Coca-Cola has been a dominating name in the soft drink industry for the last century. One of the factors behind the brand’s popularity is its incredible, effective and innovative marketing campaigns. Let us look at some of the most memorable and successful marketing campaigns done by Coca-Cola.
Best marketing campaigns by Coca-Cola
1) Christmas campaign, 1930
Often credited for popularising the modern image of Santa Claus, Coca-Cola introduced the red and white santa image first in 1931, as a part of its winter advertisement. Created by artist Haddon Sundblom, the image was used by the Company as a brilliant marketing tool and it became so successful, children started leaving bottles of Coke for Santa Claus, on Christmas night.
2) Hilltop, 1971
Hilltop is one of the biggest groundbreaking television commercials by Coca-Cola till date and is considered the world’s most famous ad by many. The advertisement featured a group of young people from different ethnicities singing I’d Like to Teach the World to Sing (In Perfect Harmony) on a hilltop in Italy. The advertisement was an instant hit and the song became synonymous with Coca-Cola.
3) Always Coca-Cola, 1993
In 1993, Coca-Cola decided to experiment with the then fairly recent technology, computer animation. This resulted in the creation of Coca-Cola polar bears, which are featured frequently in the Company’s various advertisements since then. The campaign featured 27 different advertisements which appealed to a wide range of customers. Out of the 27 commercials, the ‘Northern Lights’ advertisement became the most popular and polar bears became mascots of the Company.
4) Share a Coke, 2014
One of the best performing campaigns in recent times, Coca-Cola’s ‘Share a Coke’ campaign was introduced in the summer of 2014. The Company used 250 most common millennial names to market its products and the campaign quickly gained international recognition. Over 500,000 photos with the tag #ShareaCoke were shared online within a year.
5) Taste the Feeling, 2016
The ‘Taste the Feeling’ campaign was an update to Coca-Cola’s previous “Open happiness” tagline. The campaign featured 10 TV commercials and showed the feeling which surrounds drinking a bottle of Coke. The campaign featured the song Taste The Feeling, sung by late Swedish DJ Avicii and Australian singer Conrad Sewell.
By putting more emphasis on the brand instead of its products, Coca-Cola has become one of the most successful companies in the world, with a net worth of $ 227.4 billion.
TruCup: This Startup Is Fighting The Taboo Of Menstruation With Sustainable Sanitary Products
A country like India which is influenced by diverse cultures and religions over the ages, there are multiple belief systems which also come with their own share of taboos and stigmas. Most of these taboos are based in deep rooted ignorance and also the lack of proper educational awareness among the Indian population. One such taboo, is the stigma surrounding menstruation, because it is treated like a societal evil. The problem is due to the old school thinking which associates menstruation with impurity. While the stigma is one problem, another problem is the lack of means for a large number of women to purchase the necessary sanitary products because of their high price.
This is where a startup named TruCup comes into the picture. TruCup was founded by two women entrepreneurs Shivangi Bagri and Alakshi Tomar. Shivangi Bagri used to have to endure excruciatingly painful periods before purchasing a menstrual cup from Singapore and realised the product made her life better by easing her periods. Being a Yoga teacher and a dive enthusiast, Shivangi’s life changed for the better after using a menstrual cup. It was then she realised how the current market products are misleading women by convincing them to buy products which contain synthetic fabrics, fragrances and chemicals. This motivated Shivangi to come up with the perfect menstrual cup.
Alakshi Tomar on the other hand used to work with schools in the slums of Mumbai and it was there she saw the neglect of menstrual hygiene. The problems she saw while working in the slums coupled with her own sedentary lifestyle during her periods made her switch to a menstrual cup.
The two (Shivangi and Alakshi) became friends in school, and remained so even when they moved to different cities for higher education. A chance WhatsApp conversation between Shivangi and Alakshi led to them realising they are the only two women using cups in a group of 15 friends from school. The two figured there was an urgent need to create the perfect cup for all menstruating women. After months of research and constant design feedback from women who used cups, they came up with a comfortable design.
According to TruCup, one billion pads and tampons are disposed of in India each month. Another 64% of women use cloth for sanitary purposes in India and another 95% of women do not use menstrual products due to taboo/myths surrounding insertion, virginity and hygiene.
Shivangi and Alakshi set out to create demand in a market dominated by sanitary napkins and were able to expand organically to 56 cities through online and offline sales. Women who used their products are their best promoters as they are vocal about the quality of their products and recommend it to other women. TruCup trained more than 1600 women on menstrual hygiene, established partnerships through governmental and non governmental agencies and impacted more than 60,000 women through different projects. Shivangi and Alakshi however have a long term goal to destigmatize the taboo surrounding menstruation and to make the public have conversations on menstrual health and hygiene. TruCup plans to train people of gender roles and how gender roles shape the way people think, organise and know the world. TruCup also provides training on sexual and reproductive health as well as menstruation. Furthermore, TruCup also aims to create awareness about the environmental impacts due to unsafe disposal practices of sanitary napkins and the importance of sustainable menstrual products.
TruCup is bringing a revolution to women’s health with their community awareness programs and their top quality TruCup!
