“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Marketing is one of the most premier concepts of business management and sometimes companies go all out to promote their products and services.
Here is a list of the 10 best marketing campaigns done by companies so far.
1) Paving For Pizza – Dominos
In 2018, Dominos realised that pizzas driven over roads that are in poor condition are damaged before they can be delivered. The company therefore started a campaign called “Paving For Pizza” to hire work crews that can repair potholes in California, Texas, Georgia and 50 other states in the U.S.
This was an intelligent marketing strategy which required input from customers and co-operation from various municipalities. This campaign became a huge success and it also brought in profits for the company. The repaired potholes had the logo of Dominos and read “ Oh yes we did it.”
2) SpaceX Tesla Roadster
The year 2018 witnessed ad campaigns taken to a whole new level when Elon musk’s two giant enterprises SpaceX and Tesla worked together to send the first Tesla to space. The Tesla Roasdster is an electric sports car that served as a payload for the Falcon heavy test flight. Starman, a mannequin dressed in a space suit occupied the driver’s seat. This act drew the attention of millions of viewers and thousands of news articles were published on it.
3) Share A Coke– Coca-Cola
Coca- Cola’s share a coke campaign is one of the best performing marketing campaigns of all time. This campaign began in summer 2014 and as a part of this campaign, Coca- Cola trades out the company’s logo on 20 ounce bottles for 250 of the countries most popular names. Consumers are encouraged to choose a bottle that personally resonates with them and share it with friends and family. The online performance of the campaign was overwhelming. Within a year over 500,000 photos were shared online with #ShareaCoke.
4) Follow The Arches – McDonalds
Not many companies are brave enough to chop up their logo and yet expect people to recognize it, but McDonalds is not one of them.
As a part of its outdoor advertising, McDonalds started an ad campaign called Follow the Arches, alongside agency Cossette. This campaign witnessed McDonalds cropping its golden M logo to create various directional arrows to direct people to the nearest McDonalds outlet in high- traffic areas of Toronto, Canada. The campaign had four billboards which consisted of sections of the logo M alongside slogans like “on your right”, “on your left” and so on.
5) Kylie Truck – Kylie Cosmetics
The 21 year old makeup mogul raised the bar for advertising when she launched the Kylie Truck in December 2017. For the holiday season in 2017 Kylie cosmetics launched a travelling cosmetics truck that will deliver products all over Los Angeles. This pink mirrored vehicle drew the attention of thousands of customers and increased the overall sales.
6) Equalizer – Smirnoff
Smirnoff started a campaign called Equalizer to promote equality for women musicians around the world. According to Spotify data, none of the top 10 most streamed songs were performed by women. Smirnoff teamed up with Spotify in the year 2018 to help increase the representation of women in music. The Smirnoff equalizer analysed the listening habits of Spotify users and calculated the percentage breakdown of the number of men versus women artists they have listened to and also provided users with an equalized playlist where both genders are represented equally.This campaign received appreciation globally.
7) Whopper Neutrality Campaign- Burger King
Brands usually steer clear of controversial topics yet, Burger King addressed net neutrality by creating an educational video on it. The customer service was intentionally slowed down as the creative team tried to explain net neutrality to them. Whopper Neutrality is Burger King’s most shared ad of all time. The video generated around 1.5 million views on Twitter.
8) Get The Inside Out – Lloyds Bank
Three out of four people suffer from mental illnesses of some kind and yet it is still a taboo. To remove the stigma attached to mental illness Lloyds bank launched the Get The Inside Out campaign which featured an array of famous people like actors and athletes along with Lloyds staff addressing various mental issues like bipolar, anxiety disorders, depression etc.The response to this campaign has been overwhelmingly positive.
9) Shot On Iphone – Apple
Shot on iphone is a series of campaigns by Apple Inc. Apple users submit images which are posted by Apple on billboards with the tag “Shot on iphone” showcasing high quality photos and videos.
10) Don’t Mess With Mother – Apple
In 2019 the shot on iphone campaign was upgraded to “Don’t Mess With Mother’ for Earth day. This ad shows the magnificent side of nature by featuring both land and sea animals, ocean waves and lightning bolts. This footage was shot in 9 countries around the world.
