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The Best Marketing Strategies In The World

Smruthi Kishore

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Best Marketing Strategies In World,Best Motivational Stories 2018,Featured,Latest Startup News India,startup stories of All Time,Best Marketing Strategies,Top Most Effective Marketing Strategies,Best Marketing Strategies 2018,Brilliant Marketing Strategy

One of the primary reasons IKEA is so big all over the world is the brilliant marketing strategy created by its zealous advertising team. This brings to mind a pondering thought: why is the concept of marketing so important and how do these campaigns stick so hard and fast? To understand this better, I looked at different campaigns to see why they worked so well. Here are some ad campaigns I really loved and thought did amazingly well!

1. The Marlboro Man 

Smoking is an unhealthy habit, it is a known fact. Beginning with ads way back in the year 1955, the Marlboro Man became synonymous with class, style and taste. This particular campaign was created to show people who smoked Marlboro Cigarettes were real men. They were the cowboys, without a care in the world! The power of this campaign was so strong that even though tobacco ads were banned in the year 1971, people still smoked Marlboros. One of the major reason this brand did so well was the personal connection the brand made with their audience.

2. Nike – Just Do It! 

When Nike first came to be, the shoes were targeted specifically towards marathon runners. What makes Nike’s success story all the more interesting is that when they first came into the industry, Reebok sold way more sneakers and netted in a much higher profit! The Just Do It campaign came to the fore in the late 80s, when Nike realised the vast amount of potential that lay in the fitness market. It was created to show people what they could really accomplish with exercise. Do not want to run the extra mile? Just Do It. Do not feel like getting the much needed work out? Just Do It! These slogans resonated strongly with the audience and enabled an emotional bond with people. This strategy worked so well, Nike’s profits jumped from $ 900 million in 1988 to $ 9.2 billion in 1998!

3. Volkswagen – Think Small 

Ranked as one of the best ad campaigns of all time, the Volkswagen: The Small changed the way people bought cars. Before this campaign hit the streets, Americans used to buy large and bulky cars. Launched in the year 1959 and built around the Beetle, the campaign changed the way people looked at the purpose of cars. When launched initially, interest piqued and people were immediately got interested. The takeaway from this pitch is to understand what people really want and once you understand that, the rest is just pure magic!

In a constantly changing world, brands make more of an effort to make their mark. When you work hard on your baby and the idea sticks, you know you have made it in the big leagues!

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How To

How To Market Your Business Offline

Smruthi Kishore

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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Things you need to start a business that are not money related

Smruthi Kishore

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start business that are not money related,Best Startups in India 2018,Latest Startup News India,Startup Stories,Business Ideas with low investment,Types of Businesses You Can Start,How To Start A Business With No Money,most important thing to begin business,best business ideas in india

All that glitters is not gold and all that makes a startup sparkle is not money. Every time you start your company, you think money is the most important thing to begin with, right? More often than not, there are a lot of things one needs to get done apart from going down the road of securing finances. Here is our list of things you must have in place (other than money) before you start your business!

1. An understanding of the market

You have an idea and you want to turn the idea into reality, which is all well and good. However, what most people who want to start a business do not realise is the necessity of understanding the market as well. Understand the competition, analyse what makes your peers work and realise what you as a business need to do to stand out from the crowd. Get your analysis in place and make sure you have your unique selling points outlined loud and clear!

2. Self discipline

Often times, people get side tracked during the beginning of a business. Running your business requires a lot of control, focus and effort into achieving your end goal. Decide your goals early on in the beginning and every day, make sure you complete all the things on your list before the day ends. Even if you feel like you are wandering off the track, take a break and get yourself to stick to the straight road.

3. Time

Ever felt like you don’t have enough time on your hands? Ever felt like there is too much happening around you and you just do not know where the time goes? Just like it is important to have your goals in place, it is important to keep a check on the time you take to finish these goals as well. When you structure your time according to the things that are important to you, then you know where your time is going and how you can make the most of the 24 hours you have. Schedule the morning hours for the important things you need to get done during the day and then work your way toward achieving your goals.

