We live in a world where the times are constantly changing. With the internet taking over pretty much every aspect of our life, it comes as no surprise that the advertising and marketing world is also upping its game! First, the world started shifting from offline advertising to online advertising. Once it was proven that digital marketing is a force here to stay, marketing agencies started proving their work with renewed vigour.
While it seems to have become the trend now to focus on digital marketing agencies who are doing mainstream work, some agencies are being recognised and appreciated for work which sets them apart from the ordinary. One such agency is Bangalore based marketing agency, Think Tree Media House. Pursuing your passion is a dream that most only hope to be able to achieve in their life.
Mayur Tekwani, co founder of Think Tree Media, realised his passion for making the world a creative place when he was in college itself. What started off as just a little bit of work for a friend’s restaurant soon turned into something a lot more exciting.
In the midst of working for his first Food and Beverages (F&B) client, Mayur realised a lot of similar brands were facing a simple problem, that of poor representation on the digital front. With this in mind, Think Tree Media was established on 1 April, 2015 by Mayur, Lanwin Pais and their business partner, Hugh Loren. What sets them apart, you ask? Young, fresh minds with a zeal to create quality content.
Despite the fact that they have have been around for two years in this field, the 25 member team thinks they have still a long way to go and have only touched the tip of the iceberg in terms of creativity and the work they have done as a team. While they do offer the regular services you would want from a digital marketing agency, they go a step ahead by doing things like maintaining the online reputation, campaign management and influencing markets.
Ask Hugh Loren, a partner at the firm about where he sees Think Tree Media in five years and he quips by saying, “in a bigger office, obviously!” He claims that the comment was a joke but looking at the efforts the team has put into the company, a bigger office space definitely seems to be in the very near future. At the moment, the company plans on expanding into the fields of real estate, fashion and entertainment! If you are interested in partnering with Think Tree Media House and want to work with them on your future projects, then check out their website here: http://www.thinktreemedia.in/
Unbxd Product Discovery Startup Raises $12.5 Million in Series C Funding Round
Bengaluru and California-based product discovery platform Unbxd raised $12.5 million in a Series C funding round. This round was led by Eight Roads Ventures with participation from Infosys co-founder Kris Gopalakrishnan. Existing partners IDG Ventures, Inventus Capital Partners, and Nirvana Ventures also participated in this round with Avendus Capital as the exclusive financial adviser.
Unbxd, founded in 2011 by Pavan Sondur and Prashant Kumar, focuses on search and discovery of products on e-commerce platforms. They connect shoppers to the products they are most likely to buy by applying artificial intelligence and advanced data sciences.
The founders plan to use this investment in its artificial intelligence powered platform. This platform allows online retailers to capture revenue that is lost due to poor product discovery which amounts to almost 15%-40%. They also plan on opening new offices in Chicago and New York that are closer to its customers.
The founders were able to raise seed funding in 2012 followed by a $2 million Series A funding round in 2013 and an undisclosed amount of Series B funding round in 2016. Speaking about the Series C funding round Managing Partner of Eight Roads Venture Raj Dugar said that this was the right time to accelerate its go to market strategy because of its great product and market fit.
Their artificial intelligence tracks online shoppers in real time to understand user intent and enhance their online shopping experiences. In a statement, the company claims that their revenue increased by 400% since last year and have added leading retailers like Ashley HomeStore and FreshDirect to their consumer base.
Fast food to be delivered on Fast trains!
Superfast train Rajdhani and Shatabdi will now cater food from fast food joints. Indian Railways will now deliver your favorite fast food on their trains in place of their mandatory meals.
Fast food chains like McDonals, Dominos, KFC, and Bikanerwala have collaborated with the Indian Railways to deliver food on the trains. The passengers can order their choice of food online and mention which station they would like their food to be delivered.
This genius advertising move will bring a much-needed change in the food services provided by the Indian Railways. Launched yesterday, so far only Dominos have been successful in delivering food to passengers on board trains. Many other fast food chains like McDonalds and KFC are yet to start delivery services.