10 Inspiring Quotes By Mark Zuckerberg
Mark Zuckerberg is a perfect example of what sheer will coupled with an unshaking vision to change the world looks like. Mark began his journey as a budding software developer whose project to create a social networking platform Facemash evolved into Facebook as we know now. Since the establishment of Facebook and the subsequent fame it gained, catapulted Mark Zuckerberg into a Silicon Valley icon and a tech mogul at a very young age in his life. Mark Zuckerberg also held the title of being the world’s youngest billionaire in 2008 when he was 23 years of age. Always seen in an unassuming grey t-shirt and jeans, his unassuming demeanor hides a mind which is always looking to innovate and come up with technological solutions that make the world a better place. Today Mark Zuckerberg owns Facebook, WhatsApp and Instagram which have a combined user database of over 5 billion active users. This was possible because of his passion for coding and his vision to change the world. As Mark Zuckerberg turns 36 years old today, let us have a look at some of the inspirational quotes which were said by him over the years.
The biggest risk is not taking any risk…, in a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Whatever you build, build with care. Anyone who has built something big, has done it with care.
My goal was never to just create a company. It was to build something that actually makes a really big change in the world.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
The question is not, ‘What do we want to know about people?’ It is, ‘what do people want to tell about themselves?’
People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.
Our society needs more heroes who are scientists, researchers and engineers. We need to celebrate and reward the people who cure diseases, expand our understanding of humanity and work to improve people’s lives.
Connectivity is a human right.
Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.
A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa.
Let us know which one these quotes are your favourite. We at Startup Stories wish the tech icon, Mark Zuckerberg a very happy birthday and sincerely hope that he will continue to keep changing the world for better.
Top 10 Soft Skills That Companies Need Most In 2020
Soft skills are a combination of people skills, social skills and communication skills. These skills are an essential part of a job description in recent years as more and more companies are recognizing the importance of having soft skills to complement hard skills. Skills generally imply a practical function but in the case of soft skills it could be interpreted as the ability to master hard to control actions.
Soft skills can improve a person’s chances of success while seeking a job opportunity as they let an individual stand out from the crowd. The list of soft skills which are in demand constantly keeps changing to complement the ever changing work landscape.
According to some of the famous job portals and professional networking platforms, these are the ten soft skills that companies desire in 2020.
1. Critical Thinking:
Critical thinking is the act of analyzing facts to understand a problem or topic thoroughly. Critical thinking often occurs in order of a few steps from identifying a problem or issue to developing a solution. As technology becomes increasingly complex by the day, this is a skill that would always be one of the most sought after by companies. For example an automobile mechanic would have to identify the problem of why a car is seemingly breaking down out of the blue. In order to identify the problem, the mechanic cannot dismantle the entire car to zero in on the root cause but instead he/she should be able to single out which part of the car is the problem stemming . The solution could be found out by analyzing the problem at hand, organizing and sorting the data at hand. Situations like these are where critical thinking abilities come to the fore.
Persuasion is the ability to convince a teammate or a client to understand your point of view. The ability to persuade someone by being able to explain the ‘why’ would be a sign of a leadership quality in an individual. Therefore it is important to brush up on the ability to effectively communicate ideas to one’s colleagues.
3. Complex problem solving
Can two existing technologies be merged to come up with a single technology that does the same amount of work and improves efficiency? Is it possible to reduce the environmental impact by coming up with a recyclable alternative? These are the kind of scenarios where complex problem solving comes into the picture. To put it simply, it is the ability to analyse and make calculated decisions. A good example here would be how the Telangana state government worked with the Municipal Corporation Of Hyderabad to make use of the ongoing lockdown to carry out road repair works, drainage works, pending flyover construction works. The lack of public on the roads means work progresses at a faster rate thereby bringing down labor charges and equipment rental charges.
Collaboration is the process of two or more individuals or organisations working together to complete a project or a goal. Collaboration can bring out communication skills to the fore and a collaborative environment can be an extremely rewarding environment to hone different soft skills and leadership traits. Teams or individuals can achieve high functionality when working in a collaborative atmosphere.
Change is the only constant in life or a business. Being adaptable means being open to learning new skills and experiences, being able to change working styles or picking up job roles outside of your comfort zone. Organisations are always on the lookout for this trait. Being adaptable in your career or job role could mean you are able to respond quickly to changing ideas, responsibilities, expectations, trends, strategies and other processes at work.
