As your business grows, so does your online presence. From promoting your products on Facebook, the world of digital marketing has evolved to include promotions on platforms like Instagram and Twitter as well. Although the results are usually what you want, there is always that one nagging question at the back of your head: where is the money I spend going and what platform is working the best for my brand/product?
Types of social media ads and how they really work
Every major social media platform offers several attractive promotional packages, but not all of them are suited for every brand, product or market. For example, Facebook and Snapchat have a slightly larger number of regular female users, while Instagram and Twitter have a larger male user base. To understand how each advertising platform works, here is taking a look at the different platforms!
a) Facebook ads
Facebook ads have been popular for as long as they have because their primary uses are to create awareness, make conversions possible and to give people multiple options. These ads help in raising awareness about your brand/product/market, driving traffic to your website and in increasing online communications with you by using Facebook Messenger!
Furthermore, what makes Facebook ads an exciting platform for promoting your business is, there are several forms for doing the promotion. By using photo ads, video ads, carousel ads, slideshows, lead ads and messenger ads, Facebook ads have been designed in a manner that helps you optimise every aspect.
b) Instagram ads
The question here is, should you be on Instagram? The answer is a definite yes. A fun way of connecting to your audience through sharing pictures, promoting your brand/product/market on this app is an exciting revolution with respect to digital marketing. If you want to put money on Instagram, then the first step in doing so is to create an Instagram business page and the minute you do that, you are ready to hit the ground running!
With the additional updates of IGTV and lengthier Instagram videos, promoting your business on this platform is not just an option, but a definite must! Remember to not be too extravagant with your spending because more often than not, you may not entirely be pleased with the result! Incidentally, with Facebook’s buyout of Instagram, it comes as no surprise that the two platforms have similar promotional platforms.
c) Twitter ads
There is absolutely no doubt you should be on Twitter or you should promote your business on Twitter. Unlike Facebook and Instagram, Twitter ads work with a different end goal as compared to the above platforms. Twitter ads have the following objectives:
- When you promote tweets with the purpose of increasing engagement, the conversion rate automatically increases. How? Because it helps in letting your audience know your brand/product exists. An added advantage of this is, that you only have to pay for the initial engagement!
- You can promote your videos and pay for only each of the videos you promote. Not only does this target a specific type of audience, it also ensures regular on foot traffic.
- You can promote individual apps related to your brand and only pay for the specific promotions! The advantage here is, it helps give people up to date information on what is going on with your brand!
While promoting on Twitter is a really good idea, you have to always keep in mind that the thoughts you generate are quick, relevant and to the point. When you do decide to set up your own Twitter ad campaign, make sure your business goals align with your business objective. This will ensure your campaign grows to the full extent!
Your business needs to be promoted on the right platform at the right time and when you put in a certain amount on these platforms, you need to make this choice with complete clarity on what you are getting into! Comment and tell us your experience with social media platforms below!
Apple Smartwatch Band With Adjustable Built In-Camera?
Have you ever thought of having a camera in a watch, or a watch band, for that matter? Tech giant Apple Inc., was given a patent for a smartwatch band which will have an adjustable built in camera.
This idea was attempted by several other brands, but Apple now holds the patent for it. The patent is titled, “Watch band with optical sensor.” The patent was filed by Apple back in September 2016, but the patent was officially given today.
Unlike other watch bands with a built in camera, this design of Apple actually allows users to point the camera in all directions, without actually rotating the wrist.
How will Apple do this? The camera will be placed on the loose end of the band which sticks up from above the face of the watch. This placement of the camera makes it extremely convenient for the users to twist, rotate, extend or bend the camera to capture the desired shots, without actually straining the wrist.
This location of the camera can also allow placing cameras on either side of the band, giving Apple some feature options like 360 degree photos and videos.
If this watch ever makes it into the real world, it can help people capture important moments of their life instantly, without having to depend much on a smartphone.
This watch can help you capture images and videos even when you are hiking, swimming, running or surfing. Apple has proposed several options to capture images and videos, including pinching the band, pressing a button on the band and voice control.
With this patent, it is sure Apple is making every effort possible to take its technology a notch higher. We will have to wait and see when this idea actually makes it into the real world, if it does.
Top Technology Skills In Demand
In today’s world, change is the only constant. Technology is now evolving at such a rapid speed, a technology which was in demand a few months ago may be replaced with a new one even before you realise it. The only way you can succeed in this ever changing world of technology is by learning constantly. So, if you are a student looking for a tech job or an aspiring tech entrepreneur, here is a list of tech skills you must learn to stay alive in the market.
1) Machine learning
Machine learning is an internal part of AI. Machine learning provides the system with the ability to learn and improve from experience without being programmed constantly. A platform like Netflix uses machine learning to provide recommendations to its users.
Considering its advantages, machine learning is now being incorporated into a variety of sectors and there is a huge demand for skilled professionals. Within machine learning, we also have subskills like neural networks, natural language processing and deep learning. Each of these subskills, provides opportunity for specializations.
With this skill, you can get hired at top tech companies as an AI architect with an average salary of $ 150,000.
