She is strong. She is pushy. She is trying too hard to fit into the workplace. Her place really is in the kitchen. Her place is anywhere but here. Yes, even in the 21st century, these comments have been thrown around so much, it has become hard to ignore a simple fact. Women are still not considered good enough to be a part of the business world. However, if leaders like Richa Kar, Chanda Kochhar and Indra Nooyi had listened to the people who kept saying no, they would not be at the top. Here is how you can claw your way out of all the negativity and still make it to the top as a strong and independent woman!
1. Never accept it is a man’s world
Over a period of several generations, it has become a common belief that the world is run only by men. However, with the evolution of good sense and education, the perception has started shifting. Studies show, women are more capable and adept at understanding the finer aspects of running a business. When Indra Nooyi, the former CEO of Pepsico, started climbing the success ladder, she was determined to be the perfect wife and the perfect boss. Why? Because she refused to just bow down to the pressures of a male dominated world. There are great female leaders only because they chose to fight the established order. Not because they chose to bow down to societal pressures.
2. Start surrounding yourself with like minded people
One of the primary reasons women entrepreneurs are succeeding in the course of the last few years is because people around them are accepting the energy and positivity. As a woman trying to make her presence felt in a man’s world, realise that it is vital to surround yourself with people who motivate you. Push yourself to make a mark in the world because of the people around you, not because of the people around you. When Richa Kar, the founder of Zivame, started designing lingerie for women, the only way she could have pushed herself toward success is by surrounding herself with people who truly believed in her goal!
3. Work around the bias
Although there have been studies which show companies led by women are less likely to succeed than those led by men, there are also studies which show otherwise. Despite not directly ensuring success, it has been shown that companies led by women are taken seriously when linked with social causes. While this may not be as massive a win, it is still a massive stepping stone to working around the bias. Work with what you have and don’t get bogged down by the specifics. A true testament to this theory is Oprah Winfrey, a leading entrepreneur who not only became the first black woman to break barriers, but is also an iconic figure because of her social outreach.
4. Start creating a brand about yourself
When you lead your business, you are a brand yourself. This works as an advantage when you have to start approaching investors. Start tweeting, blogging, doing interviews and putting yourself in the limelight. Through this, you can start being heard by people around you and you can break through all the noise. With the world being all about social media, speaking publicly is the best way to be seen! Start building your image and in time, people will start taking notice of who you are. Indra Nooyi is a brand because she always put the best version of herself forward. Why? Because of how she portrays herself through the work she does and through the amount of confidence she displays while making public speeches!
5. Don’t let your fears hold you back
When you are a woman leading an entire team, there are several things which can hold you back. There is always a fear of being taken for granted and of not being appreciated in the business world. People will start smelling fear and the moment you let your weakness overtake you, you put limitations on yourself. Don’t let your fears hold you back. Push yourself to achieve greatness and do not be modest about your achievements. When it comes to being an entrepreneur, there is no place in the business world for fear, so whatever you do, do not let the world see your fears. When Kiran Mazumdar Shaw, the founder of Biocon, set out to be a brewer, she realised no one was ready to accept a female brewer. It was only after she overcame the fear of rejection that she changed the course of her career and became a biochemist instead!
It is tough to overcome the gender bias even in today’s day and world. However, if you work around the barriers and the naysayers, there is nothing stopping you from being the best version of yourself. If you think we missed out on any other ways to get over the gender bias, comment and let us know!
Best Mother’s Day Campaigns So Far
Every year in May, Mother’s Day is celebrated not just by the average citizen, but also by brands all over the world. As we move closer to the day which celebrates mothers and love, here is looking at some of the best Mother’s Day campaigns:
1. Google – ‘Here’s To The Moms’
Apart from coming up with a traditional Mother’s Day banner, Google always goes the extra mile to celebrate this day. By partnering with Whirled, Google came up with a campaign called Here’s To The Mom which highlighted everything moms do for their children. What came across really well in this campaign was Google used this video to not only pay homage to the mothers, but to subtly showcase its products as well! Two birds, one stone!
2. Hallmark – ‘Put Your Heart To Paper’
As a part of its Put Your Heart To Paper campaign, Hallmark asked adults to tell their mothers how they feel without using the words “I love you” or “thank you.” For a while , Hallmark was synonymous with cheesy, soapy ads but this particular ad, with a strong message to its name, made Hallmark stand out. Part of an eight part series, the video was done so well, it brought out the unconditional love people have for their mothers!
3. Barneys – Love Mom
Barneys took influencer campaigns, influencers and Mother’s Day to an entirely new level. Using the help of the mother daughter duo behind the extremely successful Scout the City campaign, Barneys photographed mothers and daughters paired up and having fun in their Madison Avenue store. Realising the powerful value influencers have right now, Barneys capitalised on this marketing strategy by giving people real pictures. By using the #instabarneys tag, the store also asked people to engage with them in conversations. Not only was this a great campaign in terms of showing love for mothers, it also increased Barney’s social media reach.
4. Clarins – Voicemail for the win
What would you wish for your mother? Clarins asked its customers the same question and asked them to record what they wanted through the Chinese message sharing and recording app, WeChat. Shoppers who recorded and sent their messages then got free gifts for their mothers from a Clarins store over the Mother’s Day weekend. The takeaway here is that not only was this a great way of promoting Clarins, it also made people aware of WeChat!