4. Secure a team

More often than not, not a lot of employers realise the value of having a strong and loyal team in place. Get all the people you need in your corner with you and when you do hire the first round of people, make sure you give them all they need to stay on with you to the very end. A loyal team helps in giving your business the backbone for a strong future and honestly, no business can work without a strong team. 

5. Be sure of what your business’s vision is

While this point seems like an obvious one, it just has to be mentioned here. With a market that is already fragmented and diverse,it is important to have a vision for your startup. Having a vision for your business is essential to help you understand what is to be done to achieve not just the short term goals, but also the long term goals. A business vision also gives you a direction as to what you should and should not invest in to grow your business.

Only after you dot the i’s and cross the t’ can your business grow. What is your checklist? Comment and let us know!

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Entrepreneurs Who Prove Age Is Just A Number

Smruthi Kishore

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Entrepreneurs Who Prove Age Is Just A Number,Best Startups in India 2018,startup stories,Children’s Day,Juliette Brindak,Ritesh Agarwal,Mark Zuckerberg,Matt Mullenweg,Peter Cashmore,Youngest Entrepreneur in World,Small Age Entrepreneurs,Successful Teenage Entrepreneurs,Youngest Entrepreneurs,Childrens Day Special

Children’s Day is always a special day. It is a day meant to remember your inner child and embrace all the dreams you had growing up. While you were dreaming about your plans and working to make them come true, there were entrepreneurs who didn’t just dream, but also turned their dreams into reality. Here’s taking a look at entrepreneurs who made it to the rich club even before they turned 21!

1. Juliette Brindak 

Company: Miss O and Friends

Net worth: $ 15 Billion

Starting age: 16

How often have you sketched and doodled and willed your characters to come to life without much success? Juliette Brindak, the founder of Miss O and Friends, was just like that. However, unlike the rest of us dreamers, she realised her true purpose in life lay in bringing her creations to life. By the age of 16, she opened her own website, Miss O and Friends and now, the company is a dream come true! It really does not take too long to realise your dreams and make them come true, right?

2. Ritesh Agarwal 

Company: OYO Rooms

Net worth: $ 55 million

Starting age: 18 years

When Ritesh Agarwal dropped out at the age of 17, he knew his future was to be an entrepreneur. At the age of 13, he started selling SIM cards to start making money for his future project and by 17, he had enough money to go out on his own. When he started out, Ritesh was one of the first people at the time to secure a grant of $ 100,000! Today, Ritesh Agarwal is one of the most successful entrepreneurs in India.

3. Mark Zuckerberg 

Company: Facebook

Net worth: Close to a trillion dollars

Starting age: 18 years

Mark Zuckerberg’s rise to success is a story everyone has heard time and again. A college dropout with the aim of making a truly unique website, Zuckerberg, with the help of his friends, gave birth to Facebook. Taking off from where MySpace ended, Facebook initially started off as a website meant only for Harvard students. However, looking at the immense popularity of Facebook, Zuckerberg decided to make the platform available to everyone. Today, the company is so successful, it is one of the richest companies in the world!

4. Matt Mullenweg

Company: WordPress

Valuation: $ 40 Million

Starting age: 19 years

Just like Zuckerberg, Mullenweg started working on WordPress when he was in college. At the age of 19, when he was at the University of Houston, he dropped out of college to make his dream come true. Starting with a team of only five people, Mullenweg now runs a supremely successful blog space that is used by professionals and amateurs all over the world.

5. Peter Cashmore 

Company: Mashable.com

Valuation: $ 70 million

Starting age: 20 years

Peter Cashmore, a name that has featured on the list of Forbes’s 30 under 30 list of immensely successful people for a long time now, started his climb to success at a very young age. Armed with only an idea to his name and a dream to make it big, Peter has a come long way from his early days. Now, years later, Peter Cashmore runs Mashable.com, which has a reader base of 10 million on a daily basis and is one of the most popular websites in the world.

These entrepreneurs have reached a point of commendable success only because they worked hard at making their dreams come true. If you have the dreams, make them come true!

 

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