6. Emotional Intelligence
Emotional intelligence is the ability to understand and manage one’s emotions. Individuals with a high degree of emotional intelligence are always careful about how their emotions can affect other people. Emotional intelligence is a skill which can be learned by increasing self awareness, empathy, motivation and cultivating social skills. The more you manage to master these qualities, the higher the emotional intelligence. The ability to perceive, understand and respond to one’s own emotions or that of others is a trait which is in high demand.
7. People management
People management is the ability to assess and analyse the skills of individual persons and come up with a plan to manage all the skills available to make a high functioning team. This is a skill which lets an employer understand how empathetic is a candidate they are interviewing.
The art of negotiation is a highly sought after skill since ages. Having the ability to negotiate means an individual is able to reconcile differences diplomatically without compromising on the value of the output.
9. Helpful attitude or service orientation
Service orientation is the ability to anticipate, recognize and meet other people’s needs sometimes even before the needs are expressed. This is a highly sought after skill in the service and product based industries.
10. Cognitive Flexibility
Cognitive flexibility refers to the brain’s ability to transition from thinking about one concept to another. Someone who is cognitively flexible will be able to learn more quickly, and adapt and respond to new situations more effectively, which is why it’s so important in both educational settings and the workplace. It also means being able to adapt and modify communications depending on the situation or a person. Employers want to know you don’t just say the same thing, in the same way, to everyone. Having this skill will reaffirm an employers belief in a candidate that they can handle multiple scenarios or works at the same time without compromising on the quality
These are the skills that would enhance the chances of an individual to get noticed. The real question however is if you are rising up to the challenge and learn these skills. Let us know if there are any other important soft skills which need to be mentioned!
Mark Zuckerberg Life Lessons
Mark Zuckerberg is the man who redefined social media networking and gave us Facebook. Starting work on this platform at the age of 19, Zuckerberg quite literally changed the way networking and how some parts of marketing work! Check out these inspiring life lessons from Zuckerberg to motivate you to do better:
1. Always solve problems
Zuckerberg has always looked at what is the most important thing he could be doing in life. Before things get too out of hand, Zuckerberg believes in looking at what can be done to calm down the situation. Take, for example, the data leaks scam. When he started facing a lot of heat from people all over the world, Zuckerberg realised the best way to calm everyone down was by making a public announcement. This not only helped sort things out, it helped people get clarity about what was happening. The lesson to learn here is to address your problems head on and only when you solve them, can you move ahead.
2. Don’t start your business with money in mind
From day one, Zuckerberg always believed in Facebook. He never thought of how much money it could make, but how much of an impact it would have on people. While he may have had to change directions when the idea wasn’t working for Facebook, he never looked at making a profit. Did you know, he was the only entrepreneur who refused to sell Facebook, even when offered a billion dollars? Work on your passion and grow, without money being your priority.
3. Be mindful
One of the things which act as a crutch to your growth is how much attention you give to your critics. Mark Zuckerberg learnt this the moment he decided to make Facebook what it is today. According to him, if you start paying attention to all the noise around you, then you can’t grow and will constantly keep thinking about what people are saying. For instance, if Zuckerberg kept listening to people talk about how Facebook was a negative addition to the society, Facebook would not be as successful as it is. Be mindful of your passions and of how you want to grow. Everything else will automatically fall into place.
4. Bring out the best in those around you
When Zuckerberg started adding people to his team, he realised in order to make a great team, he had to bring out only the best in his employees. From encouraging women to be fearless leaders, to instilling his team with passion everyday, Zuckerberg always worked to get the best out of everyone he employed. In fact, he believed in this principle so much, he appointed Sheryl Sandberg to become the first board member of Facebook!
5. Have a vision
From the very beginning, Mark Zuckerberg had one vision—to have a positive impact on those around him. Since quite a few years, he has been working extremely hard to make this come true. From talking to various world leaders, to making an extremely strong impact with his speech at the United Nations, Zuckerberg has constantly worked to use social media to change future generations. Furthermore, Zuckerberg also aims to use the World Wide Web to eradicate global social problems, a task which he plans to accomplish without using the help of political leaders directly. Despite creating a social media networking platform like Facebook, Zuckerberg never stopped looking at how to impact the world and if he can do this, so can you!
Despite being embroiled in multiple controversies, Mark Zuckerberg always makes sure he has a positive impact on society. If you think we missed mentioning any other lessons from the man behind Facebook, comment and let us know!
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