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Ideas Which Took Off To Become Truly Great Startups

Smruthi Kishore

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The world is all about the ideas being converted into reality. A reality where the tech world is at the top of its game. This week, we talk about ideas and how great ideas change the way the world functions. To kick start off a brilliant week, here are some startups which just hit the ground running!

1. Uber 

Back in the day, with public service being so horribly lax, students did not know how to travel from one place to another. Uber started off as UberCabs in the year 2009 by two founders, Travis Kalanick and Garrett Camp, who wanted to make sure their friends were not stuck in difficult positions for too long. Uber as we know it now was officially launched in 2011 through the mobile app. Despite the service being banned in certain countries due to safety issues, the steep increase of this startup’s valuation over the years proves its worth and profitability.

2. Xiaomi 

Xiaomi was founded in an attempt to provide smartphones to a wide range of users across not just China, but the world as well! Headquartered in Beijing, ranks number four as the largest smartphones maker after Samsung, Apple and Huwai. As of last year, Xiaomi saw a 30% increase in its revenues due to the large number of sales all over the world. With a significant presence in China, India and Southeast Asia, Xiaomi set a record in a Guinness World Record by selling more than 2 million handsets in 24 hours. This offer was rolled out on its fifth birthday and users flocked in vast numbers to make the most of the day!

3. Airbnb 

Long before Airbnb persuaded strangers to sleep in one another’s homes and became a $ 25 billion company, it was just an idea to make extra bucks and make rent on time. After their first guests, Airbnb’s founders realised they were sitting on a goldmine! Created in the year 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk in San Francisco, Airbnb now operates 34,000 cities and 190 countries!

4. Snapchat 

Long before Snapchat was Snapchat, co founders Evan Spiegel and Bobby Murphy, created an app called Picaboo in 2011! Created with the idea of curating and sharing all your perfect moments, Snapchat is now one of the largest apps used all over the world.

5. Flipkart 

Founded by Sachin Bansal and Binny Bansal in the year 2007, Flipkart is India’s largest e commerce platform. What started off as just an idea back in the day has now become a successful conglomerate and has become a bench mark for other similar platforms. By creating a single platform for people to find multiple products, Flipkart helped establish monopoly in an undiscovered industry in India.

Ideas set the foundation and make the world run. With companies like this creating such a huge impact, it makes one think that just an idea is enough to change the world! If you think we missed out on any great ideas as these, comment and let us know!

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How To

How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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How To

Things you need to start a business that are not money related

Smruthi Kishore

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start business that are not money related,Best Startups in India 2018,Latest Startup News India,Startup Stories,Business Ideas with low investment,Types of Businesses You Can Start,How To Start A Business With No Money,most important thing to begin business,best business ideas in india

All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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Top Ten

Entrepreneurs Who Prove Age Is Just A Number

Smruthi Kishore

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Entrepreneurs Who Prove Age Is Just A Number,Best Startups in India 2018,startup stories,Children’s Day,Juliette Brindak,Ritesh Agarwal,Mark Zuckerberg,Matt Mullenweg,Peter Cashmore,Youngest Entrepreneur in World,Small Age Entrepreneurs,Successful Teenage Entrepreneurs,Youngest Entrepreneurs,Childrens Day Special

Children’s Day is always a special day. It is a day meant to remember your inner child and embrace all the dreams you had growing up. While you were dreaming about your plans and working to make them come true, there were entrepreneurs who didn’t just dream, but also turned their dreams into reality. Here’s taking a look at entrepreneurs who made it to the rich club even before they turned 21!

1. Juliette Brindak 

Company: Miss O and Friends

Net worth: $ 15 Billion

Starting age: 16

How often have you sketched and doodled and willed your characters to come to life without much success? Juliette Brindak, the founder of Miss O and Friends, was just like that. However, unlike the rest of us dreamers, she realised her true purpose in life lay in bringing her creations to life. By the age of 16, she opened her own website, Miss O and Friends and now, the company is a dream come true! It really does not take too long to realise your dreams and make them come true, right?

2. Ritesh Agarwal 

Company: OYO Rooms

Net worth: $ 55 million

Starting age: 18 years

When Ritesh Agarwal dropped out at the age of 17, he knew his future was to be an entrepreneur. At the age of 13, he started selling SIM cards to start making money for his future project and by 17, he had enough money to go out on his own. When he started out, Ritesh was one of the first people at the time to secure a grant of $ 100,000! Today, Ritesh Agarwal is one of the most successful entrepreneurs in India.

3. Mark Zuckerberg 

Company: Facebook

Net worth: Close to a trillion dollars

Starting age: 18 years

Mark Zuckerberg’s rise to success is a story everyone has heard time and again. A college dropout with the aim of making a truly unique website, Zuckerberg, with the help of his friends, gave birth to Facebook. Taking off from where MySpace ended, Facebook initially started off as a website meant only for Harvard students. However, looking at the immense popularity of Facebook, Zuckerberg decided to make the platform available to everyone. Today, the company is so successful, it is one of the richest companies in the world!

4. Matt Mullenweg

Company: WordPress

Valuation: $ 40 Million

Starting age: 19 years

Just like Zuckerberg, Mullenweg started working on WordPress when he was in college. At the age of 19, when he was at the University of Houston, he dropped out of college to make his dream come true. Starting with a team of only five people, Mullenweg now runs a supremely successful blog space that is used by professionals and amateurs all over the world.

5. Peter Cashmore 

Company: Mashable.com

Valuation: $ 70 million

Starting age: 20 years

Peter Cashmore, a name that has featured on the list of Forbes’s 30 under 30 list of immensely successful people for a long time now, started his climb to success at a very young age. Armed with only an idea to his name and a dream to make it big, Peter has a come long way from his early days. Now, years later, Peter Cashmore runs Mashable.com, which has a reader base of 10 million on a daily basis and is one of the most popular websites in the world.

These entrepreneurs have reached a point of commendable success only because they worked hard at making their dreams come true. If you have the dreams, make them come true!

 

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