If you are an Indian citizen living in any of the urban cities of the Country, you might not have heard of this application until recently when the Indian Cricket Team Captain Mahendra Singh Dhoni, invested in a startup called KhataBook. The question that was on many minds when Dhoni invested in this startup was what is KhataBook doing that has made Dhoni, one of the most popular celebrities in India, invest in this finance technology. However in order to answer this question, we need to understand how KhataBook came into being and what it is today.
KhataBook was founded by Ravish Naresh, Dhanesh Kumar, Vaibhav Kalpe and Ashish Sonone in 2018. The idea for KhataBook however has been on the minds of the founders for a long time before 2018. It all began when Ravish Naresh along with his friends began a digital spending manager app called Kyte.ai in 2016. The app lets a user understand their spending patterns by making use of the transactional SMS alerts. The initial traction for Kyte was good but the growth was not reaching the scale the founders had in mind. After researching the user data they realized that most of their users are based out of metro cities. Upon digging deeper the data revealed that first time online users did not deal in digital transactions. They were still relying on traditional ‘khata,’ or ledger books. That is when the idea for KhataBook materialised for the Kyte team in 2018. ‘Khata’ simply stands for account in Hindi.
In 2018, the Kyte team decided to work on a simple cash management application called KhataBook on the premise that a real life ‘Khata’ can be replaced by a digital ‘Khata.’ The idea was to shift the focus of small time traders and businesses to move their accounts to digital platforms. The team also included Kyte’s SMS checking mechanism to track data and provide free SMS updates on a user’s customer transactions. This feature has ensured a three times faster return on credits for their users. The app has recorded $ 5 billion+ cash transactions by November 2018. What makes this app attractive is that it employs artificial intelligence to track SMS alerts for transactions and use that to keep a track of accounts and spending. With the internet penetration Reliance Jio offered, it was easier for KhataBook founders to target users in smaller cities and towns. KhataBook is unique in the finance technology sector and has no major competitors. However, OkCredit and Vyapaar app are the closest competition KhataBook has in the market currently.
Kyte is still an ongoing process for the founders of KhataBook, but KhataBook has managed to record 100x of Kyte’s users. KhataBook currently has 5.5 million active users per month and the startup aims to reach 20 million active users by the end of 2020.
Upon reaching a quick growth KhataBook got its first big publicity push when Dhoni invested an undisclosed amount in the startup and also became its brand ambassador. KhataBook is now being used in more than 5000 cities and the users range from kirana shops, merchants, recharge shops. The app currently supports eleven languages and even has users in Nepal, Pakistan and Bangladesh.
Suki: This Startup Wants To Transform Healthcare With Its Artificial Intelligence Tool
We live in a rapidly transforming era where humanity is making exponential leaps in technology. Thirty years ago, no one would have believed you could talk to an online voice assistant to create tasks and get things done. Ten years ago, no one would have believed humanity would land robots on Mars. Technology truly has improved the quality of living of every human who owns a smartphone and has access to an internet connection. Voice assistants are slowly replacing manual tasks and making lives easier and efficient. Siri, Alexa, Google Voice Assistant are just some of the widely used artificial intelligence based tools which are employed on a daily basis. Artificial intelligence, which is hailed as the technology of the future is now slowly making its way into much more complex domains like self driving vehicles, quantum computing and also health care.
Suki, a United States of America based startup founded by Punit Soni, developed their own voice assistant which runs on artificial intelligence to simplify healthcare for doctors and other healthcare professionals. In simple terms, Suki is akin to Siri for doctors. While you could order a pizza or schedule an appointment on Siri, doctors could modify, edit and add health records of their patients. Suki is a powerful tool to help doctors with documentation of health records which often take hours of their (doctors) time.
Suki currently focuses on documentation but has the potential to expand its usage to data queries, ordering, prescribing and billing. According to a white paper published by Suki, using its technology increases the time a doctor spends with a patient by 12% by cutting note taking time by 76%. The time which is saved also brings in a financial benefit of $30,000 more in revenue a year on average for doctors.
Suki raised a $ 20 million Series B round from Flare Capital Partners, First Round Capital, and Venrock, doubling its total funding to $ 40 million since its 2017 launch. Suki is also looking to expand its reach in India and has decided to establish Bangalore as their base of operations. India holds a lot of potential for Suki considering the amount of manual work which goes into almost any sector.
It would be interesting to watch how Suki and other similar AI based startups would transform healthcare across the world.
The Story of Mens Grooming Startup Bombay Shaving Company
In the past grooming products were traditionally targeted at the female gender. However, with changing times and perceptions grooming is now a gender neutral term. Grooming is now essential for looking great and making a good impression. However, in a market which is traditionally saturated with products from FMCG (fast moving consumer goods) for women, a startup saw potential in men’s grooming products. Bombay Shaving Company, found the men’s grooming market in India was largely unorganised and was largely limited to just shaving products. Today there are products like body wash, soaps, oils, shampoos, creams and perfumes for men’s grooming and the popularity of grooming products is due to brands like Bombay Shaving Company, Beardo and Ustraa.
Bombay Shaving Company was founded in 2015 by Deepu Panicker, Rohit Jaiswal, Shantanu Deshpande and Raunak Munot who are all friends. It all began with Shantanu, who was a software engineer working for McKinsey in the United States of America. A chance discussion with a friend who was interning at Harry’s, a New York based shaving brand piqued Shantanu’s interest. The friend spoke about how shaving brands in America are challenging the likes of Gillette and PRO, which led Shantanu to the realisation that India could also use a disruption in the grooming space.
