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Instagram: The True Founding Story

Smruthi Kishore

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Instagram, the photo sharing app created by Mike Krieger and Kevin Systrom from Stanford University, spins the tale of success capitalized the right way. Launched way back in the year 2010, Instagram today boasts of 700 million registered users, with more than 400 million people visiting the site on a regular basis. Out of the 700 million users, around 17 million are from the United Kingdom alone!

When the two founders started talking about their idea, they quickly realised they had one goal in mind: to make the largest mobile photo sharing app. However, before Instagram, the two had worked together on a similar platform called Burbn. For Instagram to work, Krieger and Systrom decided to strip Burbn down to the bare necessities. Burbn was quite similar to Instagram and had features which allowed users to add filters to their pictures.

The pair looked at how users in Burbn’s beta gravitated toward photo sharing and then studied every single popular app in the photograph category. Mike and Kevin scrapped Burbn completely and decided to create a brand new platform. Very soon, they realised the photo sharing app had gotten a little saturated. During the multiple stages of development and modifications, a precursor to Instagram called Scotch was made. However, Scotch tanked because it didn’t have many filters, was slow and riddled with a few too many bugs.

With their UX skills, Krieger and Systrom refined Instagram to require as few actions as possible. Unlike the original version of Path, Instagram didn’t force users to add tags about people or places to their photos. A photo could be posted in as few as three clicks. Mirroring Twitter, they made Instagram public by default. After months and months of testing, Instagram was officially launched on 6 October, 2010.

Launched at just the right time, Instagram had 25,000 users on its very first day! For late 2010, with fewer I Phones in the market, that was quite a big number. Krieger and Systrom were not only minimalist in their approach to the app, but to the market as well. New financing gave Systrom and Krieger the opportunity to hire more people, but the founders kept the company very lean with barely a dozen employees. By March 2012, the app’s user base extended to more than 27 million.

Once Instagram was released for Android phones, the app was downloaded more than one million times a day. Interestingly, the online social media platform was all set to receive an investment of $ 500 million. Furthermore, Systrom and Zuckerberg were in talks for a Facebook poised takeover. In April 2012, Facebook made an offer to purchase Instagram for about $ 1 billion in cash and stock, with the key provision that the company would remain independently managed. Shortly thereafter and just prior to its initial public offering, Facebook acquired the company for the whopping sum of $ 1 billion in cash and stock.

After the Facebook acquisition, the Instagram founders have done little to change the user phase, sticking to the simplicity of the app. The astounding rise of Instagram’s popularity proves that people believe in real connections rather than those based on only words.

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Entrepreneur Stories

YouTube: The Founding Story And How It Came To Be

Smruthi Kishore

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YouTube Founding Story And How It Came,Startup Stories,Best Motivational Storis,Startup News India,YouTube Founding Story,YouTube History,Content Sharing Platform in World,YouTube Founder,YouTube Life Story,How to Establish YouTube,YouTube Success Story

Before YouTube became YouTube, the world was a different place. Netflix meant DVDs, video referred to the television and the internet meant simple texts and pictures. Everything changed in a mere 20 months when four former PayPal employees (Stan Chen, Chad Hurley and Karim) decided to find a creative solution to a problem they had been taxed with: that of no common platform for finding and sharing viral content.

The journey began with a possibly fictitious dinner party in San Francisco and ended with a breakfast at Denny’s in Redwood City, California. The digital world was transformed in the midst of maxed out credit cards, arguments over copyrights, humungous rats, a cameo by MC Hammer and the exit of a third, mysterious founder. When one of the most monumentous dinners of history was over, the world changed completely.

While it started off as a unique sharing platform, YouTube came with its own share of troubles and complications. From the beginning to now, YouTube has changed the way the world work. Every day, 800 million users visit YouTube, around 60 hours of videos are uploaded, about 500 tweets are tweeted with a YouTube link and over 3 billion hours of video are watched each month.

From just being just an idea at a dinner table, YouTube was first officially registered on Valentine’s Day in 2005. The founders officially launched the beta version in May the same year and from there, the rest was just history! Interestingly, while the name for YouTube may have been registered on Valentine’s Day in 2005, the work on creating one of the most iconic sites of all times started way before that.

In the beginning, it was quite hard to describe what YouTube really was. For a long time, the founders called it a dating site as back then, none really existed. Through the years, with more original content coming in than could be kept track of, the site became what it is today. Just when YouTube reached its peak, Karim exited. The premature exit of one of its founders left the other two in a fix.

It took a while for Hurley and Chen to come to terms with Karim’s departure, a task which came to them after explaining to the promoters the reason for his exit. Thanks to the right timing of the launch, however, the website took off with great numbers. The team steadily grew and when it was at its peak, Google approached the two remaining founders with a takeover proposition.

Julie Supan worked at Inktomi during the first dot-com crash, then moved to Minnesota to work at Best Buy. Mark Dempster, who was then at Sequoia, knew Supan. When she returned to Silicon Valley in 2005, he called her and suggested she run the marketing division in YouTube.

