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When Should You Change Your Job?

Ramya GovindRaj

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One major question bugging every employee is whether it is time for them to look for better opportunities and move on from their current job. While change is the only constant in life, regular changes can also harm your chances of getting a new job. But when is it the right time to change and how does one take that decision?

Here are some tips that could help you make up your mind.

1. The passion is gone
The feeling you had when you first started working there, that passion and the fire is gone. Going to work is a burden and you cannot wait to get back home. Every morning is a struggle to push yourself to get to work on time. Every day is a struggle to complete work. If work reminds you of struggle, then it’s time to move on.

2. Your skills are not utilized

You have more to offer than what you are currently doing and your skills are not being utilized to its fullest potential. Your management refuses to acknowledge your skills despite contributing a significant amount of your time to your work. Although you put in your 100% in everything you do, the results are never satisfactory and you feel yourself slacking off at work. You no longer feel like you belong there or cannot commit the necessary time to your job.

3. No opportunity for advancement
You have worked hard for every project put on your plate. But, post that, all the projects are the same and require the same skill set and are no longer challenging. You fall into a stupor repeatedly doing the same tasks every day. If you are not constantly learning and growing your network, your confidence and resume in general, then you are putting more into the job than you are getting out of it.

4. More Work For Same Pay
You have taken on additional responsibilities over the years, led bigger teams, celebrated many achievements but your pay has always remained constant. Especially if the company is performing well but it is not reflected in pay upgrades and bonuses, it is probably time to move on. 

5. Boredom is a constant companion
If there is nothing left to learn or conquer, boredom tends to become your constant companion. Boredom indicates that you may have outgrown the position and have nothing more left to offer. It is time to jump ships when you catch yourself daydreaming during meetings and cannot concentrate on projects.

6. Hostile work environment
If you are facing a hostile work environment, including an overbearing boss, unfriendly colleagues or any form of harassment, it is time to say bye. No position or pay package is worth the emotional trauma or mental stress. Move on if you do not feel comfortable in your office or if you are constantly scared of making the wrong move or saying the wrong thing. While office politics is present in every company, a hostile office is never a good place to work.

It is considered to be toxic to constantly change jobs, however, a stagnant job can be even worse for you personally. According to various studies, job hoppers tend to be quick learners, fast thinkers and overachievers with a better pay package. So if you are facing these issues or more at your work place, it is time to start the job hunt game! 

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How To Launch A Successful PR Campaign For Your New Business

Smruthi Kishore

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Every new business has certain guidelines that make you a success. For a new business, one of the foundations of a successful startup is to have a really great PR campaign in place. Here are some tips that will help in setting your company on the path of success.

1. Identify why you need a PR Campaign

Before you hire a PR company or even create a public relationship building strategy, it is extremely important to understand why you need a PR plan to make it to the big leagues. If your primary goal is to build a strong public image for your brand, then you need to work with a company that will help you grow in that direction. Through web seminars, press releases and a strong online presence, the right PR company can help you in establishing your business in the right manner.

2. Create a complete detail oriented plan about your brand

Marketing and personal brand building always go together. At a time when it’s all about connecting with people on a micro level, it goes a long way to tell your potential customers about who you are. Get your bio right and establish a picture that is exactly who you are (nothing more, nothing less.) Your online presence should be all about who you are and who you want the world to see you as. When you give all the details and not leave the important bits out, your presence is stronger than your competitors.

3. Have an idea about what you want from your PR plan

At a time when everyone is online and when you are battling with more than just one competition, PR strategies help in giving you a clear vision on what you want. While it may seem viable to work on your own in the long run, it doesn’t always work like that. Now is the time to connect with other companies. Rather than pushing them away, see how you can partner with them to make a stronger impact on the world.

4. Have a “soft” launch

It is important to have a soft launch to see how your potential audience will relate to your business. While it has picked up only in recent times, this is a trend that was doing the marketing rounds with considerable success. For example, when Facebook launched, it was available only for Harvard students. However, both MySpace and Friendster had national launches and the outcome is quite obvious to everyone, right? Have a soft launch and get feedback from your audience.

5. Have a plan B in place

Although a really good PR plan helps in creating a solid plan in place, it is always important to have a plan B in place. Take a look at the different things which will keep your customers engaged not just for a short while, but for a long time. Discard the ideas which do not work and take a look at how the elements of your plan A are replaced by things in your plan B, thereby giving you a growth pattern that will prove to be successful.

6. Be prepared for the future and the outcome

A good PR plan is a building block for a successful business. It helps in setting your road for a future you can appreciate. Have all your ducks in place and always, no matter how much you work you put in, be prepared for the outcome. Even if the plan does not go according to what you want, stay prepared and know what you want to see in the long run.

Having a great PR plan for a new business involves a lot of hard work and a lot of attention to detail. Only when you have everything in place can you look at where your business is going. If you think we missed out on any other points which would make for a good PR plan, comment and let us know!

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How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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Things you need to start a business that are not money related

Smruthi Kishore

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All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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