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India’s First Augmented Reality (AR) Headset

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The world of technology is changing expeditiously, thanks to technologies such as Augmented Reality (AR) and Virtual Reality. Augmented reality is swiftly taking hold in the Indian tech ecosystem. In fact, it is supposed to be one of the biggest trends in India in the coming years.

AR is basically a view of the physical world whose elements are augmented through computer generated sensory input such as sound, video, graphics or even Global Positioning System (GPS) data. When using Augmented Reality platforms, images are created within applications that are not a part of the real environment, but it can give the advantage of using those images to alter, enhance and explore the real world. AR is all set to revolutionize the way we perceive and make use of technology. For an example, IKEA furniture shopping, you can input the furniture in your home before the purchase to see how it would be.

With trending AR technologies like Microsoft Hololens and Magic Leap One, taking over the AR sector globally, an Indian startup Dimension NXG came up with the country’s first AR headset, AnjaLens. Dimension NXG was started at Google Startup Weekend session at IIT Bombay. The co founders of the company are Pankaj Raut, Abhijit Patil and Abhishek Tomar. Since the inception of the company in November 2014, there was literally no other company who had its own AR headset, here in India. Not so long ago, these brilliant minds worked together and founded Dimension NXG. The startup is funded by several people, including Vijay Shekhar Sharma, the Founder of Paytm and Chetan Kajaria, the joint MD at Kajaria Ceramics.

AjnaLens, The AR Headset

AjnaLens lets one see 3D holograms of almost anything. It can be an object, like a car or even a person in the real world. The most amazing thing about this headset is that you can interact and simulate with 3D models by hands with AjnaLens. The users can interact with holograms, superimpose holograms on real life objects. Not only that but they can also put annotations on holograms.

The AR headset can show a 90 degree field of view, which makes it pretty easy to view content and gives a large breadth of vision to the person using it. The user can give inputs with their voice, eyes and gestures as well. This makes the AjnaLens interface extremely intuitive. Another add on is that it allows its users to work with it while having their hands free. The Mumbai based startup, Dimension NXG is all set to launch AjnaLens for the enterprises this year. The headset is going to be launched at an affordable price of $ 1,500.

The Co founder, Abhijit Patil said,

Everybody including big companies like Microsoft, Magic Leap, and Meta was working on making an AR headset. After Japan Vyas came on board with his seed funding and active involvement, we initiated creating AjnaLens. Till then nobody knew about the launch date. During our journey, Microsoft launched a device, but they launched a developer version, not (a) commercial edition. Till now there is no device for commercial use across the globe.

He also added,

“From a market perspective, we are targeting enterprises inside and outside India. We are also giving in tool solutions to the automobile, aerospace, healthcare and education industry where we are placing augmented reality so that they can save time, cost and increase productivity with a headset. As of now, we are planning to launch in September 2018.

The startup, Dimension NXG is planning to collaborate with hospitals to help surgeons practice a virtual surgery on patients by superimposing the patients’ scans on AjnaLens. They also plan to target several enterprises such as automobile and aerospace enterprises to give them end to end solutions with AjnaLens.

This mind boggling technology, AR will further evolve in every industry!

 

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Daily Basket Creates BBisabully Over Being Sued By Big Basket Over Usage Of Basket

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Big Basket is India’s first online shopping platform which revolutionised the way people bought groceries.  It is easy to spot Big Basket’s vehicles and delivery agents all dressed in bright green colours.  The ability to order quality vegetables and groceries and have them delivered at the doorstep was one of the main reasons why it shot to fame.  Since then online grocery shopping has become commonplace with the arrival of Dunzo, Amazon, Flipkart and many other small scale businesses.  

Big Basket found itself in a bit of news which it would have liked to avoid.  News about a small two man bootstrapped startup named Daily Basket being sent a cease and desist order by Big Basket began doing the rounds on social media platforms.  The whole issue began when Big Basket said Daily Basket was copying their app, user interface and their name.  Big Basket claimed they came across a filing named Daily Basket when checking the trademark registry and felt it was a combination of the registered trademarks bigbasket and bbdaily.  

The bootstrapped startup Daily Basket has no means to mount a legal battle against the six year old unicorn Big Basket.  So, Ramesh Vel, one of the founders of Daily Basket, began a website named BBisabully to call out Big Basket’ bullying.  The website gives a brief overview of Daily Basket which says they are an online grocery delivery platform based only in Coimbatore.  The Big Basket notice contains the following points according to Daily Basket:

  • Stop using the domain name dailybasket.com.
  • Discontinue the mobile apps.
  • Stop all the operations immediately.
  • Transfer our domain name dailybasket.com (Which is premium btw, and costs a little fortune) to them immediately with free of cost.
  • Pay their legal team of 2 lakh rupees to cover the legal notice.
  • Do not use a similar domain containing “basket” as a prominent feature ever again.

