With people spending almost all their time on their smartphones and scrolling through the internet, advertising on digital media is one of the best ways to promote your business. However, with the increase in privacy issues in terms of Facebook marketing, there are several other platforms which popped up when it came to advertising and promoting your business online. Here are a few platforms that help boost your business like no other can.
1. Google Ads
One of the major advantages of Google Ads is, you can view the ads on your laptop as well as on your phone. Through these types of ads, you can target your advertisements to a specific target audience, ensuring your message reaches people who are the most affected by your ads. Not only can you publish ads within apps, you can also publish your ads on search engines, browsers and search engines.
2. Bing Ads
With Google, Yahoo and Bing ranking top three as the most popular search engines, Bing Ads are the next in line when it comes to effectively promoting your business. You can make the most of Bing Ads by optimizing the text used on ads and by making the most of your texts and images, you can reach 15 %-20 % of all the search engines. Separate the kind of ads based on whether or not you are promoting them on a website or mobile, thereby making the most of the ads.
3. 7 Search
Not as big a player in the field as Bing Ads and Google Ads, 7 Search carved quite a niche place for itself in the paid search industry. 7 Search uses very specific search engines to show your Pay Per Click ads and is doing quite well in recent times, so much so that it claimed to have the most Return of Investment as compared to the other platforms.
4. Stumbleupon Ads
Not as widely known as the other brands mentioned in this list, Stumbleupon is a website used by people to discover already existing websites that are related to their interests. Using a platform called Paid Discovery, users can pay a nominal amount for every person that stumbles upon your website. With no third party advertisements, the website you put up becomes the ad, thereby helping in increasing your revenue.
5. LinkedIn Ads
LinkedIn Ads work very well for both the service industry and the B2B industries. Although the Cost Per Click amount is higher than any of the other platforms mentioned, the return is definitely higher. With campaigns created specifically for groups with similar interests, ROIs can be expected to be higher than the other forms of online promotions. With several types of ads including text ads, sponsored content and video ads, LinkedIn Ads are a great way to connect with people who are aligned with similar interests.
Reddit is the thirteenth most popular website in the United States. Generating more than 1.5 billion viewers as of August 2018, Reddit can be used as a platform for cross promoting your content as ads to relevant viewers. By selecting relevant subreddits, you can cross post your content targeting a relevant and organic target audience. With the right combination of value ads and value content, not only do you improve your credibility, you can also get a lot of return in a short amount of time.
A widely used platform for promoting video ads, AdColony is extensively used by companies like Hilton Hotels, Adidas and Farmville. By using this platform, users can publish video ads when people are using the app. People interested can use this app for targeting people through the following:
- Android or iOS service users
- Devices like iPads, iPhones and tablets
- Age based demographics
- Content oriented promotions
Promoting your content online is a very important task, especially at a time when you have so much competition. If you think we missed out on any other platforms useful for promoting your content, comment and let us know!
Edutech Startups Which Are Changing The Education World
Tech startups are the talk of the town today, with a major hand in fields ranging from medicine, to gaming, to healthcare and to education. In the last few years, the edutech area is shaping up to be quite exciting, with new edutech startups booming every few months. Here’s our list of edutech startups which are quite literally changing the education game!
At its core, Nerdify is basically like your personal assistant which helps college students. Designed to help college students answer any questions they have or order books they had difficulty finding, Nerdify is easy to use. With either a text or a message on the Facebook page, personal assistants, called Nerds, help students with whatever they want. Extremely easy to use and simple to download, the app helps make life easier for college students.
Founded in the year 2015 by Byju Raveendran, Byju’s as an app primarily focuses on children belonging to the primary and secondary fields. By creating interactive studying sessions, the app helps simplify the study material for children going through the toughest years of their schooling life. With more than 3 lakh monthly subscribers, the app has not only helped change the way children learn, but has instilled the love of learning in children.
Unlike the previous years, it has become imperative for students to not just indulge in rote learning, but also understand, analyse and comprehend what they read. Newsela has been created with exactly this formula in mind. With carefully curated articles on different topics, this app helps students go beyond the basic text. Through grade appropriate content, students can study the material and be assessed on what they have learnt!
Edukart is changing the education game one day at a time. By helping both students and professionals, the app offers a wide range of services ranging from more than 2,000 plus courses in degree, diploma, certificate, entrance coaching and K12 categories. Founded in 2011, this app has been making great waves in the Indian education system!
With the education game growing stronger every day, the days of sticking notes and reminders inside backpacks is now a thing of the past. Designed to improve communication and make conversations between students, teachers and parents easier, Remind works because it is smooth, easy to use and works on a real time basis. Without asking either parties for their numbers, the app lets you send messages on the app to remind people about things they have forgotten. From reminding people about assignments, to reminding parents about parent teacher meetings and visits, this app is quite literally a life saver!
6. Class Dojo
In today’s day and age, maintaining classroom culture is extremely important. The Class Dojo app helps maintain seamless communication between the students, teachers and the parents. Designed to make conversations easy, Class Dojo is changing the way the education system works.
7. Peer Grade
While it is important for one to get assessed by those older than you, getting feedback from the people who are your age is equally important. Peer Grade does exactly this. The teachers give the assignments, the students complete and upload it and the teacher assigns other students to grade the projects. Not only does this app help the students understand how their peers are doing, it also helps the instructors get better by looking at the way the students go through the course material.
With so many apps doing so well, it comes as no surprise that the education field is doing better every day! If you think we missed out on any other apps like these, comment and let us know!
