment and let us know!

 

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The Power Of Offers And How They Increase Sales

Smruthi Kishore

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Power Of Offers,How They Increase Sales,How to Increase Sales,Best Sales Promotion Ideas,Business Strategy to Increase Sales,Marketing Strategies to Increase Sales,Sales Marketing Strategy,Best Startups in India 2018,Latest Startup News India,Startup Stories,5 Ways to Increase Sales,Ideas to Increase Sales

Every time you look at an attractive offer, doesn’t your heart race a little, your palms become just a bit clammier and your pace a little faster? There is something to be said about the way offers make you feel and the way they increase your excitement for a product you didn’t even think you wanted. Despite living in a world where there is always something cheaper to look forward to, offers are the best way to increase your sales and attract customers. If you are still not convinced, then these reasons are what you need to increase the number of people coming into your store.

1. Offers increases traffic 

One of the major advantages of offers is they last only for a limited period of time. With social media being used to its complete advantage for marketing and promotions, the appeal of offers has increased a lot. An important point to note here, make sure you clearly display the offer and you have all the details mentioned while promoting your offer on all social media platforms.

2. Offers increases room for new ideas

 

One of the major advantages of offers is it frees up room for new ideas and products. Not only can you get rid of stuff that doesn’t give your brand that edge, offers help in giving you clarity of thought in what to do next. From looking at how customers react to what you have in store to looking at what you can do to increase traffic, offers help in making the change you need for your business!

3. Offers help build relationships 

When you offer promotions with specific target customers in mind, it helps in improving relationships with your customers. To make offers more attractive, make sure you tailor them to specific groups of customers. This helps in knowing what your clients want and in understanding their perspective. Furthermore, they let people know you are interested in working with them for a long period of time and not just for when they come for one particular purchase.

4. Offers help in meeting and improving your sales target 

Every business usually has weekly, monthly or quarterly targets which absolutely need to be met, no matter what. When you have offers that are attractive and enticing, they increase the chances of these sales targets being met with a stupendous success. Not only can you meet the required target, if timed right, you can ride through the lean periods without a backlash through offers.

5. Offers help save money 

Finally, despite all the other advantages, one of the primary reasons why offers are so attractive is they help save money when you least expect it. When you have an inventory filled with things you do not want, offers help in getting rid of baggage which is dragging your overall profit ratio down. Not only can you save money with this, you also save money for the lean periods!

When you use social media and different marketing tools to your advantage, you increase the overall performance and also make sure you have a customer base who is more than satisfied with you as a brand! What are some of the offers that work really well? Comment and let us know!

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