Facebook is the world’s most popular social media network with two billion monthly active users.
Mark Zuckerberg has ultimately redefined the future of the internet!
The famous Mark Zuckerberg’s Facebook was founded while he was studying at Harvard University along with his roommates.
It all began with the creation of a website called Facemash.
Being a keen computer programmer, Mark Zuckerberg wrote a software when he was in his second year of college. He wanted to create an online network where people could stay in touch with each other. So, in 2003, he came up with a software for a website called Facemash. He made good use of his computer and coding skills. He hacked into Harvard’s security network where he copied the student ID images used by the dormitories. He used them to overrun his website along with his friends. However, the site was shut down by Harvard authorities. Zuckerberg had to face serious charges of breach of security, violating copyrights and violating individual privacy for stealing the student photos he used to populate the site. Alongside, he also faced expulsion from Harvard University for his actions. Days later, all charges were eventually dropped.
A year later, the transformation of a Harvard University networking website to a global social media phenomenon took place!
On February 4, 2004, post the Facemash expulsion he launched a website called “TheFacebook” along with the help of his friends.
However, a week later he got into trouble again as Harvard seniors, Cameron Winklevoss, Tyler Winklevoss and Divya Narendra accused him of stealing their ideas for an intended social network website called HarvardConnection and of using their ideas for TheFacebook. They filed a lawsuit against Zuckerberg, but the matter was eventually settled out of court.
He dropped out of college to start his company as he was desperate enough to make it big!
Eduardo Saverin, Dustin Moskovitz, Andrew McCollum and Chris Hughes joined Mark Zuckerberg to help manage the growth of the website. In 2005, The company changed the site’s name from TheFacebook to just Facebook after purchasing the domain name facebook.com for $ 200,000. The same year, It received its first investment from PayPal Co founder, Peter Thiel.
Zuckerberg’s legal advisor, Napster Founder and Angel Investor, Sean Parker became Facebook’s president.
In 2005, Venture Capital firm Accel Partners invested a whopping amount $ 12.7 million in the company. It enabled the creation of a version of the network for high school students.
Facebook later expanded to other networks such as employees of companies. Followed by the success of Facebook, people loved the idea of connecting to their friends and family via the social networking website. The interface and features of Facebook were liked by everyone and soon it became the global social media phenomenon.
Facebook is a free social networking website that allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family and colleagues. The site is available in 37 different languages.
At the age of 23, Zuckerberg became the youngest billionaire in the world. By 2009, Facebook had now become the world’s most used social networking service.
Post the success of the website, In 2010, he signed a pledge, along with other wealthy businessmen, to donate at least half of his wealth to charity. Zuckerberg and his wife, Priscilla Chan, have donated $25 million toward fighting the Ebola virus and announced that they would contribute 99% of their Facebook shares to the Chan Zuckerberg Initiative to enhance lives through education, health, scientific research, and clean energy.
Major Startup Acquisitions In 2018
While the last year saw a host of interesting acquisitions in the startup world and the tech world, this year saw some major players in the industry taking over startups to help boost their positions in the world. From Amazon acquiring Tapzo to the much talked about Walmart and Flipkart deal, here are all the major acquisitions which took place in the tech world in the last year.
1. Walmart and Flipkart deal
Touted as one of the largest tech acquisitions in India in recent times, the Flipkart take over by Walmart was done with a lot of public speculations and comments! Big in terms of size and investment, Walmart acquired 77 % stake in Flipkart with a whopping investment of $ 16 billion! While the initial reaction to the deal was one of elation and excitement, the consequent exit of Flipkart’s initial founders (Binny Bansal and Sachin Bansal,) came as a tale of caution for future startups looking at foreign investment! Despite all the negativity surrounding this takeover, this acquisition remains one of the biggest ones of the year.
2. IBM acquires Red Hat
IBM’s acquisition of Red Hat with an investment to the tune of approximately $ 34 billion is marked as one of the largest acquisitions of an open source company. Touted to be a game changer in this field, IBM acquired Red Hat by paying a premium of 63 %. Through this deal, Red Hat is being positioned as the first company to hit and break the billion dollar per quarter ceiling, making this take over an extremely lucrative one for the North Carolina based software providing companies.
3. Zomato takes in TongueStun
While the year 2017 saw Zomato being sidelined by Swiggy, this last year saw Zomato grow by leaps and bounds. Post securing investments to the tune of $ 410 million in two rounds, the food based app expanded its services by acquiring TongueStun. One of the primary reasons for Zomato to do this was to help users order food from cafeterias via the app. Furthermore, in an attempt to squash its constantly growing competition in the form of Swiggy, Zomato also acquired TechEagle, a service which drastically increased its delivery options!
4. Amazon buys Tapzo
Another company which is positioning itself for a productive 2019, Amazon acquired Tapzo in an attempt to improve its overall performance. This acquisition reportedly saved Amazon at least two years of time to build the kind of user base and services currently offered by Tapzo. Post this takeover, Amazon is going to integrate Tapzo into Amazon Pay, which will help in improving Amazon’s existing payment strategies.
5. Mettl gets bought over by Mercer
The acquisition of Mettl (an online HR automation service) by Mercer was important for not one, but two reasons. Firstly, it was the first takeover of this kind happening in this area and secondly, this acquisition saw an increase in the investment by 7 times of that which Mettl initially secured in the first round.
Looking at this last year, these acquisitions were quite extraordinary to say the least. If you think we missed out on any others which need to be mentioned on this list, comment and let us know!
