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The Best Marketing Strategies In The World

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Best Marketing Strategies In World,Best Motivational Stories 2018,Featured,Latest Startup News India,startup stories of All Time,Best Marketing Strategies,Top Most Effective Marketing Strategies,Best Marketing Strategies 2018,Brilliant Marketing Strategy


One of the primary reasons IKEA is so big all over the world is the brilliant marketing strategy created by its zealous advertising team. This brings to mind a pondering thought: why is the concept of marketing so important and how do these campaigns stick so hard and fast? To understand this better, I looked at different campaigns to see why they worked so well. Here are some ad campaigns I really loved and thought did amazingly well!

1. The Marlboro Man 

Smoking is an unhealthy habit, it is a known fact. Beginning with ads way back in the year 1955, the Marlboro Man became synonymous with class, style and taste. This particular campaign was created to show people who smoked Marlboro Cigarettes were real men. They were the cowboys, without a care in the world! The power of this campaign was so strong that even though tobacco ads were banned in the year 1971, people still smoked Marlboros. One of the major reason this brand did so well was the personal connection the brand made with their audience.

2. Nike – Just Do It! 

When Nike first came to be, the shoes were targeted specifically towards marathon runners. What makes Nike’s success story all the more interesting is that when they first came into the industry, Reebok sold way more sneakers and netted in a much higher profit! The Just Do It campaign came to the fore in the late 80s, when Nike realised the vast amount of potential that lay in the fitness market. It was created to show people what they could really accomplish with exercise. Do not want to run the extra mile? Just Do It. Do not feel like getting the much needed work out? Just Do It! These slogans resonated strongly with the audience and enabled an emotional bond with people. This strategy worked so well, Nike’s profits jumped from $ 900 million in 1988 to $ 9.2 billion in 1998!

3. Volkswagen – Think Small 

Ranked as one of the best ad campaigns of all time, the Volkswagen: The Small changed the way people bought cars. Before this campaign hit the streets, Americans used to buy large and bulky cars. Launched in the year 1959 and built around the Beetle, the campaign changed the way people looked at the purpose of cars. When launched initially, interest piqued and people were immediately got interested. The takeaway from this pitch is to understand what people really want and once you understand that, the rest is just pure magic!

In a constantly changing world, brands make more of an effort to make their mark. When you work hard on your baby and the idea sticks, you know you have made it in the big leagues!

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Tech

Best Artificial Intelligence Devices And Apps

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Best Artificial Intelligence Devices And Apps,Startup Stories,Technology News 2019,Best Artificial Intelligence Apps,Artificial Intelligence Devices,Best AI Apps,Best Artificial Intelligence Apps 2019,Top 5 Artificial Intelligence Apps,Top 5 AI Apps 2019,Fyle,Google Home,Netatmo Welcome,Kuri Home Robot,Elsa

The internet has evolved and with it, so has technology. The year 2019 has seen an increasing presence of artificial intelligence in almost every field and if you are looking at investing in AI gadgets and apps, then these are the ones for which you should go!

1. Fyle

Picture credits: entracker.com

AI enabled apps have come in the form of a blessing in disguise. Fyle is exactly one such app. Available for iOS users, this app lets you track, scan and upload all your financial expenses. Called intelligent expense marketing, this app comes powered with artificial intelligence, keeps a track of the investments and basically, increases a company’s overall performance!

2. Google Home

Picture credits: cnet.com

Sticking to Google’s theme of using AI in all of its devices, this particular device uses a combination of machine learning and artificial intelligence. Doubling up as a personal assistant to use on the go, the Google Home looks up your questions and answers them the best way possible. Although it may not have the capabilities of answering like a human just yet, the Google Home is still one of the best devices using AI in recent times.

3. Netatmo Welcome

Picture credits: zdnet.com

The best depiction of how AI is used in everyday life, the Netatmo Welcome is the security camera every home needs to have. By distinguishing between intruders and homeowners, this device uses a combination of AI and machine learning to act as the perfect guard. Furthermore, this device also sets off alarms if your house is on fire and stores videos for a certain period of time. If you need an alarm, then this is the device you need!

4. Kuri Home Robot

Picture credits: engadget.com

While the Sophie robot has been making the headlines for all the right reasons, the fact that it isn’t as easy to avail is still a problem. The Kuri Home Robot, on the other hand, is similar in functionality and quite affordable. From answering questions, to performing basic chores around the house and to playing music out loud, this robot is essentially an extremely efficient assistant. By using the associated voice app, you can also tweak and change the settings so the robot can wake you up when necessary. Unfortunately, this robot isn’t available for sale yet, but can be preordered!