Supan joined in September 2005 and for many weeks, she and the two founders brainstormed in endless whiteboard sessions about what YouTube stood for. Eventually, they positioned YouTube as a broadcast medium for average people. A press release on 7 November in the same year from YouTube described it as “a consumer media company for people to watch and share original videos through a Web experience.”

That one statement was enough to change the public perception of this strange and unique website. While we take a moment to appreciate the fact that the first YouTube video was uploaded Today, it is but pertinent to take into account the amount of time, hard work and effort gone into building one of the largest and most widely used content sharing platform in the world!

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Micromax Founding Story: From The Beginning To Now

Smruthi Kishore

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While a lot has been said about Micromax’s climb to success, not a lot has been said about the journey. Within two years of being formed, Micromax became one of the largest distributors of mobile handsets in the Country. The Company started off with four founders: Rajesh Agarwal, Vikas Jain, Rahul Sharma and Sumeet Kumar. Ever since its inception, Micromax’s philosophy has been simple, to be the best at what they do and never settle for repetition.

Fresh out of college and full of enthusiasm, the founders knew the year 1999 was time to capitalize on the dot.com boom happening in the Country at the time.  All they could think of was software and how the world could change with the technology boom! Making modest beginnings as an M2M partner for Nokia (under a partnership with the Micromax Software,) the founders were introduced to the concept of fixed wireless terminals from a Finnish executive of the mobile company. This soon went on to power payphones in India which used SIM cards in areas with no landline connectivity.

They started supplying this technology everywhere and soon, M2M became the second largest company in the world! However, Nokia sold the business shortly and this left Sharma and Co., in a fix. Very soon they realised the big game changer was in creating handsets and not just in selling hardware or partnering with payphones. The scene changed quickly with the entry of Micromax smartphones in March 2008. The new kids shook up the market! In India, about 100 to 120 million handsets are sold annually, 80 million handsets are imported and the size of the handset business is valued at Rs 27,000 crores. In two years, Micromax increased its market share from 0.59 % in 2008 to about 5 % in 2010.

So how did Micromax break through a world which was dominated by Sony and Nokia? By being unique in every aspect, of course! The company’s policy was to identify with all factions of society. Micromax broke from the norms by introducing products that fit well with the rural consumer need. The handset manufacturer was the first to launch many innovative products such as handsets with 30 days battery backup, dual SIM/dual standby, handsets that could switch between networks (GSM to CDMA and vice versa,) QWERTY keypads and universal remote controls.

Through the years, Micromax established itself as the one stop shop for smartphones made available to people across different strata of the society. Today, a majority of Micromax phones boast this feature, even as competitors struggle to match its pace.

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Influential Women In The Entrepreneur World

Smruthi Kishore

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Influential Women In Entrepreneur World,Startup Stories,Best Motivational Stories,Inspiring Stories 2018,World Most Powerful Female Entrepreneurs,Influential Entrepreneur Women,World Entrepreneur Influential Women,Influential Female Entrepreneurs,Most Influential Women In World,Most Influential in Startup

Gone are the days when women were meant to be only in the kitchen. This current generation the world over, is recognising women in a way that has not been done before. They have become so empowered, they are poised to take over the world with renewed spirit and vigour! Celebrating women every day, here’s taking a look at the most influential in the startup and tech world!

1. Oprah Winfrey 

Oprah Winfrey is the founder of not one but three startups! Founder of the Oprah Winfrey Network (OWN,) Harpo Productions and the Oprah Winfrey Leadership Academy for Girls. Known for being a TV personality and director apart from a philanthropist, Oprah’s touched the hearts of people all over the world and incidentally, she stands at a net worth of $ 2.9 billion!

2. Kiran Mazumdar Shaw 

India’s richest self made woman, Kiran Mazumdar Shaw has proved if you put in the effort required, you can get what you want and more from life. With a net worth of $ 3.9 billion, Shaw founded the biopharma firm Biocon (1978,) a company which treats autoimmune diseases, diabetes and cancer.

3. Sara Blakely 

While Sara Blakely may have started off as a door to door fax machine sales person, she is now one of the most successful entrepreneurs in the world. Her invention of clothing (Spanx) to wear under slacks became so widely accepted, its become a standard piece of clothing in everyone’s wardrobe. Post the creation of Spanx, Sara’s net worth stands at a cool $ 1.01 billion!

4. Weili Dai 

An immigrant from China, Weili Dai came to the United States with a dream in mind and a plan in hand. Dai founded the $ 2.3 billion worth Marvell Technology in the year 1995, after working as a software technician. Her net worth stands at $ 770 million.

5. Richa Kar 

Founder of the online lingerie store Zivame, Richa Kar was perhaps one of the first people in India to revolutionize the way women bought lingerie. Furthermore, the online platform has played a role in educating women across the country about intimate wear and shaping consumer behaviour.

With so many enterprising women in the world, it stands to see the men are going to soon take a back seat. All hail equality!

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