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Marketing Campaigns With A Message For Women

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Marketing Campaigns,Women Marketing Campaigns,Female Empowerment Campaigns 2019,Campaigns With Message For Women,Startup Stories,Best Marketing Campaigns 2019,Women Empowerment Campaigns,Female Targeted Advertising,Female Empowering Brands


Through the years, there has been a vast improvement in terms of equality, especially in the kind of messages brands portray. While marketing and advertising campaigns have been borderlining on fantasy and fiction, there has been a shift in the demographic of advertisements. Today, here is taking a look at marketing campaigns, which not only empowered women, but helped improve equality in the larger sense of the word:

1. Smirnoff and Spotify: The Equalizer 

Picture credits: elle.com

In the year 2018, Spotify launched a brand new campaign directed toward increasing the number of women using this app. By creating a campaign called The Smirnoff Equalizer, the Spotify team tracked the user based behaviour and based on the results, created playlists targeted for men and women. One of the reasons this campaign worked so well is not only because of the unique combination between men and women, but because of how Spotify tried working over the highly prevalent gender bias.

2. Microsoft – Girls Do Science

Picture credits: microsoft.com

As one of the leading tech companies in the world, Microsoft realised early on, they have a large impact on the way people view women in the science and tech fields. Accepting this need, Microsoft created the #GirlsDoScience campaign in order to reinforce the fact that it is okay for young girls to love science and technology. With a series of videos showing girls and young women talking about how much they love science, this campaign was directed to show the positive side of the women liking science. By the end of the video, Microsoft sent letters of encouragement to these girls in order to inspire them to keep working hard and doing what they love. Through this campaign, Microsoft conveyed how it strives to ensure  gender bias no longer exists in the field of technology!

3. H&M – She’s A Lady

Picture credits; hellogiggles.com

How many times have you been told what to wear, how to dress and what kind of clothes suit you? The more number of times you are told these things, the more you start rebelling, right? Realising the reason to change this very issue, H&M launched the She’s A Lady campaign in the year 2016. Designed to make women realise they can wear and do what they  like, the campaign quite literally created a splash. Lauded for the subtlety in how the campaign was handled and delivered, H&M also went a step ahead because for once, they didn’t focus on the brand, but focused on a social cause instead!

4. Always – Keep Going

Picture credits: brandingmag.com

Remember the strong impact the #LikeAGirl campaign by Always, had in the year 2014? Sticking to its theme of changing the stereotypes, it launched another campaign called #KeepGoing in the year 2017. Designed to tell women that even if they fail, they can and should push through, without fear of any kind, Always has always ensured that it has a positive impact on women everywhere.

5. Under Armour – I Will What I Want

Picture credits: Pinterest.com

Unlike the other campaigns, Under Armour went a step further with its I Will What I Want campaign. Not only did it work toward bringing down the gender stereotype, it also worked at celebrating women who became successful through all adversities. Encouraging them to do what they want, this campaign received a positive reaction the moment it hit the social media platforms.

6. Dove – Real Beauty

Picture credits: dove.com

Despite the reduction in the way women are perceived, there is still a huge expectation from society as to how women are expected to look . Because of the extremely  unrealistic expectations placed on women, there is a lot of effort women have to make in order to look the way they should. In order to break down exactly this kind of bias, Dove started the  Real Beauty message, in the year 2013. By showing two sides of how women like to draw themselves,  one was created by the person themself and the other one was created by a forensic artist trained to draw images . Through this campaign, Dove sent a message to women everywhere saying they didn’t have to look a particular way just because society expected it from them. They could dress the way they want, look the way they like and be who they are because there is nothing more beautiful than bringing your inner beauty to the surface.

7. Microsoft – Make What’s Next 

Picture credits: Microsoft.com

Another brilliant campaign from Microsoft,  Make What’s Next was aimed at letting women know they don’t have to ask permission from men to do what they want. Following up on the #GirlsDoScience campaign, this video was also aimed at showing how it is completely okay for women to study things like maths, science, engineering and technology. While Microsoft’s previous campaign had done really well, it was #MakeWhatsNext which really hit the roof of success!

