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Internet of Things: All You Need To Know

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Best Startups in India 2018, Featured, History of Internet of Things, Internet of Things, Internet of Things Challenges, IoT Gadgets, IoT News, Latest Startup News India, startup stories, Technologies Used in Internet of Things, Technology Platform for Internet of Things, Why IoT Growing Now


The world is buzzing about the Internet of Things (IoT) and about what it entails. However, not many know what this phenomenon is or what it truly stands for. In very basic and simple terms, the Internet of Things can be defined as a series of connections that connect your devices to each other through the internet. Still don’t understand what it means? Worry not because we are here to break it down for you!

What is the Internet of Things?

The Internet of Things, also known as IoT, refers to the multiple devices around the world connected to each other through the internet. By sharing and collecting data and through affordable processors and wireless networks, the global connection of the world through the internet has now made it possible to turn literally everything into IoT. While we may not consider ourselves to be IoT users or think we own IoT gadgets, the Internet of Things is definitely a quickly growing phenomenon.

For a while now, being connected to the online world meant being connected to each other through devices like phones and laptops. However, the Internet of Things is a brand new revolution in the sense that it has extended this connection above and beyond what was thought possible. IoT talks about a world where just about anything is a part of this wireless world and where different devices can have intelligent conversations with one another without any confusion.

The fact that information can now be shared over the internet has made it easier for people to operate and control several day to day gadgets by using a common interface. From the lights at home to controlling the thermostat, literally everything now has a unique language for communication, thanks to the Internet of Things!

Why IoT is growing now 

When your device is connected to the internet, this essentially means that you can send or receive things and while this in itself is a really good thing, the sharing of this information on a large scale is what makes the Internet of Things so great. IoT can be described as something that enables the following three things:

  • Collecting and sharing information
  • Connecting multiple devices to one another
  • Making your home a complete smart home

The fathers of the internet discussed the ideas of connecting things to the internet way back in the ’80s. However, due to absence of technology like what is available today, this feat seemed impossible then. With more than 8.4 billion devices connected to each other over the internet, the world is very, VERY soon going to be run through the internet, with a brand new language developed for the Internet of Things.

IoT is a revolution and whether one is ready or not, the change is definitely coming. Are you going to jump on the bandwagon now, or wait for the world to be completely digitized? Comment and let us know!

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Entrepreneur Stories

OnePlus 7 And Everything You Can Expect

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OnePlus 7 And Everything You Can Expect,Startup Stories,Technology News 2019,OnePlus 7 Specification,OnePlus 7 Price in India Launch Date,OnePlus 7 Features,Brand New OnePlus 7,OnePlus 7 Latest News,New OnePlus 7 Phone Features,OnePlus 7 Price

OnePlus has been on a roll lately. While its recently launched OnePlus 6T is still making quite a buzz, rumours of a new phone from the series, the OnePlus 7, have started doing the rounds. Here is everything we can expect from the brand new OnePlus 7!

1. Design

Picture credits: Indianexpress.com

Like every other phone from the series, the new phone is going to adapt a new design as well. According to the rumour mill, the OnePlus team is going to create a slide mechanism to hide the front camera. The advantage of this? It allows for a full screen display, without any notches hindering the user experience. While other phone makers have adopted this technique, this is the first time a design like this will be seen in a OnePlus phone.

2. Triple rear camera

Picture credits: slashgear.com

One of the supposed new additions to the OnePlus 7 is a triple rear camera. A popular feature in other high end smartphones, the OnePlus is going to include 48, 20 and 5 megapixel cameras, while the front is likely to have a 16 megapixel camera. Moreover, a leaked image of the new phone shows a cutout hole protruding from the top edge. This could also signify the presence of a pop up selfie camera in the new OnePlus phone, a feature present in the Vivo Nex and Oppo F11 Pro.

3. Specifications

Picture credits: theinquirer.net

According to the leaks, the new OnePlus 7 phone is going to come with either an 8 GB or a 12 GB RAM. Furthermore, the Company is planning to ditch the wireless charging feature for this phone. Why? Because the cable being used is of an inferior quality and at this point, OnePlus doesn’t want to use anything that isn’t less than perfect. Incidentally, since its decision to give up the fast charging wire has been confirmed, OnePlus said, the new phone is most likely going to come with a 4,000 mAH battery with fast charging. People are also likely have the choice of getting a phone with either 128 GB or 256 GB internal space.

4. Pricing

Picture credits: theindianwire.com

According to the rumour mill, the new phone is going to cost around $ 549! While the new phone may be a little steep as compared to the other phones from this series, it is still cheaper than phones like the Samsung Galaxy S9 and Note 9.

While no clear indications have been given about the launch of the new OnePlus phone, the specifications definitely look exciting! What is the feature for which you are looking out the

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Search Engine Marketing And Its Different Forms

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In the basic sense of the term, search engine marketing is defined as a process which increases your site’s online visibility. While the basic sense of the term may sound simple, SEM in fact inlcudes various layers and types which ensure it is one of the most used forms of online marketing in recent times. To give you a clearer and simpler understanding of what SEM really is, we have narrowed down the different types of search engine marketing here!

