The world of technology is changing expeditiously, thanks to technologies such as Augmented Reality (AR) and Virtual Reality. Augmented reality is swiftly taking hold in the Indian tech ecosystem. In fact, it is supposed to be one of the biggest trends in India in the coming years.
AR is basically a view of the physical world whose elements are augmented through computer generated sensory input such as sound, video, graphics or even Global Positioning System (GPS) data. When using Augmented Reality platforms, images are created within applications that are not a part of the real environment, but it can give the advantage of using those images to alter, enhance and explore the real world. AR is all set to revolutionize the way we perceive and make use of technology. For an example, IKEA furniture shopping, you can input the furniture in your home before the purchase to see how it would be.
With trending AR technologies like Microsoft Hololens and Magic Leap One, taking over the AR sector globally, an Indian startup Dimension NXG came up with the country’s first AR headset, AnjaLens. Dimension NXG was started at Google Startup Weekend session at IIT Bombay. The co founders of the company are Pankaj Raut, Abhijit Patil and Abhishek Tomar. Since the inception of the company in November 2014, there was literally no other company who had its own AR headset, here in India. Not so long ago, these brilliant minds worked together and founded Dimension NXG. The startup is funded by several people, including Vijay Shekhar Sharma, the Founder of Paytm and Chetan Kajaria, the joint MD at Kajaria Ceramics.
AjnaLens, The AR Headset
AjnaLens lets one see 3D holograms of almost anything. It can be an object, like a car or even a person in the real world. The most amazing thing about this headset is that you can interact and simulate with 3D models by hands with AjnaLens. The users can interact with holograms, superimpose holograms on real life objects. Not only that but they can also put annotations on holograms.
The AR headset can show a 90 degree field of view, which makes it pretty easy to view content and gives a large breadth of vision to the person using it. The user can give inputs with their voice, eyes and gestures as well. This makes the AjnaLens interface extremely intuitive. Another add on is that it allows its users to work with it while having their hands free. The Mumbai based startup, Dimension NXG is all set to launch AjnaLens for the enterprises this year. The headset is going to be launched at an affordable price of $ 1,500.
The Co founder, Abhijit Patil said,
“Everybody including big companies like Microsoft, Magic Leap, and Meta was working on making an AR headset. After Japan Vyas came on board with his seed funding and active involvement, we initiated creating AjnaLens. Till then nobody knew about the launch date. During our journey, Microsoft launched a device, but they launched a developer version, not (a) commercial edition. Till now there is no device for commercial use across the globe.”
He also added,
“From a market perspective, we are targeting enterprises inside and outside India. We are also giving in tool solutions to the automobile, aerospace, healthcare and education industry where we are placing augmented reality so that they can save time, cost and increase productivity with a headset. As of now, we are planning to launch in September 2018.”
The startup, Dimension NXG is planning to collaborate with hospitals to help surgeons practice a virtual surgery on patients by superimposing the patients’ scans on AjnaLens. They also plan to target several enterprises such as automobile and aerospace enterprises to give them end to end solutions with AjnaLens.
This mind boggling technology, AR will further evolve in every industry!
Swiggy Raises $ 1 Billion In Funding Round
Early Thursday, Swiggy raised $ 1 billion in a funding round led by Naspers and post the valuation, the food delivery service is all set to take on multinational players in the industry like Zomato and FoodPanda. While announcing this news, Swiggy made a statement saying it has executed definitive agreements to the tune of $ 1 billion and saw investors Tencent, Hillhouse Capital and Wellington Management Company, coming on board.
According to people familiar with the development, this new round of funding will see an increase in Swiggy’s valuation, with the food delivery service now being valued at $ 3.3 billion! The new round of funding is going to be used not only to increase the quality of food being delivered by Swiggy, but also for bridging existing gaps in the fields of supply.
Furthermore, these funds will also be used to hire new talents, especially in the fields of machine learning and engineering roles through the mid and senior levels.
