With people spending almost all their time on their smartphones and scrolling through the internet, advertising on digital media is one of the best ways to promote your business. However, with the increase in privacy issues in terms of Facebook marketing, there are several other platforms which popped up when it came to advertising and promoting your business online. Here are a few platforms that help boost your business like no other can.
1. Google Ads
One of the major advantages of Google Ads is, you can view the ads on your laptop as well as on your phone. Through these types of ads, you can target your advertisements to a specific target audience, ensuring your message reaches people who are the most affected by your ads. Not only can you publish ads within apps, you can also publish your ads on search engines, browsers and search engines.
2. Bing Ads
With Google, Yahoo and Bing ranking top three as the most popular search engines, Bing Ads are the next in line when it comes to effectively promoting your business. You can make the most of Bing Ads by optimizing the text used on ads and by making the most of your texts and images, you can reach 15 %-20 % of all the search engines. Separate the kind of ads based on whether or not you are promoting them on a website or mobile, thereby making the most of the ads.
3. 7 Search
Not as big a player in the field as Bing Ads and Google Ads, 7 Search carved quite a niche place for itself in the paid search industry. 7 Search uses very specific search engines to show your Pay Per Click ads and is doing quite well in recent times, so much so that it claimed to have the most Return of Investment as compared to the other platforms.
4. Stumbleupon Ads
Not as widely known as the other brands mentioned in this list, Stumbleupon is a website used by people to discover already existing websites that are related to their interests. Using a platform called Paid Discovery, users can pay a nominal amount for every person that stumbles upon your website. With no third party advertisements, the website you put up becomes the ad, thereby helping in increasing your revenue.
5. LinkedIn Ads
LinkedIn Ads work very well for both the service industry and the B2B industries. Although the Cost Per Click amount is higher than any of the other platforms mentioned, the return is definitely higher. With campaigns created specifically for groups with similar interests, ROIs can be expected to be higher than the other forms of online promotions. With several types of ads including text ads, sponsored content and video ads, LinkedIn Ads are a great way to connect with people who are aligned with similar interests.
Reddit is the thirteenth most popular website in the United States. Generating more than 1.5 billion viewers as of August 2018, Reddit can be used as a platform for cross promoting your content as ads to relevant viewers. By selecting relevant subreddits, you can cross post your content targeting a relevant and organic target audience. With the right combination of value ads and value content, not only do you improve your credibility, you can also get a lot of return in a short amount of time.
A widely used platform for promoting video ads, AdColony is extensively used by companies like Hilton Hotels, Adidas and Farmville. By using this platform, users can publish video ads when people are using the app. People interested can use this app for targeting people through the following:
- Android or iOS service users
- Devices like iPads, iPhones and tablets
- Age based demographics
- Content oriented promotions
Promoting your content online is a very important task, especially at a time when you have so much competition. If you think we missed out on any other platforms useful for promoting your content, comment and let us know!
Life Lessons From Nikola Tesla
Born close to 200 years ago on the 10th of July, Nikola Tesla was and perhaps even still is, one of the greatest engineers of all times! Known for making some truly brilliant contributions to the world of science and technology (radios, Tesla coil and alternating current, to name a few,) Nikola Tesla taught the world a great many lessons. Here is taking a look at some of the truly inspirational life lessons from the engineer who literally changed the world.
1. Believe in yourself
Through the years of his successful life, Tesla was only able to achieve all the great things he could because he believed in himself and his ideas, with passion. When Tesla was working with Thomas Edison, he was literally the only person in the world who had the courage to challenge the latter, who was the only other smart engineer at the time. If he had just taken Edison’s feedback about not harnessing the power from Niagara Falls, Tesla wouldn’t have popularised the usage of alternating current (AC) and electricity! If you don’t believe in yourself, you can never really achieve what you set out doing.
2. Quit when you feel you’re taken for granted
One of the greatest things by which Tesla lived was to quit when he thought he was being used. He learned this while working with Edison. During the initial days, when Tesla worked with Edison, he was promised $ 50,000 by his boss if he could make his groundbreaking idea work. However, the moment Tesla did the unthinkable, Edison brushed him off and gave him just a small bump instead. The moment this happened, Tesla quit. Why? Because when you truly start feeling undervalued, leave and find a place where you are appreciated not just for your skills, but for who you are as well!
3. Don’t pay attention to those around you
One of the reasons Tesla was who he was, was because he refused to pay attention to all the negative people in his life. When Tesla was working on inventing things like the radio, many thought the concept of sound from a machine was a ludicrous idea. If there is one thing the invention of the radio taught us, it is to focus on what you want to do in life and stop thinking about what you are losing out in life. In fact, if all everyone ever did was worry about what the other person thought, getting ahead would have been an extremely difficult task.