Different Types Of Chatbots And How To Use Them
If you were under the impression that there is only one kind of chatbot, then think again. Although the basic forms of chatbots are the ones used the most frequently, there are different types used for different scenarios. Chatbots use chat mediums and come in a series of types, each designed to benefit your business in the best possible way. If you are looking at the different types of chatbots best suited for your brand, then here’s our most preferred list!
1. NLP based chatbots
At its very core, chatbots show how artificial intelligence works. NLP chatbots go a step further from the generic chatbots in the sense that they use a combination of AI technology and Natural Language Processing (NLP.) By using a combination of these two forms, this type of chatbot identifies the intent of the use, classifies the messages and then gives answers depending on the language of the texts. In short, NLP chatbots help in creating a uniform communication between your brand and the customer.
2. Menu based chatbots
Similar to the automated menus on phones, these chatbots increase interaction and ensure that when you are looking for the answer, you dig deeper than you normally do. While they may be among the slower form of the chatbots, they help in answering 80% of the questions people usually ask. From helping you answer the basic form of questions to giving you the option of finding the right answers, these type of chatbots help in finding the exact answer for your question.
3. Keyword based chatbots
Unlike NLP and Menu based chatbots, Keyword based chatbots are extremely user friendly. By using a combination of customizable keywords and AI technology, these chatbots help determine the response which is best suited for the user. Faster and quicker to use than most chatbots, Keyword based chatbots also help in answering questions that basic chatbots don’t have the ability to.
4. Service/Action chatbots
The best way to describe service/action chatbots is by looking at how they work. By asking and collating data from the user asking the questions, these chatbots answer questions based on what people ask. These type of chatbots are best used by companies in the airline and clothing industry. Compared to the other type of chatbots, the service chatbots are tailor made to answer the users to the best of its abilities.
5. Context based chatbots
Of all the chatbots mentioned in the list, Context based chatbots are the most advanced. By using a combination of machine learning and artificial intelligence, these chatbots not only have meaningful conversations with users, they also remember previous conversations. For example, if you are trying to order pizza from a place you frequent, the chatbot remembers your address and also remembers the last order you made on the app. Using data and user based information is one of the biggest advantages of context based chatbots, giving users a complete experience of how the app works.
Chatbots are designed to improve the user’s experience with the app and help in making your experience with the store that much easier. If you think we missed out on any other chatbots like these, comment and let us know!
Apps To Help You Keep Track Of Your Tasks
There are apps that help you organise your life and then there are apps which make you organise your tasks so you never forget. We live in a world where technology is taking over our lives and with every new app, there are slim to no chances of you forgetting any of your tasks. Here is our list of apps that help to not only act as app organisers, but as alarm clocks as well!
Despite being around for a while now, Todoist has picked up popularity only in the last couple of years. From organising your tasks by colour coding them and helping you segregate the tasks in order of importance, Todoist is the app you need! Furthermore, with the feature of adding due dates to your tasks, this app gives you reminders on how long you have to finish your task. While it comes as a free service for the basic version, you can buy the app for $ 29 (a year’s subscription) if you want to use the premium version.
2. Smarter Time
In order to keep a track of what tasks you have, you need to know on what you spend your time the most. Smarter Time helps in keeping a track of your activities throughout the day. From organising your tasks for the day and filling in all the gaps on your task list, Smarter Time works on a regular basis. By analysing your day to day tasks and by looking at your regular day to day behaviour, this app helps in streamlining your processes. Also, if you want to streamline your day to day activities and balance your tasks, Smarter Time tells you how to change your schedule.
An extremely user friendly tool, ToodleDo helps organise and take care of all your tasks in one place. To make your life easier, the app lets you add sub tasks, additional notes, ratings on tasks, reminders and due dates for the functions you need to finish on priority. Not just created for handling tasks and making your note taking job easier, ToodleDo helps in tracking behaviours and understanding what works best, based on your daily routines. Get the app now to make your life hassle free and tension less!
4. To Do List
Designed with an appealing and easy to use interface, the To Do List app helps in organising and setting alarms for the tasks which need to be done on a priority basis. With giving you the option of controlling your tasks to giving you the option of setting voice reminders on your tasks, To Do List lets you sync all the data you need. Giving you the option of syncing your content with Google Tasks and manually setting reminders on the app, this app makes sure you never miss out on any of the important things on your list.
With a minimalistic and simple interface, the Wunderlist app helps in organising all your tasks with ease. However, don’t let the simple interface and design fool you. The more you discover the app, the more you see how much it has to offer. From letting you collaborate with other app users, to letting you attach PDFs and PPTs, the app simplifies the way you organise your tasks. Named as the best app for organising your tasks by Apple and Forbes, Wunderlist is what you need to ease the organisation process!
Designed for iOS platforms, OmniFocus is for those with a large number of tasks and projects going on at the same time. With specific colour codes for tasks which need immediate attention, to helping you keep a track of the different projects which have similar deadlines, the OmniFocus app is everything you need. Despite being priced at $ 79.99, the high price doesn’t act as a roadblock but acts in favour of the users!
While it is quite common for every phone to come up with its own helping tool, Cortana stands apart because of the kind of features it has. Particularly designed for those who work with Windows 10 or who have multiple side by side projects, Cortana can be used for taking notes, writing lists and for setting reminders. Enabled with AI, the app also helps you keep in touch with the latest news and major events of the world on a day to day basis.
If you keep forgetting to organise your tasks in a timely fashion and tend to miss deadlines regularly, then these apps are the ones you just need to get. If you think we missed out on any other apps like these, comment and let us know!
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