Six friends revolutionized the online dating industry by combing technology with a simple user interface and geo tagging ability, thereby, making Tinder the world leader in the mobile dating space.
Launched in September 2012 by Sean Rad, Justin Mateen, Jonathan Badeen, Joe Munoz, Whitney Wolfe and Chris Gylczynski, Tinder currently has over 50 million monthly active users. With 10 million daily active users and over 100 million downloads, Tinder is also available in over 196 countries, in 30 languages. What started off as an easy means for students in colleges to meet new people, is now worth more than $3 billion.
Let’s take a look at some of the unknown facts about the world’s biggest dating app, Tinder.
1. Two years after its launch, Tinder hit one million matches. However, by 2015, the company claimed to have close to 15 million matches in a day.
2. According to stats, women on an average spend 8.5 minutes on the app while men spend only 7.2 minutes. However, the number of men on the app far outnumbers the women, 60:40
3. Hollywood celebrities such as Ed Sheeran, Lindsay Lohan, Lily Allen, Katy Perry also use Tinder.
4. The app is used for 35 minutes on an average per day, per user.
5. Tinder, a way to connect with new and interesting people around you, witnesses close to 1.6 billion swipes per day and boasts a total of more than 20 billion matches to date. It roughly translates to 26 million matches made per day.
6. Despite being a startup company, Tinder never raised any institutional money apart from its majority investor InterActive Group.
7. Per week, almost 1.5 million dates are set up on Tinder.
8. During the Winter Olympics, the app saw a 1,850% increase in members using the latest feature Tinder Passport along with a 348% increase in overall Tinder usage, 565% increase in the number of right swipes and a 644% increase in matches.
9. Tinder has an in house sociologist to help point users in the right direction for making connections.
10. Tinder pays $100 k towards the cost of an LGBTQ wedding for any couple who met through the dating app.
Watch the motivational story behind the launch of the online dating app that is used in many corners of the world today here!
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Brands Which Successfully Used Guerrilla Marketing
With social media and digital marketing growing hand in hand, people were looking at new forms of marketing. Although the 1980s did see a few brands using guerrilla marketing, it wasn’t until Jay Conrad Levinson’s book, Guerrilla Marketing, that people started paying attention to this form of marketing. This book dished out everything which goes on with guerrilla marketing and talked about how major advertising results were derived with barely any money being spent.
Similar to guerrilla warfare techniques, this kind of marketing involves quick and precise attacks, with the result being an instant recall of the brand! While the ’80s saw small brands using this form of marketing, the early 2000s saw an increasing use of it to spread word about the brand. From Red Bull, to Taco Bell and to Eastern Bank, these major companies have used this particular marketing technique to the fullest!
1. Red Bull
As a company which uses social media to its complete advantage, Red Bull has quite literally redefined marketing. By creating individual campaigns with the brand as its central focus, this energy drink producing company started creating campaigns aimed at promoting it as a positive drink. By placing massive Red Bull cans on a Red Bull car, the brand used guerrilla marketing to its complete advantage. Every event they have is centered around promoting the brand. From having individual challenges with Red Bull involved in them, to having a tag line which redefines energy and positions the brand differently, every campaign is created toward increasing recall. These campaigns were so successful, it increased the market share of Red Bull by 70 % and by 2010, the Company sold 4.2 billion cans all over the world. Today, Red Bull is consumed by people in more than 160 countries! Talk about marketing campaigns done right.
2. Pokémon Go
Created by Nintendo, Pokémon Go was one of the most one of the most popular games which came from the United States. A completely immersive game, people went so far as to create hangout spots for increasing the pokémon capturing hotspots. Even social media was going crazy with this fad, with tweets about this game outweighing national topics. With downloads of this app shooting higher than those of apps Tinder and Candy Crush, Nintendo’s sales started skyrocketing. One of the most dominating guerrilla marketing campaigns from 2016, the virtual reality app for Pokémon Go was used by people all over the world. One of the primary reasons this campaign picked up so quickly was because of its immersive nature. An augmented 3D reality game, the Pokémon Go app let people catch pokémons in unexpected places.
3. The Ice Bucket Challenge
The Ice Bucket Challenge, was started to raise money and increase awareness about what the Amyotrophic Lateral Sclerosis (ALS) disease is. This challenge went viral in the year 2014. Affecting over 6,000 people a year in the United States alone, ALS results in death between 2 to 4 years of the diagnosis. Using social media as a platform, the challenge had people throwing buckets of ice water on themselves and then nominating three people to complete the challenge as well. Aimed at showing people what ALS really does and how it affects people, this challenge involved more than 17 million people all over the world and raised a grand total of $ 220 million for research aimed at improving the lives of the people suffering from ALS.
