Whether you are stuck in traffic or lost in the wilderness or planning a road trip, you have definitely used Google Maps atleast once in your life. This Google app makes your travel time shorter, by letting you discover routes free of traffic and easy to navigate roads! While you know the basics behind Google Maps, there are so many things hidden beneath the web sheets. Here are some unknown facts about Google Maps that will definitely blow your skirt up!
1. A discovery was made
Did you know that the largest natural bridge on earth was virtually unknown to the rest of the world, until it was observed on Google maps!
2. Weed oh weed!
Swiss Police used Google Earth to find a two acre weed farm! On a side note, this discovery was made by accident!
3. Always for Barrack Obama
When you zoom into the White House on Google Maps, you can still see Barrack Obama’s face! How cool is that?
4. Google Maps, you disaster causer!
Nicaraguan troops once accidentally marched into Costa Rica, destroyed a protected forest, dredged the San Juan river and dumped all the stuff they scooped out of it into Costa Rican territory, all because their commander used Google maps when planning, instead of military charts. Oh Google Maps, you destroyer of peace!
5. North Korea does not want to be found
Did you know that Google Maps does not work in North Korea? No, really. If you look for places in North Korea, Google Maps does not show anything!
6. The Google Forest
There is a rainforest in Africa nicknamed the ‘Google Forest’ because it was discovered by scientists using Google Earth!
Google Maps is fun to use if you know the ins and outs. If you think we missed out on any cool Google Maps facts, feel free to comment and let us know!
Email Marketing Facts That Will Blow Your Mind
If you thought the age of email marketing was dead, then think again. It is still one of the most relevant forms of marketing as it ensures one of the highest conversion rates when it comes to digital marketing. Being extremely versatile and user friendly, email marketing is one of the most effective and quirky methods in getting your point across. Here are some facts about email marketing which will definitely blow your mind and make you want to use this method instantly!
1. Open rate for emails
Email marketing is ingenious in the sense that even if the mail comes to you with a really bizarre subject line, you still want to open it and read. Why? Simply because curiosity kills the cat! According to recent statistics, the average rate of people opening emails is 50 %, which means more than half the people getting your mails open them without giving a second thought to what they have received.
2. Email marketing has the highest return of investment
Reinforcing the ideology that email marketing isn’t dead, numbers have proven that out of all the different forms of marketing, email marketing has the highest return of investment. In fact, email marketing has an ROI of 122 %, which is four times higher than the other forms of marketing, including methods like social media marketing, direct mail and paid marketing.
3. Email marketing works because it helps people connect with the brand
When you receive personalised emails from the brands you like, does it not make you feel extremely special? According to recent studies, over 71% of millenials like receiving emails about brands and products they like because it increases familiarity with the product. Furthermore, 66 % of GenEx users like interacting with brands online and one of the ways they can do so is through emails.
4. Email marketing through images is more effective
According to several facts, our brain processes images 60,000 times faster than text. Increase the image to text ratio and make sure your email tells stories majorly through the images than through the text. Furthermore, the size of our human finger tip is 46px squared, so when you are sending mails, make sure the buttons is around that size and that it is easy for people to open the mails.
5. Targeted emails help in attracting customers
When you target your emails towards specific customers, there is more of a chance that people who open these mails will buy at least one product. In fact, it has been recorded that close to 44 % of the people who open mails specifically created for them will buy the product for which the mail has been sent! Therefore, targeted mails increase the kind of interaction people have with the brand and improves relationships between the brand and you!
6. iPhones don’t let you send emails with long subject lines
Email marketing tailor made for iPhone users is extremely effective. Why? It ensures the subject line you use has a limit of 32 characters, ensuring the text written is exactly what you want to convey, not more and not less. On a side note, do not send constant emails because it results in people unsubscribing to your product!
7. Videos with emails increase conversion by 300%
Just like people are more attracted to images when they look at an email, videos are extremely effective as well. When you are sending emails with the idea of marketing your content, include video content and make sure that you have an interactive thumbnail, so there is redirection to your website as well. Also, when you send videos with backlinks, there is an increase in traffic on your website, thereby improving the chances of your visitors’ conversion.
8. Outlook is the most used email interface
When it comes to looking at emails, around 50 % to 60 % of the working population spend anywhere between ten to sixty minutes browsing through their mails and looking at content on their phones and desktops. From all these people browsing through their mails, Outlook accounts for 56 % of all desktop emails and close to 16 % of all opens from different systems. Definitely still one of the most used forms of email!
9. Email marketing is more effective than tweets
Research shows that in comparison to promoting your data on social media platforms like Twitter, email marketing is far more effective. According to recently collected information, emails are 6 times more likely to be opened rather than tweets. Further, emails are 40 times more effective in acquiring new customers as opposed to Facebook!
