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Sachin Bansal: Lessons About Life And Leadership

Smruthi Kishore



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The year was 2007 and companies were struggling to make their presence felt. When Sachin Bansal quit his job at Amazon, he knew he had to create something larger than life, an e commerce platform dedicated solely for marketing books on the internet. From creating a platform solely dedicated to selling books, Flipkart grew to such a large extent that it was taken over by Walmart in one of the largest acquisitions to date! From being a startup in just a two bedroom apartment to achieving an impossible dream, Sachin Bansal has achieved a lot. Here is taking a look at some truly inspiring life lessons from Sachin Bansal!

1. Always keep the customer in mind 

At the time when Sachin and Binny Bansal started Flipkart in 2007, e commerce based platforms were not heard of and were an alien concept. The idea was just brewing and developing, with companies like MakeMyTrip and IRCTC paving the path for a new innovation. When the Bansals started, they broke the code no one else had: your customer is your ultimate goal and whatever you do, should be done keeping them in mind. Even when Flipkart was only a platform for selling books, it still did really well because of the way the Bansals marketed the website. Keep your clients and customers close and your business will grow!

2. Experiment. Experiment. Experiment. 

With a business plan focused strongly on enhancing customer experience, it was imperative for the two founders to always be innovative and creative. After the first three years of only selling books, the Bansals realised it was about time they changed the products they sold. From playing around with their website’s interface to creating a diverse range of products, the founders started adding a brand new range of products meant to not only keep their current users engaged, but also to increase the number of people visiting their website! Rule of thumb? Always experiment with the kind of things you have to offer!

3. Work with people who believe you can succeed

When you are growing in life, there are always people who will pull you down in everything you do. Despite their best interests, these kinds of people have more of a negative impact than a positive one. Learn to let go of the people who are bringing you down in life and have only those around you who help keep you afloat! To get better at what you do, keep the people who help you grow closer. The naysayers are always going to be there, but that does not mean you have to always listen to them! For instance, when Sachin Bansal first started off, he had a lot of people telling him the internet era was just a phase. Had he listened to them, Flipkart would not be here today!

4. Learn to adapt 

When you expand, you will have to learn to adapt. You cannot always think life will fall in your lap without any backlashes. When you expand and move out of your comfort zone, you know there is going to be backlash after a point. Three years post the launch of Flipkart, the time had come to expand into new horizons. If they had to stick to the rigid boundaries of their industry, they would have never grown! Learn to adapt with not just the changing trends, but also the new products coming into the market. So, grow, learn and always keep thinking on your feet!

5. Know that success will come, but will be slow 

You know you have put in the hard work and you have put in the amount of time required. When you know you have invested the right kind of time into the business, also know that success will come hand in hand. Just do not be impatient and do not run. In the initial years, Flipkart did not even break even, forget making a profit. Only after diversifying their product range and sticking to the growing trends did the platform realise any form of profit! Remember the tortoise? Slow and steady always wins the race. You will too!

Sachin Bansal has grown to become the man he is today because of the amount of time and effort he put into the business. If anything he has done in life has inspired you to make a change, comment and let us know!

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The Power Of Offers And How They Increase Sales

Smruthi Kishore



Power Of Offers,How They Increase Sales,How to Increase Sales,Best Sales Promotion Ideas,Business Strategy to Increase Sales,Marketing Strategies to Increase Sales,Sales Marketing Strategy,Best Startups in India 2018,Latest Startup News India,Startup Stories,5 Ways to Increase Sales,Ideas to Increase Sales

Every time you look at an attractive offer, doesn’t your heart race a little, your palms become just a bit clammier and your pace a little faster? There is something to be said about the way offers make you feel and the way they increase your excitement for a product you didn’t even think you wanted. Despite living in a world where there is always something cheaper to look forward to, offers are the best way to increase your sales and attract customers. If you are still not convinced, then these reasons are what you need to increase the number of people coming into your store.

1. Offers increases traffic 

One of the major advantages of offers is they last only for a limited period of time. With social media being used to its complete advantage for marketing and promotions, the appeal of offers has increased a lot. An important point to note here, make sure you clearly display the offer and you have all the details mentioned while promoting your offer on all social media platforms.

2. Offers increases room for new ideas


One of the major advantages of offers is it frees up room for new ideas and products. Not only can you get rid of stuff that doesn’t give your brand that edge, offers help in giving you clarity of thought in what to do next. From looking at how customers react to what you have in store to looking at what you can do to increase traffic, offers help in making the change you need for your business!

3. Offers help build relationships 

When you offer promotions with specific target customers in mind, it helps in improving relationships with your customers. To make offers more attractive, make sure you tailor them to specific groups of customers. This helps in knowing what your clients want and in understanding their perspective. Furthermore, they let people know you are interested in working with them for a long period of time and not just for when they come for one particular purchase.

4. Offers help in meeting and improving your sales target 

Every business usually has weekly, monthly or quarterly targets which absolutely need to be met, no matter what. When you have offers that are attractive and enticing, they increase the chances of these sales targets being met with a stupendous success. Not only can you meet the required target, if timed right, you can ride through the lean periods without a backlash through offers.

