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Historical Moments In Tech History

Smruthi Kishore

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There are certain moments in life, especially in the world of technology, which make their place in history. No, these are not the disasters, but events in the world which set the ball rolling for a great future. Check out our list of great historical tech moments here!

1. The dot com boom 

The evolving of an idea to a revolution with the dot com bubble in the 1990s. The dot com craze gave rise to the presence of companies like Google and Amazon. While some of the other companies crashed and burned post the dot com bubble burst, these companies survived and changed the course of the Internet. Not only did the dot com craze show us a new tech future, it showed us what would happen if technology was used the right way!

2. Sheryl Sandberg becomes the first Facebook woman COO

After breaking multiple barriers, Sheryl Sandberg became the first woman COO of Facebook in the year 2006! Not only is she one of the first woman on the board in Facebook’s history, she also set in place several groups within and outside Facebook to empower women all over the world!

3. The first mouse 

The first mouse was invented way back in the year 1941, however the first mouse was publicly announced only in the year 1968. In 2003, a former Bristol professor named Ralph Benjamin claimed he was the original creator of a mouse-like device. Secretly patented in 1946 by the British Royal Navy, the ‘ball tracker’ was a metallic ball that would roll between wheels to send coordinates to a radar system, however, it wasn’t public knowledge until decades later.

4. The first mail is received from outer space 

Over 25 years ago, the first mail was sent from the mail! The mail was sent on 28 August, 1991 and was sent from a portable Macintosh system. The computer was fitted on the Atlantis Shuttle and read the following:

Hello Earth! Greetings from the STS-43 Crew. This is the first AppleLink from space. Having a GREAT time, wish you were here… send cryo and RCS! Hasta la vista, baby,…we’ll be back!

5. The Google Doodle came to be 

The 1990s were memorable, to say the least. A couple of years after the first mail was sent from space, Google went a step further and brought to life the unique concept of the Google Doodle! Google has an official doodler, with the doodles appearing more and more often on the search engine’s home page. Google transformed the way we celebrate events and set a trend as regards celebrating history, even becoming a benchmark for creativity and ideas.

There are so many things that make the tech world a brilliant place. If you think we missed out on any important events, then comment and let us know!

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How To

How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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Things you need to start a business that are not money related

Smruthi Kishore

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start business that are not money related,Best Startups in India 2018,Latest Startup News India,Startup Stories,Business Ideas with low investment,Types of Businesses You Can Start,How To Start A Business With No Money,most important thing to begin business,best business ideas in india

All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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Entrepreneurs Who Prove Age Is Just A Number

Smruthi Kishore

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Entrepreneurs Who Prove Age Is Just A Number,Best Startups in India 2018,startup stories,Children’s Day,Juliette Brindak,Ritesh Agarwal,Mark Zuckerberg,Matt Mullenweg,Peter Cashmore,Youngest Entrepreneur in World,Small Age Entrepreneurs,Successful Teenage Entrepreneurs,Youngest Entrepreneurs,Childrens Day Special

Children’s Day is always a special day. It is a day meant to remember your inner child and embrace all the dreams you had growing up. While you were dreaming about your plans and working to make them come true, there were entrepreneurs who didn’t just dream, but also turned their dreams into reality. Here’s taking a look at entrepreneurs who made it to the rich club even before they turned 21!

1. Juliette Brindak 

Company: Miss O and Friends

Net worth: $ 15 Billion

Starting age: 16

How often have you sketched and doodled and willed your characters to come to life without much success? Juliette Brindak, the founder of Miss O and Friends, was just like that. However, unlike the rest of us dreamers, she realised her true purpose in life lay in bringing her creations to life. By the age of 16, she opened her own website, Miss O and Friends and now, the company is a dream come true! It really does not take too long to realise your dreams and make them come true, right?

2. Ritesh Agarwal 

Company: OYO Rooms

Net worth: $ 55 million

Starting age: 18 years

When Ritesh Agarwal dropped out at the age of 17, he knew his future was to be an entrepreneur. At the age of 13, he started selling SIM cards to start making money for his future project and by 17, he had enough money to go out on his own. When he started out, Ritesh was one of the first people at the time to secure a grant of $ 100,000! Today, Ritesh Agarwal is one of the most successful entrepreneurs in India.

3. Mark Zuckerberg 

Company: Facebook

Net worth: Close to a trillion dollars

Starting age: 18 years

Mark Zuckerberg’s rise to success is a story everyone has heard time and again. A college dropout with the aim of making a truly unique website, Zuckerberg, with the help of his friends, gave birth to Facebook. Taking off from where MySpace ended, Facebook initially started off as a website meant only for Harvard students. However, looking at the immense popularity of Facebook, Zuckerberg decided to make the platform available to everyone. Today, the company is so successful, it is one of the richest companies in the world!

4. Matt Mullenweg

Company: WordPress

Valuation: $ 40 Million

Starting age: 19 years

Just like Zuckerberg, Mullenweg started working on WordPress when he was in college. At the age of 19, when he was at the University of Houston, he dropped out of college to make his dream come true. Starting with a team of only five people, Mullenweg now runs a supremely successful blog space that is used by professionals and amateurs all over the world.

5. Peter Cashmore 

Company: Mashable.com

Valuation: $ 70 million

Starting age: 20 years

Peter Cashmore, a name that has featured on the list of Forbes’s 30 under 30 list of immensely successful people for a long time now, started his climb to success at a very young age. Armed with only an idea to his name and a dream to make it big, Peter has a come long way from his early days. Now, years later, Peter Cashmore runs Mashable.com, which has a reader base of 10 million on a daily basis and is one of the most popular websites in the world.

These entrepreneurs have reached a point of commendable success only because they worked hard at making their dreams come true. If you have the dreams, make them come true!

 

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