Shantanu then spoke to his friends, family and general consumers about shaving habits and came to the conclusion no one likes to shave because men hated the daily ritual of shaving. This led to the birth of Bombay Shaving Company. Shantanu soon roped in his school friend, Raunak Munot, who was the Director of Social Strategy, GroupM New York, and college friends, Rohit Jaiswal, the Head of Channel at Emel and Crompton Greaves, and Deepu Panicker, a senior analyst at McKinsey.
The team worked with world class experts and manufacturers about fragrances, raw materials and worked with chemical engineers as well as packaging innovators. The first five hundred customers were acquired purely through word of mouth. Most of their products are constantly innovated depending on customer insights. One example would be when a sizable amount of customers wanted the shave to be closer and aggressive, the team designed a new razor part and shipped it to their customers free of cost.
Secondly, the Bombay Shaving Company team wanted to give their customers a great unboxing experience and it worked. Customers began to share unboxing videos and pictures on social media and it worked wonders for their branding which led to an increase in sales. The team also gave users the option to get their names engraved on the shaving razors to add a personal touch for free of cost. Bombay Shaving Company raised $ 9 million in funding since its inception and now sells more than 40 products across four categories (shaving, bath, beard and skincare.)
Today Bombay Shaving Company has redefined the shaving experience and continues to grow. In January 2021, Bombay Shaving Company raised $6.1 Mn (INR 45 Cr) in a funding round led by a UK based consumer goods giant Reckitt Benckiser. This funding will be used to launch three new consumer brands in the market, invest in marketing and branding and penetrate deeper into the market, beyond the metros.
Let us know in the comments below if you have ever used any of the products of Bombay Shaving Company or plan to use in the future.
Silicon Valley Is Flocking To The Next Big Thing In Tech Called Clubhouse
While the world is caught up in its daily routine, there is one startup which is silently taking over Silicon Valley by storm. Named as Clubhouse, the startup has nothing to do with parties but is instead the next big thing in social networking technology. Clubhouse is slowly growing in leaps and bounds and is attracting a slew of some big names in technology onto their platform. Since the last couple of weeks, Twitter is abuzz with this new player in town and how amazing its user interface and experience is, and the most unique but important thing is Clubhouse provides direct access to the who’s who of the startup world.
So what is Clubhouse and why is it being hailed as the next big player in the social networking scene? Read along to find out more about this incredible app.
What is Clubhouse?
Clubhouse is a new type of social networking platform which is an audio only platform. This means every conversation takes place through audio where users speak to let their thoughts known. Users can create and host rooms where speakers will talk about a particular topic. Depending on the topic being discussed in a room, a user can join the room as a participant and take part in the conversation. Clubhouse believes audio is a special medium and users need not worry about being judged because there are no cameras.
How to use clubhouse
Clubhouse is currently only in its beta phase and the app is not open to the public at large. The app is also available only to iOS users at the moment. The only way to join the community as a user is through an invitation from an existing user. This is one of the reasons why Clubhouse is such a rage at the moment. The team behind Clubhouse say they do not want to scale up very rapidly because they feel it is important to take things slowly. Therefore the invite only/iOS only is the current offering in beta, but experts and pundits believe it is a genius marketing strategy to get people to talk about the app.
Upon registering, users can choose a variety of interesting topics based on which rooms are displayed. A user can then join one of these rooms and take part in the discussion.
Clubhouse currently has a user base of 600,000 users and it is still in its beta mode. Getting an invite to Clubhouse is a badge of honour at the moment. Indian Twitter feeds exploded in early January 2021, when AngelList founder Naval Ravikant and Entrepreneur Balaji Srinivasan hosted a room called Startup Bharat, where they spoke about the Indian startup scene on Clubhouse. Since then Indians have been scrambling to acquire the highly sought after Clubhouse invite.
Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.
Kevin Harrington, a host on Shark Tank hosted a room in Clubhouse where he listened to pitches from entrepreneurs. The room had more than 3000 participants and some of the pitches even received funding by the end of the session. This fast paced and the in-the-moment nature of the app is why Clubhouse is such a rage.
As Clubhouse slowly expands and finally makes itself available for everyone, it would be interesting to see how it will position itself among the likes of Twitter, Instagram and Facebook. But right now, in its nascent stages, Clubhouse is the place to be and a place of deep learning.
- Suki: This Startup Wants To Transform Healthcare With Its Artificial Intelligence Tool
- 5 Successful Indian Startups Founded By Women
- Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?
- Why Are Ads On Digital Media Failing To Reach The Right Audience?
- Facebook Launches BARS For Creating Raps To Counter TikTok’s Growing Popularity
- How Domino’s Pizza Grew 13000% From 2008 To 2020
- Elon Musk Tweets About Bitcoin Bull Run And Loses $ 15 Billion
- Daily Basket Creates BBisabully Over Being Sued By Big Basket Over Usage Of Basket
- Bike Rental Startup Bounce Goes For A Second Round Of Layoffs Amidst Operations Scale Down
- How Parle G Became An Iconic and Well Loved Indian Brand
- Adidas To Sell Reebok Brand Due To Declining Sales
- Carl Pei’s Nothing Invites Retail Investors
- The Incredible Journey Of Wolfe Herd And The Dating App Bumble Which Went Public
- Alphabet Invests In Carl Pei’s Startup Nothing
- Bitcoin Soars As Tesla Purchases 1.5 Billion Dollars Worth Of Cryptocurrency
- From Unicorn To Bankruptcy; Knotel Bears The Brunt Of COVID-19 Pandemic
- The Journey Of Wine Recommendation App Vivino Which Raised 155 Million Dollars In Funding
- How Does Investment Startup Robinhood Make Money?
- The Story of Mens Grooming Startup Bombay Shaving Company
- Startup India Seed Fund To Be Disbursed From April 1st