Besides improving the current quality of Swiggy, the company is going to use the new round of funding to expand its presence into a new field of business. When Swiggy got its first round of funding from Naspers back in April 2017, little did the investors know they would see such a massive growth in the company’s success. Through the last year, the online food delivery service has now expanded so much, it plans on entering the grocery and online pharma industries!
“Swiggy has 10x the number of orders per month since our first investment, has expanded throughout India to tier 1, 2 and 3 cities, and most importantly, is the most loved food delivery brand in India, providing the best service to consumers nationwide,” said Larry Illg, CEO, Food and Ventures, Naspers. With three major rounds of funding since 2017, Swiggy has expanded to 42 cities in India and has more than doubled its merchandise value!
Major Controversies In The Startup World In 2018
At a time when fake news is considered to be real news and when people are pointing out flaws in every aspect, it comes as no surprise that controversies and scam haven’t spared even the startup world! While this year saw major acquisitions and mishaps, it also saw controversies of a different kind. Here’s our yearly wrap up of what happened in the controversial world of 2018!
1. Everything about the Walmart and Flipkart deal
Even before the Walmart takeover, Flipkart was already doing really well. From securing $ 5 billion through multiple investments in 2017, to doing really well in different investment series in a given time, Flipkart’s market position was quite strong at the time. While Sachin Bansal stepping down as CEO was written in the cards from the very beginning, Binny Bansal’s exit came as a result of an issue which took place over 2 years. Binny Bansal, the ex CEO of Flipkart, was being blackmailed by a co worker he was involved with and the only way he saw fit to resolve the problem was by stepping away from the company. To make matters interesting, prior to the takeover by Walmart, the Flipkart CEOs were also accused of evading tax!
2. The Paytm Data Leak Controversy
Ranked number two on the list of the most successful startups in India, Paytm has been embroiled in its fair share of controversies. Primarily formed as a digital payments company, Paytm grew by 10 times since the day it was founded to where it is today. However, despite being one of the first Indian startups to secure an investment from Berkshire Hathaway, Paytm stayed on the headlines for being involved in multiple controversies. The first major issue was Vijay Shekhar Sharma admitting on video he had shared data with the Prime Minister of India without obtaining consent from the users. While this issue cleared in due time, another one promptly popped up. Paytm again hit the headlines because of the data extortion case levied against the Vice President of Corporate Communications, Paytm, Sonia Dhawan, her husband Roopak Jain, another Paytm employee, Devendra Kumar and his friend, Rohit Chomal. The four of them were accused of creating a plan to extort $1.4 million from Vijay, threatening to release the “personal data” in public otherwise. A typical case of jumping from the frying pan into the fire, right? Three of the four accused are still in jail and are waiting for their case to be heard.
3. The Huawei controversy
Over the last few years, Huawei has been trying to expand all over the United States. However, in the beginning of 2018, a lot of almost sure deals started falling through, citing international political concerns as a major issue. Initially expected to sign major deals with major telecommunication companies like Verizon, Wireless and AT&T, the deals fell through without a warning of any kind. The reasons are attributed to Huawei’s alleged ties with the Chinese Government, which a lot of people saw as a threat, especially in the United States.
4. The Apple affair
Despite being all about introducing a series of new phones in this last year, Apple was involved in quite a heated controversy. Recently, Apple was in the headlines not for the phones released by the company, but for the fact that Apple was accused of “throttling.” Simply defined, throttling is defined as a process wherein the makers slow down the performance of older iPhones to save the phones’ battery life. Although Apple CEO Tim Cook came forward with a public statement saying they should have been more forward and transparent about the practice, the response was considered to be less than satisfactory. Furthermore, one of the major reasons throttling was a concern was the indirect push it gave people to constantly upgrade to new iPhones. The status of this issue now is, two federal agencies, the U.S. Department of Justice and the U.S. Securities and Exchange Services, are investing the case.
