Swiggy, the online food ordering platform launched Swiggy Access to allow its restaurant partners to set up kitchen spaces in neighborhoods where they currently do not operate. This initiative will help in bringing quality food closer to consumers while enabling business expansion for its restaurant partners.
While Swiggy upped its game, Zomato also did not leave any spoon unturned. The online restaurant discovery platform launched its international paid subscription programme, Zomato Gold. This subscription based initiative is an exclusive dine out and social drinking membership programme where members can avail complimentary meals and drinks. While Zomato users will get access to complimentary food and drinks at over 1,200 highly rated restaurant partners, Swiggy users will get faster delivery as these kitchen spaces are “delivery only” branches and do not have a dine in option.
Zomato first launched the service in the UAE and Portugal earlier this year before launching it in India. At the moment, the programme is available through two membership plans. Users can pay the inaugural price of Rs. 299 for three months or Rs. 999 for 12 months. At present only Delhi NCR, Mumbai and Bengaluru based users can avail this opportunity.
Meanwhile, Swiggy’s restaurant partners will be able to expand their services to newer neighborhoods where consumers can avail a great variety of food at a lightning fast speed. Through this initiative, restaurants will also be able to optimize their kitchens for factors like stocks planning, demand forecasting, preparation time and order edits.
Although rumors suggest both the giants of the food delivery industry were in talks for a stock based merger, Swiggy denied all allegations in a statement. At present, it seems like both the startups have locked heads to capture a majority of the lucrative industry. Despite global players like UberEATS and Google trying to enter the restaurant discovery and food ordering marketplace, Swiggy and Zomato still hold the upper hand.
According to Zoamto, the company completes close to 3 million online orders per month, while Swiggy claims to complete 4 million. However, as Swiggy is still mainly a food delivering platform, Zomato reigns over the restaurant discovery business. India’s online food delivery market has grown exponentially over the past couple of years. The estimated Gross Merchandise Value (GMV) for the fiscal year 2016 was close to $300 million. While both Swiggy Access and Zomato Gold seem to be bold moves, it is yet to be seen who will wear the ultimate crown.