5. Elsa

Picture credits: themerforest.com

Designed to help better the English of those who can’t speak the language, English Language Speaking Assistant, ELSA, is an app which is available for Android phones. Widely used by those who come from places where English isn’t the first language, ELSA is extremely helpful for those wanting to learn English. This app is designed to help users learn and improve their English learning and pronunciation skills in a span of 4 weeks! Not only does it help you learn the language, it also provides you with a full fledged report which shows what your progress has been like since you started using the app!

Artificial intelligence, when used the right way, has more than its fair share of benefits. From home devices to language skills, these devices are the way to go when it comes to making your lives easier. If you think we missed out on any other devices like these, comment and let us know!

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Entrepreneur Stories

Famous People Who Turned Their Failures Into Success Stories

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Famous People Success Stories,Startup Stories,2019 Best Motivational Success Stories,Inspirational Stories 2019,Famous Failures to Success Stories,Failure to Success Stories,Failure Stories of Successful People,Famous Entrepreneurs,Failures Who Became Successful,Most Famous People in World,Arianna Huffington,Steve Jobs,Walt Disney,Richard Branson

Struggles and failures are a part of everyday life. However, it is how you deal with the failures which makes you a great person. Every great entrepreneur has had their fair share of lows before they rose up stronger than before. From Richard Branson to Dhirubhai Ambani and to Steve Jobs, every great success story started off with nothing. Here is our list of entrepreneurs who went through major failures before becoming some of the most famous people in the world!

1. Arianna Huffington

Picture credits: huffingtonpost.com

Arianna Huffington had one dream in life and one major drawback for achieving the dream: she didn’t know how to speak the English language. Everyone around Huffington thought her dream was going to be just that. Language was a major hindrance for her and even when she got into Cambridge, life wasn’t easy. She had to learn the language by reading and listening to everything in English and slowly, by speaking in the language she wasn’t sure of, Huffington started overcoming her fear.

While not a direct failure, her lack of the knowledge definitely acted as a major roadblock. Coming from a life where she and her mother had to work to make ends meet, Huffington led a constant life of struggle. Despite working through the day, Arianna still wanted to overcome her inabilities by working on her English pronunciation skills. From not knowing the language to mastering it so much that she could write her first book, The Female Woman, Huffington’s life saw an inspirational rise.

Even through all the roadblocks and mind blocks, Huffington pushed past her struggles to become the CEO and founder of the extremely famous Huffington Post. Even after that, the struggles just refused to stop. From fainting out of sheer exhaustion to realising sleep was important, Huffington addressed very issue with skill and talent. A woman who has grown through all the hurdles thrown at her in life, Arianna Huffington has shown that no block is too great and every barrier can be overcome!

2. Steve Jobs

Picture credits: medium.com

More than a decade ago, when Jobs released the first ever iPhone, he changed the way the world used smartphones. While the average audience was quite taken in by this cool new toy, there were more skeptical people than those who were in favour. How can a  company which didn’t have any experience in dealing with the production of phones, make waves with something like an iPhone? However, the success of the phone was greater than what people would have expected and overnight, the future of Apple and Jobs changed forever.

Before Jobs made Apple the massive success it is today, he had more than his fair share of failures. Dropping out of college and with no formal education, he led quite an exciting life. Despite all the rejections he faced in various phases of his life, Jobs never stopped working on making his dream come true.

From hiring John Sculley as the CEO of Apple (a move which brought the Company down,) to launching various failed products and to not knowing where to market the Next Computer, Jobs led an interesting journey to the top. Today, Apple has a valuation of more than a trillion dollars and with one impressive innovation after another, everything produced by Apple is one of a kind. Ironically, the fact that he was ousted from Apple didn’t stop Jobs from growing. He took this so hard, he considered this as one of the major failures in his life. However, despite all the things which went wrong, Jobs always said he was who he was because of the failures.

3. Walt Disney

Picture credits: lifecredits.com

When Walt Disney started his journey as a caricature artist, a lot of people told him he just didn’t have it in him to make a mark in the world. However, he stuck through with his creations and started weaving stories with the creations he made. While Mickey Mouse was the first ever caricature he designed that became famous, his other creations became just as famous in the coming years.

Despite being fired by only a junior editor from his first job, Disney worked on his skills so much, he slowly but surely started making a mark. Did you know that when Walt Disney first created Mickey Mouse as a character, he wanted to name it Mortimer Mouse? Mickey Mouse was also drawn as an aftermath of a deal gone wrong. One of the first animated series Disney was working on, called Oswald The Lucky Rabbit, fell through as a result of a disagreement between Universal Studios and Disney.)