For years, we have been trying to break down the many, many stereotypes and the many biases present between men and women. While there is quite a long way to go, these marketing campaigns have shown, if you try hard enough, you can achieve anything you want! If you think we missed any other campaigns like these, comment and let us know!

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Life Lessons To Learn From Steve Jobs

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2019 Real Life Inspiring Stories of Success, 5 Secrets from Steve Jobs, Best Motivational Real Life Stories 2019, Steve Jobs Life Lessons, Inspirational Life Story of Steve Jobs, Life Lessons From Steve Jobs, Steve Jobs Inspiring Story, Steve Jobs Latest News, Steve Jobs Success Story, startup stories

When you think Steve Jobs, you think innovation, you think Apple. The former Chief Executive Officer of Apple led an interesting and enriching life. From a very young age, Jobs knew he had it in him to make a difference in the world and from the dorms of his college, he started creating a legacy for himself. Apart from leaving behind a series of iPads, iPhones and iPods, Steve Jobs has also left these valuable life lessons for people to learn from and believe in over the years!

1. Remember you are not immortal

Source: cnbc.com

Everyone’s life has a certain timeline. When you are feeling particularly low and out of bounds, remember there is more to life than just passing the time between death and life. Jobs said as much when addressing a group of students at Stanford University, “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because of almost everything — all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important.” The more you fear rejection and depression, the more you stop yourself from moving forward. Instead of letting the pain take over, learn to live life to the fullest every time.

2. You can’t live life alone

Picture credits: theverge.com

Whether we like to accept it or not, we are meant to live life with other people. We are not meant to live alone and do things by ourselves. If there is a major lesson Steve Jobs has taught us, it is, in order to stay happy and succeed, you should start accepting the help of those around you. Every person Jobs recruited to his team was honed by the great man himself and everyone with whom he surrounded himself, had a certain value add to Jobs’s life. Learn to live with people, not without them.

3. When selling anything, think from the customer’s perspective

Picture credits: theverge.com

One of the other life lessons for success you should learn from Jobs is, in order to sell anything really well, you need to think from the customer’s point of view. Perhaps one of the major reasons Apple is the first trillion dollar valued company in the United States of America is how quickly the team keeps thinking of new products and gadgets everyday! Why does this work? Because you understand the true feelings of your customers and with this understanding, you tend to anticipate what your customers want before they know it. Through this, you manage to stay a step ahead all the time.

4. Learn to follow your heart

Picture credits: cultofmac.com

When Jobs dropped out six months after entering Reeds College, everyone around him thought it was a huge deal. When Jobs was given up for adoption, his birth mother had made college a necessity, which is why the drop out came as such a problem and disappointment. However, what kept him going was, even though he had made such a massive decision, it was to support his dreams and to push his passion forward. The lesson here? Learn to follow your heart and learn to trust in yourself, no matter what.

5. Create a niche and be the best

Picture credits: 9to5mac.com

Why is Apple what it is today? It is because of the way Jobs created a specific requirement and made sure people wanted the product years after the initial excitement. One of the things of which Jobs was sure both at Apple and at NeXT was, he was really great at producing brilliant technology. When he announced the iPad and iPods, people were expecting them to be extremely overpriced because of the way Jobs had marketed the products. However, when they came out at half the price, everyone was surprised! The way Jobs created a niche for products people didn’t know they wanted was Apple’s primary reasons for the stepping stones to success!

6. Always change the game

Picture credits: thenextweb.com

How did Apple change the game from being almost bankrupt in 3 months to being the producer of an iPhone 10 years later? They didn’t stop and shut down after their failures, but kept pushing forward to create new products. Everything Jobs and the Apple team did was to push to make a mark where none existed earlier. The lesson here? Be the game changer and hold the remote control in your hands.

Steve Jobs has always been a man of vision and creation. From quite literally helping people live life a certain way to changing the way people buy technology, Jobs created a massive impact. If you think we missed out on any other lessons from Steve Jobs, comment and let us know!