1. Search Engine Optimization 

Search engine optimization (SEO) is the process of using techniques which come together in order to help improve your webiste’s online presence and in increasing the kind of traffic your website gets. By using a combination of things like content, keywords and website design, SEO, when done right, is directly responsible for an increase in the kind of revenue and footfall your website has on a regular basis. Just remember that at the core of things, SEO is all about the way you use the keywords at your disposal. While mostly meant for sites with HTML, SEO can also be used for new websites and links. Part art and part science, search engine optimization is one of the best ways to increase your website’s online presence.

2. Search Engine Advertising 

Unlike Search Engine Optimization, Search Engine Advertising follows a different principle. Based on a PFP model, search engine advertising works through paid forms of marketing. This essentially means that you pay a certain amount to ensure a higher rank in search engines. In order to make the most of your PFP campaign, you need to keep an eye on the following five factors:

  • Bid Price
  • Keyword Selection
  • Ad Distribution
  • Ad Copy
  • Effective Landing Pages

Only when and if all the five factors come into place can your search engine advertising campaign result in success.

3. Paid Submission

 

When it comes to paid submissions for search engine marketing, the process is different. In this type of marketing, people pay a certain amount to have their websites reviewed by professional editors. While there is no guarantee that you are ensured an entrance in to the directory, paid submission is still a much appreciated form of search engine marketing. To simplify things further, a successful directory campaign is based on how effectively you use your budget and keywords.

Search engine marketing becomes a success only if you use all the tools at your disposal. If you think we missed out on any other types and forms of search engine marketing, comment and let us know!

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Jack Ma Life Lessons

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Jack Ma Life Lessons,Startup Stories,Best Motivational Real Life Stories 2019,2019 Real Life Inspiring Stories of Success,Jack Ma Inspiring Story,Jack Ma Story,Jack Ma Latest News,Inspirational Life Story of Jack Ma,Alibaba Founder Life Lessons,Jack Ma Success Story,5 Secrets from Jack Ma

Jack Ma, the first Chinese entrepreneur to feature on Fortune’s “World’s 50 Greatest Leaders” 2017 list, gave birth to Alibaba from just an idea to an institution. Running Alibaba, one of the largest e commerce platforms in the world, Jack Ma has led an inspiring life. Here is taking a look at some truly inspiring life lessons from Jack Ma, the man behind the second largest e commerce platforms in the world.

Jack Ma Life Lessons:

1. Accept rejection

Picture credits: economictimes.com

According to Jack Ma, rejection is a part and parcel of life. Born to an extremely poor family, Ma realised early on, in order to get something in life, you have to keep struggling to make sure you succeed. His first major taste for rejection happened when he was 23. KFC was opening its Chinese stores and Ma thought this was the best way to make some much needed cash. However, when he applied, he was the only one amongst 24 people to get rejected. This was not the only time he got rejected from something he really wanted. Even his dream college, the Harvard University, rejected him not once, but ten times. If Jack Ma had given up and stopped trying to make a life for himself, Alibaba would not be what it is today! Therefore, in order to reach your goals, you have to accept the rejections as they come and continue working hard.

2. Ignore the negative people in your life

Picture credits: manufacturingglobal.com

There are always people in your life who are going to say no to whatever idea you have. The best way to ignore the negative people in your life is by accepting your dream and working hard to make them come true. The first startup he created, Alipay, was rejected by not just his acquaintances, but by his friends as well. If he had listened to the negative comments and shut down the site because people didn’t like the idea, Alipay would not be the largest mobile payments platform. Moreover, people in China wouldn’t have been introduced to a new form of online payments had Jack Ma not worked on the idea despite the negative people.

3. Let your vision have a positive impact on society

One of the things Jack Ma truly believes in is, it is important for your vision to have a positive impact on the people around you. Most people create businesses which help generate revenue for themselves. However, Jack Ma was slightly different. He constantly focused on creating a platform which not only changed the way people shopped online, but also had a positive impact on his employees and colleagues. Furthermore, he realised very early that money isn’t the driving force for success, helping other people is. Through this vision, he made sure everything he did was to impact the society in a better way!

4. Don’t allow the past to dictate your present

Picture Credits: benzinga.com

According to Jack Ma, your past life isn’t an indication of what works and doesn’t work for the present. If you are too focused on how things worked in the past, you stop thinking of how to change the game for the present. Using this principle in everyday life, Ma made sure that whatever he does, he doesn’t stop thinking of how to work on the next big idea!

5. Your customers are always your priority

Picture credits: reuters.com

According to Jack Ma, customers always come first, no matter what. Next come the employees and then, the shareholders. According to Ma, the shareholders always come and go, but the customers will always be the most important thing for the growth of your company. Customers are the ones who drive your company forward and are the ones who give you the push to make something great.

Jack Ma has always ensured that everything he does, he does it for the betterment of the people who work for him. With success lessons like these, it stands to see that the man has led a truly inspiring life. If you think we missed out on any other life lessons from Jack Ma, comment and let us know!

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