5. Offers help save money 

Finally, despite all the other advantages, one of the primary reasons why offers are so attractive is they help save money when you least expect it. When you have an inventory filled with things you do not want, offers help in getting rid of baggage which is dragging your overall profit ratio down. Not only can you save money with this, you also save money for the lean periods!

When you use social media and different marketing tools to your advantage, you increase the overall performance and also make sure you have a customer base who is more than satisfied with you as a brand! What are some of the offers that work really well? Comment and let us know!

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Bill Gates: Life Lessons From The Richest Man In The World

Smruthi Kishore



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An inventor, a creator and a magician with computers, Bill Gates is all this and more. He is not only one of the wealthiest men in the world, but also an inspiration to everyone around. From turning ideas into reality to making the most of technology, Gates has ensured he has made the most of his life. If you are stuck in a rut and feel like maybe dropping out of college was a bad idea, then these lessons from Bill Gates is probably what you need to make your life better!

1. Learn from your mistakes and failures 

How many times have you heard this and how many times have you been told mistakes and failures are important because you learn from them? Next time, instead of giving yourself a hard time for failing or making mistakes, do not beat yourself up, but learn from them. Like Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.”

2. Success is not the only end goal 

More often than not, success distracts you from your end goal. If Bill Gates had gotten comfortable with what he had achieved in life, he would not have remained at the position of the richest man in the world for so long in life! Furthermore, Gates would not have kept Microsoft in the first position for the last 18 years, right? “If I’d had some set idea of a finish line don’t you think I would have crossed it years ago?” says none other than the man behind Microsoft himself!

3. Do not use your weaknesses as excuses 

Your weaknesses are not stamped on your forehead for the world to see. Your insecurities are not laid out on the table for people to pick at and eat. Your achievements make you known to the world and not the other way around. Make the world see how much you can give back and how great your ideas are. After all, people only see you from 7.00 AM to 7.00 PM and not the other way around!

4. Time is money 

Bill Gates has mastered the art of making the most out of his time by following a simple rule of life: time is money and time is far more valuable than money! Time once wasted can never be bought back and when you spend it without thinking, you just cannot afford to spend time idling. “No matter how much money you have, you can’t buy time,” remember this, follow this and live right!

5. Start now, not tomorrow 

Do you have a dream, a vision, a goal and/or an idea? Then start working on it now. The time for turning dreams into reality is always now, not tomorrow or day after. Why just sit on a great idea, waiting for it happen? Realise it and make sure you put in all the effort you can possibly think of into making this dream come true. Take the leap and jump for the stars NOW!

Bill Gates has taught the world a lot, with a focus on making the most of what you have. What have you learnt from the man who dared to dream? Comment and let us know!

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Sheryl Sandberg Life Lessons And What To Learn From Her

Smruthi Kishore



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Sheryl Sandberg, the COO of Facebook, is a woman who has constantly been working to change the way women are looked at in the corporate world and has given everyone a lot of food for thought. Sheryl, who has been an all rounder, has taught us a lot about not just leaning in, but about growing with the times as well. These lessons have made a huge impact on my life as well as on how I live every day!

1. Never let anyone else dictate who you are

As a woman working in a male dominated world, Sheryl Sandberg has taught people to never apologize for being you and to never let people assume things about you. Essentially, your strong opinion about yourself should be what people hear about you first, so there is no doubt in your character whatsoever. Taking initiative always pays off and if someone is always told what to do, it becomes harder to see them as a leader.

2. Do not undermine yourself

Time and time again, Sandberg has said people never really show off their true colours till you really know them. Many people never really recognize their full potential and feel guilty for the praise they receive. Sandberg believes doubting your abilities is a horribly negative way of living life, with no hope of a happy ending. Stop undermining yourself and the world will be your oyster!

3. Celebrate the joys in the little things

In a world where we are constantly trying to find satisfaction in things larger than life, it has become imperative for people (now, more than ever,) to celebrate the small moments in life. From birthdays to milestones, celebrate everything that brings joy to not only the people you celebrate with, but to you as well! For instance, post her husband’s death, Sandberg realised her friends stopped doing things that made them happy. However, the loss taught her the importance of celebrating every little moment, not only in her life, but in the lives of her friends and loved ones as well!

4. Live life through the Platinum Rule

People always tell you it is important to treat people the way they treat you. However, more often than not, this NEVER happens. When such is the case, Sandberg believes it’s time to follow the other rule of life, the Platinum Rule. According to the Platinum Rule, you should treat people the way they want to be treated and not the way they treat you! One of the main advantages of this is you understand people much better by doing this. Furthermore, this approach helped Sandberg become one of the most respected women not only in Facebook, but in the world!

5. It is okay to say you need help

After the sudden death of Sandberg’s husband, she realised one important thing; everybody needs help and no one can go through major events in life alone. Lean in, be okay with letting other people help you and accept that you truly cannot control the world around you. By doing so, you learn to be more empathetic and understanding of situations and people, thereby letting yourself have a chance of happiness in some form.

The world is forever changing and if you do not let go of the little things, you can never really hold on to the things that matter. “Start growing and keep learning” is a rule Sheryl Sandberg lives by and I honestly think we should all too.


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