Through the years, there has been a vast improvement in terms of equality, especially in the kind of messages brands portray. While marketing and advertising campaigns have been borderlining on fantasy and fiction, there has been a shift in the demographic of advertisements. Today, here is taking a look at marketing campaigns, which not only empowered women, but helped improve equality in the larger sense of the word:
1. Smirnoff and Spotify: The Equalizer
In the year 2018, Spotify launched a brand new campaign directed toward increasing the number of women using this app. By creating a campaign called The Smirnoff Equalizer, the Spotify team tracked the user based behaviour and based on the results, created playlists targeted for men and women. One of the reasons this campaign worked so well is not only because of the unique combination between men and women, but because of how Spotify tried working over the highly prevalent gender bias.
2. Microsoft – Girls Do Science
As one of the leading tech companies in the world, Microsoft realised early on, they have a large impact on the way people view women in the science and tech fields. Accepting this need, Microsoft created the #GirlsDoScience campaign in order to reinforce the fact that it is okay for young girls to love science and technology. With a series of videos showing girls and young women talking about how much they love science, this campaign was directed to show the positive side of the women liking science. By the end of the video, Microsoft sent letters of encouragement to these girls in order to inspire them to keep working hard and doing what they love. Through this campaign, Microsoft conveyed how it strives to ensure gender bias no longer exists in the field of technology!
3. H&M – She’s A Lady
How many times have you been told what to wear, how to dress and what kind of clothes suit you? The more number of times you are told these things, the more you start rebelling, right? Realising the reason to change this very issue, H&M launched the She’s A Lady campaign in the year 2016. Designed to make women realise they can wear and do what they like, the campaign quite literally created a splash. Lauded for the subtlety in how the campaign was handled and delivered, H&M also went a step ahead because for once, they didn’t focus on the brand, but focused on a social cause instead!
4. Always – Keep Going
Remember the strong impact the #LikeAGirl campaign by Always, had in the year 2014? Sticking to its theme of changing the stereotypes, it launched another campaign called #KeepGoing in the year 2017. Designed to tell women that even if they fail, they can and should push through, without fear of any kind, Always has always ensured that it has a positive impact on women everywhere.
5. Under Armour – I Will What I Want
Unlike the other campaigns, Under Armour went a step further with its I Will What I Want campaign. Not only did it work toward bringing down the gender stereotype, it also worked at celebrating women who became successful through all adversities. Encouraging them to do what they want, this campaign received a positive reaction the moment it hit the social media platforms.
6. Dove – Real Beauty
Despite the reduction in the way women are perceived, there is still a huge expectation from society as to how women are expected to look . Because of the extremely unrealistic expectations placed on women, there is a lot of effort women have to make in order to look the way they should. In order to break down exactly this kind of bias, Dove started the Real Beauty message, in the year 2013. By showing two sides of how women like to draw themselves, one was created by the person themself and the other one was created by a forensic artist trained to draw images . Through this campaign, Dove sent a message to women everywhere saying they didn’t have to look a particular way just because society expected it from them. They could dress the way they want, look the way they like and be who they are because there is nothing more beautiful than bringing your inner beauty to the surface.
7. Microsoft – Make What’s Next
Another brilliant campaign from Microsoft, Make What’s Next was aimed at letting women know they don’t have to ask permission from men to do what they want. Following up on the #GirlsDoScience campaign, this video was also aimed at showing how it is completely okay for women to study things like maths, science, engineering and technology. While Microsoft’s previous campaign had done really well, it was #MakeWhatsNext which really hit the roof of success!
For years, we have been trying to break down the many, many stereotypes and the many biases present between men and women. While there is quite a long way to go, these marketing campaigns have shown, if you try hard enough, you can achieve anything you want! If you think we missed any other campaigns like these, comment and let us know!