Other partner vendors include Switz Food, Only Alibaba, Haldiram, Nirula’s and PizzaHut. Passengers can order food through 3 methods through their website, call or SMS. Passengers with confirmed seats can visit www.ecatering.irctc.co.in or call 1323 or send an SMS with their PNR number to 139. A 45-day trial was held last year in the Patna Rajdhani, Delhi-Mumbai August Kranti Rajdhani, Pune-Secunderabad Shatabdi and Howrah-Puri Shatabdi trains.
This move from an advertising and public relations point of view is brilliant not just for the fast food joints but also for the Indian Railways. Railway Minister Suresh Prabhu and the Indian Railways have been working hard to improve the passenger experience on trains. This includes better maintenance of the washrooms and cleanliness inside the trains.
Meet Ambur Iyyappa: Flipkart’s First Employee To Now A Multi Millionaire
Around Twelve years ago, Mr. Ambur Iyyappa was working with a courier company as a delivery boy. But today he is a multi-millionaire at Flipkart.
Mr. Iyyappa born and grew up in Ambur a small town in Tamil Nadu. After his pre-degree, he moved to Hosur for a diploma, he then got a one year apprenticeship at Ashok Leyland.
Further, he joined as a local delivery boy at First Flight Couriers, Bengaluru. After working as a couriers for four years, he became the manager of all incoming mails and logistics in South Bengaluru.
Ambur thought of doing a course for three months to improve his skills and qualifications, but when he came back to the company, after the course, he didn’t have a position there.
At that time First Flight Couriers were one of the partners for the little known Flipkart, an online bookseller. One of the delivery boys at First Flight Couriers informed him about the vacancy of an in-house logistic person at Flipkart.
So Ambur Iyyappa went to Flipkart’s office and met the founders and became the first employee at Flipkart.
He didn’t even get an offer letter because there was no HR department in Flipkart when he joined.
Binny Bansal described Iyyapa as human ERP (Enterprise Resource Planning) of Flipkart. He had the exact information of which books were pending, which were waiting for delivery.
I call him a human ERP. A lot of code I wrote in the early days was bout automating his processes. https://t.co/eomAlFWxDh
— binnybansal (@binnybansal) 11 January 2016
Whenever a customer called him, he clarified his query without referring to a computer. An effective method of pasting all the order information on Gmail and refer that as an ERP for searching orders was also found by him. Binny wrote code to automate Iyyapa’s work. His first salary was just Rs. 8, 000.oo but he also got some shares in the nascent venture.
As the company grew, share value was also exponentially increased. Presently, Mr. Ambur Iyyapa is an Associate Director, Customer Experience Manager at Flipkart. He receives Rs.6 Lakh and still uses his Suzuki Access 125 to travel and stays in the same house he has been for the last ten years.
Mr.Iyyapa is a very dedicated, hard working and has critical problem-solving abilities. He addresses every complaint received.
Mr. Binny says “Solving all customer problems keeps him going, He embodies our focus on customers.”
Also Read: Success Story of Lijjat Papad
- Five Ways To Build An Effective Startup Team
- Relationship Between Manager And Employee
- Bill Gates And His Life Secrets
- Virgin Hyperloop To Transform Indian Transportation System!
- Amazon Pilots Food Retail Venture In Pune
- Arunachalam Muruganantham: India’s Social Entrepreneur And Menstruation Man
- 5 Ways To Use Social Media To Build Your Business!
- Gary Vaynerchuk’s Tips For All Entrepreneurs
- Will WhatsApp PayMent Change The Payment Industry In India?
- How To Build Loyalty With The Millennials
- Ola Launches Internal Investigation For Fraud
- The Art Of Strategic Alliances
- 4 Key Strategies For Small Companies To Drive Business Growth
- The Long And Short Terms Of Working Towards Success In Your Twenties
- How To Impress Your New Clients
- How To Use WhatsApp Payments Feature In India
- How To Avoid A Bad Breakup With Your Boss After You Quit
- Foodpanda To Boost Logistics With Rs. 400 Crores Investment
- How To Become A Networking Genius
- Hack Productivity At Work