4. It is okay to be ahead
There are certain people at the top who got there because of the amount of effort they put. In fact, Tesla even taught us, real creators and inventors are those who don’t have to always be accepted by society and their peers. Rise above every occasion and learn to be proud of who you are, no matter what. When Tesla started becoming famous, his inventions were often mocked. Had he not decided to take every opportunity he had and make something of himself, all the things Tesla invented wouldn’t be around today!
5. Never stop learning or reading
Perhaps one of the most important things Nikola Tesla taught is, in order to keep growing, one must keep reading as much as possible. Just like there is no limit to how much knowledge one can learn, there is no limit to how much you can read. Keep reading and keep attaining as much information as possible. The sharper your brain, the more focused you are and the more you grow. In fact, one of Tesla’s favourite pastimes was to read as much as possible.
A force of nature the likes which haven’t been matched in the past, Nikola Tesla always ensured he aimed for nothing less than the stars. With a hand in pretty much every great innovation, invention and creation, Tesla proved himself quite worthy to the world. If you think we missed out mentioning any other life lessons from Tesla, comment and let us know!
How To Streamline Your Work Through Crisis Management
In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!
1. Have a plan
While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!
2. Let your employees know about the situation
Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!
3. Communicate the action which needs to be taken
In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.
4. Create a crisis management team
One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.
5. Be accessible
When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.
Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!
Why A Good Company Culture Is Important For Positive Growth
Company culture is important to foster the overall growth of one’s company. Since you spend over half your day at the place you work, it is vital to work at a place where not only you, but your talents are appreciated as well. In order to develop a good working environment, here is how you can make your work a fun and entertaining place!
1. Keep empowering and encouraging
One of the ways to ensure your company has a strong work culture is if your employees feel motivated into doing their daily tasks. Empower and push your employees into believing what they are doing. You have to make sure your team don’t just have to do their job, but are invested in it so much, they want to do it really well. With empowerment, people are pushed to do their very best and with that, you get the added joy of seeing a task done really well. One of the ways to empower your team is by looking at how you can encourage them to do better, no matter what.
2. Empathise with your team members
When you don’t care and do not empathise, your work culture suffers. Often times, you don’t realise that different people have different ways of dealing with situations. While you may be okay with communicating things in a certain manner, the other person might look at it as obtrusive, loud or even rude. When you realise something bothers another person in your team, talk to them. Ask them what is bothering them and have a clear understanding about what you can do to make their life better at work.
3. Be inclusive in your activities
One of the best ways to improve the company culture is to be inclusive in all your activities. Sometimes, you end up leaving people out of your group activities because you either don’t converse with them on a regular basis or because you just forget. This leads to the other person thinking that you don’t like them, leading to a lowered morale. In order to avoid situations like this, make sure you include your team members in all your activities. Little things like asking everyone if they want to order lunch with you or asking them if they want coffee as a part of your meal makes a lot of difference in the overall work environment.
4. Be open to new ideas from everyone
In every team, every role is clearly defined for each person in the team. However, over a period of time, different team members express the need to explore other areas in the same team. One of the ways to improve the kind of morale your team has is to be open to any and every new idea people throw at you. Not only does this broaden your horizons as a leader, it also instills a positive environment and increases the personal growth levels of every member in the team!
5. Humour is always a good cure
Humour is an extremely positive motivator. One of the foundations for having a good place to work at is if you have a happy, laughing environment. Remember that no matter how stressed things are at work, a little laughter and joking around can always make the world a better place!
6. Let your team know your door is always open
There are always times when you as a leader tend to lower your strong exterior. Realise that when you have a team working for you, everything can’t always be peachy happy. Make sure you are always available for your team, no matter what happens. Even if there are issues which end up affecting the work, a good talking through always helps in resolving them.
One of the key responsibilities of being a leader is to ensure your work culture is such that people want to come to work, rather than avoid work. If you think we missed any other reasons as to how you can create a good work environment, comment and let us know!
- Facts about SpaceX
- Different Types Of Management Styles And How They Work
- April Fools’ Day – Best Tech Pranks To Date
- How Artificial Intelligence Can Be Used In Human Resources
- Life Lessons To Learn From Steve Jobs
- Life Lessons From Nikola Tesla
- OnePlus 7 And Everything You Can Expect
- How To Streamline Your Work Through Crisis Management
- World Wide Web – Unknown Facts
- Search Engine Marketing And Its Different Forms
- Marketing Campaigns With A Message For Women
- Why A Good Company Culture Is Important For Positive Growth
- The Best Artificial Intelligence Trends To Keep An Eye On This Year
- How To Resign With Your Grace In Place
- Major Startup Accelerators In The World
- Jack Ma Life Lessons
- Cricketer Shikhar Dhawan Turns Entrepreneur
- How To Build Your Brand Without Using Social Media
- How To Land The Job Of Your Dreams
- How Women Can Overcome Gender Bias At Work