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Why It Is Important To Step Out Of Comfort Zones

Ramya GovindRaj

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The startup life is a tough life to lead, but to become successful, one must be prepared to take the plunge. The main difference between an entrepreneur and a wantrepreneur, is the difference between actually doing something and the want to do something. While one is open to new experiences, the other gets cozy inside their comfort zones. Therefore, confining to comfort zones and not venturing into new areas can be toxic for the company. If you feel overly comfortable with where your company stands at right now, then this article is a must read.

Simply put, a comfort zone is a state of mental security that routine behavior and generalized patterns give to a person. It’s the feeling of being protected from and not exposed to risks of any kind. Humans, in general, are creatures of comfort seeking a neutral state where stress and anxiety are minimal because of a fixed regimen. This sense of familiarity, security and certainty is unhealthy for an individual and for a company.

The first step necessary for moving out of the comfort bubble is to realize the advantages of breaking free. You learn to deal with life better. Every wave in the ocean won’t phase you and you are able to easily sail rough waters. It becomes easier to analyze better, look at the different options and choose the best possible solution or path for yourself and for your company. On the spot decisions, which are a part and parcel of being an entrepreneur become second nature. Taking risks and conquering fears becomes an everyday activity and growth becomes a by product of the company.

Stepping out of your comfort zone involves making a conscious choice to take the harder, riskier route that you would generally avoid. Begin with small changes that won’t majorly affect your lifestyle. Instead of jumping into the deep end and finding out you can’t swim,  step into shallower waters and check the temperature of the pool. The basic idea is to place yourself in new arenas. Use a different contractor, try a new approach, use a different tool, try out the latest technology, essentially doing anything you haven’t done before.

If you are unable to make a different decision for yourself then consider other point of views and make snap decisions once in a while until you get used to the idea of experimentation. Flick a coin over smaller decisions, ask people not related to your company for their opinions and eliminate the need to mull over a decision thereby increasing self trust. Debate with your friends, employees, colleagues and staff over new ideas to listen to the different point of views and their pros and cons before coming to a decision. This will also involve the employees in the decision making process and bring in new ideas as two heads are always better than one.

Unless and until you try new options, you won’t know what you are good at, where you can improve and if there’s a better option out there. Saying yes to new choices, volunteering for jobs you are unfamiliar with and slowly pushing your boundaries will let you be comfortable with everything in general, eliminating the need for a narrow and focused safe zone.

Trust yourself to know your limits and take things slow. While entrepreneurship is all about the hustle, big steps can make you fall. Know how far you can push your self before it becomes too much and take baby steps before you attempt the jumps. Learn to walk before you run to finish this journey you have begun.

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5 Ways To Promote Your Business On LinkedIn

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If you are not promoting your business on LinkedIn then you are definitely missing out on something big!

LinkedIn could get you a massive potential audience for your business and boost your business to another level. At present, LinkedIn is the third most popular social networking website. From finding jobs to finding customers, this commercial website is widely used by everyone. This platform is the modern day lead generation software. According to stats, around 255 million people visit the site each month, ranging from individual employees to leaders of business.

Here are 5 ways to promote your business on LinkedIn

Create an effective company profile

Start off by creating an effective company profile on LinkedIn. The profile needs to be precise and unique which could differentiate you from others. Create a company profile that includes information about what your company does, how long you’ve been doing it and how interested clients can contact you for more information.

Post content actively

At this point, content marketing plays a vital role in any and every business. Of course, content is the queen! You have to post as much content as possible to keep the audience hooked to your company’s whereabouts. The content you add in your company summary section to news updates or to your own personal profile need to be targeted and optimized. Do not forget to use keywords that emphasize your speciality. Writing clever and brief content that shows you’re an expert in your field. You can also share your highest performing blog posts or articles. Alongside, do not forget to post interesting videos on LinkedIn. Provide links to relevant content on your website and attract the audience toward your business.

Boost your company’s SEO on LinkedIn

Optimizing your company page on LinkedIn is very important. I repeat, very important! When people are searching on LinkedIn, a well optimized company page pops up first. So, an effective SEO can help you gain immense visibility. You can insert relevant keywords in your company’s profile information. Apart from this, you can link your company page which is essential for boosting your ranking in search.

Join LinkedIn groups

Groups help you connect with professionals as well as customers. When you join the right groups, you have the potential to be targeting major decision makers that could become your clients. However, you may already be a part of several groups on LinkedIn but taking it as an opportunity to uplift your business is what matters. Each time you participate in a group, your photo and name are included, plus you can add on a short signature with your company information on your posts for added promotion. Isn’t that cool? Add a catchy signature that could grab the potential audience’s attention which in turn would take them to your company profile. You could also make a collaboration based group which can be created and managed by your own company. It can be an outstanding way to get your company name out there and recognizable. Isn’t that what every business wants as a beginner? You can promote your business indirectly on LinkedIn by providing a perspective in group discussions.

