YouTube has become a one stop destination for all forms of videos, from education to recreation. This video sharing site has also become a great tool for marketing and advertisements. Recently, in an effort to reduce hate speech and vulgar content, YouTube has upgraded its terms and conditions and improved its analytics for the users. The amount of insights any user can gather from YouTube analytics coupled with YouTube’s new usage rules and regulations can help increase the performance of videos and optimize their business as a whole.
YouTube Analytics can help users craft the perfect marketing message. Multiple metrics can be taken into consideration to market a message or product to the target audience. Beyond subscriber count and number of views, YouTube also provides insights in the demographic of the people watching the video, the devices they use and how people find these videos. By breaking down when, where and how long people view a video, users can create target specific strategies to increase views and subscriber count thereby building an audience that cares about the brand and the message.
1. Watch Time
Apart from the number of views each video receives, users also must take a look at who is watching the content and their level of engagement and conversion. One metric that should be monitored religiously is the watch time of the video. The watch time indicates the total time users spend watching the videos, in minutes, over a specific period of time. It is important to understand how engaged people are and how long they’re watching a video. The average view duration and percentage of video viewed are the two most valuable metrics to get more organic viewership to the channel and videos.
The demographic breaks down the audience of a channel into groups based on age, gender, geographic location and more. Since the ultimate aim of all YouTube content generators is to get the maximum number of views to each video, demographics provides the perfect base to build the channel by concentrating on the type of audience who watch the content.
3. Traffic Sources
YouTube also provides information on how people are finding videos and from where the viewers are watching them. Traffic sources enable the users to understand which promotional strategies are working and which ones are not. Types of traffic sources include YouTube search, YouTube suggested videos, YouTube channel page and YouTube playlist.
4. Audience Retention
Audience retention refers to how much of a video is being watched on an average. The audience retention rate is the easiest way to maintain the watch time of the channel, create content the target audience is looking for and deliver it quickly and effectively. If viewers watch the videos for a longer period of time, the channel will generally rank higher in the YouTube search and suggested videos.
This metric provides information such as the number of Likes, Dislikes and Favorites a video gets and the comments the viewers are posting. Engagement provides an insight to how well the viewers connect with the brand and content and see how people are responding to the videos, both positively and negatively. Engagement also includes the number of times viewers have continued to watch the end screen videos and clicked on the information cards.
YouTube is not just a channel to advertise and market products but a platform to create a community of loyal followers. YouTube Analytics can be leveraged to not only get more views on YouTube, but to turn those views into subscribers, leads, and sales.
Time Management Tips For Marketers
As a marketing manager, you perform numerous duties and have many responsibilities in a single day. Managing time effectively plays a crucial role in shaping your days and weeks as a whole. Time is money and money is something that can’t be ignored.
We only get 24 hours a day. So, maximizing every second is crucial especially for entrepreneurs who are busy scaling growth for their businesses. You may not realize how much time is consumed while setting up meetings, calling up the customers and keeping a track of them back and forth.
Here’s a list of some fantastic tips about how to prioritize things and then schedule them into your day!
Begin With Goal Setting!
The first and the foremost step to start off with is to set a proper goal. To increase sales for instance, find out where your customers and prospects are and how your business can benefit.
Set a goal regarding when and what needs to be done accordingly. Then define these goals in terms of the activities necessary to achieve within a time limit. Begin with calling your prospects, but be very careful whether that time suits your schedule or theirs?. If you’re not calling potential customers when it’s convenient for them, you’re not effectively managing your day!
So, set clear sales and income goals in order to reach your daily required targets!
Do Not Multi Task!
There are so many misconceptions people have regarding the ability to be able to do multiple things at one time. Go hour by hour with your tasks!
Start with your most important task. This will give you a visual picture of your upcoming day and allow you to get back on track.You could also choose an online tool based on where most of your customers and prospects are. This way reaching your daily marketing targets get easier and faster!
Just work on one task at a time, cross it off your list, and then move onto the next task.
Prioritize your activities and focus on one thing at a time to maximize your productivity.
