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TruCup: This Startup Is Fighting The Taboo Of Menstruation With Sustainable Sanitary Products

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TruCup: This Startup Is Fighting The Taboo Of Menstruation With Sustainable Sanitary Products


A country like India which is influenced by diverse cultures and religions over the ages, there are multiple belief systems which also come with their own share of taboos and stigmas.  Most of these taboos are based in deep rooted ignorance and also the lack of proper educational awareness among the Indian population.  One such taboo, is the stigma surrounding menstruation, because it is treated like a societal evil. The problem is due to the old school thinking which associates menstruation with impurity.  While the stigma is one problem, another problem is the lack of means for a large number of women to purchase the necessary sanitary products because of their high price.

This is where a startup named TruCup comes into the picture.  TruCup was founded by two women entrepreneurs Shivangi Bagri and Alakshi Tomar.  Shivangi Bagri used to have to endure excruciatingly painful periods before purchasing a menstrual cup from Singapore and realised the product made her life better by easing her periods.  Being a Yoga teacher and a dive enthusiast, Shivangi’s life changed for the better after using a menstrual cup.  It was then she realised how the current market products are misleading women by convincing them to buy products which contain synthetic fabrics, fragrances and chemicals.  This motivated Shivangi to come up with the perfect menstrual cup. 

Alakshi Tomar on the other hand used to work with schools in the slums of Mumbai and it was there she saw the neglect of menstrual hygiene.  The problems she saw while working in the slums coupled with her own sedentary lifestyle during her periods made her switch to a menstrual cup. 

The two (Shivangi and Alakshi) became friends in school, and remained so even when they moved to different cities for higher education.  A chance WhatsApp conversation between Shivangi and Alakshi led to them realising they are the only two women using cups in a group of 15 friends from school.  The two figured there was an urgent need to create the perfect cup for all menstruating women.  After months of research and constant design feedback from women who used cups, they came up with a comfortable design.  

According to TruCup, one billion pads and tampons are disposed of in India each month.  Another 64% of women use cloth for sanitary purposes in India and another 95% of women do not use menstrual products due to taboo/myths surrounding insertion, virginity and hygiene.  

ALSO READ: How One Indian Startup Is Tackling The Problem Of Floral Waste

Shivangi and Alakshi set out to create demand in a market dominated by sanitary napkins and were able to expand organically to 56 cities through online and offline sales.  Women who used their products are their best promoters as they are vocal about the quality of their products and recommend it to other women.  TruCup trained more than 1600 women on menstrual hygiene, established partnerships through governmental and non governmental agencies and impacted more than 60,000 women through different projects.  Shivangi and Alakshi however have a long term goal to destigmatize the taboo surrounding menstruation and to make the public have conversations on menstrual health and hygiene.  TruCup plans to train people of gender roles and how gender roles shape the way people think, organise and know the world.  TruCup also provides training on sexual and reproductive health as well as menstruation.  Furthermore, TruCup also aims to create awareness about the environmental impacts due to unsafe disposal practices of sanitary napkins and the importance of sustainable menstrual products.

TruCup is bringing a revolution to women’s health with their community awareness programs and their top quality TruCup!

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Emerging Startup Stories

Silicon Valley Is Flocking To The Next Big Thing In Tech Called Clubhouse

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Silicon Valley Is Flocking To The Next Big Thing In Tech Called Clubhouse,The Future of Platforms in the midst of Silicon Valley’s moral reckoning,Startup Stories,How Big Tech Is Setting the Work-From-Home Standard,Silicon Valley,9 Innovations That Could Become the Next Big Thing,Clubhouse: Silicon Valley Perks Up Its Ears for Buzzy Audio Chat Startup

While the world is caught up in its daily routine, there is one startup which is silently taking over Silicon Valley by storm.  Named as Clubhouse, the startup has nothing to do with parties but is instead the next big thing in social networking technology.  Clubhouse is slowly growing in leaps and bounds and is attracting a slew of some big names in technology onto their platform.  Since the last couple of weeks, Twitter is abuzz with this new player in town and how amazing its user interface and experience is, and the most unique but important thing is Clubhouse provides direct access to the who’s who of the startup world.