The only way Disney knew to deal with the situation was by drawing out his pain! However, had it not been for his wife’s timely intervention, the world would not have fallen in love with one of the most adorable characters of Disney’s history, Mickey Mouse! When Walt Disney died, his personal valuation stood at a whopping $ 35 million, making him one of the richest men in the world, without the shadow of a doubt.

4. Richard Branson

Picture credits: twitter.com

Richard Branson, a serial entrepreneur and now the 5th richest man in the world, also had his fair share of troubles. Branson had the business selling streak from a very young age. At the age of 16, he started his own magazine called Student. While the magazine did really well, it also set the stone for his record label, Virgin Records. However, despite the record label taking off in the first few years, trouble started brewing. Without giving up, Branson kept thinking of how to make the most of what he had.

It was only when a flight of his got cancelled on the way to Virgin Island, that inspiration struck Branson. From selling tickets worth $ 29, to redefining the way people flew, a cancelled flight was quite literally Branson’s ticket to freedom. With people not liking the clothes offered by his clothing brand and a record label which failed to succeed, Branson refused to give up. Everything Branson did over the years was to ensure that nothing he did was without enthusiasm. So much so that he wanted the entire world to experience what he felt when he lost his virginity!

Failure is a part and parcel of life. There is nothing that is truly stopping you from achieving your dreams. Stop thinking about what was done and lost and start thinking about how to make a difference in your life. If you think we missed out on any other stories like these, comment and let us know!

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Tech

Edutech Startups Which Are Changing The Education World

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Tech startups are the talk of the town today, with a major hand in fields ranging from medicine, to gaming, to healthcare and to education. In the last few years, the edutech area is shaping up to be quite exciting, with new edutech startups booming every few months. Here’s our list of edutech startups which are quite literally changing the education game!

1. Nerdify

Picture credits: Nerdify.com

At its core, Nerdify is basically like your personal assistant which helps college students. Designed to help college students answer any questions they have or order books they had difficulty finding, Nerdify is easy to use. With either a text or a message on the Facebook page, personal assistants, called Nerds, help students with whatever they want. Extremely easy to use and simple to download, the app helps make life easier for college students.

2. Byju’s

Picture credits: Byjus.com

Founded in the year 2015 by Byju Raveendran, Byju’s as an app primarily focuses on children belonging to the primary and secondary fields. By creating interactive studying sessions, the app helps simplify the study material for children going through the toughest years of their schooling life. With more than 3 lakh monthly subscribers, the app has not only helped change the way children learn, but has instilled the love of learning in children.

3. Newsela

Picture credits: newsela.com

Unlike the previous years, it has become imperative for students to not just indulge in rote learning, but also understand, analyse and comprehend what they read. Newsela has been created with exactly this formula in mind. With carefully curated articles on different topics, this app helps students go beyond the basic text. Through grade appropriate content, students can study the material and be assessed on what they have learnt!

4. Edukart

Picture credits: edukart.com

Edukart is changing the education game one day at a time. By helping both students and professionals, the app offers a wide range of services ranging from more than 2,000 plus courses in degree, diploma, certificate, entrance coaching and K12 categories. Founded in 2011, this app has been making great waves in the Indian education system!

5. Remind

Picture credits: google.chrome.web

With the education game growing stronger every day, the days of sticking notes and reminders inside backpacks is now a thing of the past. Designed to improve communication and make conversations between students, teachers and parents easier, Remind works because it is smooth, easy to use and works on a real time basis. Without asking either parties for their numbers, the app lets you send messages on the app to remind people about things they have forgotten. From reminding people about assignments, to reminding parents about parent teacher meetings and visits, this app is quite literally a life saver!

6. Class Dojo

Picture review: edtechreview.com

In today’s day and age, maintaining classroom culture is extremely important. The Class Dojo app helps maintain seamless communication between the students, teachers and the parents. Designed to make conversations easy, Class Dojo is changing the way the education system works.

7. Peer Grade

Picture credits: teacherspayteachers.com

While it is important for one to get assessed by those older than you, getting feedback from the people who are your age is equally important. Peer Grade does exactly this. The teachers give the assignments, the students complete and upload it and the teacher assigns other students to grade the projects. Not only does this app help the students understand how their peers are doing, it also helps the instructors get better by looking at the way the students go through the course material.

With so many apps doing so well, it comes as no surprise that the education field is doing better every day! If you think we missed out on any other apps like these, comment and let us know!

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