5. Tanishq – ForYou
As a brand, Tanishq started creating advertisements which not only make you remember the brand, but also give you happy feelings. With their campaign dedicated toward Mother’s Day called ForYou, Tanishq brought out the beautiful relationship between a mother and her daughter. For Tanishq, this wasn’t the only campaign which pulled at one’s heart strings. With advertisements based around topics like remarriage and appreciating those with dark skin, Tanishq always goes the extra step to connect with its audience.
Mother’s Day is all about showing the importance of a mother and what people can do for their mothers. Campaigns like these were created not only to drive this message home, but to also make you as a customer remember them better. If you think we missed out on any other campaigns like these, comment and let us know!
Richard Branson Unknown Facts
Richard Branson, owner of the Virgin Group, has quite a reputation. Since the year 1970, Branson has made a strong mark on the world positioning himself among the top ten successful entrepreneurs in the world. While there are a lot of facts known about this serial entrepreneur, there are still quite a few unknown facts. Check them out here!
1. He is dyslexic
Did you know that while most people shy away from admitting they have dyslexia, Branson credits his success to his disorder? It was because he discovered this disorder at a young age that he was able to learn how to delegate his tasks and start learning to be the leader he is today.
2. He created a submarine
While most of us just dream of one day owning a submarine, Richard Branson made his dream come true. Called the Necker Nymph submarine, Branson’s submarine is a treat for his visitors. Not only does the man have a private island, he also designed his own transport to and from his private island. How cool is that?
3. He Cried When He Sold His First Company, Virgin Records
The first thing you create is always your baby and when you sell it, you experience a pain like never before. Branson also felt the same way when he sold, Virgin Records, the company which began his empire. Despite selling the Company for a billion dollars to keep the Virgin Group afloat, the loss of his first baby made Branson bawl like no one could imagine. Ouch.
4. He is not a part of any boards
Unlike other owners, Branson is not a part of any of the boards of the companies he owns. Despite owning more than 200 companies under the Virgin Group, Branson always stays away from being a part of the Board of Directors. Why? Because he believes he is not a businessman but a creator and visionary!
5. He has been knighted!
Richard Branson is perhaps the only entrepreneur in the world to be knighted by Queen Elizabeth 2 in the year 1999. Sir Richard Nicholas Branson received a knighthood for his relentless services for entrepreneurship. Did you know that Branson is the only entrepreneur who backed more than 18 startups? A deserved knighthood, no? Incidentally, apart from being knighted, Branson was also awarded by the United Nations (UN) for his contribution to the environment and humanitarian causes, earning him the title of The United Nations Correspondents Association Citizen of the World Award.
6. Adventure could easily be his middle name
Apart from building his very own submarine, Branson is an avid hot air balloon lover. Did you know that Branson is the first and only person in the world to cross the Atlantic in the largest hot air balloon? He loved the thrill so much, he broke his own record in the year 1991 by crossing the Pacific in a hot air balloon made by Virgin. Clearly no one else thought they could beat his record.
7. Television loves him
Television loves Branson. Apart from making special appearances on shows like FRIENDS and Baywatch, a lot of other shows like The Simpsons and Monty Can’t Buy Me Love have created entire characters around the man behind the Virgin Group!
Richard Branson gave the world the Virgin Group and everyone lessons for a successful life. If you think we missed out on any other facts about this man, comment and let us know!
Gmail – Tips And Unknown Facts
Arriving as an invitation only platform, Gmail has today become the largest email service provider. Despite being used by almost everyone around the world, there are still facts and tricks which even the most avid Gmail user has today forgotten. Here is making your week better by taking a look at unknown facts and tips about Gmail:
1. Driving directions from Gmail
While Google Maps is a dedicated app which gives you directions and helps with navigation, Gmail can also help with this service. By detecting your current addresses and the location of where you want to go, Gmail creates a link and asks if you want to map the path. Apart from giving you the route to and from a place, Gmail also helps in tracking your orders and packages!
2. Gmail almost didn’t have a logo
Right till the night leading up to its launch, Jim Davis wasn’t sure if he wanted a logo to go with the email service. An entire team of designers worked to reinvent the way the logo looked and came up with the final design shortly before the launch. If they hadn’t gotten it right, Gmail would have been logoless.
3. Everything has a shortcut
If you thought only Windows or applications like Excel had shortcuts, think again. To help people use Gmail better, Jim Davis and team installed a shortcut within the app. To see what we mean, press “Shift + ?” to see the complete list. You can thank us later!
4. Read receipts
Just like every communication service, Gmail also has the option of giving you a read receipt. By adding extensions like Bananatag Email, Sidekick and Intelliverse Email Tracking, you can now get notifications when people read your mails. Worry no more about delayed responses and wrong IDs because Gmail has your back now.
5. The Gmail Server Status
Unlike other apps, Gmail lets you take a look at when the app crashes. While Gmail doesn’t go down very often, the Gmail Server Status helps in keeping users up to date about the crashes. All you have to do is check the App Status Dashboard and you can get all the details about when the app is down and when it is expected to go live again! You’re welcome.
6. Online while offline
Forget issues related to no internet because Gmail lets you send mails even when you are offline! All you have to do is enable the app Offline Gmail Google Chrome and voila! From reading mails to writing new mails and responses, the offline mode is basically your best friend for life, at least when it comes to Gmail!
We bet you didn’t know these things about Gmail. If you think we missed out any other facts and tips about Gmail, comment and let us know!
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