Search Engine Optimization (SEO) is a set of rules followed by websites or blogs to ensure maximum visibility on the search engine results pages. This can improve the website’s ranking and online presence. From giving the most importance to your titles to making complete use of the key points on your website, SEO helps in streamlining your website and how it appears on a search engine. Here is why optimizing your website is highly essential, especially at a time when competition is at an all time high.
1. Improved visibility
One of the primary objectives of SEO is improving the visibility of your website. No matter how great the content on your website, it cannot be easily found by your target audience unless you streamline and use SEO friendly words. Zero in on a focus keyword and when you are working on your website’s content, make sure you follow all the guidelines with respect to the keyword. Once you follow the right kind of guidelines, the process is streamlined and your website’s visibility improves by leaps and bounds.
2. Improved traffic
Redirecting traffic to your website organically is not only the most difficult, but also the most essential thing one needs to ensure regular sales generation. While an increase in traffic is not directed towards an increase in sales, SEO still affects the number of people who come to visit your website on a regular basis. Through the utilization of keywords and by following SEO guidelines, you redirect people to your website. This helps in making sure there is an organic increase in the number of people coming to your site.
3. Gives you an insight into your customers’ needs
As mentioned earlier, SEO gives you an increase in the kind of people visiting your website. When that happens, you also start understanding what your visitors are looking for on a daily basis. The daily influx of repeat and new visitors is dependent on the kind of things people are searching for and if optimized the right way, then this traffic increases in huge numbers! Furthermore, when you start optimizing your website as per the SEO guidelines, you get a clear understanding on who your customers are, what kind of interests they have and what kind of things they like the most.
4. SEO impacts research and sales point of view
Without directly increasing your inherent marketing costs, Furthermore, you can increase your return on investment in large numbers, provided the SEO guidelines are followed accurately. Through the right kind of strategies, you can target your customers and increase the kind of output you expect from your website.
5. SEO multiplies your social sharing tactics
When you are working with social media platforms like Facebook and Twitter, SEO plays a very important role. Once you completely optimize the content on your website through tags, alt tags and slug lines, you can make sure your website is seen organically. In short, SEO used right helps get your website noticed, used and loved!
SEO is extremely vital in a world that is highly competitive and driven to finding new things on a regular basis. With a focus on growth, it is absolutely essential for every website to follow all the SEO guidelines and stick to the rules of the business! If you think we missed out on any reasons as to why SEO is important, comment and let us know!
How To Streamline Your Work Through Crisis Management
In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!
1. Have a plan
While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!
2. Let your employees know about the situation
Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!
3. Communicate the action which needs to be taken
In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.
4. Create a crisis management team
One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.
5. Be accessible
When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.
Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!
Why A Good Company Culture Is Important For Positive Growth
Company culture is important to foster the overall growth of one’s company. Since you spend over half your day at the place you work, it is vital to work at a place where not only you, but your talents are appreciated as well. In order to develop a good working environment, here is how you can make your work a fun and entertaining place!
1. Keep empowering and encouraging
One of the ways to ensure your company has a strong work culture is if your employees feel motivated into doing their daily tasks. Empower and push your employees into believing what they are doing. You have to make sure your team don’t just have to do their job, but are invested in it so much, they want to do it really well. With empowerment, people are pushed to do their very best and with that, you get the added joy of seeing a task done really well. One of the ways to empower your team is by looking at how you can encourage them to do better, no matter what.
2. Empathise with your team members
When you don’t care and do not empathise, your work culture suffers. Often times, you don’t realise that different people have different ways of dealing with situations. While you may be okay with communicating things in a certain manner, the other person might look at it as obtrusive, loud or even rude. When you realise something bothers another person in your team, talk to them. Ask them what is bothering them and have a clear understanding about what you can do to make their life better at work.
3. Be inclusive in your activities
One of the best ways to improve the company culture is to be inclusive in all your activities. Sometimes, you end up leaving people out of your group activities because you either don’t converse with them on a regular basis or because you just forget. This leads to the other person thinking that you don’t like them, leading to a lowered morale. In order to avoid situations like this, make sure you include your team members in all your activities. Little things like asking everyone if they want to order lunch with you or asking them if they want coffee as a part of your meal makes a lot of difference in the overall work environment.