Technological Trends To Look Out For In 2019
The growing presence of the digital world is impacting not just our lives, but also the major trends in the world. While this past year saw an evolving of artificial intelligence and robotics, the coming year is going to see the presence of brand new trends not just on the digital front, but on the technological side of the world as well.
1. Edge Computing
What started off as cloud computing has now given way to something really exciting in the form of edge computing. Edge computing is here to help solve all the glitches that cloud computing initially had. With faster processing, edge computing can be used in time sensitive situations, with no particular necessity of being connected to a centralized connection. Furthermore, with the increase in the number of devices connected to the Internet of Things, edge computing will have a stronger presence in the world.
2. Artificial and Machine Learning
Artificial learning and machine learning, while a strong part of this year, will be quite worth the watch even in 2019. Although AI has been around since 1956, the last year saw an increase in the number of people around the world connected to devices through AI. Through the increasing usage of AI, technology and digitization evolved to give way to machine learning. Apart from reducing the amount of time spent on work, machine learning is going to be one of the most sought after jobs in 2019!
3. Digital Twins
A digital representation that replicates real life objects, processes or systems, digital twins can be linked to create twins of larger systems such as power plants, or even an entire city. While the concept of digital twins has been around for a some time now, the year 2019 is going to see a stronger, especially with the increasing usage of the Internet of Things. One of the major technological trends in the coming year, Digital twins are going to help in reducing the amount time spent on getting the work done.
A system that allows companies to simplify the process of online transactions with one another without relying on a centralized third party, blockchain is a trend that has quickly picked up in the last year and is going to be one of the forebearers of the change in technology in 2019. Drastically cutting down the amount of time and friction between transactions, the coming year is going to see blockchain being used in various fields like administration, healthcare and manufacturing.
5. Smart Spaces
Designed to give humans and technological systems the chance to interact with one another in open, connected, coordinated and intelligent ecosystems, smart spaces are going to be one of the major breakthroughs in 2019. With technology playing such a massive role in everyday life, smart spaces are going to help in reducing the amount of time which goes into getting the final deliverables out, thereby increasing the time spent on perfecting the already existing processes. With smart spaces, there will be an evolution in technology with a focus on multiple areas like healthcare and real estate!
With this year already seeing a growth of technology toward a different direction, the coming year looks quite exciting. What other trends do you think are going to be there in 2019? Comment and let us know!
Influencer Marketing And Its Relevance In Today’s Marketing World
At the very basic sense of the term, influencer marketing is a phrase that came from old and new forms of marketing. While digital marketing in itself has come a long way from the initial days, this field has now branched into a new form of marketing, influencer marketing. With more than 1.2 billion people always scrolling through the different social media platforms, influencers and influencer marketing has grown to become an important marketing technique. In the present world of digitization, this is why influencer marketing has become such a necessary tool.
1. Targeted development of brands
One of the major advantages of influencer marketing is that it is targeted toward specific brands and specific audiences. Every time you see an influencer endorsing a product you do not necessarily know about, your interest in the said brand is instantly piqued and through that, your desire for finding out more. With specific endorsements, influencer marketing helps in spreading the word to a larger audience and in attracting more people with similar interests.
2. Transparent and effective
By using dynamic influencers and engaging stories, brands are constantly increasing the kind of effect this content has. Furthermore, by using social media to the most of its abilities, influencers use these platforms to redirect customers to their websites. With a unique collaboration of the old and the new, existing and emerging brands are constantly reinventing themselves as a source for new material on a regular basis.
3. Making direct measurement
Instagram recently introduced a new analytics features. This new analytics feature lets brands track performances on a weekly basis and lets owners track data according to very specific KPIs. Also, guided measurements like these help brands and agencies in creating a streamlined process for delivering their content to the world. Further, influencers can also track the kind of response they are getting from the brands as well.
4. Influencer marketing adds credibility to the brand
How many times have you looked at an influencer endorsing a product and realised that the brand they are promoting could actually be of value to you? Time and time again, when you see new faces on the internet clubbed with already known faces, your faith in the credibility of these brands increases. As a user, you are subconsciously drawn into looking at what they are, even if you don’t invest in them.
5. Your brand is introduced to the world as a leader
While this may not be from the perspective of a consumer, when you connect your brand with an established and innovative celebrity, it gives your company an edge over others in the market. Celebrity and influencer endorsement like this says you, as a company, are a trendsetter even before you make it big in the world. Further, consumer studies show that more than 85 % of the world finds new brands through social media and through the celebrities they follow.
Digital marketing is no longer just restricted to one form of getting the word out about your brand on the internet. With influencer marketing becoming increasingly popular, there are now different methods to promote the visibility of your brand. If you think we missed out on any other reasons as to why influencer marketing is important, comment and let us know!
- Major Startup Acquisitions In 2018
- Why Good Customer Service Is Important To Your Brand
- How To Market A Small Business
- How To Build Trust With Clients
- Technological Trends To Look Out For In 2019
- Signs Which Show You Are Meant To Be An Entrepreneur
- HR Tools To Automate Procedures
- Apps Which Make Your Life Easier
- Travis Kalanick Life Lessons!
- Uber: Unknown Facts About The Ride Sharing App
- Creative Blocks And How To Get Over Them
- How To Launch A Successful PR Campaign For Your New Business
- Best Digital Marketing Advertising Platforms
- How To Market Your Business Offline
- Things you need to start a business that are not money related
- Entrepreneurs Who Prove Age Is Just A Number
- Wild Startup Ideas Which Are Now Successes
- Influencer Marketing And Its Relevance In Today’s Marketing World
- Apps That Are Making An Impact On The World
- Copyright Law And Digital Media