Satya Nadella came into the limelight when he was announced as the Chief Executive Officer (CEO) of Microsoft in 2014. Satya Nadella succeeded Steve Ballmer and is the third CEO of Microsoft, the software and cloud giant. He managed to increase the stock value of Microsoft during his tenure at a growth rate of 27 % and made some key acquisitions like LinkedIn, Mojang and GitHub, to name a few.
Satya Nadella made it to the top of one of the world’s biggest corporations and in the course of his inspiring journey, he has shared many words of wisdom.
Let us have a look at some of the inspiring quotes by Satya Nadella.
1. “Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn.”
Learning is a constant process and there is always something new to learn, be it a new skill, a new language or a new subject. Being in a state of learning will lead to a fulfilling life. Once the learning stops, there is no growth in an individual, which leads to a state of stagnation.
2. “You renew yourself every day. Sometimes you’re successful, sometimes you’re not, but it’s the average that counts.”
Each day is an opportunity to do something new. Whether or not you are successful is unimportant, but every new trial contributes to the average output. This offers the opportunity to learn from your mistakes and make the average better.
3. “I think playing cricket taught me more about working in teams and leadership that has stayed with me throughout my career.”
Cricket originated in England and spread to its colonies, where it is a popular sport. Cricket is a team based sport and involves reliance on teammates, offering plenty of leadership opportunities. Almost every team based sport offers a wealth of learning in terms of leadership and collaboration. In his book Hit Refresh, Satya Nadella mentions how he was taken out of the bowling attack because he was having a bad spell and was later recalled by the captain again to bowl. That incident resonated deeply with Satya Nadella and he says, “Why did he do that? He could have just broken all my confidence and thrown me off the team, but for some reason, he decided to give me the ball back. That ability, that sensibility of what leaders can do to bring teams along to do their best work—that’s what we can learn from team sport.”
4. “If you do not jump on the new, you do not survive.”
The world is constantly in a state of change in this age of digital communication, where technology is growing at a very rapid pace. In order to stay ahead of the competition, it is important to constantly adapt to new things. In a bid to compete with cloud product service giants Amazon and Salesforce, Microsoft released Enterprise Mobility security, which allows corporations and organizations to track and protect their mobile devices. This product increased Microsoft’s gross revenue up by 67 % and drew praise even from the critics who predicted its failure, thereby proving the Company’s ability to innovate and survive against all odds.
5. “Success can make people unlearn the habits that made them successful in the first place.”
While success is a cause for celebration, it is important not to let it get to your head. Success should pave the way for setting a new goal and aiming to achieve it.
6. “Our industry does not respect tradition. What it respects is innovation.”
The software and cloud industry is constantly evolving at a rapid pace, with innovations happening at a very quick rate, making the competition cutthroat. The entire industry thrives on innovation and Satya Nadella aims to do the same during his tenure as the CEO of Microsoft. Some innovations under his tenure include the Xbox adaptive controller designed to give additional assistance to differently abled people, the HoloLens augmented reality headset and the surface laptop.
7. “We all know the mortality of companies is less than human beings.”
Companies are made by the customers who use their products. Many big corporations shut down due to lack of demand from their customers, like Blockbuster, Thomas Cook, Compaq and Toys R Us. It is important to be humble and constantly innovate to improve the quality of life of the customer. Microsoft released its operating system (OS) Windows 8 as a measure to push people towards using tablets over desktops and pushed needless updates. This did not sit well with the people and they avoided using the OS altogether. Microsoft took the feedback into account and then rolled out Windows 10, which was more stable and compatible with desktops.
Which of these quotes by Satya Nadella inspired you the most?
Read more about motivational quotes by Sundar Pichai here: 7 Motivational Quotes By Alphabet CEO Sundar Pichai
Why Are Ads On Digital Media Failing To Reach The Right Audience?
If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something. There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you. Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes. The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.
These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing. Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more. Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost. Performance marketing usually means high volume for a very specific cost.
Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements. Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up. If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”
Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition. This is a reason why budgets are usually high for performance marketing. Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing. Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”
There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms. Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.
Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present. Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics. We have seen best results from an optimal mix of Television plus digital (sic.)” Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort. The latter ensures adequate emphasis on building consideration, as well as growing transactions. Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools. Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.
With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset. The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.