4. Be open to new ideas from everyone
In every team, every role is clearly defined for each person in the team. However, over a period of time, different team members express the need to explore other areas in the same team. One of the ways to improve the kind of morale your team has is to be open to any and every new idea people throw at you. Not only does this broaden your horizons as a leader, it also instills a positive environment and increases the personal growth levels of every member in the team!
5. Humour is always a good cure
Humour is an extremely positive motivator. One of the foundations for having a good place to work at is if you have a happy, laughing environment. Remember that no matter how stressed things are at work, a little laughter and joking around can always make the world a better place!
6. Let your team know your door is always open
There are always times when you as a leader tend to lower your strong exterior. Realise that when you have a team working for you, everything can’t always be peachy happy. Make sure you are always available for your team, no matter what happens. Even if there are issues which end up affecting the work, a good talking through always helps in resolving them.
One of the key responsibilities of being a leader is to ensure your work culture is such that people want to come to work, rather than avoid work. If you think we missed any other reasons as to how you can create a good work environment, comment and let us know!
How To Resign With Your Grace In Place
Every job has an expiry date. Whether you want to do something on your own or you get a better job offer, there comes a time when you have no choice but to quit. However, if you have worked in the same company for a really long time, quitting becomes a hard task. When it comes to quitting, there is a time and place to do what you know has to be done. Here is how you can resign and still work on all the relationships you built at work:
1. Give a clear reason for your resignation
When it comes to resigning, the best way to avoid any confusion is to give a clear reason about why you are quitting. Even if those reasons are related to your work environment, let your boss know. Furthermore, the more transparent you are, the better your chances of leaving without any bad connotations. On a side note, make sure you don’t complain to your colleagues about your job. The more dirty laundry you air in public, the bigger the impact on your professional life.
2. Be public about your resignation
Office politics are hard to avoid when you are resigning. People like to talk and if they have an issue with you, the discussions become all the more negative. When you decide to quit, make sure you tell all the people who need to know. This helps in clearing the air about your resignation and gives people the chance to come to terms with your choice. Be clear, vocal and direct.
3. Have your notice period mapped out
The notice period is the period of time when you start finding and preparing your replacement with all the things you have been doing. Your notice period begins the day you hand in your resignation. Start by documenting the things you do on a daily basis and have a detailed breakdown of how long it will take to finish your pending projects. Organize the different tasks you have on your roster and make sure you finish as many pending projects as you can before your last day. Your notice period also helps in giving your colleagues time to process your resignation, so make sure for however long you are on your notice period, everything is in place.
4. Mend all your broken bridges
When you do make the decision to quit, fix all your broken bridges and make sure you leave on a positive note. The relationships you build at work are extremely important, so do not let go of them too quickly. Who knows? The people you worked with in your past, can help you grow in your future!
5. Offer to help
Often times, even after you give a notice period and quit, finding a replacement can be extremely difficult. One of the best ways to leave with all your senses in place is by letting your boss know that you can help whenever needed and possible. By doing this, you are letting your former employer know that no matter what, you value your relationship with him and your ex colleagues!
Quitting your job is not an easy task. However, if done right, you ensure you don’t leave too many broken bridges in your wake. If you think we missed out on any other ways to quit your job gracefully, comment and let us know!
- Facts about SpaceX
- Different Types Of Management Styles And How They Work
- April Fools’ Day – Best Tech Pranks To Date
- How Artificial Intelligence Can Be Used In Human Resources
- Life Lessons To Learn From Steve Jobs
- Life Lessons From Nikola Tesla
- OnePlus 7 And Everything You Can Expect
- How To Streamline Your Work Through Crisis Management
- World Wide Web – Unknown Facts
- Search Engine Marketing And Its Different Forms
- Marketing Campaigns With A Message For Women
- Why A Good Company Culture Is Important For Positive Growth
- The Best Artificial Intelligence Trends To Keep An Eye On This Year
- How To Resign With Your Grace In Place
- Major Startup Accelerators In The World
- Jack Ma Life Lessons
- Cricketer Shikhar Dhawan Turns Entrepreneur
- How To Build Your Brand Without Using Social Media
- How To Land The Job Of Your Dreams
- How Women Can Overcome Gender Bias At Work