Started out of a bedroom in December 2010, Ola was the brainchild of millennial founders Bhavish Aggarwal and Ankit Bhati. Pranay Jivrajka joined the founding team seven months later, and in July 2011 the team was five people strong. Soon after, the startup started growing so fast they had to hire a couple of call centre operators to manage the large number of incoming calls. With Ola’s increasing popularity and growth in different cities not just in India, but all over the world, here are some lesser known facts about the country’s third largest startup!
1. The original purpose
Ola was originally founded to rent out cars during the weekend. The cab company was initially called Olatrip.com and was meant to give tour/travel packages for visitors at the Commonwealth Games in Delhi. Since public transport in the form of cabs was literally non existant at the time, founder Bhavish Agarwal decided to cash in on the opportunity. This is how Ola Cabs was founded and through the years, the name changed to Ola.
2. The beginning
Back in the day, Ola started in a 10*12 feet room in an apartment in Mumbai! Bhavish was a one man show in the beginning, doing everything from photographing cab drivers to providing customer support. Interestingly, with Ola’s initial business model being so different, the logo used to be different as well! Check out the logo here.
3. From Kashmir to Kanyakumari
If all the vehicles on the Ola platform are made to stand in the line, the length would be 3895 kms. That’s the distance from Kashmir to Kanyakumari!
4. Religion no bar!
When it comes to getting new drivers on board, Ola does not discriminate on the basis of religion or caste. Ola works hard to make sure its employees are all treated with the amount of respect they deserve, without any discrimination whatsoever!
5. Common names in a unique business
With a startup as unique as Ola, it comes as a tad bit of a surprise that Ola’s drivers have the commonest of names. The most common names of drivers registered on the Ola platform are Ramesh (3079) & Suresh (2661). Other popular names include Sanjay, Rajesh and Santosh.
With Ola being the first Indian startup to enter the Unicorn Club, it is going to be interesting to see how this particular home grown conglomerate would do in the coming years!
Best Mother’s Day Campaigns So Far
Every year in May, Mother’s Day is celebrated not just by the average citizen, but also by brands all over the world. As we move closer to the day which celebrates mothers and love, here is looking at some of the best Mother’s Day campaigns:
1. Google – ‘Here’s To The Moms’
Apart from coming up with a traditional Mother’s Day banner, Google always goes the extra mile to celebrate this day. By partnering with Whirled, Google came up with a campaign called Here’s To The Mom which highlighted everything moms do for their children. What came across really well in this campaign was Google used this video to not only pay homage to the mothers, but to subtly showcase its products as well! Two birds, one stone!
2. Hallmark – ‘Put Your Heart To Paper’
As a part of its Put Your Heart To Paper campaign, Hallmark asked adults to tell their mothers how they feel without using the words “I love you” or “thank you.” For a while , Hallmark was synonymous with cheesy, soapy ads but this particular ad, with a strong message to its name, made Hallmark stand out. Part of an eight part series, the video was done so well, it brought out the unconditional love people have for their mothers!
3. Barneys – Love Mom
Barneys took influencer campaigns, influencers and Mother’s Day to an entirely new level. Using the help of the mother daughter duo behind the extremely successful Scout the City campaign, Barneys photographed mothers and daughters paired up and having fun in their Madison Avenue store. Realising the powerful value influencers have right now, Barneys capitalised on this marketing strategy by giving people real pictures. By using the #instabarneys tag, the store also asked people to engage with them in conversations. Not only was this a great campaign in terms of showing love for mothers, it also increased Barney’s social media reach.
4. Clarins – Voicemail for the win
What would you wish for your mother? Clarins asked its customers the same question and asked them to record what they wanted through the Chinese message sharing and recording app, WeChat. Shoppers who recorded and sent their messages then got free gifts for their mothers from a Clarins store over the Mother’s Day weekend. The takeaway here is that not only was this a great way of promoting Clarins, it also made people aware of WeChat!
5. Tanishq – ForYou
As a brand, Tanishq started creating advertisements which not only make you remember the brand, but also give you happy feelings. With their campaign dedicated toward Mother’s Day called ForYou, Tanishq brought out the beautiful relationship between a mother and her daughter. For Tanishq, this wasn’t the only campaign which pulled at one’s heart strings. With advertisements based around topics like remarriage and appreciating those with dark skin, Tanishq always goes the extra step to connect with its audience.
Mother’s Day is all about showing the importance of a mother and what people can do for their mothers. Campaigns like these were created not only to drive this message home, but to also make you as a customer remember them better. If you think we missed out on any other campaigns like these, comment and let us know!