The Rise Of Gig Economy In India
India is notorious for churning out graduates from colleges at a very high rate and the education system in India is always under fire for not focusing on all round development but on marks and grades, instead. This is a growing concern as there are not enough jobs available to accommodate all the graduates passing out from college. However, the Indian millennial is a smart individual and when put under pressure, a millennial is capable of coming out of it better. So, what did the Indian millennial do when there were less opportunities and did not want to be part of the rat race? They turned to taking up gigs and that spawned an entire economy and industries to flourish.
Gig economy can be defined as a work engagement where on one side, there is a service seeker that is a consumer with a demand for a specific task, and on the other side, there is a service provider that is. a gig worker who can perform that specific task. The gig economy was able to flourish solely because of the advent of digital platforms which were able to connect a service seeker with a provider. More and more Indians are looking to escape from the monotony of a 9 to 5 desk job and instead take up freelance gigs which complement their skills.
In order to put the gig economy into simpler terms, here are some examples. An individual who likes to drive cars would consider working with Uber as a driver partner to earn some extra bucks. An individual who is good at playing the guitar would consider performing in live shows with a band to earn extra money. A person who is good at painting would consider selling their art for extra money. The gig ecosystem offers the millennial an outlet to escape monotony and pursue their passion instead.
The gig economy could only thrive when there are digital platforms which are able to connect the supply with the demand. The digital gig economy generated a gross volume of approximately $ 204 billion from worldwide customers in 2018. India has emerged as the 5th largest country for flexible staffing after the United States of America, China, Brazil and Japan. Haryana, Madhya Pradesh, Andhra Pradesh, Gujarat and Telangana have the most opportunities in terms of growth for the flexible workers.
Gig economy allows task ownership, convenience and flexibility. Based on tastes and preferences, an individual can determine the number and type of projects they can work on, the quantum of their earnings, and thus, their work-life balance. For example, an individual who took on five gigs in one month could take only three gigs the next month to balance life at their regular job.
The gig economy has a disruptive model to connect sellers and buyers for almost all kinds of skills and services. While the size of the gig economy may seem marginal when compared to the traditional economy, it is recognized for its enormous potential with the desire of workers, specially millennials to have a flexible work schedule and the rise in the on demand consumer services. Of In India, almost 70% corporates have already used gig workers for at least one task in 2018.
In India, a platform called Lemonop, is setting an example in the gig economy by providing a platform for students and working professionals to look for gigs of their liking. There are plenty of other platforms like Lemonop which are slowly bridging the gap between talent and job demand.
Mukesh Ambani Enters Top Ten Billionaires List
Mukesh Ambani is the head of India’s biggest Petrochemical and Telecommunications giant Reliance Industries Limited. Mukesh Ambani also achieved a new milestone in his splendid career as he broke out into the World’s Top Ten Richest Billionaires list for the first time in his career.
Mukesh Ambani entered the high profile and exclusive club of billionaires as his net worth jumped to $ 64.5 billion which catapulted him to the exclusive list of the richest billionaires in the world. Mukesh Ambani is now the ninth richest billionaire in the world as he beats Google co founder Larry Page. Mukesh Ambani also holds the distinction of the only Asian tycoon in the exclusive list of World’s Top Ten Billionaires.
Mukesh Ambani is riding on the back of a series of investments into the company’s digital unit, Jio Platforms Ltd., which Reliance claimed made the company net debt free and also proved the COVID-19 pandemic has not affected the fortunes of Reliance Industries.
While a crash in oil prices caused uncertainty in a stake sale of Reliance’s oil and chemicals division, in just two months Jio managed to attract some $ 15 billion which is more than half the investment into telecom companies worldwide this year. A report by popular equity and brokerage firm Sanford C. Bernstein predicted Jio is likely to capture 48% of India’s mobile subscriber market share by 2025.
Mukesh Ambani has an unmatched drive to become the biggest and the best industry leader in India as well as the world. In India, Reliance officially became the biggest petrochemical company last year, when it surpassed government owned Indian Oil Corporation to become the country’s largest company by revenue. Mukesh Ambani said “No power on Earth can stop India from rising higher (sic.)” during Reliance Industries latest Annual General Meeting (AGM.)
- Top 10 Highest Paid TikTok Stars In The World
- India’s Reliance JioMeet To Take On Zoom
- TruCup: This Startup Is Fighting The Taboo Of Menstruation With Sustainable Sanitary Products
- Top 10 Richest Women In India
- The Rise Of Gig Economy In India
- Top Ten Brands Owned By Pepsico
- Mukesh Ambani Enters Top Ten Billionaires List
- Amazon To Deliver Liquor Online In West Bengal
- Infosys Considering Permanent Work From Home For 30% Or More Employees
- Target Sets A Benchmark By Raising Minimum Wage
- Google May Have Just Declared War On Video Conferencing Rivals
- Who Are The World’s Richest Women?
- Three Fourth Solutions- How This Digital Media Agency Grew From 3 People To Working With The Biggest Brand Names In The Country
- Top Ten Long Standing Indian Brands
- Namhya Foods: How This Superfood Startup Is Making Healthy Living Fun With Their Products
- Indian Startups Face Their Biggest Challenge As 70% Of Them Have Less Than 3 Months Of Runway Cash
- Five Interesting Facts About Elon Musk’s SpaceX
- Maggi: The Story Of The Simple Noodles Which Became An Iconic Indian Snack
- HCL And Nine Other Companies To Develop A Desi Alternative For Zoom And Google Meets
- How KhataBook Grew From Simple SMS App To Leading FinTech App In India