YouTube has become a one stop destination for all forms of videos, from education to recreation. This video sharing site has also become a great tool for marketing and advertisements. Recently, in an effort to reduce hate speech and vulgar content, YouTube has upgraded its terms and conditions and improved its analytics for the users. The amount of insights any user can gather from YouTube analytics coupled with YouTube’s new usage rules and regulations can help increase the performance of videos and optimize their business as a whole.
YouTube Analytics can help users craft the perfect marketing message. Multiple metrics can be taken into consideration to market a message or product to the target audience. Beyond subscriber count and number of views, YouTube also provides insights in the demographic of the people watching the video, the devices they use and how people find these videos. By breaking down when, where and how long people view a video, users can create target specific strategies to increase views and subscriber count thereby building an audience that cares about the brand and the message.
1. Watch Time
Apart from the number of views each video receives, users also must take a look at who is watching the content and their level of engagement and conversion. One metric that should be monitored religiously is the watch time of the video. The watch time indicates the total time users spend watching the videos, in minutes, over a specific period of time. It is important to understand how engaged people are and how long they’re watching a video. The average view duration and percentage of video viewed are the two most valuable metrics to get more organic viewership to the channel and videos.
The demographic breaks down the audience of a channel into groups based on age, gender, geographic location and more. Since the ultimate aim of all YouTube content generators is to get the maximum number of views to each video, demographics provides the perfect base to build the channel by concentrating on the type of audience who watch the content.
3. Traffic Sources
YouTube also provides information on how people are finding videos and from where the viewers are watching them. Traffic sources enable the users to understand which promotional strategies are working and which ones are not. Types of traffic sources include YouTube search, YouTube suggested videos, YouTube channel page and YouTube playlist.
4. Audience Retention
Audience retention refers to how much of a video is being watched on an average. The audience retention rate is the easiest way to maintain the watch time of the channel, create content the target audience is looking for and deliver it quickly and effectively. If viewers watch the videos for a longer period of time, the channel will generally rank higher in the YouTube search and suggested videos.
This metric provides information such as the number of Likes, Dislikes and Favorites a video gets and the comments the viewers are posting. Engagement provides an insight to how well the viewers connect with the brand and content and see how people are responding to the videos, both positively and negatively. Engagement also includes the number of times viewers have continued to watch the end screen videos and clicked on the information cards.
YouTube is not just a channel to advertise and market products but a platform to create a community of loyal followers. YouTube Analytics can be leveraged to not only get more views on YouTube, but to turn those views into subscribers, leads, and sales.
Signs Your Job Is Killing You
Picture this, you walk into your work thirty minutes late because you woke up at the time you actually had to be there. You have a large cup of coffee in your hand which is your substitute for breakfast, your shirt is dishevelled. Your colleague sitting next to you gives you an over enthusiastic “GOOD MORNING” and you mumble to yourself “yeah right.”
For the rest of the day, you spend it by checking your watch every ten minutes, but the time does not pass faster. There are no new posts on Instagram and Twitter, you have already scrolled through them a million times. Every day you go for lunch ten minutes early and come back ten minutes late. You can not wait to get home, but when you are home all you are doing is being stressed about work the next day. The night is spent stress watching Netflix.
If this sounds a lot like you, I think it is time to re evaluate your job situation.
In his book, Dying for a Paycheck, Jeffrey Pfeffer, Ph.D, a specialist in organizational behaviour at Stanford Business School, makes a bold statement “the workplace is killing us and nobody cares.” The Japanese have a word for death from overwork it is called “Karoshi”. In Japan over 10,000 managers, executives and engineers die annually from being overworked.
A hostile work environment is the number one cause for work related stress. One in four workers complain about their jobs being the most stressful part of their lives.
Being constantly exhausted due to work is a serious problem, it cannot be cured simply by getting a new job, Pfeffer explains. Also, finding a job is no small task. “If you are physically or psychologically drained by workplace stress, then you’re not going to have the capacity to go out and look for another job,” he says.
Even though all of this sounds grim, there are steps you can take to make your life less stressful and maintain a healthy relationship with your work.
Eating well is crucial, make sure you get in all the nutrients you need for your daily work day if your job needs more physical labour, eat accordingly. On the other hand, if your job barely involves any kind of physical movement, you need to make sure you get in some exercise before or after work. Exercise does not have to be hardcore, a light jog or some yoga can help you calm down while getting the exercise you need in.