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Life Lessons From Nikola Tesla

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Life Lessons From Nikola Tesla,Startup Stories,2019 Real Life Inspiring Stories of Success,5 Secrets from Nikola Tesla,Best Motivational Real Life Stories 2019,Inspirational Life Story of Nikola Tesla, Nikola Tesla Inspiring Story, Nikola Tesla Latest News, Nikola Tesla Life Lessons, Nikola Tesla Story, Nikola Tesla Success Story

Born close to 200 years ago on the 10th of July, Nikola Tesla was and perhaps even still is, one of the greatest engineers of all times! Known for making some truly brilliant contributions to the world of science and technology (radios, Tesla coil and alternating current, to name a few,) Nikola Tesla taught the world a great many lessons. Here is taking a look at some of the truly inspirational life lessons from the engineer who literally changed the world.

1. Believe in yourself

Picture credits: history.com

Through the years of his successful life, Tesla was only able to achieve all the great things he could because he believed in himself and his ideas, with passion. When Tesla was working with Thomas Edison, he was literally the only person in the world who had the courage to challenge the latter, who was the only other smart engineer at the time. If he had just taken Edison’s feedback about not harnessing the power from Niagara Falls, Tesla wouldn’t have popularised the usage of alternating current (AC) and electricity! If you don’t believe in yourself, you can never really achieve what you set out doing.

2. Quit when you feel you’re taken for granted

Picture credits: ndtv.com

One of the greatest things by which Tesla lived was to quit when he thought he was being used. He learned this while working with Edison. During the initial days, when Tesla worked with Edison, he was promised $ 50,000 by his boss if he could make his groundbreaking idea work. However, the moment Tesla did the unthinkable, Edison brushed him off and gave him just a small bump instead. The moment this happened, Tesla quit. Why? Because when you truly start feeling undervalued, leave and find a place where you are appreciated not just for your skills, but for who you are as well!

3. Don’t pay attention to those around you

Picture credits: treehugger.com

One of the reasons Tesla was who he was, was because he refused to pay attention to all the negative people in his life. When Tesla was working on inventing things like the radio, many thought the concept of sound from a machine was a ludicrous idea. If there is one thing the invention of the radio taught us, it is to focus on what you want to do in life and stop thinking about what you are losing out in life. In fact, if all everyone ever did was worry about what the other person thought, getting ahead would have been an extremely difficult task.

4. It is okay to be ahead

Picture credits: edume.com

There are certain people at the top who got there because of the amount of effort they put. In fact, Tesla even taught us, real creators and inventors are those who don’t have to always be accepted by society and their peers. Rise above every occasion and learn to be proud of who you are, no matter what. When Tesla started becoming famous, his inventions were often mocked. Had he not decided to take every opportunity he had and make something of himself, all the things Tesla invented wouldn’t be around today!

5. Never stop learning or reading

Picture credits: history.com

Perhaps one of the most important things Nikola Tesla taught is, in order to keep growing, one must keep reading as much as possible. Just like there is no limit to how much knowledge one can learn, there is no limit to how much you can read. Keep reading and keep attaining as much information as possible. The sharper your brain, the more focused you are and the more you grow. In fact, one of Tesla’s favourite pastimes was to read as much as possible.

A force of nature the likes which haven’t been matched in the past, Nikola Tesla always ensured he aimed for nothing less than the stars. With a hand in pretty much every great innovation, invention and creation, Tesla proved himself quite worthy to the world. If you think we missed out mentioning any other life lessons from Tesla, comment and let us know!

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How To

How To Streamline Your Work Through Crisis Management

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How To Streamline Your Work,Work Through Crisis Management,Startup Stories,Stressful Work,Streamline Your Everyday Work,Streamline Crisis Management,Workplace Tips 2019,Streamline Work,Streamline Workflow Process,Steps To Streamline Work Process,Improving Workflow Efficiency

In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!

1. Have a plan

While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!

2. Let your employees know about the situation

Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!

3. Communicate the action which needs to be taken

In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.

4. Create a crisis management team

One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.

5. Be accessible

When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.

Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!

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