ALSO READ: Big Basket Founding Story And Its Recipe For Success

The website BBisabully also lists out reasons and visual evidence as to why Daily Basket is completely different from Big Basket and how the former is not copying the latter.  There are many brands in the market which have the word ‘basket’ in their names like Milk Basket and Nature’s Basket by Godrej.  If going by the logic of Big Basket that Daily Basket copied their name, then Nature’s Basket predates Big Basket by six years meaning Nature’s Basket could unleash the same claims on Big Basket.

 

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Funding

Carl Pei’s Nothing Invites Retail Investors 

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Carl Pei said the time came for him to leave OnePlus and focus on other interests, following which he resigned from OnePlus in October 2020.  Since then, Pei had been working on his new startup in the audio hardware sector.  Carl Pei unveiled the name of his startup which is now called as Nothing, on January 27th, 2021.  Since the unveiling of Nothing, Pei’s startup has attracted a lot of attention from Silicon Valley and venture capitalists.  

Carl Pei now seems to be emulating his success formula at OnePlus with his new startup Nothing.  OnePlus is highly customer centric, because as a company they take in inputs from their consumers and adapt them to their products.  Pei seems to be using the same strategy with Nothing, as he invited retail investors to invest in his new startup.  Normally a startup raises Series A funding to begin product development and then goes on to Series B and so on.  For a normal retail investor to invest in a stock, they could only do it at the time of an Initial Public Offering (IPO) at the time of which the company would be valued highly.  However, Carl Pei is letting in investors from the beginning.  

ALSO READ: Alphabet Invests In Carl Pei’s Startup Nothing

This lets the investors be a part of the product development process and makes Nothing more personalised.  Moreover the investors would also act as promoters for the products.  Currently, there are $ 1.5 million worth of shares available.  Users can invest a minimum of € 50 and a maximum of € 20,000.  However, the demand to invest is off the charts and was unexpected as Carl Pei confirmed there was an interest worth of $ 10 million from 8,700 users.

Nothing’s first wireless earphones will be unveiled in the summer of 2021.  Nothing aims to build an ecosystem of listening devices which talk to each other.  Initial investors of Nothing include the likes of Tony Fadell (Principal at Future Shape and the Inventor of the iPod,) Casey Neistat (YouTuber,) Kevin Lin (Co founder of Twitch,) Steve Huffman (CEO of Reddit,) Liam Casey (Founder and CEO, PCH,) Paddy Cosgrave (Founder of Web Summit,) Kunal Shah (CEO of CRED) and Josh Buckley (CEO of Product Hunt.)  Alphabet’s investment arm Google Ventures was the latest investor in Nothing as they invested $ 15 million.

 

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Funding

Startup India Seed Fund To Be Disbursed From April 1st

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There is no doubt India has a strong foothold in the startup ecosystem.  India currently ranks third in the world for the number of startups, next only to the United States of America and China.  This was possible due to the Indian Government’s initiatives to develop the startup ecosystem and also due to a strong presence of unicorn startups like PayTM, Zomato, Unacademy and many more.

The Government of India announced it would begin to disburse INR 945 crores seed capital from April 1st, 2021 under the Startup India Seed Fund Scheme in a  bid to boost the startup ecosystem in India.  These funds would be distributed through select incubator partners all over the country.  This scheme will be implemented by the Department for Promotion of Industry and Internal Trade (DPIIT.) 

In a gazette notification, DPIIT announced that Startup India Seed Fund Scheme will provide financial assistance to startups that have been recognised by the DPIIT and incorporated not more than two years ago at the time of application.

ALSO READ: How The Events Industry Is Impacted By The COVID-19 Pandemic

The Startup India Seed Fund Scheme will have a common central application on the Startup India portal for startups on an ongoing basis.  An Experts Advisory Committee (EAC) will be formulated to oversee and monitor the overall execution of the scheme.  The EAC will evaluate and select the incubators for allotment of the seed funds and place measures for the efficient disbursement of funds.

The government also mentioned preference will be given to startups working in the areas of agriculture, education, food processing, healthcare, social impact, waste management, water management, financial inclusion, biotechnology, energy, mobility, defence, space, railways, textiles and oil and gas.

 

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