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How To

How To Market Your Business Offline

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With the increasing presence of the internet, digital marketing emerged as the next big thing in the field of marketing and advertising. While there may have been a drastic shift in the kind of platforms people are using for marketing, there is still a large preference for traditional marketing formats. If you have just started your business/startup and are thinking of the best way to market it, then here are some offline strategies which are relevant even today! 

1. Use the media to your advantage

The media is always looking for a new and exciting story to talk about, so why not give them some interesting information about your startup? This way, the media gets to talk about things no one has access to and you can get the word out about your business before anyone else!

2. Brand endorsements

Your business requires a factor that appeals not just to your target audience, but to the larger demographic as well. With the right kind of endorsements targeted toward just the right crowds, your startup has a larger opportunity to connect with people. Send out free products to potential customers and if they like it, the word just starts spreading in the right direction!

3. It’s all about networking

Before you market your idea, you need to realise the first rule of marketing is networking. Talk about your startup and let people know who you are. Speak on panels related to your startup and make sure the people in your circle know exactly what you are doing. Further, networking helps in understanding the competition and also gives you a clear picture on where your business is going.

4. Coupons and flyers

Coupons and flyers help in putting your message across in the way you want it to be perceived. Pick out your target audience and distribute the flyers in places where you think there will be a large response. Make sure the information you have on the flyers and coupons is something that will keep your readers hooked, with the intention of attracting them to your business.

5. Business cards

Last but not the least, business cards are like your name tags. They let the investors and customers know who you are, what you are and where you can be reached. Share the cards with the right kind of people and with enough distributed, your word will get around faster than you know! Business cards are a great way to establish initial contact and to let people know who you are.

6. Increase your local presence

While sponsorships, securing your investments and spreading the word about your business are all important things, another important factor is to increase your local presence. Partner with other brands and work to create a strong impact on the community around you. Keep time aside to plan out your events and schedule the events which will help spread the word about your startup! Through this, you learn what the competition is doing as well.

7. Keep using images

Pictures are a great way to spread the word. The more visual connect people have with the startup, the more the relationship builds. Photos and videos related to your business (such as photos of your products, or videos related to your business’s activities) tell stories. When marketing is done right through offline platforms, not only does the presence of your brand increase, online branding is helped as well.

Traditional methods of marketing are not dying. In fact, they are still relevant. It just depends on how you use them to your advantage. If you think we missed out on any other traditional marketing strategies that need to be talked about, comment and let us know!

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How To

Different Types Of Management Styles And How They Work

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Different Types Of Management Styles,4 Types Of Management Styles,Startup Stories,Best Management Styles,Workplace Management Styles,Top Management Styles And How They Work,Workplace Leadership Styles,Different Leadership Styles,Workplace Tips 2019


Like everything else in life, leadership styles are learnt and honed through different stages of work. Every leader has developed, through the years, a certain style of management and leadership, which sets them apart. No matter how successful you are as a manager, here are  a few different types of management styles every great leader follows without realising:

1. The Autocratic Leader

The most common type of leader, Autocratic  leaders are those who make decisions without input from people around them. If the decision made is the right one, the response is positive. However, this rarely is the case and most decisions taken without consultations are perceived negatively. While not useful for most work environment, this style comes into play when firm decisions need to be made.

2. The Consultative Leader

Unlike the Autocratic leader, Consultative  leaders make decisions after consulting with those around. One of the primary advantages of this type of leadership is that it instills loyalty in the employees. Not only does the leader confer with those important, it helps in improving the focus  of the business. However, while this type of leadership does have its fair advantages, the negatives lie in the fact it results in employees becoming more dependent on the leader. Furthermore, those who feel left out of the consultation process end up leaving when not consulted.

3. Persuasive

Unlike the  Autocratic and the  Consultative type of leadership, Persuasive  leaders work as a combination of the two other forms. Despite consulting the employees, this type of leader convinces the people on  his or her team about why the said decision needs to be made. The primary drawback to this type of leadership is that employees tend to feel alienated because of their leaders focus more on persuading rather than actually taking feedback. Like the Autocratic leadership style, this  method should also be used quite sparingly.

4. Democratic

Just like its name, the Democratic style of leadership is that which has a combined decision making effort between the leader and the team. This essentially means  while the leader does take a final call on what’s happening, a voting system is followed. From the manager to the employees, everyone is involved in taking a call on what’s going to be done, thereby letting people realise they have a say in what’s going on in the company. While this style does work when it comes to taking major decisions, it does have a drawback because of the amount of time which goes on in the voting process.

5. Laissez Faire

The Laissez Faire type of leadership is the exact opposite of an Autocratic style of leadership. With this style, employees have the complete authority to take the decisions they see fit and the management is seen more of a mentor than a leader. One of the most preferred styles of leadership, this one helps in streamlining work and maintaining  an environment free of hostility, at the workplace.
Every leadership style has it own advantages and disadvantages. What style would you choose? Comment and let us know!

