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Facebook Launches BARS For Creating Raps To Counter TikTok’s Growing Popularity

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Facebook Launches BARS For Creating Raps To Counter TikTok’s Growing Popularity

Facebook is leaving no stone unturned to tackle the surging popularity of the Chinese video making app TikTok.  As part of its redoubled efforts Facebook is launching a new app named BARS which could be used to create and share raps.  The core idea behind the app is rappers could focus on creating content without having to worry about investing heavily in production and equipment.

Facebook said, “Audio production tools can be complicated, expensive and difficult to use. With BARS, you can select one of our professionally-created beats, write lyrics and record yourself dropping bars (sic.)”  The company also added, “BARS auto-suggests rhymes as you’re writing to keep your flow going.  You can also jump into Challenge mode and freestyle with auto-suggested word cues.  Choose from a variety of audio and visual filters to take your creations to the next level (sic.)” 

The app is now available in the Apple App Store in the United States of America.  The invites for using BARS would be sent out in batches beginning in the USA and then expanded worldwide.  

This would be the second app which Facebook is launching to counter TikTok’s growing popularity.  Instagram Reels was the latest offering from the photo sharing platform Instagram (owned by Facebook) and was launched as a replacement for the video sharing application TikTok.  TikTok was enjoying an unrivalled popularity in India as it became a means to keep boredom at bay during the nationwide lockdown which was imposed in light of the COVID-19 virus. However, the Indian government announced that it would ban 59 Chinese applications in which TikTok was one, along with WeChat, Helo, Cam Scanner and many others.  This left a sudden void in video making applications, and Instagram realised the need for urgency to capitalize on this void.  Therefore, Instagram immediately pushed their latest feature Instagram Reels which lets its users create 15 second videos with music from Instagram’s database.  These videos look very similar to the ones made on TikTok and has gained a lot of popularity in India where Tik Tok continues to be banned.

ALSO READ: 4 Things To Know About Instagram Reels

Google also took advantage of the Indian Government’s ban of the viral application TikTok.  Google introduced a new feature on YouTube called YouTube Shorts.  The feature for all intents and purposes mimics the same features TikTok used to provide.  The new feature mimics many of TikTok’s most popular features, allowing users to make and post 15 second videos with built in creative tools encouraging them to add licensed music and more.

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    July 18, 2025 at 11:24 pm

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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Sundar Pichai Reaches Billionaire Milestone as Alphabet CEO

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Sundar Pichai, the visionary CEO of Alphabet Inc., has officially entered the ranks of global billionaires, accomplishing this rare feat after a decade at the helm of one of the world’s most influential tech giants. Pichai’s net worth hit $1.1 billion—according to the Bloomberg Billionaires Index—fueled by Alphabet’s incredible market performance and the company’s growth of more than $1 trillion in value since early 2023. Achieving billionaire status without being a founding member sets Pichai apart, highlighting his significant impact among non-founder tech leaders.

Born in Tamil Nadu, India, Pichai’s success story is rooted in humble beginnings. He spent his childhood in a modest two-room apartment, only gaining access to a telephone at age 12. A scholarship took him to Stanford University in 1993, with his family making great sacrifices for his education. After joining Google in 2004, Pichai played a pivotal role in the development of Chrome and rose steadily, ultimately becoming CEO in 2015. His leadership through Alphabet’s restructuring and his stewardship over high-growth areas like YouTube, Google Cloud, and Google Play have been critical to the company’s success.

During his tenure, Pichai has championed aggressive investments in artificial intelligence and cloud infrastructure, positioning Alphabet at the forefront of technological innovation. While his annual salary sits at $2 million, the majority of his fortune stems from stock awards and financial incentives tied to performance. Pichai’s journey exemplifies the rise from modest beginnings to extraordinary success, serving as an inspiration and proving that transformative leadership and strategic vision can redefine what’s possible—even without a founder’s equity stake.

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IIT Hyderabad Unveils Palyanka, Heavy-Lift Drone for Air Ambulance Use

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Hyderabad - Drone

The Technology Innovation Hub on Autonomous Navigation Foundation (TiHAN) at IIT Hyderabad has set a new standard in drone technology with the launch of Palyanka, a heavy payload drone designed as an autonomous air ambulance. Capable of carrying up to 200 kg, Palyanka is engineered to swiftly transport patients, medical equipment, or critical cargo across challenging terrains, bypassing traditional barriers like road congestion and remote inaccessibility. This advanced UAV operates autonomously, making it highly effective for rapid response in both urban and rural emergencies, and stands at the forefront of disaster relief operations in scenarios such as floods and fires.

Built for versatility, Palyanka doesn’t just function as an air ambulance. Its robust design enables use in rescue missions, cargo deliveries, and even as an air taxi for metropolitan connectivity. Inspired by the Sanskrit word for palanquin, the name “Palyanka” reflects the drone’s role as a safe and efficient carrier. All components, from conceptual design to IP, have been developed in-house at IIT Hyderabad, ensuring the drone meets stringent standards for durability and performance under extreme conditions.

With a development journey spanning over five years and led by Prof. P. Rajalakshmi, TiHAN’s team has transitioned from early drone prototypes to a full-scale, high-capacity solution like Palyanka. The team is now preparing pilot projects in hilly terrains and working on further enhancing the drone’s endurance with innovative heat-resistant materials. By pioneering such indigenous solutions, IIT Hyderabad’s TiHAN is transforming emergency medical services and logistics, marking a pivotal advancement in India’s urban mobility and public safety landscape.

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