5. The Xerox and Fujifilm Holdings deal
Early in the year (on January 31, 2018, to be precise,) Xerox agreed to enter a merger with Fujifilm Holdings wherein Fujifilm would have a major stake in Xerox. Furthermore, the deal was expected to touch the $ 18 billion mark in the printer industry. However, the deal quickly turned sour with all the fights and quarrels that took place over the deal. Finally, after a long drawn out battle, the reinstated board of Xerox backed off from the deal. Now, Fujifilm is filing a lawsuit of $ 1 billion against Xerox, saying they were facing major damages with regards to the breach of contract!
The year 2018 certainly was interesting, especially when related to all the controversies in the startup world. If you think we missed out on any other issues such as these, comment and let us know!
Copyright Law And Digital Media
In simple terms, a copyright law is used to protect original content. Covering a wide range of categories, copyright law gives ownership rights to the person who created the work. Broadly classified, a copyright can be created in the following fields:
- Literary works
- Musical works
- Dramatic works
- Pictorial, graphic and sculptural works
- Motion pictures and other audiovisuals works
- Sound recordings
- Architectural works
- Computer Programs
When you own the copyrights to any of the works belonging to the above areas, it essentially means you have the right to distribute, sell or claim the ownership rights of the content. Furthermore, a copyright also enables you to prepare content similar to the original work in a new form, thereby claiming your rights on the content at the same time.
What does the copyright law in India entail?
According to the Indian Copyright Act, 1975, copyrights do not just protect the idea as an entity but the representation of the idea as a whole.
Under Section 14 of the Indian Copyright Act of 1975, ownership over the original product is credited to the creator and no one else. Furthermore, as per Sections 17, 29 and 52, the Copyright Act also provides the owner of the original content complete authority over the final product. Amended five times since its inception in 1975, the Copyright Act lets people use the content, when royalty is paid to the initial creator, with due recognition being given as well.
When does infringement occur and how do you prevent it?
In most environments, content that is generated for public viewing is put out into the world with the simple thought process that if this content is reused, prior permission from the original creators will be taken. However, when this does not happen, it results in copyright infringement.
When infringement like this occurs, it is important to keep in mind the rules required to protect yourself during a time like this.
- Identify the infringer as soon as the problem arises
The moment you realise your content is being duplicated and your content is being used without permission, bring it to the notice of the infringer immediately. Earlier, because of the absence of technology, it was harder to reach out to the person. However, the internet has made things extremely easy now. Websites like WHOIS and Internet Domain Name Search can be used to identify the perpetrator as soon as the crime happens.
- Contact the person once he or she has been identified
The moment you identify the person in question, contact them and ask them to take down the content. Send them a threat free and to the point email, stating that if the content isn’t removed within a stipulated time period, you will take them to court if needed. In addition, when you are sending the person the mail, make sure you have all the documentation required to prove you are the original owner of the said content.
- Notify the individual of your next step
Once you have notified the person and there still has not been an improvement in the situation, it is time to go the legal route. Let the person in question know you are going to send them a cease and desist, a move which legally notifies the person they have no choice but to take down the content in question.
- Use Section 51 of the Copyright Act to claim your rights
If you have gone through these multiple steps and still are not able to get back your content from the perpetrator, it is time to use Section 51 of the Copyright Act. As per the rules of this act, the person wronged can approach a court and ask for legal action to be taken against the person in question. Usually used as a final step of sorts, this step is to ensure everything you own rightfully belongs to you and you alone.
The rules of copyright law protect the final content put out into the world. What is not protected is the discussion, the ideas and the creation of this content by other people. In the broad sense of the word, this act is essential to protect monetization rights by the owners of the content, ensuring other people do not use your creations and call it their own. Furthermore, while it is okay for things to be discussed and talked about in a public forum, it is not okay to claim ownership rights. When you realise your words, ideas, music and videos are being used by other people, raise a complaint and let the person in question know it is not acceptable to steal your work. Know your rights and run into the fire with guns blazing. Stay protected, stay safe.
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