So what is Clubhouse and why is it being hailed as the next big player in the social networking scene? Read along to find out more about this incredible app.

What is Clubhouse?

Clubhouse is a new type of social networking platform which is an audio only platform.  This means every conversation takes place through audio where users speak to let their thoughts known.  Users can create and host rooms where speakers will talk about a particular topic.  Depending on the topic being discussed in a room, a user can join the room as a participant and take part in the conversation.  Clubhouse believes audio is a special medium and users need not worry about being judged because there are no cameras.

How to use clubhouse

Clubhouse is currently only in its beta phase and the app is not open to the public at large.  The app is also available only to iOS users at the moment.  The only way to join the community as a user is through an invitation from an existing user.  This is one of the reasons why Clubhouse is such a rage at the moment.  The team behind Clubhouse say they do not want to scale up very rapidly because they feel it is important to take things slowly.  Therefore the invite only/iOS only is the current offering in beta, but experts and pundits believe it is a genius marketing strategy to get people to talk about the app.

Upon registering, users can choose a variety of interesting topics based on which rooms are displayed.  A user can then join one of these rooms and take part in the discussion. 

Clubhouse currently has a user base of 600,000 users and it is still in its beta mode.  Getting an invite to Clubhouse is a badge of honour at the moment.  Indian Twitter feeds exploded in early January 2021, when AngelList founder Naval Ravikant and Entrepreneur Balaji Srinivasan hosted a room called Startup Bharat, where they spoke about the Indian startup scene on Clubhouse.  Since then Indians have been scrambling to acquire the highly sought after Clubhouse invite.

Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.

Kevin Harrington, a host on Shark Tank hosted a room in Clubhouse where he listened to pitches from entrepreneurs.  The room had more than 3000 participants and some of the pitches even received funding by the end of the session.  This fast paced and the in-the-moment nature of the app is why Clubhouse is such a rage.

As Clubhouse slowly expands and finally makes itself available for everyone, it would be interesting to see how it will position itself among the likes of Twitter, Instagram and Facebook.  But right now, in its nascent stages, Clubhouse is the place to be and a place of deep learning.

 

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Mad Over Marketing : A One Stop Shop For All Things Related To Marketing

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Mad Over Marketing : A One Stop Shop For All Things Related To Marketing

If you are an active user on Instagram and Facebook, then chances are high that you might have come across a page named Mad Over Marketing (M.O.M.)  While you might have fleetingly glanced across the page on someone’s Instagram story or a re share on Facebook, you would eventually come to see  MOM’s content and fall in love with them.  Mad Over Marketing is a one stop shop for all things related to marketing as they are one of the best pages to curate genius marketing done by various brands from all over the world.  But how did MOM grow to where it is right now?  

Beginnings:

Mad Over Marketing was founded in a college festival by five students Umang Sonthalia, Siddhant More, Snehal Kanodia, Wamika Mimani and Nikhil Daga.  The page was launched first on Facebook in January 2012 and the site has since then expanded to Instagram and Twitter.  With the kind of engaging content going on the page, MOM quickly grew since its inception and within a span of 8 months, the page had more than 10,000 fans already without a penny being spent on any form of advertisement.  All the growth was achieved organically through word of mouth.  Since the founders were students when MOM was founded, they could not afford Facebook ads due to difficulty in coordination among themselves but, the founders were able to leverage the popularity of Facebook in terms of page boost.

MOM has perhaps clicked because of two factors, one being the accessibility to cheap internet plans and rapid adaptation of social media and smartphonessmart phones.  The curiosity in everyone was satiated by different creative approaches to online marketing and also healthy competitive banter between various brands on Twitter.  The rivalry between BMW and Audi, Coca Cola and Pepsi, KFC, McDonalds, Burger King and Wendy’s have always been talked out but MOM has become the go to page for knowing more about these brand rivalries which often take a creative turn. 

