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Ola Unknown Facts

Smruthi Kishore

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Started out of a bedroom in December 2010, Ola was the brainchild of millennial founders Bhavish Aggarwal and Ankit Bhati. Pranay Jivrajka joined the founding team seven months later, and in July 2011 the team was five people strong. Soon after, the startup started growing so fast they had to hire a couple of call centre operators to manage the large number of incoming calls. With Ola’s increasing popularity and growth in different cities not just in India, but all over the world, here are some lesser known facts about the country’s third largest startup!

1. The original purpose

Ola was originally founded to rent out cars during the weekend. The cab company was initially called Olatrip.com and was meant to give tour/travel packages for visitors at the Commonwealth Games in Delhi. Since public transport in the form of cabs was literally non existant at the time, founder Bhavish Agarwal decided to cash in on the opportunity. This is how Ola Cabs was founded and through the years, the name changed to Ola.

2. The beginning 

Back in the day, Ola started in a 10*12 feet room in an apartment in Mumbai! Bhavish was a one man show in the beginning, doing everything from photographing cab drivers to providing customer support. Interestingly, with Ola’s initial business model being so different, the logo used to be different as well! Check out the logo here.

3. From Kashmir to Kanyakumari 

If all the vehicles on the Ola platform are made to stand in the line, the length would be 3895 kms. That’s the distance from Kashmir to Kanyakumari!

4. Religion no bar! 

When it comes to getting new drivers on board, Ola does not discriminate on the basis of religion or caste. Ola works hard to make sure its employees are all treated with the amount of respect they deserve, without any discrimination whatsoever!

5. Common names in a unique business

With a startup as unique as Ola, it comes as a tad bit of a surprise that Ola’s drivers have the commonest of names. The most common names of drivers registered on the Ola platform are Ramesh (3079) & Suresh (2661). Other popular names include Sanjay, Rajesh and Santosh.

With Ola being the first Indian startup to enter the Unicorn Club, it is going to be interesting to see how this particular home grown conglomerate would do in the coming years!

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Life Lessons To Learn From Mark Zuckerberg

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Facebook is getting a lot of bad publicity lately, but we can not deny the enormous power it holds. Mark Zuckerberg, the creator of this massive platform, is undeniably successful. There are definitely things we can learn from this mastermind about working hard to make your dreams a reality.

Have a tunnel vision

Mark Zuckerberg had a vision for Facebook, he dropped out of Harvard to pursue his goal. Having a vision for your life in the future is important, giving you a sense of direction. It helps you understand what you want to accomplish in life by allowing you to see more clearly at the opportunities which are going to benefit you in the long term. Beyond this, having goals are strong driving forces to help us get through harder times and look forward to achieving your goals. They act as motivators to make every single day productive, this way it can lead you to reach your goals faster.

Dealing with stressful situations

A fancy word for not losing your calm while in a stressful situation is called equanimity. Mark Zuckerberg when under pressure approaches the situations calmly. Having full control over the situation this way, with a clear head, results in making better decisions. To improve relationships with employees and colleagues, equanimity is a great asset to have under your belt.

Work in silence

When Zuckerberg was working on Facebook, he did not create a lot of fuss around it, just created something about which he was passionate. He set up the entire website from his dorm room. If you are passionate about something you will continue to work on it without needing attention or approval from others.

Zuckerberg said, “I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world… ”

Do what you are passionate about

You can only follow the above step if you are passionate about what you are working on. Zuckerberg said “I think that people just have this core desire to express who they are. And I think that’s always existed.” If you are working on a project and it requires a lot of commitment and does not have any monetary incentive; it means, you have a strong idea of what you want and will do anything to have it. An office job, sometimes, is a necessity, it feeds you and clothes you, but it should not stop you from following your passion. For some people, the office job might be their passion.

People throw rocks at things that shine

Do not let other peoples’ opinions get you down. Zuckerberg doesn’t let his critics get to him. It is a skill to block out the noise and keep doing what you are. Use other peoples’ criticism to motivate you to do bigger and better things. Knowing what you want in life and how you are going to accomplish and just sticking to it, is critical.

By incorporating these mentioned active choices to change your life, they would help you live a more fulfilling life.

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How To Communicate With Clients

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There is a difference between speaking and communicating with your client. It is important to communicate effectively with your client instead of just speaking at them. Here are a few steps you can follow, to better the way you communicate with your client.

Customer service is key

People will stay and return to your company because of the customer service. Manners are so important, start with what your mama taught you. The basic “hello, nice to meet you!” With a sprinkle of “please” and “thank you” throughout the conversation. Apple’s secret employee training manual was leaked a few years back, this gave us an insight as to what makes those Apple store reps so convincing. They always greet you with being warm and polite, “Approach customers with a personalized warm welcome,” and they always end on a positive note, “End with a fond farewell and an invitation to return.”

Make the customers feel special by using their name in conversations, doing this little thing assures the customer, you know them and know what they want.

Ask the right questions

Do not make assumptions about what your client might want. Clearly ask about the needs and requirements of the clients. Make sure you understand their end vision. It is equally as important to know about their core values and what they represent. The main goal is to ask enough questions to know everything about the client before you actually start working on anything.

Keep it light and positive

Do not make your customers feel stupid, be conscious as to not use a condescending tone. This will discourage the clients to reach out if they need anything.

Buffer, a social media management platform, is known for their exceptional customer service. In an article on the topic, their Chief Happiness Officer, Carolyn emphasised the need for attention to detail. Carolyn pointed out the use of the terms “but” and “actually” came off as dismissive and was not helpful even if she was trying to help.

Be prepared

Do enough research prior to a meeting, to know what you are speaking. No matter what you’re selling no one will buy it if you do not know enough about the client or the product. When preparing for any kind of meeting it is vital to take time and go over the material beforehand. You should be well versed on the topic and have plenty of examples. Also, have a list of answers to the questions the clients might ask.

 

 

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Interesting Facts About Digital Marketing

Smruthi Kishore

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Digital marketing is constantly evolving, with new trends forming everyday. Companies who want to make their presence felt on a global scale are no longer seeing digital marketing as an accessory for growth, but are looking at this form of marketing as a necessity. Here are some interesting facts about this particular form of marketing!

1. Social media is the most used source of information 

Close to 1.7 billion people around the world have social media accounts they use on a daily basis. Social media stands third as news source at 28% after television and newspaper. It’s followed by radio at 19% and other print media at 6%.

2. No subject line increases intrigue 

According to intensive studies, emails with NO subject lines were 8% more likely to be opened than those with. On a side note, the average yield for email marketing is close to $ 0.4425 on the dollar! Not bad, right?

3. People based advertising for the win 

People based advertising is the new rule of thumb for data driven advertising. According to a study conducted by Signal in partnership with Econsultancy, for 1 in 4 marketers in the U.S. and Australia, people based advertising accounts for more than half of the digital ad spend.

4. If Twitter was  a country 

Even though Twitter had its roots in the United States, around 77 % of its users are actually outside the land, where dreams come true. Interestingly, if Twitter was a country, it would be the 12th largest country in the world!

5. Slideshare is NOT dead 

No slideshare is not a dead concept. Did you know that a majority of revenue earned by marketing agencies is through slideshares? The revenue actually comes up to 60% of the total income! How cool is that?

There is so much changing in the world that sometimes, getting in touch with facts like these is a good way to stay in touch with the digital world. If you think we missed on some truly intriguing facts, comment and let us know! d

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