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The Best Marketing Strategies In The World

Smruthi Kishore

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Best Marketing Strategies In World,Best Motivational Stories 2018,Featured,Latest Startup News India,startup stories of All Time,Best Marketing Strategies,Top Most Effective Marketing Strategies,Best Marketing Strategies 2018,Brilliant Marketing Strategy

One of the primary reasons IKEA is so big all over the world is the brilliant marketing strategy created by its zealous advertising team. This brings to mind a pondering thought: why is the concept of marketing so important and how do these campaigns stick so hard and fast? To understand this better, I looked at different campaigns to see why they worked so well. Here are some ad campaigns I really loved and thought did amazingly well!

1. The Marlboro Man 

Smoking is an unhealthy habit, it is a known fact. Beginning with ads way back in the year 1955, the Marlboro Man became synonymous with class, style and taste. This particular campaign was created to show people who smoked Marlboro Cigarettes were real men. They were the cowboys, without a care in the world! The power of this campaign was so strong that even though tobacco ads were banned in the year 1971, people still smoked Marlboros. One of the major reason this brand did so well was the personal connection the brand made with their audience.

2. Nike – Just Do It! 

When Nike first came to be, the shoes were targeted specifically towards marathon runners. What makes Nike’s success story all the more interesting is that when they first came into the industry, Reebok sold way more sneakers and netted in a much higher profit! The Just Do It campaign came to the fore in the late 80s, when Nike realised the vast amount of potential that lay in the fitness market. It was created to show people what they could really accomplish with exercise. Do not want to run the extra mile? Just Do It. Do not feel like getting the much needed work out? Just Do It! These slogans resonated strongly with the audience and enabled an emotional bond with people. This strategy worked so well, Nike’s profits jumped from $ 900 million in 1988 to $ 9.2 billion in 1998!

3. Volkswagen – Think Small 

Ranked as one of the best ad campaigns of all time, the Volkswagen: The Small changed the way people bought cars. Before this campaign hit the streets, Americans used to buy large and bulky cars. Launched in the year 1959 and built around the Beetle, the campaign changed the way people looked at the purpose of cars. When launched initially, interest piqued and people were immediately got interested. The takeaway from this pitch is to understand what people really want and once you understand that, the rest is just pure magic!

In a constantly changing world, brands make more of an effort to make their mark. When you work hard on your baby and the idea sticks, you know you have made it in the big leagues!

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Entrepreneur Stories

Larry Ellison Life Lessons

Smruthi Kishore

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Larry Ellison: flamboyant, eccentric, one of the most brilliant entrepreneurs and named as one of the most successful people in the field of tech, has taught people around him a lot. From almost failing at his dream to more than being a force to be reckoned with, Ellison has done it all. At almost 72 years of age, with a company worth close to $ 200 billion, there is a lot this great man has taught the business and tech world. If you find yourself in a rut and with no way to get out, here are some lessons you need to learn from the tech guru of the world!

1. A degree is just an accessory, not a requirement

For some unfathomable reason, college dropouts are the ones who end up becoming successful in whatever they want to do. Ellison is a special case. He dropped out of college not once, but twice! The second time over, Ellison realised college was not his cup of tea and decided to move to California at 22 years of age. Thankfully for him, he had stayed in school long enough to understand the basics of computer design. A couple of years later, he created a database from scratch just by reading a paper on the subject! Not bad for a two time college dropout, right?

2. Retiring is for the weak 

Larry Ellison was perhaps the longest serving CEO in the history of CEOs so far. A 70 year old CEO at the time was completely unheard of and Ellison practically broke the record at the time. Looking at how Ellison broke the age misconception, other CEOs also started following his trend and now, CEOs everywhere are following this surprising trend!

3. Be greedy and needy 

Worth over $ 49 billion, Ellison is now the fifth richest man in the world. Despite being so well to do, the man did not and could not stop. In fact, in the year 2002, Ellison was one of the highest paid CEOs and earned close to 18% of the total revenue made by Oracle! The lesson here? It is okay to be greedy and needy. You have worked hard for what you have, so why not reap the rewards?