10. Reach through email marketing is MUCH higher than social media
While email marketing is definitely the most effective way to promote your data, what comes as an added proof to this fact is 90 % of the emails you send definitely make it to the recipient’s inbox while only 2 % of the posts you put up are noticed by people on social media! The lesson here is to make sure you put out engaging content through your emails, so your ROI moves from 90 % to 100 %!
Email marketing increases the chances of people recalling your brand, ensuring it stays remembered for a long period of time. If you think we missed out on any other facts about email marketing, comment and let us know!
The Power Of Offers And How They Increase Sales
Every time you look at an attractive offer, doesn’t your heart race a little, your palms become just a bit clammier and your pace a little faster? There is something to be said about the way offers make you feel and the way they increase your excitement for a product you didn’t even think you wanted. Despite living in a world where there is always something cheaper to look forward to, offers are the best way to increase your sales and attract customers. If you are still not convinced, then these reasons are what you need to increase the number of people coming into your store.
1. Offers increases traffic
One of the major advantages of offers is they last only for a limited period of time. With social media being used to its complete advantage for marketing and promotions, the appeal of offers has increased a lot. An important point to note here, make sure you clearly display the offer and you have all the details mentioned while promoting your offer on all social media platforms.
2. Offers increases room for new ideas
One of the major advantages of offers is it frees up room for new ideas and products. Not only can you get rid of stuff that doesn’t give your brand that edge, offers help in giving you clarity of thought in what to do next. From looking at how customers react to what you have in store to looking at what you can do to increase traffic, offers help in making the change you need for your business!
3. Offers help build relationships
When you offer promotions with specific target customers in mind, it helps in improving relationships with your customers. To make offers more attractive, make sure you tailor them to specific groups of customers. This helps in knowing what your clients want and in understanding their perspective. Furthermore, they let people know you are interested in working with them for a long period of time and not just for when they come for one particular purchase.
4. Offers help in meeting and improving your sales target
Every business usually has weekly, monthly or quarterly targets which absolutely need to be met, no matter what. When you have offers that are attractive and enticing, they increase the chances of these sales targets being met with a stupendous success. Not only can you meet the required target, if timed right, you can ride through the lean periods without a backlash through offers.
5. Offers help save money
Finally, despite all the other advantages, one of the primary reasons why offers are so attractive is they help save money when you least expect it. When you have an inventory filled with things you do not want, offers help in getting rid of baggage which is dragging your overall profit ratio down. Not only can you save money with this, you also save money for the lean periods!
When you use social media and different marketing tools to your advantage, you increase the overall performance and also make sure you have a customer base who is more than satisfied with you as a brand! What are some of the offers that work really well? Comment and let us know!
Bill Gates: Life Lessons From The Richest Man In The World
An inventor, a creator and a magician with computers, Bill Gates is all this and more. He is not only one of the wealthiest men in the world, but also an inspiration to everyone around. From turning ideas into reality to making the most of technology, Gates has ensured he has made the most of his life. If you are stuck in a rut and feel like maybe dropping out of college was a bad idea, then these lessons from Bill Gates is probably what you need to make your life better!
1. Learn from your mistakes and failures
How many times have you heard this and how many times have you been told mistakes and failures are important because you learn from them? Next time, instead of giving yourself a hard time for failing or making mistakes, do not beat yourself up, but learn from them. Like Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.”
2. Success is not the only end goal
More often than not, success distracts you from your end goal. If Bill Gates had gotten comfortable with what he had achieved in life, he would not have remained at the position of the richest man in the world for so long in life! Furthermore, Gates would not have kept Microsoft in the first position for the last 18 years, right? “If I’d had some set idea of a finish line don’t you think I would have crossed it years ago?” says none other than the man behind Microsoft himself!
3. Do not use your weaknesses as excuses
Your weaknesses are not stamped on your forehead for the world to see. Your insecurities are not laid out on the table for people to pick at and eat. Your achievements make you known to the world and not the other way around. Make the world see how much you can give back and how great your ideas are. After all, people only see you from 7.00 AM to 7.00 PM and not the other way around!
4. Time is money
Bill Gates has mastered the art of making the most out of his time by following a simple rule of life: time is money and time is far more valuable than money! Time once wasted can never be bought back and when you spend it without thinking, you just cannot afford to spend time idling. “No matter how much money you have, you can’t buy time,” remember this, follow this and live right!
5. Start now, not tomorrow
Do you have a dream, a vision, a goal and/or an idea? Then start working on it now. The time for turning dreams into reality is always now, not tomorrow or day after. Why just sit on a great idea, waiting for it happen? Realise it and make sure you put in all the effort you can possibly think of into making this dream come true. Take the leap and jump for the stars NOW!
Bill Gates has taught the world a lot, with a focus on making the most of what you have. What have you learnt from the man who dared to dream? Comment and let us know!
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