Mark Zuckerberg Life Lessons
Mark Zuckerberg is the man who redefined social media networking and gave us Facebook. Starting work on this platform at the age of 19, Zuckerberg quite literally changed the way networking and how some parts of marketing work! Check out these inspiring life lessons from Zuckerberg to motivate you to do better:
1. Always solve problems
Zuckerberg has always looked at what is the most important thing he could be doing in life. Before things get too out of hand, Zuckerberg believes in looking at what can be done to calm down the situation. Take, for example, the data leaks scam. When he started facing a lot of heat from people all over the world, Zuckerberg realised the best way to calm everyone down was by making a public announcement. This not only helped sort things out, it helped people get clarity about what was happening. The lesson to learn here is to address your problems head on and only when you solve them, can you move ahead.
2. Don’t start your business with money in mind
From day one, Zuckerberg always believed in Facebook. He never thought of how much money it could make, but how much of an impact it would have on people. While he may have had to change directions when the idea wasn’t working for Facebook, he never looked at making a profit. Did you know, he was the only entrepreneur who refused to sell Facebook, even when offered a billion dollars? Work on your passion and grow, without money being your priority.
3. Be mindful
One of the things which act as a crutch to your growth is how much attention you give to your critics. Mark Zuckerberg learnt this the moment he decided to make Facebook what it is today. According to him, if you start paying attention to all the noise around you, then you can’t grow and will constantly keep thinking about what people are saying. For instance, if Zuckerberg kept listening to people talk about how Facebook was a negative addition to the society, Facebook would not be as successful as it is. Be mindful of your passions and of how you want to grow. Everything else will automatically fall into place.
4. Bring out the best in those around you
When Zuckerberg started adding people to his team, he realised in order to make a great team, he had to bring out only the best in his employees. From encouraging women to be fearless leaders, to instilling his team with passion everyday, Zuckerberg always worked to get the best out of everyone he employed. In fact, he believed in this principle so much, he appointed Sheryl Sandberg to become the first board member of Facebook!
5. Have a vision
From the very beginning, Mark Zuckerberg had one vision—to have a positive impact on those around him. Since quite a few years, he has been working extremely hard to make this come true. From talking to various world leaders, to making an extremely strong impact with his speech at the United Nations, Zuckerberg has constantly worked to use social media to change future generations. Furthermore, Zuckerberg also aims to use the World Wide Web to eradicate global social problems, a task which he plans to accomplish without using the help of political leaders directly. Despite creating a social media networking platform like Facebook, Zuckerberg never stopped looking at how to impact the world and if he can do this, so can you!
Despite being embroiled in multiple controversies, Mark Zuckerberg always makes sure he has a positive impact on society. If you think we missed mentioning any other lessons from the man behind Facebook, comment and let us know!
Different Kinds Of Fear And How To Overcome Them
While most of us are usually excited about learning something new and are constantly interested in proving ourselves, there are others who are so afraid of doing something in which they believe, they don’t do everything they want. If you feel like you ignored what is your due because of the fear holding you back, then here is how you can overcome the different kinds of fears:
1. Fear of not being taken seriously
For most of us, fear isn’t an all encompassing factor. There are certain aspects of work which make you fear rejection so much, they don’t let your mind work for the rest of the day. In order to stop this from happening, start compartmentalizing. If you know you have meetings with a difficult client coming up, then spend the first half of your day working on less stressful things. If that doesn’t help, then keep 30 minutes aside from your day one day earlier and prepare yourself for the meeting ahead. This will help you get a grip on what is going on and will give you time to assess the situation. One of the benefits of compartmentalizing is you stay grounded and you can prepare yourself for the day ahead. The fear of not being able to confront the unknown is what keeps you keeps you from moving ahead. Stop, analyse and take stock of the situation. Only then can you push yourself through a point to where you can be completely certain of what you want to do in life.
2. Fear of not living up to expectations
Sometimes, the fear of failing to meet expectations can stop you from trying something new. One of the ways to change this is by getting clarity about what is expected from you. When you are given control of a daunting task, talk to your manager or superior about the problems you are facing. The minute you realise what is wanted from the task, you can start working toward completing the task. Understand the feedback you get from your boss and when you get clarity, you can start thinking of your game plan forward. If you keep thinking there are far more things expected from you than there actually are, then you can never overcome your fear.
