News insights from across the globe on one platform in just 60 words which is crisp and quick, is this not interesting and easy to go through for most of us? Categories like national, business, sports, technology and what not are displayed on Inshorts. The very famous Inshorts which started off as News In Shorts is a content discovery platform provider for both Android and iOS users.
So, how exactly did the idea of InShorts come to life? Like many other Facebook pages, Inshorts started off with the purpose of sharing information about the latest news. It was difficult to become popular by doing just the basic things. The founders of this interesting app came up with the idea of presenting news within 60 words and bang! This very simple yet unique idea changed the fortune of the masterminds behind this company.
The brainchilds of Inshorts includes Azhar Iqubal, Deepit Purkayastha and Anunay Arnav who back then decided to start off the firm during their last semester at IIT Delhi.
In an interview Azhar Iqubal said It was really easy to set up. Unlike other startups where it takes months to get off the ground, we were up and running in 3 days flat. The premise was deceptively simple they would provide their fans with snappy, 60 word updates of happenings around them.
It was initially available only in English, but they have recently launched in Hindi and based on its success, the app will soon launch in regional languages as well. During their college days, the three buddies observed that not many loved the idea of consuming news every day and came up with the idea of launching a news “in shorts.” Azhar along with his mates created a facebook page and in just a little span of time, they received an enormous interaction to the tune of more than 1,00,000 fans. Within a few months of the launch, the app fetched more than 10,000 downloads. Within a year, these entrepreneurs entered into the Forbes’ 30 under 30 lists, bagged the award for the Best Innovation App by the Internet and Mobile Association of India (IAMAI). Founded in 2013, this app now has more than 3 million downloads. The next step was obvious and the masterminds developed an app. By mid 2015, they had hit a 1 million users mark. Is that not huge?
To recreate the unique experience of reading a 60 words snippet, the news features an image as a card on the mobile screen. If readers would like to read the entire story, they can do so by following the link to a publisher’s website within the app. By the end of 2015, the ecommerce giant Flipkart showed keen interest in the idea of Inshorts and invested $ 4 millions. At the same time, Tiger Global Investors also invested a whopping $ 20 million dollars.
Inshorts generate around 140 stories a day. The user interface is simple yet attractive, the user just have to swipe to go through the latest news and happenings around the world. The app will soon incorporate multimedia like videos, infographics, podcasts, blogs and others.
Silicon Valley Is Flocking To The Next Big Thing In Tech Called Clubhouse
While the world is caught up in its daily routine, there is one startup which is silently taking over Silicon Valley by storm. Named as Clubhouse, the startup has nothing to do with parties but is instead the next big thing in social networking technology. Clubhouse is slowly growing in leaps and bounds and is attracting a slew of some big names in technology onto their platform. Since the last couple of weeks, Twitter is abuzz with this new player in town and how amazing its user interface and experience is, and the most unique but important thing is Clubhouse provides direct access to the who’s who of the startup world.
So what is Clubhouse and why is it being hailed as the next big player in the social networking scene? Read along to find out more about this incredible app.
What is Clubhouse?
Clubhouse is a new type of social networking platform which is an audio only platform. This means every conversation takes place through audio where users speak to let their thoughts known. Users can create and host rooms where speakers will talk about a particular topic. Depending on the topic being discussed in a room, a user can join the room as a participant and take part in the conversation. Clubhouse believes audio is a special medium and users need not worry about being judged because there are no cameras.
How to use clubhouse
Clubhouse is currently only in its beta phase and the app is not open to the public at large. The app is also available only to iOS users at the moment. The only way to join the community as a user is through an invitation from an existing user. This is one of the reasons why Clubhouse is such a rage at the moment. The team behind Clubhouse say they do not want to scale up very rapidly because they feel it is important to take things slowly. Therefore the invite only/iOS only is the current offering in beta, but experts and pundits believe it is a genius marketing strategy to get people to talk about the app.
Upon registering, users can choose a variety of interesting topics based on which rooms are displayed. A user can then join one of these rooms and take part in the discussion.
Clubhouse currently has a user base of 600,000 users and it is still in its beta mode. Getting an invite to Clubhouse is a badge of honour at the moment. Indian Twitter feeds exploded in early January 2021, when AngelList founder Naval Ravikant and Entrepreneur Balaji Srinivasan hosted a room called Startup Bharat, where they spoke about the Indian startup scene on Clubhouse. Since then Indians have been scrambling to acquire the highly sought after Clubhouse invite.
Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.
Kevin Harrington, a host on Shark Tank hosted a room in Clubhouse where he listened to pitches from entrepreneurs. The room had more than 3000 participants and some of the pitches even received funding by the end of the session. This fast paced and the in-the-moment nature of the app is why Clubhouse is such a rage.
As Clubhouse slowly expands and finally makes itself available for everyone, it would be interesting to see how it will position itself among the likes of Twitter, Instagram and Facebook. But right now, in its nascent stages, Clubhouse is the place to be and a place of deep learning.
