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Flipkart Facts That Will Blow Your Mind!

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Flipkart started off as an e commerce platform meant only for books. Through the years, the company grew to become a major success and now stands as a part of one of the largest acquisitions made by Walmart! While the world is still recovering from this, here are some facts which take you back to the beginning of Flipkart!

1. The early days

Back in the beginning, Flipkart was founded by Sachin and Binny Bansal. Contrary to expectations, the platform did not begin by fluke. It was started off with the sole of aim of creating a space for book lovers. The first ever book to be sold on Flipkart post its launch was Leaving Microsoft To Change The World by John Wood.

2. No stranger to criticism 

While the Flipkart Big Billion Sale is now a hit, it was a miserable disaster till the year 2014. Despite facing severe losses during the initial days, the platform saw a massive turnover of $ 30o million!

3. Multiple coincidences 

From their surnames to their entire background, the two founders were always in sync. No, it was NOT planned! Clearly the relationship was meant to last!

4. Rejection? What is that? 

Before the Walmart Flipkart acquisition, the Flipkart founders were rejected by multiple investors. In fact, Google refused to invest in the platform not once, but twice! Interestingly, the Walmart deal was almost going to blow up more than a couple of times.

5. How Flipkart got its first customer 

When Binny Bansal put up the post on his page, people thought the whole concept of online deliveries in itself was a lie. However, when the first customer saw the book available for just Rs. 500 and would be delivered in the next three days, he got super excited. Flipkart made its first sale on the premise that they would not get enough participators and boy, were they wrong!

Flipkart has grown through the years to become one of the largest e commerce websites in the country. If you think we missed out on any facts, feel free to comment and let us know!

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Daily Basket Creates BBisabully Over Being Sued By Big Basket Over Usage Of Basket

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Big Basket is India’s first online shopping platform which revolutionised the way people bought groceries.  It is easy to spot Big Basket’s vehicles and delivery agents all dressed in bright green colours.  The ability to order quality vegetables and groceries and have them delivered at the doorstep was one of the main reasons why it shot to fame.  Since then online grocery shopping has become commonplace with the arrival of Dunzo, Amazon, Flipkart and many other small scale businesses.  

Big Basket found itself in a bit of news which it would have liked to avoid.  News about a small two man bootstrapped startup named Daily Basket being sent a cease and desist order by Big Basket began doing the rounds on social media platforms.  The whole issue began when Big Basket said Daily Basket was copying their app, user interface and their name.  Big Basket claimed they came across a filing named Daily Basket when checking the trademark registry and felt it was a combination of the registered trademarks bigbasket and bbdaily.  

The bootstrapped startup Daily Basket has no means to mount a legal battle against the six year old unicorn Big Basket.  So, Ramesh Vel, one of the founders of Daily Basket, began a website named BBisabully to call out Big Basket’ bullying.  The website gives a brief overview of Daily Basket which says they are an online grocery delivery platform based only in Coimbatore.  The Big Basket notice contains the following points according to Daily Basket:

  • Stop using the domain name dailybasket.com.
  • Discontinue the mobile apps.
  • Stop all the operations immediately.
  • Transfer our domain name dailybasket.com (Which is premium btw, and costs a little fortune) to them immediately with free of cost.
  • Pay their legal team of 2 lakh rupees to cover the legal notice.
  • Do not use a similar domain containing “basket” as a prominent feature ever again.

ALSO READ: Big Basket Founding Story And Its Recipe For Success

The website BBisabully also lists out reasons and visual evidence as to why Daily Basket is completely different from Big Basket and how the former is not copying the latter.  There are many brands in the market which have the word ‘basket’ in their names like Milk Basket and Nature’s Basket by Godrej.  If going by the logic of Big Basket that Daily Basket copied their name, then Nature’s Basket predates Big Basket by six years meaning Nature’s Basket could unleash the same claims on Big Basket.

 

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Funding

Carl Pei’s Nothing Invites Retail Investors 

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Carl Pei said the time came for him to leave OnePlus and focus on other interests, following which he resigned from OnePlus in October 2020.  Since then, Pei had been working on his new startup in the audio hardware sector.  Carl Pei unveiled the name of his startup which is now called as Nothing, on January 27th, 2021.  Since the unveiling of Nothing, Pei’s startup has attracted a lot of attention from Silicon Valley and venture capitalists.  

Carl Pei now seems to be emulating his success formula at OnePlus with his new startup Nothing.  OnePlus is highly customer centric, because as a company they take in inputs from their consumers and adapt them to their products.  Pei seems to be using the same strategy with Nothing, as he invited retail investors to invest in his new startup.  Normally a startup raises Series A funding to begin product development and then goes on to Series B and so on.  For a normal retail investor to invest in a stock, they could only do it at the time of an Initial Public Offering (IPO) at the time of which the company would be valued highly.  However, Carl Pei is letting in investors from the beginning.  

ALSO READ: Alphabet Invests In Carl Pei’s Startup Nothing

This lets the investors be a part of the product development process and makes Nothing more personalised.  Moreover the investors would also act as promoters for the products.  Currently, there are $ 1.5 million worth of shares available.  Users can invest a minimum of € 50 and a maximum of € 20,000.  However, the demand to invest is off the charts and was unexpected as Carl Pei confirmed there was an interest worth of $ 10 million from 8,700 users.

Nothing’s first wireless earphones will be unveiled in the summer of 2021.  Nothing aims to build an ecosystem of listening devices which talk to each other.  Initial investors of Nothing include the likes of Tony Fadell (Principal at Future Shape and the Inventor of the iPod,) Casey Neistat (YouTuber,) Kevin Lin (Co founder of Twitch,) Steve Huffman (CEO of Reddit,) Liam Casey (Founder and CEO, PCH,) Paddy Cosgrave (Founder of Web Summit,) Kunal Shah (CEO of CRED) and Josh Buckley (CEO of Product Hunt.)  Alphabet’s investment arm Google Ventures was the latest investor in Nothing as they invested $ 15 million.

 

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Funding

Startup India Seed Fund To Be Disbursed From April 1st

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There is no doubt India has a strong foothold in the startup ecosystem.  India currently ranks third in the world for the number of startups, next only to the United States of America and China.  This was possible due to the Indian Government’s initiatives to develop the startup ecosystem and also due to a strong presence of unicorn startups like PayTM, Zomato, Unacademy and many more.

The Government of India announced it would begin to disburse INR 945 crores seed capital from April 1st, 2021 under the Startup India Seed Fund Scheme in a  bid to boost the startup ecosystem in India.  These funds would be distributed through select incubator partners all over the country.  This scheme will be implemented by the Department for Promotion of Industry and Internal Trade (DPIIT.) 

In a gazette notification, DPIIT announced that Startup India Seed Fund Scheme will provide financial assistance to startups that have been recognised by the DPIIT and incorporated not more than two years ago at the time of application.

ALSO READ: How The Events Industry Is Impacted By The COVID-19 Pandemic

The Startup India Seed Fund Scheme will have a common central application on the Startup India portal for startups on an ongoing basis.  An Experts Advisory Committee (EAC) will be formulated to oversee and monitor the overall execution of the scheme.  The EAC will evaluate and select the incubators for allotment of the seed funds and place measures for the efficient disbursement of funds.

The government also mentioned preference will be given to startups working in the areas of agriculture, education, food processing, healthcare, social impact, waste management, water management, financial inclusion, biotechnology, energy, mobility, defence, space, railways, textiles and oil and gas.

 

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