In this world of go, go, go; people barely get any time to relax and get enough sleep. Sleep helps you rejuvenate and start fresh the next day. If you are not getting enough sleep it will make you feel lethargic the next day and therefore less productive.
It is very important for everybody to find ways they can wind down, some people read, meditate or even game. Everybody utilises different techniques to relax. It does not matter what it is, just make sure you have a way to relax.
Communication is proven to be very effective to reduce stress, you can have a meaningful conversation with your friends and family or just laugh and make jokes.
If nothing works, know when you can seek counselling and getting help from a professional.
In an interview, Pfeffer said, “I look out at the workplace and I see stress, layoffs, longer hours, work family conflict, enormous amounts of economic insecurity. I see a workplace that has become shockingly inhumane.”
There are various ways in which an employer can reduce stress in a work place environment. The employer can align workload with the capability and capacity of the workers. By making room for workers to grow and use talent in their positions, will help the employees stay creative and make them feel in control. If the workers have a say in the work they are doing, will help increase job satisfaction.
Not all work situations can be ideal, it is important to know, you have a choice, you do not have to stay in a job forever if you do not enjoy it. The opportunities are endless. Remember you always have the power to pave your own path.
How To Communicate With Clients
There is a difference between speaking and communicating with your client. It is important to communicate effectively with your client instead of just speaking at them. Here are a few steps you can follow, to better the way you communicate with your client.
Customer service is key
People will stay and return to your company because of the customer service. Manners are so important, start with what your mama taught you. The basic “hello, nice to meet you!” With a sprinkle of “please” and “thank you” throughout the conversation. Apple’s secret employee training manual was leaked a few years back, this gave us an insight as to what makes those Apple store reps so convincing. They always greet you with being warm and polite, “Approach customers with a personalized warm welcome,” and they always end on a positive note, “End with a fond farewell and an invitation to return.”
Make the customers feel special by using their name in conversations, doing this little thing assures the customer, you know them and know what they want.
Ask the right questions
Do not make assumptions about what your client might want. Clearly ask about the needs and requirements of the clients. Make sure you understand their end vision. It is equally as important to know about their core values and what they represent. The main goal is to ask enough questions to know everything about the client before you actually start working on anything.
Keep it light and positive
Do not make your customers feel stupid, be conscious as to not use a condescending tone. This will discourage the clients to reach out if they need anything.
Buffer, a social media management platform, is known for their exceptional customer service. In an article on the topic, their Chief Happiness Officer, Carolyn emphasised the need for attention to detail. Carolyn pointed out the use of the terms “but” and “actually” came off as dismissive and was not helpful even if she was trying to help.
Do enough research prior to a meeting, to know what you are speaking. No matter what you’re selling no one will buy it if you do not know enough about the client or the product. When preparing for any kind of meeting it is vital to take time and go over the material beforehand. You should be well versed on the topic and have plenty of examples. Also, have a list of answers to the questions the clients might ask.
Women And Work Life Balance
As a woman, growing comes with its pitfalls, its struggles and its unrealistic expectations. As a woman in a competitive work environment, not everyone has the option of being successful and having a comfortable home environment. If you are tired all the time, unhappy at home everyday and not growing the right way, then these tips might just help fix the every day blues.
1. Define the word balance to yourself
Whether you are a working mother or a working woman care of things at home, what does the word balance mean to you? The word balance is like clothes: it is not designed to fit everyone perfectly. Write down your priorities and think about how to spend time outside work as well. Chalk out your life outside and work, this will give your life the much needed clarity. Before you jump full throttle into two worlds at the same time, define what balance means to you and set the guidelines to your happiness.
2. Seek the balance
Let your colleagues and bosses know how serious you are about maintaining a strong work life balance. One of the major mistakes I made at the beginning of my career was to make it known that I am available all the time. I would reply to mails constantly and always stay on top of things. Not only does this ensure an early burn out, it makes your life at home miserable, to say the least. My work life balance is gone for a toss, obviously. However, if you still have the chance, then yourself now! Set a timer on your email app and make sure you do not respond as soon as you get an email. P.S., this really does help keep yourself sane.
3. Let your aspirations be known
Define both your family and career aspirations. Reflect and revisit them often. Communicate your aspirations to your organization or network, as well as your family. On a side note, if you really do want to take a break from work, make sure you understand the repercussions of how going back to work will be like.
We live in a male dominated world. There is no denying that Achilles Heel. As a woman of this generation, we want everything. We want to be at the top of the corporate ladder and be the best version of ourselves on the home front as well. If you think we missed out one any aspects which might help, then comment and let us know!
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