Mad Over Marketing : A One Stop Shop For All Things Related To Marketing
If you are an active user on Instagram and Facebook, then chances are high that you might have come across a page named Mad Over Marketing (M.O.M.) While you might have fleetingly glanced across the page on someone’s Instagram story or a re share on Facebook, you would eventually come to see MOM’s content and fall in love with them. Mad Over Marketing is a one stop shop for all things related to marketing as they are one of the best pages to curate genius marketing done by various brands from all over the world. But how did MOM grow to where it is right now?
Mad Over Marketing was founded in a college festival by five students Umang Sonthalia, Siddhant More, Snehal Kanodia, Wamika Mimani and Nikhil Daga. The page was launched first on Facebook in January 2012 and the site has since then expanded to Instagram and Twitter. With the kind of engaging content going on the page, MOM quickly grew since its inception and within a span of 8 months, the page had more than 10,000 fans already without a penny being spent on any form of advertisement. All the growth was achieved organically through word of mouth. Since the founders were students when MOM was founded, they could not afford Facebook ads due to difficulty in coordination among themselves but, the founders were able to leverage the popularity of Facebook in terms of page boost.
MOM has perhaps clicked because of two factors, one being the accessibility to cheap internet plans and rapid adaptation of social media and smartphonessmart phones. The curiosity in everyone was satiated by different creative approaches to online marketing and also healthy competitive banter between various brands on Twitter. The rivalry between BMW and Audi, Coca Cola and Pepsi, KFC, McDonalds, Burger King and Wendy’s have always been talked out but MOM has become the go to page for knowing more about these brand rivalries which often take a creative turn.
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IKEA wants to help you sleep better. So they made a spoof ad for various products and replaced it with products from their own catalogue – communicating how a good night’s sleep can help you achieve the same effects as an anti-ageing cream, an energy boosting drink and the likes.
Mad Over Marketing currently has over 850,000 followers on Instagram and 1.5 million followers on Facebook. Mad Over Marketing has a reputation for sourcing and finding some brilliant social media campaigns as well as ambush marketing gems from all over the world. MOM has a strong brand presence now on social media and is leveraging the popularity to offer social media marketing workshops for interested people or businesses to learn more about how to leverage social media to increase sales/leads. This is quite a hit among the populace as the workshops have picked up steam during the pandemic.
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Mad Over Marketing continues to lead the way for digital marketing enthusiasts and agencies on how to run a perfect social media page for all things related to marketing and branding. As marketing budgets keep increasing every year, the amount of creative marketing is also bound to increase. Mad Over Marketing will continue to curate the best content as long as there is digital media.
Wallmantra: This Indian Startup Is Upping The Home Interior Decor Game With Their Modern Designs
India was always home to some of the oldest and most diverse art forms which have received a lot of international attention over the years. The advent of internet technology and smartphones meant these art forms have found a new lease of life. Wallmantra, an Indian startup is at the forefront of bringing these artforms to homes all over the world and India with their humongous modern variety of home and interior decor designs. Ever since designing and selling affordable wall and interior decor out of their own online marketplace WallMantra has come a long way.
WallMantra was founded in 2013 focusing solely on an online presence. Wallmantra has more than a thousand unique products which are listed on their website which means customers are simply spoilt for choice. But what sets Wallmantra apart from their competitors is they have ownership of end-end processes right from design and procurement to sales and shipping and therefore have complete control over quality and timely delivery. This Make In India startup focuses on design which brings out the best in interior spaces while every product is designed keeping in mind its utility and space requirement.
Wallmantra has a very unique range of products like Wall Aquariums- a new and easy way to keep fishes in house, 3D Frames-layers design with LED, Garden Shelves-a short of portal Garden in your house, Wall Shelves-designs inspired from real life characters, Wooden Wall Hangings, designer clocks, and many more and all of which can be accessed through their website. The website is quite responsive on mobile and desktop with clear division of products in defined categories. Some of their best selling products include a Planter Shelf Wall Hanging, Mandala Designer Wall Clock, a Golden Buddha Canvas Painting and a Deer Do It Yourself (DIY) Painting Kit.
Although the entire world has been coming to terms with the COVID-19 pandemic, Wallmantra have shown no signs of stopping and in fact have used this crisis as an opportunity to expand their operations as well as generating a whole lot of employment responding to Govt’s call for #VocalForLocal and #AtmanirbharBharat. Wallmantra has trained a workforce consisting of restaurant workers, contract teachers, factory workers giving them an opportunity to learn new skills. Wallmantra has expanded, hired and trained a workforce of more than 100 people and is still continuing to expand steadily. This is due to several factors but the most important one being its complete online marketplace. Wallmantra has also expanded its presence into the social media platforms like Facebook and Instagram which contributed largely to their growth.
So head over to their Facebook, Instagram and their website to browse their huge collection of various interior and wall decor products to brighten up your house. Wallmantra is committed to providing an artistic touch and elevating the interiors of your home.
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