From Unicorn To Bankruptcy; Knotel Bears The Brunt Of COVID-19 Pandemic
It is no secret that in the fast paced world of startups, fortunes can change at the snap of fingers. Sometimes startups tend to scale so quickly that they become unicorns and sometimes the fortunes reverse so quickly that a startup can immediately go bankrupt from being a unicorn. The latter was the case for an American property technology startup Knotel, who are now bankrupt due to the disruptions by the COVID-19 pandemic.
Knotel is a property technology company quite similar to WeWork. Knotel designed, built and ran custom headquarters for companies which It manages the spaces with ‘flexible’ terms. Knotel does a mix of direct leases and revenue sharing deals. Knotel marketed its offering as ‘headquarters as a service’ or a flexible office space which could be customized for each tenant while also growing or shrinking as needed. For the revenue-share agreements, Knotel solicits clients, builds out offices, and manages properties, and shares the rent paid to it by the client with the landlord. This model is the majority revenue generator for Knotel.
In March 2020, just before the COVID-19 pandemic unleashed its economic destruction on the world, Knotel was valued at $ 1.6 billion. What is even more interesting is Knotel raised $ 400 million in Series C funding in August 2019 which led to its unicorn status. However, with the COVId-19 pandemic and its consequent lockdowns and curfews by various governments across the world, startups and businesses shifted to a remote working model. This in turn led to startups pulling out of Knotel properties to cut down on working costs.
In late March 2020, according to Forbes, Knotel laid off 30% of its workforce and furloughed another 20%, due to the impact of the coronavirus. It was at this point that Knotel was valued at $ 1.6 billion. The company had started the year with about 500 employees. By the third week of March,Knotel had a headcount of 400. With the cuts, about 200 employees remained with the other 200 having either lost their jobs or on unpaid leave, according to Forbes.
In 2021, Knotel filed for bankruptcy and agreed to sell its assets to Newmark, one of their investors for a total of $ 70 million dollars. As work culture is still undergoing changes as a consequence of the COVID-19 pandemic and with many companies realising that remote work model saves costs and improves work efficiency, the flexible workspace sector would continue to face challenges. Knotel is just the tip of the iceberg and is a warning call for the flexible working spaces industry.
5 Reasons Why Telegram Founder Pavel Durov Thinks Whatsapp Is Dangerous
Pavel Durov, the founder of Telegram Messenger, is no fan of Whatsapp and he believes Whatsapp is dangerous and not safe. Elucidating more on the topic, Durov made his reasons known in a blogpost he published in late 2020. Here are the five reasons why Pavel Durov thinks Whatsapp is dangerous.
1) If Jeff Bezos’ phone can be hacked via Whatsapp then nobody is safe.
One of the richest men in the world and the founder of Amazon, Jeff Bezos’ phone was allegedly hacked by Mohammed Bin Salman, the crown prince of Saudi Arabia. Some of Bezos’s private communications and images were taken during the hack following which Whatsapp’s security was questioned.
2) The United Nations recommends its officials to remove Whatsapp from their devices
The United Nations recommends its officials to not use Whatsapp because it thinks Whatsapp is not a secure mode of communication. In June 2019, a U.N., spokesman Farhan Haq said, “The senior officials at the U.N. have been instructed not to use WhatsApp, it’s not supported as a secure mechanism (sic.)” This directive came when independent U.N. experts found a possible involvement of Mohammed Bin Salman, the crown prince of Saudi Arabia, in the alleged cyber attack of Jeff Bexos’ phone in 2018.
3) End to end encryption does not guarantee security.
Durov says “in their marketing, WhatsApp uses the words “end-to-end encryption” as some magic incantation that alone is supposed to automatically make all communications secure. However, this technology is not a silver bullet that can guarantee you absolute privacy by itself (sic.)”
4) Chat backups on Android and Apple cloud are not encrypted.
Pavel Durov does not believe chat backups in the cloud are safe and says “Users don’t want to lose their chats when they change devices, so they back up the chats in services like iCloud – often without realizing their backups are not encrypted. The fact that Apple was forced by the FBI to abandon encryption plans for iCloud is telling (sic.)”
5) Backdoors continue to exist in Whatsapp
“There are backdoors. Enforcement agencies are not too happy with encryption, forcing app developers to secretly plant vulnerabilities in their apps. I know that because we’ve been approached by some of them – and refused to cooperate. As a result, Telegram is banned in some countries where WhatsApp has no issues with authorities, most suspiciously in Russia and Iran (sic,)” claims Durov in his blogpost.
As data privacy is becoming more and more important in the current day and age of the internet, we wonder what messaging application is totally safe.
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