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How To Streamline Your Work Through Crisis Management

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How To Streamline Your Work,Work Through Crisis Management,Startup Stories,Stressful Work,Streamline Your Everyday Work,Streamline Crisis Management,Workplace Tips 2019,Streamline Work,Streamline Workflow Process,Steps To Streamline Work Process,Improving Workflow Efficiency

In the very basic sense of the term, crisis management is defined as the process by which a company handles a stressful work situation. In order to streamline your everyday working process and to reduce the amount of pressure on your crisis management team, here are a few tips you could follow!

1. Have a plan

While the steps to solve every problem may not be the same, the principle around the solution follows similar guidelines. In order to be on top of at least the basic steps, it is important to always have a plan in hand. The moment you have the basic outline ready, filling in the details isn’t that hard. Remember when you were a kid and you were taught to colour only on the outside and then start inside? This plan works really well for your solving critical situations as well!

2. Let your employees know about the situation

Sometimes, when you are neck deep in problems, it is important to keep the door open to as much help as you can get. Let your employees know what’s happening and keep them informed about the seriousness of the issue. There are two advantages to this. Not only are you being open and clear as a manager, you are also letting in new ideas about how to solve the problem. Talk about a win win situation!

3. Communicate the action which needs to be taken

In extremely critical situations, it is important for you, as a leader, to take complete charge. This is not really a plan but an important step in the process of solving the problem. Give direct orders to those who can get things done and make sure you delegate as much as possible. Avoid leaving things open ended and have your pointers mentioned directly.

4. Create a crisis management team

One of the best ways to deal with a crisis situation head on is by creating a crisis management team. With senior executives, business leads and your public relations team, your crisis management team should include every member who is equipped with the skills to solve a problem from the very word go. Once you get your team in place, you can start working on delegating and then turn your attention to more pressing matters.

5. Be accessible

When in a situation which needs your attention completely, it is important to let your employees know you are available no matter what. Sometimes, even though you have given direct orders, people are faced with sudden questions and it is your job to get everything clarified. Have all your documents open and accessible so people know, even at times like this, you care most about honesty.

Solving a crisis takes time and effort. It takes a lot of dedication and hard work and when you have all your employees together, you know you’ll come out bright and shining. If you think we missed out on any other ways to solve a critical situation, comment and let us know!

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Why A Good Company Culture Is Important For Positive Growth

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Good Company Culture,Company Culture Positive Growth,Importance of Company Culture,6 Reasons Why Company Culture Is Important,Startup Stories,Workplace Tips 2019,Benefits of Good Company Culture,Company Culture Trends 2019,Good Work Environment

Company culture is important to foster the overall growth of  one’s company. Since you spend over half your day at the place you work, it is vital to work at a place where not only you, but your talents are appreciated as well. In order to develop a good working environment, here is how you can make your work a fun and entertaining place!

1. Keep empowering and encouraging

One of the ways to ensure your company has a strong work culture is if your employees feel motivated into doing their daily tasks. Empower and push your employees into believing what they are doing. You have to make sure your team don’t just have to do their job, but are invested in it so much, they want to do it really well. With empowerment, people are pushed to do their very best and with that, you get the added joy of seeing a task done really well. One of the ways to empower your team is by looking at how you can encourage them to do better, no matter what.

2. Empathise with your team members

When you don’t care and do not empathise, your work culture suffers. Often times, you don’t realise that different people have different ways of dealing with situations. While you may be okay with communicating things in a certain manner, the other person might look at it as obtrusive, loud or even rude. When you realise something bothers another person in your team, talk to them. Ask them what is bothering them and have a clear understanding about what you can do to make their life better at work.

3. Be inclusive in your activities

One of the best ways to improve the company culture is to be inclusive in all your activities. Sometimes, you end up leaving people out of your group activities because you either don’t converse with them on a regular basis or because you just forget. This leads to the other person thinking that you don’t like them, leading to a lowered morale. In order to avoid situations like this, make sure you include your team members in all your activities. Little things like asking everyone if they want to order lunch with you or asking them if they want coffee as a part of your meal  makes a lot of difference in the overall work environment.

4. Be open to new ideas from everyone

In every team, every role is clearly defined for each person in the team. However, over a period of time, different team members express the need to explore other areas in the same team. One of the ways to improve the kind of morale your team has is to be open to any and every new idea people throw at you. Not only does this broaden your horizons as a leader, it also instills a positive environment and increases the personal growth levels of every member in the team!

5. Humour is always a good cure

Humour is an extremely positive motivator. One of the foundations for having a good place to work at is if you have a happy, laughing environment. Remember that no matter how stressed things are at work, a little laughter and joking around can always make the world a better place!

6. Let your team know your door is always open

There are always times when you as a leader tend to lower your strong exterior. Realise that when you have a team working for you, everything can’t always be peachy happy. Make sure you are always available for your team, no matter what happens. Even if there are issues which end up affecting the work, a good talking through always helps in resolving them.

One of the key responsibilities of being a leader is to ensure your work culture is such that people want to come to work, rather than avoid work. If you think we missed any other reasons as to how you can create a good work environment, comment and let us know!

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