4. Cut off the people who do not help you grow 

Silicon Valley, famous for being home to several successful entrepreneurs, is also infamous for being home to the casual dresser. Ellison decided to nip this habit by letting people know that he was in the market only for people who were very serious about their work. Also, Ellison is also known as the original geek of the tech world, making geeks look good world over!

5. If you have got it, then you should also spend it

The atrociously wealthy Ellison has one basic flaw to his character: he is a spendthrift. From being a true philanthropist and helping in improving the medical field, Ellison has also spent a hoard on monetary acquisitions. He owns two airlines (yes, more than one,) part of an island in Hawaii and at least a couple of mansions in strategic locations around the world. If that is not living in luxury, I do not know what else is.

This brilliant man, with his dreams of achieving something truly extraordinary in life, has managed to leave an awestruck and inspired audience in his wake. If you have been truly inspired by Larry Ellison in ways we have not covered here, comment and let us know!

 

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Technology

Edtech Startups That Are Changing The Education Game

Smruthi Kishore

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With education being one of the most sought after fields for more than half the population of the country, it comes as no surprise that edtech startups are the next big thing of the startup world. While some coaching centers take a look at how to better education through the traditional way, others look at bettering with the help of technology. From education funding to facilitating better coaching methods, below are some startups that have completely transformed the education landscape of India!

1. BYJUS: The Learning App 

Founded in the year 2008 by Byju Raveendran, the app was created to help students train for competitive exams like CAT, JEE, IAS, GRE, and GMAT. The app came into the limelight when it secured an investment to the tune of $ 50 million from the Chan Zuckerberg Initiative and Sequoia Capital, among other investors. Using interactive videos, interactive learning concepts and personalised tutors, BYJUS aims at helping students learn by understanding and not by memorising what is being taught.

2. CultureAlley 

Founded  by Nishant Patni and Pranshu Bhandari, the CultureAlley website came into being when the two founders realised people wanted to learn new languages but found it really difficult to master a new task. The duo further realised that out of the 1 billion people trying to learn a new language, over 60% were actually struggling to learn English! With regular courses on grammar and English, the website is aimed at helping people get over the discomfort of learning a new language from scratch. The main goal of this app? To help people achieve what was thought to be impossible.

3. Embibe 

Founded by Aditi Avasthi, Embibe consists of a group of young thinkers who believe that in order to learn, every student deserves personal attention. An online website designed to make preparing for tests an easy task, Embibe works towards helping those preparing for the engineering examinations. Recently receiving attention for getting funding to the tune of $ 4 million from Kalaari Capital and Lightbox Ventures, Embibe works with to reduce the amount of pressure students face while working on some of the most exhaustive examinations during their student life.

4. Plastic Water Labs 

Based out of Bengaluru, Plastic Water Labs is unique in the sense that it aims at improving the quality of education by introducing the concept of virtual reality. Through virtual reality, Plastic Water Labs is working at helping students understand and retain information for longer periods of time. Currently focused on students belonging to the 6th grade to the 8th grade, Plastic Water Labs is working towards introducing virtual reality in the fields of mathematics and science, two of the toughest subjects students in these age groups have to deal with on a regular basis. With only a nominal subscription fee, Plastic Water Labs is working improving the quality of education as well as to make life easier for children prepping for the toughest times of their lives.

5. Simplilearn 

Founded in the year 2009 by Krishna Kumar, Simplilearn was started with the aim of helping working professionals. With more than 400 courses in multiple fields covering a wide array of subjects like IT, digital marketing, programming, big data, and analytics, Simplilearn gives you government recognised certificates for every course you have taken through the website. Since the time of its inception, more than 5,00,000 individuals have been certified!

