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Dhirubhai Ambani And Success Secrets Of The Man Behind Reliance

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Dhirubhai Ambani and the creation of Reliance Industries is a real life  fairytale. A rags to riches tale about a man who was desperate to push himself out of the drudgery, Dhirubhai built Reliance from scratch. The son of a school teacher from a tiny village in Gujarat, Ambani worked every day to make sure he did not live the life his parents did. Through overcoming struggles and hard work one day at a time, Dhirubhai Ambani rose from a one bedroom chawl to having a personal valuation of over $ 3 billion. Ranked as the 138th richest person in the world by Forbes in 2002, these success lessons from Ambani are worth noticing!

1. Always think of how to be revolutionary

Picture credits: khabar.ndtv.com

One of the reasons Dhirubhai Ambani was able to make Reliance Industries so great was because of how he kept looking for the next big thing. When he was working in Yemen at the age of 16, he realised oil as a field would work really well in India. However, oil wasn’t the only field in which Ambani excelled. One of the other steps he took to be a revolutionary leader was making communication through cell phones not just a luxury, but an affordable commodity. Known for tapping into fields which people didn’t think a viable source of revenue, Ambani started turning one idea after another to a massive success! If he had not thought of tapping into unexplored ideas, he would not have become the forebringer of change in India!

2. Think big, start small

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One of the primary rules Ambani lived by was to think big, but start small. While Reliance is a massive conglomerate today, it had a very different beginning. The first Reliance corporate office was a  350 square feet room. Armed with one telephone, one table, three chairs and two office assistants, the first office was a partnership between Ambani and his cousin, Champaklal Damani. Despite the failure of the partnership, Ambani refused to stop working on making his dreams come true. A year later, undaunted by the failure, Ambani founded Reliance Industries. If he had gone all out and started the Reliance Industries from the very word go, success may not have been the same had it not been for Ambani testing the waters first!

3. You can learn the most from the risks you take

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Some of the greatest lessons you can learn in life is by taking risks. Just like Ambani said, “The person who doesn’t take risks will not have major growth in their life.” From the very moment he came to Mumbai only with Rs. 500 and a family to take care of, he realised things won’t go forward without taking risks. If he hadn’t taken the chance and gone through with the idea of starting his own company, Reliance would not be what it is today!

4. Bet on the people around you

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The people you have in your team are there because you want  them to be a part of your business.They are working with you because they believe in your leadership skills. Dhirubhai realised early on in life that he had to give the people on his team a reason to believe in him and in the company. The philosophy of “arm around the shoulder type leader” was made popular by him and with time, this has become a widely popular form of leadership. Furthermore, not only did he believe in his employees, he also made sure his employees had safety nets in place for them when things went wrong. Every great leader reaches greatness because of the amount of trust they place in the people around them.

4. Do not worry about change

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Every time Ambani saw things changing, he knew he would have to adapt with the times, otherwise things do not go the right way. If Ambani hadn’t realised the best way to make a difference  in the communications world was by making incoming calls free, Reliance would have been on quite a different path. Embrace that things will evolve constantly and the only way you as a leader can grow, is by keeping with the times.

5. Create a niche for yourself

Picture credits: Indiatoday.in

One of the reasons Ambani is one of the greatest leaders in the Country is because of how he discovered a niche for himself. In a life which spanned over a period of 69 years, he managed to hold onto his ideas and managed to turn each idea into a success. From the oil industry to the  communications world, Dhirubhai Ambani monopolised markets which people did not think were viable industries at the time. The niche he created for himself was so strong and great, no one had the guts to penetrate, leaving Reliance as the sole leader in these fields for the longest time!

Dhirubhai Ambani’s story is an inspirational one. He led an inspirational life and every choice he took, was for the betterment of the Country as a whole! If Dhirubhai Ambani has taught you any other lessons, comment and let us know!

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OnePlus 7 And Everything You Can Expect

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OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!

1. Design

Picture credits: Indianexpress.com

Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.

2. Triple rear camera

Picture credits: slashgear.com

One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.

3. Specifications

Picture credits: theinquirer.net

According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.

4. Pricing

Picture credits: theindianwire.com

According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.

While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the

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Search Engine Marketing And Its Different Forms

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In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!

1. Search Engine Optimization 

Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.

2. Search Engine Advertising 

Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:

  • Bid Price
  • Keyword Selection
  • Ad Distribution
  • Ad Copy
  • Effective Landing Pages

Only when and if all the five factors come into place can your search engine advertising campaign result in success.

3. Paid Submission

 

When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.

Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!

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Jack Ma Life Lessons

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Jack Ma, the first Chinese entrepreneur to feature on Fortune’s “World’s 50 Greatest Leaders” 2017 list, gave birth to Alibaba from just an idea to an institution. Running Alibaba, one of the largest e commerce platforms in the world, Jack Ma has led an inspiring life. Here is taking a look at some truly inspiring life lessons from Jack Ma, the man behind the second largest e commerce platforms in the world.

Jack Ma Life Lessons:

1. Accept rejection

Picture credits: economictimes.com

According to Jack Ma, rejection is a part and parcel of life. Born to an extremely poor family, Ma realised early on, in order to get something in life, you have to keep struggling to make sure you succeed. His first major taste for rejection happened when he was 23. KFC was opening its Chinese stores and Ma thought this was the best way to make some much needed cash. However, when he applied, he was the only one amongst 24 people to get rejected. This was not the only time he got rejected from something he really wanted. Even his dream college, the Harvard University, rejected him not once, but ten times. If Jack Ma had given up and stopped trying to make a life for himself, Alibaba would not be what it is today! Therefore, in order to reach your goals, you have to accept the rejections as they come and continue working hard.

2. Ignore the negative people in your life

Picture credits: manufacturingglobal.com

There are always people in your life who are going to say no to whatever idea you have. The best way to ignore the negative people in your life is by accepting your dream and working hard to make them come true. The first startup he created, Alipay, was rejected by not just his acquaintances, but by his friends as well. If he had listened to the negative comments and shut down the site because people didn’t like the idea, Alipay would not be the largest mobile payments platform. Moreover, people in China wouldn’t have been introduced to a new form of online payments had Jack Ma not worked on the idea despite the negative people.

3. Let your vision have a positive impact on society

One of the things Jack Ma truly believes in is, it is important for your vision to have a positive impact on the people around you. Most people create businesses which help generate revenue for themselves. However, Jack Ma was slightly different. He constantly focused on creating a platform which not only changed the way people shopped online, but also had a positive impact on his employees and colleagues. Furthermore, he realised very early that money isn’t the driving force for success, helping other people is. Through this vision, he made sure everything he did was to impact the society in a better way!

4. Don’t allow the past to dictate your present

Picture Credits: benzinga.com

According to Jack Ma, your past life isn’t an indication of what works and doesn’t work for the present. If you are too focused on how things worked in the past, you stop thinking of how to change the game for the present. Using this principle in everyday life, Ma made sure that whatever he does, he doesn’t stop thinking of how to work on the next big idea!

5. Your customers are always your priority

Picture credits: reuters.com

According to Jack Ma, customers always come first, no matter what. Next come the employees and then, the shareholders. According to Ma, the shareholders always come and go, but the customers will always be the most important thing for the growth of your company. Customers are the ones who drive your company forward and are the ones who give you the push to make something great.

Jack Ma has always ensured that everything he does, he does it for the betterment of the people who work for him. With success lessons like these, it stands to see that the man has led a truly inspiring life. If you think we missed out on any other life lessons from Jack Ma, comment and let us know!

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