Interact, Interact and Interact

One of the greatest things about LinkedIn is that it helps you interact with the right people by showing you networks of connectivity. Browse through profiles of your connections and see who they’re involved with and you might discover a valuable lead. Sounds interesting, right?

So, the next time you are trying to promote your business, do not forget to consider LinkedIn.

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Women Entrepreneurs Who Can Have It All!

Smruthi Kishore

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When it comes to the corporate and startup world, India ranks as the third lowest on the list. Only 20% of the senior roles are held by women while around 50% of the corporates surveyed show no women in leadership roles. More often than not, leadership roles are given according to gender, irrespective of the title. If you are a woman reading this and struggling to make a mark at work, then these tips could help.

1. It is okay to not have everything figured out 

“My colleagues are doing so well in life. They have everything figured out and they know what they are doing. I just do not know where I stand.” Do these words sound familiar to you? Do you feel like you are drowning every day without a break in the bad times? Do not worry. It is perfectly okay to not have everything in your life go according to the plan. Conform around the imperfect parts of you!

2. Break the stereotypes

Through the ages, women have been pigeon holed to certain roles in society. If Indra Nooyi, who comes from a traditional background, can break the barriers and become the CEO of Pepsico, then you can too! While she does own the boardroom at work, she eats the cake at home as well! Break free and set your own rules.

3. Be authentic 

There is a strong need to be you at work. Women work hard to create their own path and when you try to be anyone but you at work, the gap becomes extremely obvious. Be you and do not try to conform to unfamiliar roles.

With the men in the world already taking over different aspects of life, we are at the time when women look at the Shakti within and embrace their power! Be you. Be amazing. Kick the male off “female.”

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Why Startups Should Opt For Digital Marketing Agencies!

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Whether you want to find friends, promote your products online, sell them to your customers, find your prospects, social media platforms have become an integral part of our lives. With social media platforms evolving at a very fast pace, the face of marketing has taken a unique turn. From large enterprises to small businesses everyone is keen on investing and focusing on digital marketing tools. It’s become evident digital marketing is the brand new way into the hearts of customers. Speaking about startups and their digital marketing tricks, it is significant to get on the right foot and choose tools effectively. It can take time, money and even experience which plays a crucial role in a startup. However, engaging users is no easy task!

In the world of digital marketing, it is becoming increasingly significant for brands and startups alike as more and more companies are tapping the social media platforms to help their businesses emerge. The role of digital marketing agencies in the development of startups have remodified the way of marketing. Not only that but it demands a level of expertise to know what kind of content is going to resonate in the current market. With the help of a digital marketing agency, you achieve this by shaping your startup on social media platforms. It helps in establishing trust, creating brand awareness, building reputation and generating leads as you want. Everyday people are bombarded with loads of brands and companies! For a startup and its digital marketing needs to be quite sequential and as a beginner, it surely must be difficult to keep a track of all the activities! Digital marketing agencies only make your workflow with ease in an amazing way!

Here’s an example of an international digital marketing agency that managed to turn the cards for multiple brands. We are speaking about the famous AQKA, a digital agency that specialises in creating digital services and products for brands across the globe. It happens to be one of the UK’s best digital marketing agencies, serving clients like Audi, BBC, Nike and Starbucks! One of the remarkable campaigns of AQKA was the Nike campaign held in the year 2011. The Nike campaign featured the famous singer Ellie Goulding. It was an online short film showing Goulding running to her song Run Into The Light. The film was viewed 63,000 times in the first ten days and the brand added 2,490 fans on Facebook. This campaign became famous overnight!

When it comes to national digital marketing agencies, Whacked Out Media is a next gen media company based out of Hyderabad. The company is focused toward digital marketing since 2011. Today it is Asia’s largest and fastest growing enterprise partner of YouTube as well as being a multi channel network partner that also publishes videos across several other models as well. WOM’s core strength lies in its organic content marketing strategies as well as its experience with audience development and content optimization. WOM emphasizes on developing a company’s relationship with the audience. Through extensive research and mastered skills, WOM strives to deliver the best a company can get. Its main aim is to deliver the best digital media services to its clients. As a startup, aligning with WOM could make your brand shine brighter with its impressive spread on the social media platforms. The company has so far managed to deliver stupendous services to its clients. The USP of the company lies in its strong brand presence through brilliant strategies and technology. Not only that but Whacked Out Media falls under the category India’s Top 10 Largest Digital Media companies.

Therefore, in order to make your startup stand out from the crowd, opt for a powerful digital marketing agency as it could be your golden ticket to make your presence felt in the market!

 

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