Sometimes, money isn’t really all that is needed to make a mark in the world of advertising. All it takes is an idea. Uber quite literally hit gold when it partnered with Cheezburger and ASPCA for the Uber kittens promotion. In order to increase awareness about giving these kittens a home, Uber would deliver kittens to people and give them 15 minutes of play time! So popular was this campaign that within just a few days of being launched, more than 30 kittens were already adopted! Not only did Uber get good word of mouth publicity, the kittens also got a home. Talk about a win win campaign!
5. Eastern Bank
In a one of its kind marketing campaign, Eastern Bank launched a campaign which was aimed at brand recall. Using a guerrilla marketing brand called Plenty of Twenty, Eastern Bank set up a scavenger hunt by hiding 6 GoPro cameras around Boston. By posting a series of hints and clues on its social media handles, Eastern Bank enticed people into physically going around and looking for the hidden GoPros. What made this campaign work is, not only did it make people walk around looking for the GoPros, it also helped increase the brand recall of Eastern Bank. What could be a better guerrilla campaign than this!
6. Taco Bell
According to the rumour mill, Taco Bell hired the extremely famous Liberty Bell and used it as a part of its marketing campaign. The Liberty Bell, a symbol of freedom and justice, is one of the most iconic figures from American History. Initially cast in London in the year 1752, the bell was moved to Pennsylvania State and ever since, is a representation of all the times America fought for its rights. Renaming the bell as the Taco Liberty Bell, this stint resulted in a lot of raised eyebrows. While the initial reaction was negative and raised a lot of outrage from everyone who saw the revised bell, the reaction post the storm was calm. A definite brand recall tactic, Taco Bell definitely raised a lot of eyeballs with this campaign.
Early on before diesel was used as widely as it is today, it had a negative connotation of being harmful to the environment. With an impressive guerrilla campaign, Audi quite literally changed the way people perceived diesel in itself. Working with the tagline ‘Di*sel | It’s No Longer A Dirty Word,’ Audi set about promoting diesel as an environmental friendly product. Instantly hitting the right notes, this campaign went viral. The result of this campaign was so widespread, it changed the perception around diesel in itself. While once thought to be a harmful source of energy, diesel was now viewed as a means to save the environment!
The main advantage of guerrilla marketing is, it helps increase your brand’s awareness and it leaves a lasting impression on the audience. If you think we missed out on any other marketing campaigns like these, comment and let us know!
Best Artificial Intelligence Devices And Apps
The internet has evolved and with it, so has technology. The year 2019 has seen an increasing presence of artificial intelligence in almost every field and if you are looking at investing in AI gadgets and apps, then these are the ones for which you should go!
AI enabled apps have come in the form of a blessing in disguise. Fyle is exactly one such app. Available for iOS users, this app lets you track, scan and upload all your financial expenses. Called intelligent expense marketing, this app comes powered with artificial intelligence, keeps a track of the investments and basically, increases a company’s overall performance!
2. Google Home
Sticking to Google’s theme of using AI in all of its devices, this particular device uses a combination of machine learning and artificial intelligence. Doubling up as a personal assistant to use on the go, the Google Home looks up your questions and answers them the best way possible. Although it may not have the capabilities of answering like a human just yet, the Google Home is still one of the best devices using AI in recent times.
3. Netatmo Welcome
The best depiction of how AI is used in everyday life, the Netatmo Welcome is the security camera every home needs to have. By distinguishing between intruders and homeowners, this device uses a combination of AI and machine learning to act as the perfect guard. Furthermore, this device also sets off alarms if your house is on fire and stores videos for a certain period of time. If you need an alarm, then this is the device you need!
4. Kuri Home Robot
While the Sophie robot has been making the headlines for all the right reasons, the fact that it isn’t as easy to avail is still a problem. The Kuri Home Robot, on the other hand, is similar in functionality and quite affordable. From answering questions, to performing basic chores around the house and to playing music out loud, this robot is essentially an extremely efficient assistant. By using the associated voice app, you can also tweak and change the settings so the robot can wake you up when necessary. Unfortunately, this robot isn’t available for sale yet, but can be preordered!
Designed to help better the English of those who can’t speak the language, English Language Speaking Assistant, ELSA, is an app which is available for Android phones. Widely used by those who come from places where English isn’t the first language, ELSA is extremely helpful for those wanting to learn English. This app is designed to help users learn and improve their English learning and pronunciation skills in a span of 4 weeks! Not only does it help you learn the language, it also provides you with a full fledged report which shows what your progress has been like since you started using the app!
Artificial intelligence, when used the right way, has more than its fair share of benefits. From home devices to language skills, these devices are the way to go when it comes to making your lives easier. If you think we missed out on any other devices like these, comment and let us know!