Current Popularity

Mad Over Marketing currently has over 850,000 followers on Instagram and 1.5 million followers on Facebook.  Mad Over Marketing has a reputation for sourcing and finding some brilliant social media campaigns as well as ambush marketing gems from all over the world.  MOM has a strong brand presence now on social media and is leveraging the popularity to offer social media marketing workshops for interested people or businesses to learn more about how to leverage social media to increase sales/leads.  This is quite a hit among the populace as the workshops have picked up steam during the pandemic.  

 

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Snickers doing what Snickers does best!

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When people do exactly what they are asked to do.

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Mad Over Marketing continues to lead the way for digital marketing enthusiasts and agencies on how to run a perfect social media page for all things related to marketing and branding.  As marketing budgets keep increasing every year, the amount of creative marketing is also bound to increase.  Mad Over Marketing will continue to curate the best content as long as there is digital media.

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Wallmantra: This Indian Startup Is Upping The Home Interior Decor Game With Their Modern Designs

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Wallmantra, Wallmantra Indian Startup, Home Interior Decor Game, Home Modern Designs, Startup Stories, Collection of Wall Decor Products, Interior Decor Designs, Online Marketplace WallMantra, Best Wall Paintings, WallMantra Decoration Items, Wallmantra Founder, Wallmantra Latest News

India was always home to some of the oldest and most diverse art forms which have received a lot of international attention over the years.  The advent of internet technology and smartphones meant these art forms have found a new lease of life.  Wallmantra, an Indian startup is at the forefront of bringing these artforms to homes all over the world and India with their humongous modern variety of home and interior decor designs.  Ever since designing and selling affordable wall and interior decor out of their own online marketplace WallMantra has come a long way.

WallMantra was founded in 2013 focusing solely on an online presence.  Wallmantra has more than a thousand unique products which are listed on their website which means customers are simply spoilt for choice.  But what sets Wallmantra apart from their competitors is they have ownership of end-end processes right from design and procurement to sales and shipping and therefore have complete control over quality and timely delivery.  This Make In India startup focuses on design which brings out the best in interior spaces while every product is designed keeping in mind its utility and space requirement.

Mandala Designer Multi Layer Wooden Wall Clock

The beautiful designer Wooden Wall Clock time piece is made of birch wood, hand painted with high-quality paint.

Wallmantra has a very unique range of products like Wall Aquariums- a new and easy way to keep fishes in house, 3D Frames-layers design with LED, Garden Shelves-a short of portal Garden in your house, Wall Shelves-designs inspired from real life characters, Wooden Wall Hangings, designer clocks, and many more and all of which can be accessed through their website.  The website is quite responsive on mobile and desktop with clear division of products in defined categories.  Some of their best selling products include a Planter Shelf Wall Hanging, Mandala Designer Wall Clock, a Golden Buddha Canvas Painting and a Deer Do It Yourself (DIY) Painting Kit.

 

Ship Shape Wood Wall Shelf

This exquisite Ship shape Wall Shelf brings a unique decor for your bare walls with a great utility.

Although the entire world has been coming to terms with the COVID-19 pandemic, Wallmantra have shown no signs of stopping and in fact have used this crisis as an opportunity to expand their operations as well as  generating a whole lot of employment responding to Govt’s call for #VocalForLocal and #AtmanirbharBharat.  Wallmantra has trained a workforce consisting of  restaurant workers, contract teachers, factory workers giving them an opportunity to learn new skills.  Wallmantra has expanded, hired and trained a workforce of more than 100 people and is still continuing to expand steadily.  This is due to several factors but the most important one being its complete online marketplace.  Wallmantra has also expanded its presence into the social media platforms like Facebook and Instagram which contributed largely to their growth.  

So head over to their Facebook, Instagram and their website to browse their huge collection of various interior and wall decor products to brighten up your house.  Wallmantra is committed to providing an artistic touch and elevating the interiors of your home.

 

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