Richard Branson Unknown Facts
Richard Branson, owner of the Virgin Group, has quite a reputation. Since the year 1970, Branson has made a strong mark on the world positioning himself among the top ten successful entrepreneurs in the world. While there are a lot of facts known about this serial entrepreneur, there are still quite a few unknown facts. Check them out here!
1. He is dyslexic
Did you know that while most people shy away from admitting they have dyslexia, Branson credits his success to his disorder? It was because he discovered this disorder at a young age that he was able to learn how to delegate his tasks and start learning to be the leader he is today.
2. He created a submarine
While most of us just dream of one day owning a submarine, Richard Branson made his dream come true. Called the Necker Nymph submarine, Branson’s submarine is a treat for his visitors. Not only does the man have a private island, he also designed his own transport to and from his private island. How cool is that?
3. He Cried When He Sold His First Company, Virgin Records
The first thing you create is always your baby and when you sell it, you experience a pain like never before. Branson also felt the same way when he sold, Virgin Records, the company which began his empire. Despite selling the Company for a billion dollars to keep the Virgin Group afloat, the loss of his first baby made Branson bawl like no one could imagine. Ouch.
4. He is not a part of any boards
Unlike other owners, Branson is not a part of any of the boards of the companies he owns. Despite owning more than 200 companies under the Virgin Group, Branson always stays away from being a part of the Board of Directors. Why? Because he believes he is not a businessman but a creator and visionary!
5. He has been knighted!
Richard Branson is perhaps the only entrepreneur in the world to be knighted by Queen Elizabeth 2 in the year 1999. Sir Richard Nicholas Branson received a knighthood for his relentless services for entrepreneurship. Did you know that Branson is the only entrepreneur who backed more than 18 startups? A deserved knighthood, no? Incidentally, apart from being knighted, Branson was also awarded by the United Nations (UN) for his contribution to the environment and humanitarian causes, earning him the title of The United Nations Correspondents Association Citizen of the World Award.
6. Adventure could easily be his middle name
Apart from building his very own submarine, Branson is an avid hot air balloon lover. Did you know that Branson is the first and only person in the world to cross the Atlantic in the largest hot air balloon? He loved the thrill so much, he broke his own record in the year 1991 by crossing the Pacific in a hot air balloon made by Virgin. Clearly no one else thought they could beat his record.
7. Television loves him
Television loves Branson. Apart from making special appearances on shows like FRIENDS and Baywatch, a lot of other shows like The Simpsons and Monty Can’t Buy Me Love have created entire characters around the man behind the Virgin Group!
Richard Branson gave the world the Virgin Group and everyone lessons for a successful life. If you think we missed out on any other facts about this man, comment and let us know!
Gmail – Tips And Unknown Facts
Arriving as an invitation only platform, Gmail has today become the largest email service provider. Despite being used by almost everyone around the world, there are still facts and tricks which even the most avid Gmail user has today forgotten. Here is making your week better by taking a look at unknown facts and tips about Gmail:
1. Driving directions from Gmail
While Google Maps is a dedicated app which gives you directions and helps with navigation, Gmail can also help with this service. By detecting your current addresses and the location of where you want to go, Gmail creates a link and asks if you want to map the path. Apart from giving you the route to and from a place, Gmail also helps in tracking your orders and packages!
2. Gmail almost didn’t have a logo
Right till the night leading up to its launch, Jim Davis wasn’t sure if he wanted a logo to go with the email service. An entire team of designers worked to reinvent the way the logo looked and came up with the final design shortly before the launch. If they hadn’t gotten it right, Gmail would have been logoless.
3. Everything has a shortcut
If you thought only Windows or applications like Excel had shortcuts, think again. To help people use Gmail better, Jim Davis and team installed a shortcut within the app. To see what we mean, press “Shift + ?” to see the complete list. You can thank us later!
4. Read receipts
Just like every communication service, Gmail also has the option of giving you a read receipt. By adding extensions like Bananatag Email, Sidekick and Intelliverse Email Tracking, you can now get notifications when people read your mails. Worry no more about delayed responses and wrong IDs because Gmail has your back now.
5. The Gmail Server Status
Unlike other apps, Gmail lets you take a look at when the app crashes. While Gmail doesn’t go down very often, the Gmail Server Status helps in keeping users up to date about the crashes. All you have to do is check the App Status Dashboard and you can get all the details about when the app is down and when it is expected to go live again! You’re welcome.
6. Online while offline
Forget issues related to no internet because Gmail lets you send mails even when you are offline! All you have to do is enable the app Offline Gmail Google Chrome and voila! From reading mails to writing new mails and responses, the offline mode is basically your best friend for life, at least when it comes to Gmail!
We bet you didn’t know these things about Gmail. If you think we missed out any other facts and tips about Gmail, comment and let us know!
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