2) Cloud computing
Cloud computing is a term which includes delivery of a variety of services through the internet including data storage, databases, servers, etc., without actual management by the user.
Cloud computing jobs are only increasing because more and more companies are making the transition from classical servers to cloud servers and the pay cheque for skilled professionals is only getting fatter by the day.
3) Digital marketing
In simple terms, digital marketing is the science of marketing products and services using various digital media.
Employers are looking for people with digital marketing skills so as to improve their company’s online presence which, in turn, can attract a lot of customers. Digital marketing can be a useful skill to learn if you are job seeker.
On the other hand, this skill can also help you if you are aspiring to start your own business. You can use Search Engine Optimisation (SEO) skills to market your own company.
4) Internet of Things
Internet of things (IoT) is basically an interconnection of physical objects which are accessible through the internet. A smart home is a real life example of internet of things. Apps like Fitbit and Lyft also use IoT.
With so much of scope, IoT is the future. Skilled professionals with an understanding of IoT can get highly paid jobs, develop their own applications or start their own businesses. This is a must learn skill for tech savvies.
5) Augmented reality and Virtual reality
AR and VR are two technologies capable of changing the way you look at the world. Augmented reality creates an enhanced version of the reality using technology, whereas virtual reality uses computer technology Skills to create a simulated environment for the user. The popular game Pokémon Go is an example of augmented reality.
AR and VR find applications in various fields, including gaming, entertainment, education and marketing. Learning these skills can be extremely useful if you are looking to start a business or develop your own games.
Though there are several emerging technologies, these 5 technologies have a sustainable future and can provide a secure career path.
Comment and let us know if you think any other technologies can be added to this list.
Startups Which Should Have Succeeded But Failed
Ideas are like magic. Either they work or they just fizzle out and die. The same concept works with startups as well. While some startups with supremely crazy ideas boom and leave you wondering about how that happened, others which should have succeeded, failed miserably. Today, instead of looking at the successful startups, here is taking a look at the ones which should have succeeded, but didn’t:
Touted to be one of the first social media websites in the World, Friendster failed to take off as well as Facebook. Founded in the year 2002, Friendster hit the ground running with $ 50 million as funding. The site was so popular, even Google wanted to buy the site for a whopping $ 30 million. However, Friendster got too confident and decided to reject Google’s offer, a move which is still considered as one of the biggest mistakes made by a startup. While the idea of connecting with friends and talking to people on a common platform was considered a novel and bright idea, Friendster failed because it refused to move with the trends. By not letting users share news, the site slowly started becoming irrelevant as people started growing bored of the simple tools. What also went against Friendster was, it was profile based and did not let you do things unless you went directly to a person’s profile. If Friendster had stuck to the trends and gone with the flow, it wouldn’t have fizzled out and disappeared so quickly. Oh well, at least other social media platforms are learning from Friendster’s mistakes!
Founded in the year 1998 by two childhood friends, GovWorks had all the right intentions, but was not worked on in the right way. Designed both to help the government keep track of its clients, and for the citizens to perform tasks like pay tickets online, apply for jobs and look for information regarding to the city in which they were, the startup grew from having just 8 employees in the beginning to 250 employees by 2000. However, because of major rifts between the two founding partners, the startup refused to take off. Furthermore, because of the founders’ inability to fix the constantly growing bugs, they had no option but to sell GovWorks in 2001. The lesson here? If you are mixing your professional and personal life, make sure you have a plan of action to not let things go bad.
Before the likes of BigBasket and other grocery delivery platforms became popular, WebVan started toying with this idea in the year 1999. Founded by Louis Borders during the dot com boom, the startup promised to deliver groceries to customers within a 30 minute time frame. Louis Borders and CEO George Shaheen believed in the online system so much, they jumped into the business with guns blazing. Despite buying warehouses full of produce, trucks to deliver the products and expensive computers to simplify the delivery process, the startup refused to make a mark. With people refusing to buy into the idea of ordering groceries online and because of the lack of internet everywhere, the owners had no option but to shut up shop in the year 2001. If they had waited for a few years later, they would have made quite a mark now!
4. Pay By Touch
While Paytm is perhaps one of the most used apps for online payment, it wasn’t the first startup of its kind. Founded in the year 2002, Pay By Touch allowed users to make online payments with the swipe of a finger on a biometric sensor. Innovative and one of the first startups of its kind, Pay By Touch rose quickly and even raised $ 340 million! However, despite doing extremely well, the Company started failing because CEO John P. Rogers was accused of domestic abuse and possession of drugs, amongst other charges. With so much bad press, the Company stopped doing well and in 2007, it had to be shut down.
Founded in 1995, WebTV was supposed to be a combination of the World Wide Web and television. Coming in the size of a VCR which promised to bring affordable internet to the living room without using a PC, WebTV grew so big, MSN bought it and renamed it as MSN TV in the year 1997. However, because of the lack of availability of broadband and the steep price of the device, the idea slowly started to die. While WebTV didn’t take off when it launched, companies like Xbox 360 and DVRs are using a similar principle now.
While each of these startups thought their ideas could work if done right, they all failed because they just couldn’t make it across the troubled waters. If you think we missed out on other startups like these, comment and let us know!
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