Famous People Who Turned Their Failures Into Success Stories
Struggles and failures are a part of everyday life. However, it is how you deal with the failures which makes you a great person. Every great entrepreneur has had their fair share of lows before they rose up stronger than before. From Richard Branson to Dhirubhai Ambani and to Steve Jobs, every great success story started off with nothing. Here is our list of entrepreneurs who went through major failures before becoming some of the most famous people in the world!
1. Arianna Huffington
Arianna Huffington had one dream in life and one major drawback for achieving the dream: she didn’t know how to speak the English language. Everyone around Huffington thought her dream was going to be just that. Language was a major hindrance for her and even when she got into Cambridge, life wasn’t easy. She had to learn the language by reading and listening to everything in English and slowly, by speaking in the language she wasn’t sure of, Huffington started overcoming her fear.
While not a direct failure, her lack of the knowledge definitely acted as a major roadblock. Coming from a life where she and her mother had to work to make ends meet, Huffington led a constant life of struggle. Despite working through the day, Arianna still wanted to overcome her inabilities by working on her English pronunciation skills. From not knowing the language to mastering it so much that she could write her first book, The Female Woman, Huffington’s life saw an inspirational rise.
Even through all the roadblocks and mind blocks, Huffington pushed past her struggles to become the CEO and founder of the extremely famous Huffington Post. Even after that, the struggles just refused to stop. From fainting out of sheer exhaustion to realising sleep was important, Huffington addressed very issue with skill and talent. A woman who has grown through all the hurdles thrown at her in life, Arianna Huffington has shown that no block is too great and every barrier can be overcome!
2. Steve Jobs
More than a decade ago, when Jobs released the first ever iPhone, he changed the way the world used smartphones. While the average audience was quite taken in by this cool new toy, there were more skeptical people than those who were in favour. How can a company which didn’t have any experience in dealing with the production of phones, make waves with something like an iPhone? However, the success of the phone was greater than what people would have expected and overnight, the future of Apple and Jobs changed forever.
Before Jobs made Apple the massive success it is today, he had more than his fair share of failures. Dropping out of college and with no formal education, he led quite an exciting life. Despite all the rejections he faced in various phases of his life, Jobs never stopped working on making his dream come true.
From hiring John Sculley as the CEO of Apple (a move which brought the Company down,) to launching various failed products and to not knowing where to market the Next Computer, Jobs led an interesting journey to the top. Today, Apple has a valuation of more than a trillion dollars and with one impressive innovation after another, everything produced by Apple is one of a kind. Ironically, the fact that he was ousted from Apple didn’t stop Jobs from growing. He took this so hard, he considered this as one of the major failures in his life. However, despite all the things which went wrong, Jobs always said he was who he was because of the failures.
3. Walt Disney
When Walt Disney started his journey as a caricature artist, a lot of people told him he just didn’t have it in him to make a mark in the world. However, he stuck through with his creations and started weaving stories with the creations he made. While Mickey Mouse was the first ever caricature he designed that became famous, his other creations became just as famous in the coming years.
Despite being fired by only a junior editor from his first job, Disney worked on his skills so much, he slowly but surely started making a mark. Did you know that when Walt Disney first created Mickey Mouse as a character, he wanted to name it Mortimer Mouse? Mickey Mouse was also drawn as an aftermath of a deal gone wrong. One of the first animated series Disney was working on, called Oswald The Lucky Rabbit, fell through as a result of a disagreement between Universal Studios and Disney.)
The only way Disney knew to deal with the situation was by drawing out his pain! However, had it not been for his wife’s timely intervention, the world would not have fallen in love with one of the most adorable characters of Disney’s history, Mickey Mouse! When Walt Disney died, his personal valuation stood at a whopping $ 35 million, making him one of the richest men in the world, without the shadow of a doubt.
4. Richard Branson
Richard Branson, a serial entrepreneur and now the 5th richest man in the world, also had his fair share of troubles. Branson had the business selling streak from a very young age. At the age of 16, he started his own magazine called Student. While the magazine did really well, it also set the stone for his record label, Virgin Records. However, despite the record label taking off in the first few years, trouble started brewing. Without giving up, Branson kept thinking of how to make the most of what he had.
It was only when a flight of his got cancelled on the way to Virgin Island, that inspiration struck Branson. From selling tickets worth $ 29, to redefining the way people flew, a cancelled flight was quite literally Branson’s ticket to freedom. With people not liking the clothes offered by his clothing brand and a record label which failed to succeed, Branson refused to give up. Everything Branson did over the years was to ensure that nothing he did was without enthusiasm. So much so that he wanted the entire world to experience what he felt when he lost his virginity!
Failure is a part and parcel of life. There is nothing that is truly stopping you from achieving your dreams. Stop thinking about what was done and lost and start thinking about how to make a difference in your life. If you think we missed out on any other stories like these, comment and let us know!
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