From improving the kind of equipment available to increasing the scope of knowledge, startups everywhere are working towards the betterment of education through technology. If you think we missed out on any other edtech startups, comment and let us know!

 

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Top Ten

Disastrous PR Stories

Smruthi Kishore

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As per the basic definition, the word brand is used to signify what your company stands for and what it signifies. Brand is a series of rules, regulations and expectations as defined by the public opinion and when worked on by the right public relations company, the message can be positively reinforcing. However, what do you do when you are affected by a crisis because your PR company did not do their job right? Check out some really epic disasters which took place because the PR company did not give its brand the required attention, time and effort!

1. Automaker’s CEO goes to Washington DC on a private jet.

When you go to your lenders expecting a bailout to the tune of $ 25 billion, the least you could do is not show up in your private jet, right? In the year 2008, the CEOs of Automaker, GM and Ford thought otherwise and decided to make a very public appearance in the city in a very expensive and fancy private jet! If only the PR company had a complete understanding of the situation, a major issue would have been avoided. Now, hybrid cars are the choice of transport, not private jets. Oops!

2. Abercrombie and Fitch’s wardrobe malfunction 

In April 2002, Abercrombie and Fitch decided to up their latest collection by introducing a line of T shirts with caricatures of popular Asian characters. To prevent any major backlash from people, A&F released a statement saying, “We personally thought Asians would love this T shirt.” Um, no offense, but there really is no underlying sense of humour here.

Before people could understand the full impact of shirts that boasted of direct attack against Asians, A&F went a step further and released  thongs in childrens’ sizes, aimed at girls aged between 10 and 14 years. Their response? “The underwear for young girls was created with the intent to be lighthearted and cute.” A major disaster right there, A&F was hit with several negative comments on not only their packaging, but on the kind of clothes they sold to the public with no conscience.

3. Urban Outfitters creates a supremely racist version of Monopoly 

Remember when Urban Outfitters started customising Monopoly and released a series of specific sets that were meant for people who lived outside the United States. While a majority of these sets were an instant hit, there was one version which majorly backfired. With lines like “Get rich by “buying stolen properties, pimpin hoes, building crack houses and getting car jacked!” and  “You got yo whole neighborhood addicted to crack. Collect $50.” Score!, Urban Outfitters ended up offending an entire community by taking stereotyping to an all new level. Not cool guys, not cool!

4. When Harper Collins thought it was a good idea to publish O.J Simpsons story! 

When you work in the publishing field as an editor, it is your job to filter the kind of manuscripts you publish, right? That is what Judith Regan, a publisher at Harper Collins, did not do! When Regan issued a public statement through Fox News saying she was working on a book about how O.J. Simpson killed his wife, the public went ballistic. What made news all the more scathing was the fact the manuscript was written by the man accused of the crime in itself: O.J. Simpson, giving the American public a very strong reason to hate the book. While neither Fox News nor Regan made a comment on the issue, owner Rupert Murdofch immediately issued an apology while firing Regan on the spot! Talk about lack of judgement and sensitivity!

5. A Cartoon Network publicity stunt causes major bomb scare! 

In 2007, when guerrilla marketing just hit the advertising world in a big way, Cartoon Network decided to launch their new show. Titled Aqua Teen Hunger Force, Cartoon Network placed 38 lit up magnet signs across Boston, with indirect references to the show. Done right, the campaign could have done really well. Unfortunately for Cartoon Network, the good citizens of Boston flipped out and thought the city was under attack through bombs! As a result of the huge number of phone calls received by the Boston police, bomb squads were deployed and public transport was brought to a standstill.

To quieten down the situation, the head of Cartoon Network at the time stepped down as CEO and took full responsibility for approving this particular campaign. To make matters worse, the two people who were directly responsible for the campaign were arrested and faced criminal charges for the hoax!

When your public relations team does a bad thing, the entire marketing strategy goes out of whack. If you think we missed out on any marketing strategies that went really wrong, comment and let us know!

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