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Apple’s WWDC 2018: Everything You Need To Know About The iOS 12 Updates

Smruthi Kishore

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If you tuned into Apple’s Worldwide Developer’s Conference for major game changing software updates, then the new features might be a tad bit disappointing. With that being said, the features introduced for the new iOS updates are a class act. Here are all the updates announced at the WWDC 2018 Conference!

1. Screen Time 

Similar to Google and Android phones, Apple is working at increasing the balance between gadgets and life. The new Screen Time feature details about how much time is spent on the screen and individual devices. The new feature breaks down how much time is spent on individual apps, including games and texting apps! Screen Time will provide you with a weekly summary of how you use your phone. Furthermore, you can set time limits on each individual and once the time is up, a time’s up” message will display when the counter runs out. Apple is also introducing a parental control feature, giving parents the ability to reduce their kid’s screen time.

2. Memoji: Custom Emojis 

The new Animoji features were first introduced to the Apple X. Starting with the iOS, Animoji will be able to detect your expression when you stick your tongue out at the camera. Apple terms the new emoji update feature as Memoji. With the new updates, users will not only be able to personalize the emoticons, they will also be able to change the face colour and customise as per requirement. The new updates are a cross between Bitmoji and Nintendo’s Mil characters.

3. Group Facetime

Taking Apple’s coveted Facetime feature a notch higher, iOS 12 has introduced an update called group Facetime sessions. According to the new update, almost 32 people will be able to Facetime at the same time. When multiple people are on a call, their video windows will get larger when they’re speaking and shrink when they’re not. For conversations where your face feels a little boring, you’ll be able to use Animoji and Memoji characters during calls.

4. Improved Augmented Reality Experience

The new iOS software promises improved augmented reality experiences. The Apple team is introducing a new file format called USDZ, a feature similar to the software being used by Adobe, Autodesk, and Sketchfab.

5. Measure APP 

The Measure APP is Apple’s coolest new feature. As the name suggests, the app lets you accurately measure surfaces around you. Place the frame around the object needed measuring and the app accurately gives you the measurements you are after.

6. Pictures 

The Photos App in iOS 12 will automatically offer search suggestions. With the “For You” tab, the new update offers suggestions based on earlier filters used. Furthermore, friends with pictures from similar events and places will be prompted to share their images as well.

7. Shortcuts App 

The new Shortcuts App comes as a blessing in disguise for i Phone users. The app lets you string together multiple actions which can be prompted by a customised Siri request.

8. iBooks Become Apple Books 

Apple is rebranding its ebook app from iBooks to Apple Books. Along with the name change comes a refreshed design that focuses on discoverability. A new Book Store tab “makes it easy to explore new titles and browse the top charts, curated collections, and special offers,” according to Apple.

The new features promise an improvement in the performance as opposed to improving the apps already available. The new iOS software is expected to roll out in November this year!

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Myntra Launches Its Own Wearable Platform

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The online fashion platform Myntra which is owned by the e commerce giant Flipkart, recently launched its software platform specifically for wearable devices. The wearable platform is called Myntra Wearable Platform which is developed by Myntra’s innovation labs unit. This online platform will offer its own line of wearable products as well as those developed by third party device makers. Just two months ago, Myntra acquired the Bengaluru based smart wearables startup, Witworks. Looks like the launch of the latest wearable platform was on Myntra’s cards already!

According to reports, the Chief Technology Officer of Myntra, Jeyandran Venugopal said,

The intent behind this platform is to not only allow our wearable products to co exist and leverage each other’s data to provide meaningful insights but also enable external developers to build apps or device manufacturers to integrate their own offerings to the platform

The platform would also allow wearable devices that could discover and talk to each other.

Myntra Blink Go Fitness Tracker, Myntra’s first smart wearable device.

The smart wearable device Blink Go, features a colour organic light emitting diode (OLED) display, heart rate sensor and activity tracker as well. The device tracks notifications, alerts and sleep patterns. Blink Go comprises of a sports mode to track specific exercise and workout routines. Other specifications include a battery life for more than three days, activity tracker and leaderboard to compete with friends across the world. This smart wearable device would be available for the latest versions of Android and iOS devices.

Blink Go would go on sale on 22 June during the Myntra’s End of Reason Sale. The product is priced at Rs. 1,679.

Venugopal added we are looking at building a line of wearable products that can complement with each other in an integrated manner. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring 10 to 20 % of the wearables market over the next three years.

With technology reaching new heights, Myntra is aspiring to enter into the tech platform with its innovative products!