3. Fear of being let go
One of the biggest fears people have at work is the fear of being fired. While there are several reasons for you to get fired and while you can’t always know when the axe will fall, you can always plan for things. Stay ahead of the curve, understand the industry and stay aware of when the tides may change. If you keep holding on to the fear of being let go, you will never do enough to stay on the job.
4. Fear of past experiences
Often times, we don’t realise we hold on to fear because of something which happened in the past. In order to overcome the issue, learn from your past experiences instead of holding on to them. For example, if you had trouble confronting a bully in school, you might hold on to the fear when it comes to talking to a superior who scares you. To get over the hump, remember you are no longer the person you were in school and you can easily talk to your boss without feeling overwhelmed. Instead of holding on to your past fears, learn from them and realise you have to move forward, not backward.
5. Fear of being considered weak
When you are going through something traumatic at work, don’t be afraid to seek support from people around you. Just because you are asking for help it doesn’t mean you are getting weak and you can’t do things by yourself. Asking for help not only makes you better at your task, it also helps in succeeding at the job you have. No one other than you thinks you are weak. Ask for help when you need it and the moment you get clarity about the task at hand, you not only overcome your fear, you learn something.
There are different types of fear and if you learn how to overcome the blockages, then life will become simple. If you think we missed out on any other ways to overcome fear, comment and let us know!
Coco Chanel Life Lessons
Coco Chanel, the woman behind the Chanel brand, showed the world that fashion transcends the beauty and looks department. Not only did she change the way people saw fashion, she also changed the way people saw women as leaders. While you may know the clothes created by the woman, how much do you know about the lessons taught by the iconic symbol? Check out these truly inspiring lessons from Coco Chanel here:
1. Innovation of any kind needs a vision
When Coco Chanel introduced the world to the Chanel group, she gave women the chance to see a different side of clothes and fashion. At a time when corsets and tight dresses were the norm of the day, Chanel made people realise there was a different way of dressing. Be it the boyish charms, the clean lines or the simplicity of her designs, everyone not only fell in love with her ideas, but with her entire brand. The lesson here? Innovation is necessary to make people see the world in a different way!
2. Create the life you want
Coco Chanel was thrown into the deep end when her mother passed away when she was just 12 years old. Her father, a peddler at the time, was financially strapped and with no way to look after his daughter, put her into an orphanage run by nuns. The orphanage was where Coco Chanel’s love for fashion and clothes started. It was also where she realised she could be who she wanted, despite society telling her otherwise. All she needed to do was grab life by the horns and make the best out of every situation. The nuns at the orphanage taught Coco Chanel how to sew. From the moment she started learning how to sew, Coco Chanel realised she had something very beautiful at her disposal. This skill laid the foundation for Coco Chanel working on what would become her empire, the Chanel group.
3. Your name is everything
When people see the Chanel brand, they think of the woman behind the brand first and then the group. The reason this happened was because Coco Chanel put in so much effort into creating her brand, she made herself be known first. Focus on creating something unique and focus on why your product stands out. Your name is what you make of yourself and when you put in all the effort you possibly can, things will fall into place. Unlike what Shakespeare said, a lot goes into your name!
4. There is power in diversifying
While some brands become famous because they stick to one particular kind of trend, others become great because they know there is power in branching out. Coco Chanel falls in the second category. She taught us, diversification is not only the best way to expand your product range, it is also the best way to ensure financial stability. If one of the multiple things you are working on falls through, you always have a backup.
5. Respond to what the market wants
Perhaps one of the reasons Coco Chanel became so famous was because she gave her audience a product they didn’t think they wanted. Women at that point of time needed to be told they could dress differently and if they didn’t have options to dress differently, Coco Chanel was there to give them the options. Everything Coco Chanel did, she made sure to have her eye on what the market wants and by doing so, she quite literally changed the world.
Everything Coco Chanel did was aimed at making things better for women. If you think we missed out on any other life lessons from the woman behind the Chanel group, comment and let us know!
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