Connect with us

Latest News

BigBasket Gets Government Nod For FDI

Published

on

BigBasket Gets Government Nod For FDI,BigBasket Gets Govt Nod,BigBasket CEO,BigBasket founders,BigBasket Latest News,BigBasket food retail,Startup Stories,2017 Latest Business News

Bengaluru based online grocery startup BigBasket has received the government’s approval for foreign direct investment (FDI) in the food retail sector. The CEO and cofounder of BigBasket, Hari Menon confirmed the development to the Financial Express saying the company had received the government’s approval for their FDI proposal to undertake retailing of food products. The company had applied for approval of their proposed investment of about $ 16.5 million, in September last year.

According to Menon, the company is yet to finalize on the finer details of the business plan but has committed to invest around Rs. 100 crores in the project. Till date, only Amazon, Groffers and BigBasket have received government approval for foreign investment from the Department of Industrial Policy and Promotion (DIPP.)

Currently, BigBasket sells household products such as soaps and shampoos through its ecommerce channel, offering over 20,000 products from over 1000 brands and servicing over 5 million registered customers. They plan to spin off and start an entirely new entity since 100% FDI is only applicable for food products manufactured or produced in India. The startup, which has a presence in 30 cities including Bengaluru, Hyderabad, Mumbai, Pune, Chennai and Delhi-NCR, currently receives over 50,000 orders each day.

BigBasket was founded by V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh and Abhinay Choudhari in 2011. They have raised about $ 305.8 million in investments in six funding rounds and are said to be the biggest online grocery player in the country. In July, it was reported the consumer shopping arm of Paytm Ecommerce Pvt., Ltd., Paytm Mall was also interested in investing $ 200 million in the online retail startup for a substantial stake.

Amazon has committed about $ 500 million investment in the food retail sector while Groffers has confirmed to commit about $ 40 million for its FDI. BigBasket’s investment will help the egrocer in the battle to capture a major share of the food retail sector.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Polygon Enters New Era: Leadership Shift and Major Upgrades Under Sandeep Nailwal

Published

on

Polygon StartupStories

Sandeep Nailwal, co-founder of Polygon, has been appointed as the first CEO of the Polygon Foundation, marking a shift from decentralized governance to focused leadership. This change aims to provide clear direction and accelerate Polygon’s growth in the competitive blockchain space.

Under Nailwal’s leadership, Polygon will discontinue its zkEVM network in 2026 to concentrate on the Polygon PoS chain and AggLayer, a new cross-chain liquidity protocol. Significant upgrades to the Polygon PoS chain are planned, starting with the Bhilai upgrade in July 2025, to enhance transaction capacity and support large-scale financial applications.

Polygon enters this new phase with a strong financial position, enabling long-term development without fundraising pressures. While Nailwal leads the Foundation, Marc Boiron continues as CEO of Polygon Labs. This leadership restructuring aims to drive innovation and reinforce Polygon’s position in Ethereum scaling and the Web3 ecosystem.

 

Continue Reading

Latest News

Wow! Momo Raises ₹85 Crore from Stride Ventures to Accelerate Nationwide Expansion

Published

on

WoW Momo StartupStories

Wow! Momo, the Kolkata-based quick-service restaurant (QSR) chain, has secured ₹85 crore (approximately $9.9 million) in debt funding from Stride Ventures, aiming to accelerate its omnichannel expansion and strengthen its presence across India. The company, which operates over 700 outlets in more than 70 cities, plans to utilize the funds to open additional dine-in restaurants, expand its packaged food (FMCG) vertical, and enhance its delivery and supply chain operations. This strategic move will also help refinance existing loans and fuel Wow! Momo’s push into new markets and product categories.

Founded in 2008, Wow! Momo has rapidly diversified its offerings, launching brands such as Wow! China, Wow! Chicken, and Wow! Kulfi, and recently entering the frozen foods segment with quick commerce and retail distribution. The company is targeting a footprint of over 1,500 stores across more than 100 cities within the next three years and aims to grow its FMCG business to ₹100 crore while ramping up its HORECA (Hotel, Restaurant, and Catering) segment. The leadership team views this debt infusion as pivotal for scaling new formats, driving innovation, and building brands that resonate with Indian consumers.

Stride Ventures, known for backing high-growth startups, emphasized Wow! Momo’s strong brand recall, robust business model, and relentless innovation as key reasons for their investment. With this funding, Wow! Momo is well-positioned to further solidify its status as a category-defining player in India’s QSR and FMCG sectors, while preparing for larger equity rounds and a potential IPO in the coming years.

 

Continue Reading

Latest News

How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

Published

on

IPL StartupStories

The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

Continue Reading
Advertisement

Recent Posts

Advertisement