 

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OYO Flourishes Its Hospitality Business In China

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India’s largest operating hotel chain OYO Rooms, is now expanding its business in the hospitality industry in China. The company which is owned and operated by Oravel Stays Pvt., Ltd., subsists more than 11,000 rooms across 26 Chinese cities including Hangzhou, Xian, Nanjing, Guangzhou, Chengdu, Shenzhen, Xiamen and Kunming. Lately, OYO has been busy investigating new growth opportunities and boom! The expansion of the hotel budget aggregator in one of the fastest developing countries China is one big achievement for the homegrown startup.

The young lad who is the founder and CEO of OYO, Ritesh Agarwal said, after our successful overseas expansion and operations in Malaysia and Nepal, we are thrilled to offer OYO hotels’ hassle free and standardized stay experience to guests in China.

The company has been growing exponentially and it claims around 100,000 rooms in India.  Ritesh added, the expansion is in line with our mission of creating beautiful living spaces by empowering hotel owners to become better hospitality players while ensuring an end to end controlled experience for our guests. Apart from the newest China, OYO’s foreign market presence includes Dubai, Malaysia and Nepal.

Another fascinating news for OYO is that the well known investor SoftBank Group is keen on doubling its investment in the budget hotel aggregator. SoftBank has been part of four funding rounds worth $ 512 million in OYO, since August 2015. Recently, the Chairman and Chief Executive, Masayoshi Son of SoftBank, called OYO Hotels a ‘next generation hotel company using the internet service’. Mr. Son also revealed his plans to support OYO Hotels in its foray into China through a joint venture.

OYO was founded in the year 2013 by Ritesh Agarwal who was a teenager then. He also happens to be a Thiel Fellow who got the idea for the business after a not so satisfying experience of staying in budget hotels in India. The hotel budget aggregator provides various convenient services to the customers that include bringing the long tail of small hotels online to generate bookings by ensuring minimum standards for travellers such as hot water, clean towels, linen and internet services.

The company would soon enter the unicorn club when it would raise fundings in the next round of capital. A unicorn startup is valued at $ 1 billion or more! At present, OYO is valued at around $ 260 million. 

With its latest diversification, OYO is definitely aiming high!

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These Two Powerful Women Own The Couch At 2018 Forbes Women’s Summit!

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The 2018 Forbes Women’s Summit kicked off at Pier Sixty, New York on June 19, making an immense impact. The event notices influential women including leaders, policymakers, entrepreneurs and artists from across the globe. These ladies come together to discuss how women surface the path toward an extraordinary future with courage and enthusiasm. The summit was initiated with a welcome note delivered by Moira Forbes, EVP, Forbes Media. Not only that but India’s most influential women, PepsiCo Chairman and CEO Indra Nooyi and actress cum activist Priyanka Chopra, both conveyed the last keynote of the day.

In conversation with Priyanka Chopra and Indra Nooyi!

Speaking about Priyanka Chopra, from Bollywood to Hollywood, she is the first Bollywood actor to lead a major drama series on American television. Also in 2017 Forbes’ ranked Priyanka on the 15th spot on the list of Most Powerful Women In Entertainment And Media. Apart from her acting prowess, Priyanka is also well known for her contributions as a UNICEF Goodwill Ambassador. Whereas, Indra Nooyi comes second on the Forbes’ list of most powerful women in business in 2017. Being marked among the highest ranking women of Indian heritage in corporate America, Indra Nooyi spoke about the beginning of her career in America at the 2018 Forbes Women’s Summit. She said, In my early days working in corporate America, I never really fit in. I worried about how I was perceived. I decided after a while that I’m never going to win the looks battle. So I’m going to focus on the brains. I focussed on doing the job better than anyone else could do it. Nooyi spoke her heart out to the women out there saying, If you struggle with these choices, you’re not crazy. You’re human. Moving over, Priyanka Chopra added, You may not know me, I’m an actor from India. I’ve done 50-something movies. But I’m also someone who is not defined by my ethnicity or where I come from. I’m a woman, I’m an actor, I’m an artist and I’d like to see where that takes me.

The conversation was packed with extremely intellectual talks and inspiring stories from their lives. The actress later spoke about how marriages in India have an impact on women’s careers. She added, Because I’m in my 30s, which is obviously over the hill, my mother said to me, you’ll get married the day you find someone who appreciates how hard you worked to get where you are and no one is the decision maker in my life. From marriage to interesting lifetime experiences, the two powerful women came out with their fierce stories.

Be it the corporate world or the entertainment industry, women have emerged as the modern day heroes and are still going strong!

 

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