When you lose your focus at work, it can take you twice as long to back into the path. So, you need to make sure you avoid distractions. We often leave our email and social media profiles open all day, checking them multiple times per hour. This disrupts our train of thought, leading to even more time lost while we get back on track. While dealing with your customers and prospects one thing you could do is shut down irrelevant apps on your phone and computer!
Begin to pay attention when you find yourself most distracted.
If you are a marketer, 100% of your sales and targets are generated by the number of minutes you spend concentrating on them! The 80/20 Rule helps you allocate your time effortlessly and effectively.
Here’s how this rule works!
Everyday, you have different tasks that needs to be completed and each of these hold different level of significance. All you have to do is segregate your tasks in two basic categories.
The first category lists all significant tasks which require strategic thinking and the approach to move your project forward.
The second category contains the tasks and activities that just have to be done. Now the first category is your 20% and second is the 80%. You should make sure you invest more time in the 20% category and not in the latter. So, moving ahead with your tasks you need to ask yourself whether the task falls under 20% category or the 80% category! This rule is pretty well known among the managers as it helps you to prioritize and implement the necessary from the chaff, accordingly!
Do you struggle with time management in trying to set things right in business? These tips may not add hours to your days but they can help you make the most of the time you’ve got! For more tips and hacks to manage your time better, visit – ClickTime
How To Create An Outstanding Company Culture For Your Startup
Company culture is the collective behaviour of all the team members. Having a good company culture is quite important to keep up with the momentum of the work. It is all about supporting people who share the same mission and values with regard to the company. Why is it necessary to have a set company culture? Because a work place culture can make or break your company!
Startups often face challenges in building a culture that is in sync with the company’s codes, rules and ethics. A culture should be designed in such a way that it leads the company to its stated end goals. A productive culture should be attained in the very beginning itself. This way when the company grows, it would be easier to follow through with the same culture and values.
The key to a good office culture is to set a firm chain of command and control of tasks. Apart from that, it is important to establish clear, honest and open communication. Knowing how to share opinions, challenges, discussions and mutually agreeing to a solution is essential. If at all there are any differences then you must be able to resolve the issue. As your company grows it becomes even more important to create the right culture as it could directly have an impact on the productivity of the individuals. Lack of employee motivation could also developed due to poor startup culture. So, create a fruitful culture that not only promotes good sportsmanship in business, but also keeps the team motivated to complete their tasks. Also, treating all the employees equally helps in keeping up with the culture of the startup. If you treat your workers right, you’ll figure out how to prevent them from going to other companies. If the employees are happy, they are not looking for other jobs!
Here’s how you can create an outstanding company culture,
- Define the company’s ethical values and codes
- Hire smart employees
- Communicate more clearly
- Treat employees equally
At last you should be constantly reviewing your company’s culture. Culture may vary from company to company so, concentrate more toward creating an effective and a healthy culture from the very beginning!
What Makes A Leader Stand Out?
What makes a leader stand out? What makes some people say exactly what you want, but in a way which makes others listen? Influential leaders stand out because they have one difference as compared to other people: the X Factor. There are several ways one can become noticed as a great leader. However, if you’re still having trouble understanding the nuances that go into becoming a force to be reckoned with, then these points might just help!
Listening is a tool not many have. The more you listen, the more you understand what’s happening around you. As a leader, if you miss cues of your team and don’t understand the issues faced by your team, then you cannot rise above the ordinary and become great. Be empathetic, listen to other people and keep your eyes and ears open at all times! Who knows? Major controversies can be solved by being a good listener!
2. Know what you’re talking about
There are some leaders who just talk about things without realising what they are saying. Always be aware of what you’re saying because at the wrong time, your credibility will get questioned. Build a track record with your good deeds, rather than the bad. A side note here; Steve Jobs may have been questioned for his leadership skills, but never for the weight of his words.
3. Situational agility
Every client, every situation and every field is different. While some want hard facts, others like their news with a cherry on top. The same goes for the people you lead at work. Some prefer the bandage to be ripped off instantly while others like the good news first and then the bad. As a leader, figuring out the kind of person you’re dealing with helps in creating a positive flow of communication, there by increasing the productivity of the work.
As a leader, if you want to stand out, let it be the voice which guides you to the path of success. P.S., If you have difficult leaders, feel free to show them this article!
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